Mission Statement, Vision, & Core Values (2026) of JD Logistics, Inc.

Discover how JD Logistics, Inc. (HKEX: 2618) is translating a bold mission-"make lives better through technology"-into tangible scale and service, operating over 3,600 warehouses totaling more than 34 million square meters and a global footprint of over 130 bonded, direct mail, and overseas warehouses across 23 countries and regions; learn how its Zhilang intelligent warehousing deployments in Beijing, Guangzhou, Chengdu and Fuzhou, combined with integrated capabilities from cold chain to last-mile and cross-border logistics, drive the company's vision to be "the most trusted company in the world," while core values such as Customer First, Innovation, Dedication, Ownership, Gratitude and Integrity shape day-to-day operations and long-term expansion into markets including the United States, the United Kingdom, France, Poland, South Korea, Vietnam and Saudi Arabia.

JD Logistics, Inc. (2618.HK) - Intro

• Warehouses: over 3,600 facilities
• Total warehouse area: more than 34 million square meters
• Overseas network: 130+ bonded, direct mail, and overseas warehouses across 23 countries/regions
• New overseas warehouse launches: United States, United Kingdom, France, Poland, South Korea, Vietnam, Saudi Arabia
• Integrated services: warehousing, line-haul transportation, last-mile delivery, bulky items, cold chain logistics, cross-border logistics
• Intelligent warehousing: deployment of 'Zhilang' system in Beijing, Guangzhou, Chengdu, Fuzhou and other key cities

• Mission: To empower commerce and industry with intelligent, reliable, and efficient supply chain solutions that enable partners to scale globally.
• Vision: To become the global leader in technology-enabled logistics-delivering speed, transparency, and sustainability across the entire supply chain.
• Core Values:
  • Customer First - prioritize reliability and service quality for merchants and end customers
  • Technology and Innovation - continuous automation and AI-driven optimization (e.g., Zhilang)
  • Operational Excellence - end-to-end efficiency from inbound to last-mile
  • Integrity and Collaboration - long-term partnerships with brands, carriers, and platforms
  • Sustainability - investment in greener transport, energy-efficient facilities, and packaging reduction

• Scale and density: 3,600+ warehouses and 34M+ sqm provide regional density for fast fulfillment and reduced lead times.
• End-to-end integration: combined capabilities across cold chain, bulky logistics, cross-border and last-mile create bundled solutions for complex customers.
• Automation & AI: Zhilang intelligent warehousing enhances picking accuracy, throughput and labor productivity in major urban hubs.
• Global reach: 130+ overseas warehouses across 23 markets reduce customs friction and speed cross-border delivery.
• Partner ecosystem: services tailored for domestic brands expanding overseas and international merchants entering China.

• Automation rollouts: continued capital deployment into robotic picking, automated storage and retrieval systems, and conveyor/sortation upgrades in regional hubs.
• Data & AI: route optimization, demand forecasting, inventory placement and predictive maintenance to reduce lead times and working capital.
• Cold chain expansion: dedicated refrigerated capacity to support food, pharmaceuticals and temperature-sensitive B2B/B2C flows.
• Sustainability initiatives: electrified last-mile fleets and energy-efficiency upgrades across warehouse portfolio.

• Market positioning: strong domestic integrated supply chain share in China combined with accelerating international footprint.
• Customer diversification: serving Chinese brands expanding overseas, local merchants in international markets, and global e-commerce platforms.
• Growth levers: warehouse density expansion, cross-border network growth, and monetization of technology/platform services.

JD Logistics, Inc. (2618.HK) - Overview

• Mission statement: 'Make lives better through technology' - applying digital and automation technologies to improve logistics efficiency and customer experience.
• Core service scope: warehousing & fulfillment, line-haul transportation, last-mile delivery, reverse logistics & after-sales support.
• Technology pillars: AI-driven demand forecasting, robotics in automated fulfillment centers, big-data route optimization, IoT-enabled fleet and temperature-controlled logistics for cold chain.

• Strategic ambition: redefine China's commercial infrastructure with smart supply-chain solutions and scale capabilities to be a global model for technology-led logistics.
• Operational goals: higher asset utilization, faster delivery SLAs, reduced unit cost via automation, and improved on-time-in-full (OTIF) and customer satisfaction metrics.

• Core values aligned to the mission:
  • Customer first - prioritize reliability and service quality across touchpoints.
  • Technology-driven innovation - continuous R&D and deployment of automation and AI.
  • Efficiency & responsibility - optimize costs while maintaining safety, sustainability and social responsibility.
  • Collaboration & openness - work with merchants, technology partners and third‑party logistics providers to extend capabilities.

• Measurable outcomes the mission targets:
  • Reduced average order-to-delivery time through automation and route optimization.
  • Lowered unit logistics cost via higher utilization of automated fulfillment and AI scheduling.
  • Improved OTIF and Net Promoter Score (NPS) for merchant and consumer customers.

JD Logistics, Inc. (2618.HK) - Mission Statement

• Deliver consistent, on-time fulfillment at scale through automated warehousing and smart transportation networks.
• Enable Chinese brands, cross-border e-commerce platforms, and overseas local customers with end-to-end supply chain solutions.
• Invest in digitalization, robotics, and AI to increase reliability, transparency, and customer satisfaction.
• Build long-term partnerships based on accountability, safety, and predictable service quality.

• Be the most trusted company in the world by delivering reliable, transparent, and secure logistics services.
• Build a global smart supply chain network combining highly automated warehousing, AI-driven operations, and resilient international transportation.
• Scale high-quality integrated logistics to serve an increasing number of Chinese brands, overseas local customers, and cross-border e-commerce platforms.
• Create consistent customer experiences that reinforce long-term relationships and brand trust.

• Trustworthiness - safety, accuracy, and transparency in every transaction and delivery.
• Customer First - designing processes and KPIs around customer success and satisfaction.
• Innovation - continuous investment in automation, AI, and data to optimize cost and speed.
• Reliability - redundant networks and contingency planning to ensure service continuity.
• Partnership - long-term, accountable relationships with brands, carriers, and marketplaces.

JD Logistics, Inc. (2618.HK) - Vision Statement

• Customer First - prioritizing end-customer experience across last-mile delivery, fulfillment accuracy, and return/service flows;
• Innovation - continuous investment in automation, robotics, AI-driven route optimization, and digital warehousing;
• Dedication - workforce commitment to on-time performance, process improvement and KPIs;
• Ownership - decentralized accountability across fulfillment centers, stations and logistics partners;
• Gratitude - client- and partner-focused relationship-building, retention initiatives and vendor sustainability;
• Integrity - compliance, transparent reporting, and ethical conduct embedded in supplier and employee standards.

• Customer First - target on-time delivery rates above 98% in major metro areas, customer satisfaction and NPS tracking across e-commerce channels;
• Innovation - capital expenditure focused on automated sorting centers and robotics: multi-year capex plans amounting to several billion RMB to scale smart warehouses;
• Dedication & Ownership - site-level KPIs (fulfillment accuracy, dock-to-door lead time) tied to employee incentives and local P&L responsibility;
• Gratitude & Integrity - supplier code of conduct, sustainability reporting, and third-party audits to reduce environmental footprint and improve compliance metrics.

• Financial discipline - balancing growth investments (automation, network) with improving gross margin and structural profitability;
• Transparency - periodic disclosures linking operational KPIs to financial outcomes to build trust with shareholders and regulators;
• ESG integration - committing to emissions reduction across transport and warehouse operations while maintaining service levels.