Mission Statement, Vision, & Core Values (2026) of Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd., founded in 1969, stands as a global technology leader whose mission-to 'devote our human resources and technology to create superior products and services, thereby contributing to a better global society'-and vision to 'Inspire the world, create the future' are reflected in a business that spans over 80 countries and serves millions of customers with industry-leading consumer electronics, semiconductors, and telecommunications solutions; driven by a relentless R&D focus, a commitment to sustainability and corporate responsibility, and core values-People, Excellence, Change, Integrity, and Co-prosperity-Samsung continues, as of late 2025, to translate human capital and technological innovation into products and services that shape markets and everyday life.

Samsung Electronics Co., Ltd. (BC94.L) - Intro

• Founded in 1969, Samsung Electronics Co., Ltd. (BC94.L) is a global leader in consumer electronics, semiconductors, and telecommunications, known for broad product lines from smartphones and TVs to memory chips and foundry services.
• Global footprint: operations and sales presence in 80+ countries, servicing hundreds of millions of end users and enterprise customers worldwide.
• Workforce: approximately 267,000 employees globally (company-wide scale across core business units and affiliates).
• R&D commitment: invests more than KRW 20 trillion annually in research and development to sustain technology leadership across memory, system LSI, display, mobile and network technologies.

• Mission: To inspire the world and create the future by delivering innovative technologies and solutions that enrich people's lives.
• Customer-centricity: prioritize usability, accessibility and ecosystem integration to maximize consumer and enterprise value.
• Technology-first approach: leverage deep vertical integration across device hardware, chip design, manufacturing and software services.

• Vision: Lead the era of intelligent connectivity by advancing semiconductor leadership, AI-enabled devices, and end-to-end platform experiences.
• Key strategic priorities:
  • Maintain and expand leadership in memory (DRAM/NAND) and logic/foundry services.
  • Drive growth in mobile and consumer electronics through foldable devices, premium appliances, and ecosystem services.
  • Scale AI, 5G/6G network solutions, and automotive/vertical markets via strategic partnerships and manufacturing capacity.

• Innovation: persistent investment in breakthrough R&D and pilot fabs, displays, and device platforms.
• Excellence: focus on product quality, manufacturing precision, and end-to-end supply chain resilience.
• People-first: develop talent through global centers of excellence and internal mobility across business units.
• Integrity & responsibility: embed compliance, ESG and community engagement into operations and partnerships.

• Net-zero and energy: commitments to carbon neutrality across key operations and set targets for renewable energy sourcing and emissions reductions in manufacturing sites.
• Circularity: product take-back and recycling programs for devices and semiconductors; initiatives to increase material reuse in displays and packaging.
• Social investment: education, digital inclusion and community programs concentrated in key markets and manufacturing regions.

• CapEx focus: continued investment in high-value fabs (memory and foundry), advanced packaging and display lines to secure capacity and yield advantages.
• M&A and partnerships: targeted deals and ecosystem tie-ups to accelerate AI, automotive, and enterprise solutions.
• Dividend and shareholder policy: balance between long-term strategic investment (fab capacity, R&D) and returning capital via dividends and buybacks aligned to cashflow cycles.

• Market sensitivity to semiconductor cycles drives revenue volatility; long-term thesis rests on technology leadership and manufacturing scale.
• ESG progress and renewable-energy commitments increasingly influence customer and institutional investor assessments.
• Execution on new product categories (e.g., foldables, smart home ecosystems, AI-enabled appliances) is monitored as a growth signal beyond component businesses.

Samsung Electronics Co., Ltd. (BC94.L) - Overview

• Human resources + technology: Samsung treats the interplay of talent and technology as the core engine for innovation and market leadership.
• Superior products and services: product quality, ecosystem integration (devices, semiconductors, displays, appliances) and premium-to-mass-market coverage are central to competitive positioning.
• Better global society: corporate social responsibility, education programs, green initiatives and supply-chain stewardship are embedded into business planning and reporting.

• Heavy, sustained R&D investment to maintain leadership in memory, system semiconductors, OLED/AMOLED displays and mobile devices.
• Talent development programs, internal mobility and global hiring to scale "human resources" capacities across hardware, software and services.
• Commercialization focus: moving research outcomes into mass-market products (e.g., advanced DRAM, EUV-node logic, foldable displays).
• Sustainability targets tied to product lifecycles, carbon reduction across operations and supplier engagement.

• Product leadership: targets for process-node advancement and memory bit growth to secure industry-leading margins and unit volumes.
• Human capital: workforce upskilling programs and campus recruitment to sustain engineering headcount and cross-disciplinary teams.
• Sustainability metrics: commitments to carbon neutrality in manufacturing operations and increased use of recycled materials in consumer products.
• Social impact: investments in education, community programs and global partnerships to align with "better global society."

• Semiconductor leadership - capacity expansion, EUV scaling, and diversified foundry & memory roadmaps to meet cloud/AI demand.
• Device ecosystems - smartphones (including foldables), TVs and home appliances integrated with smart services and software.
• Display innovation - leading OLED and next-gen panel tech to maintain content and device differentiation.
• Services & software - expanding B2B/B2C services to complement hardware and increase recurring revenue streams.

Samsung Electronics Co., Ltd. (BC94.L) - Mission Statement

• Core mission focus: lead in consumer electronics, semiconductor innovation and digital experiences.
• Customer-centricity: create value through trusted, accessible products across mobile, home, and enterprise segments.
• Sustainable innovation: integrate energy efficiency, circular design and supply-chain responsibility into product life cycles.
• Global reach with local relevance: tailor offerings across mature and emerging markets while sustaining scale advantages.

• 'Inspire the world' - drive global trends through design, user experience and ecosystem leadership in smartphones, TVs, appliances and B2B solutions.
• 'Create the future' - invest in foundational technologies (AI, advanced logic and memory semiconductor nodes, sensing and display tech) that anticipate societal needs.
• Operationalizing the vision - align capital allocation, R&D cadence and go‑to‑market strategies to maintain technology leadership and market share.

• R&D & capex allocation targeted at next‑generation semiconductors, AI accelerators and advanced display/manufacturing processes.
• Portfolio and ecosystem expansion: cross-device services and software to increase lifetime value and platform lock‑in.
• Sustainability targets embedded in product design, manufacturing emissions and circularity initiatives.

• High R&D spend and sizable capex reflect 'Create the future' via sustained investment in foundational semiconductors and advanced fabs.
• Market shares in smartphones, TVs and memory demonstrate the ability to 'Inspire the world' through products that set category standards.
• Large employee base and global footprint enable localized innovation and scale delivery, reinforcing long‑term leadership.

• Board and executive strategy link compensation and KPIs to innovation milestones, sustainability metrics and financial performance.
• Partnerships with global research institutions and ecosystem players accelerate commercialization of emerging technologies.
• Public sustainability commitments (emissions reduction, circularity targets) are increasingly tied to capital planning and supplier engagement.

Samsung Electronics Co., Ltd. (BC94.L) - Vision Statement

• People - Prioritizing employee potential, diversity, safety, and well‑being; Samsung reported approximately 266,673 employees globally (2023).
• Excellence - Pursuit of product quality, operational efficiency and market leadership across semiconductors, smartphones, consumer electronics and displays.
• Change - Proactive innovation and adaptability: sustained heavy investment in R&D to capture shifts in AI, memory, foundry and device ecosystems.
• Integrity - Ethical governance, compliance programs and transparency to strengthen stakeholder trust and long‑term value.
• Co‑prosperity - Partnerships with suppliers, governments, local communities and customers to enable shared economic and social benefits.

• People: global talent programs, workplace safety targets, and skills training aligned with digital transformation.
• Excellence: product quality KPIs, customer satisfaction indices and manufacturing yield improvements.
• Change: R&D pipeline milestones (advanced DRAM/HBM, EUV nodes, AI accelerators) and strategic M&A/partnerships for ecosystem access.
• Integrity: enhanced compliance frameworks, supply‑chain due diligence, and ESG reporting improvements (carbon targets, circularity programs).
• Co‑prosperity: supplier development funds, community investment in education and sustainability, and local manufacturing projects to spur regional employment.