Mission Statement, Vision, & Core Values of PROS Holdings, Inc. (PRO)

The strategic principles of PROS Holdings, Inc. (PRO)-its Mission, Vision, and Core Values-are not just corporate platitudes; they are the bedrock supporting a business that just reported a third-quarter 2025 total revenue of $91.7 million, an 11% year-over-year increase. You're looking for the 'why' behind a company's performance, but how much does a stated mission to 'help people and companies outperform' actually translate into the $1.4 billion valuation Thoma Bravo L.P. agreed to pay for the company in September 2025, a 53.2% premium over the unaffected trading price? Can a clear vision-to refine every buying and selling interaction-truly guide the innovation that drives a 13% year-over-year jump in subscription revenue, or is it just smart AI-powered software? Let's break down the foundational documents that defintely matter when a company is in the middle of a massive strategic shift.

PROS Holdings, Inc. (PRO) Overview

You need a clear picture of where PROS Holdings, Inc. (PRO) stands right now, especially with the market's focus shifting hard to intelligent commerce. The direct takeaway is that PRO is a pioneer in using predictive Artificial Intelligence (AI) for pricing and selling, and its core subscription business is accelerating, evidenced by a trailing twelve-month revenue of over $351 million as of Q3 2025.

PROS was founded in 1985 in Houston, Texas, initially tackling complex revenue management challenges, particularly in the airline industry. Over the decades, it evolved from specialized software to a full-fledged AI-powered Software-as-a-Service (SaaS) platform. This platform now offers solutions for price optimization, sales effectiveness, and Configure, Price, Quote (CPQ) systems, translating jargon into real-time, optimized offers for customers across B2B and B2C markets. It's all about using data science to get the price right, every time.

The company's current sales momentum is solid. Its trailing twelve months (TTM) revenue, which gives us the most up-to-date sales picture through September 30, 2025, hit $351.68 million, up from $330.4 million in the full fiscal year 2024. That's a defintely strong signal. Plus, the company is set for a major change, having entered a definitive agreement in September 2025 to be acquired by Thoma Bravo L.P. in an all-cash deal valued at approximately $1.4 billion.

Q3 2025 Financial Performance: Subscription Drives Growth

Looking at the latest financial report for the third quarter of 2025 (Q3 2025), which ended September 30, 2025, the growth story is clearly centered on their main product: subscriptions. Total revenue for the quarter was $91.7 million, an 11% increase year-over-year. Here's the quick math on their core strength:

• Subscription Revenue: Grew 13% year-over-year to $76.0 million.
• Total Gross Margin (GAAP): Expanded to 69%.
• Non-GAAP Gross Margin: Reached 71% for the quarter.

Subscription revenue is the lifeblood of any SaaS company, so a 13% jump here is a strong indicator of market adoption for their AI-powered pricing and selling solutions. While the company reported a GAAP net loss of $4.2 million for the quarter, the non-GAAP net income-which strips out things like share-based compensation and acquisition-related costs-was a healthy $10.4 million, reflecting solid operational performance. They are effectively managing costs while growing the top line.

PROS: A Leader in AI-Powered Intelligent Commerce

In the highly competitive world of enterprise software, PROS Holdings, Inc. has cemented its position as a leading provider of AI-powered SaaS solutions that power intelligent commerce. They aren't just selling software; they're selling a competitive edge. This leadership is validated by consistent industry recognition, like being named a Leader in Configure, Price, Quote (CPQ) applications by IDC MarketScape in 2024-2025 and ISG's 2025 CPQ Buyers Guide.

Their platform is trusted by global giants, a clear sign of its enterprise-grade reliability and impact. For example, major customers like American Airlines, BASF, Carrier, and Lufthansa Group continue to expand their adoption of the PROS Platform. This isn't just about initial sales; it's about long-term, sticky customer relationships. The company's focus on combining predictive AI, real-time analytics, and powerful automation is what differentiates them in the market. If you want to dive deeper into how this history and technology translate into a winning business model, you should check out: PROS Holdings, Inc. (PRO): History, Ownership, Mission, How It Works & Makes Money

PROS Holdings, Inc. (PRO) Mission Statement

You know that a company's mission statement isn't just a poster on the wall; it's the blueprint for every capital allocation and product decision. For PROS Holdings, Inc. (PRO), that guiding principle is simple yet powerful: to help people and companies outperform. This statement is the foundation, translating directly into their strategy of optimizing every shopping and selling experience through AI-powered software.

Honestly, the mission's significance is clear when you look at the financials. It drives the subscription business, which is the engine of their growth. For the three months ended September 30, 2025, PROS reported total revenue of $91.676 million, an 11% jump year-over-year, with subscription revenue increasing by 13% in the same period. That's a defintely strong link between mission and market performance.

If you want to understand the full scope of how they execute this, you need to break down the mission into its three core components. You can read more about the company's journey here: PROS Holdings, Inc. (PRO): History, Ownership, Mission, How It Works & Makes Money.

Component 1: Enabling Companies to Outperform Through AI

The first component is about delivering measurable, superior results for their business customers. PROS achieves this by leveraging its deep expertise in revenue and pricing science, specifically through its AI-powered Software as a Service (SaaS) solutions. This isn't just about better pricing; it's about intelligent commerce that maximizes both the top and bottom lines for large enterprises.

The proof is in their product commitment. The launch of PROS AI Agents in May 2025, which uses generative and predictive AI to automate complex workflows, directly supports this component. Here's the quick math: when a company can dynamically match the right offer to the right buyer in real-time, they reduce friction and capture more margin. This focus on optimization led to a raised full-year 2025 total revenue outlook of between $322.0 million and $330.0 million.

• Automate complex sales processes.
• Dynamically adjust pricing in real-time.
• Maximize profit per transaction.

Component 2: Optimizing Every Shopping and Selling Experience

The second core component focuses on the actual transaction-making it frictionless and highly effective. This is where the 'people' part of the mission statement comes in, covering both the seller's sales team and the end buyer's experience. A clunky configuration, price, and quote (CPQ) tool or a slow e-commerce checkout hurts performance for everyone involved.

PROS's commitment to quality in this area is evident in their high-margin subscription business. Their subscription gross margin improved to a strong 80% for the three months ended September 30, 2025, which reflects the scalability and efficiency of their cloud infrastructure and the value customers see in the platform. Also, their recognition as a Leader in the 2025 ISG Configure Price Quote (CPQ) Buyers Guide shows they are delivering on this promise of a superior experience.

Component 3: Driven by Core Values of Ownership, Innovation, and Care

The company's three core values-We are Owners. We are Innovators. We Care.-are the cultural levers that ensure the mission is met with precision and empathy. These values translate the abstract goal of 'outperforming' into concrete actions for every employee, or 'PROSian.'

The We are Innovators value is what keeps the platform ahead of the curve, evidenced by the fact that the PROS Platform processed 4.4 trillion transactions in 2024, a 29% year-over-year increase, showing its capacity for vast data processing and real-time insights. The We Care value is about the human-centric approach, prioritizing customer success and fostering a culture that led to a 400% improvement in adjusted EBITDA in 2024, reflecting the financial prudence of the We are Owners mindset. It's a simple feedback loop: strong values drive innovation, which delivers customer outperformance, which in turn drives financial returns.

PROS Holdings, Inc. (PRO) Vision Statement

You need to know where a company is heading, especially when looking at the recent acquisition news. The Vision Statement of PROS Holdings, Inc. is clear: to optimize every shopping and selling experience. This isn't just about making transactions faster; it's about using decades of pricing science and artificial intelligence (AI) to make every commercial interaction better, for both the buyer and the seller. It's a massive, yet focused, goal.

This vision is the lens through which we should view their recent financial performance and strategic moves. The company's focus on AI-powered Software as a Service (SaaS) solutions is the direct path to achieving this optimization, which is why their subscription revenue is the key metric to watch. In the third quarter of 2025, subscription revenue grew by a strong 13% year-over-year to $76.0 million.

The Mission: Enabling Outperformance

The vision is the destination, and the mission is the engine driving the journey. PROS Holdings, Inc.'s mission is simple and powerful: to help people and companies outperform. This means giving their customers-from airlines to manufacturers-the tools to sell smarter in the digital economy. They want you to do better than your competition, period.

This mission directly translates into the financial results we saw in Q3 2025. Total revenue for the quarter was $91.7 million, an 11% increase from the prior year. This growth demonstrates that businesses are willing to pay for the outperformance PROS promises, especially as they adopt the PROS Platform to process vast amounts of data. For context, in 2024, their platform processed 4.4 trillion transactions, a 29% year-over-year increase, showing the scale of their impact.

Core Values: The Operational Blueprint

The Core Values are the non-negotiables-the culture that makes the vision and mission possible. For PROS Holdings, Inc., these values are summarized in three phrases: We are Owners. We are Innovators. We Care. These aren't just posters on the wall; they are a defintely a strategic framework.

We are Owners: This value reflects financial prudence and accountability. It's about taking responsibility for outcomes, which you see in the company's improved profitability. For example, the total gross margin expanded by approximately 300 basis points year-over-year in Q3 2025 to reach 69% (GAAP). That's a clear sign of operational efficiency and cost optimization.

• Take responsibility for results.
• Manage resources prudently.
• Focus on long-term value.

We are Innovators: This is the AI mandate. The company's entire value proposition is built on its leadership in revenue and pricing science. They continue to push the boundaries, like the introduction of PROS AI Agents in May 2025, which use generative AI to automate complex business workflows. This commitment to innovation is what keeps their subscription revenue growing.

We Care: This value is about the human element, extending to customers, partners, and employees. A focus on customer success is what drives expansion within existing accounts. This is critical for any SaaS business. When customers like Kraft Heinz, Adobe, and Turkish Airlines expand their adoption of the PROS Platform, it validates that the company is delivering real value and fostering strong relationships.

The pending acquisition by Thoma Bravo, valued at approximately $1.4 billion, reinforces that the market sees tangible value in a company whose vision is so closely tied to the massive, ongoing AI transformation of commerce. You can dive deeper into the company's foundation and strategy here: PROS Holdings, Inc. (PRO): History, Ownership, Mission, How It Works & Makes Money.

PROS Holdings, Inc. (PRO) Core Values

You're looking for a clear map of what drives PROS Holdings, Inc. beyond the quarterly earnings reports, and that's smart. The company's core values-We Are Owners, We Are Innovators, and We Care-are not just boilerplate; they are the operational framework that translated into strong financial performance through the first three quarters of 2025.

For a deep dive into the numbers that these values produce, you can check out Breaking Down PROS Holdings, Inc. (PRO) Financial Health: Key Insights for Investors. But first, let's look at how these principles shape the business.

We Are Owners

This value is about accountability and prudent financial management, meaning every employee acts with the long-term health of the business and its shareholders in mind. It's the mindset that drives capital efficiency and profitable growth, not just top-line vanity metrics. You own the outcome, good or bad.

The financial results for 2025 defintely show this ownership mentality at work. In the second quarter alone, the non-GAAP subscription gross margin expanded to 80%, reflecting a focus on efficient delivery of their cloud-based solutions. This fiscal discipline directly contributed to the company's ability to exceed analyst expectations, reporting a Q3 2025 Earnings Per Share (EPS) of $0.22, which topped the consensus estimate of $0.17. That's a clear signal of value being realized for shareholders.

• Subscription revenue grew 12% year-over-year in Q2 2025 to $73.3 million.
• Q1 2025 subscription revenue also showed strength, climbing 10% year-over-year to $70.8 million.
• Improved operating cash flow in Q1 2025 by 126% year-over-year.

We Are Innovators

Innovation at PROS Holdings, Inc. isn't just about writing new code; it's about leveraging their decades of pricing and revenue science expertise to create AI-powered solutions that solve complex commerce problems. This is their core competitive advantage (AI-powered SaaS pricing and selling solutions), so they have to stay ahead of the curve.

A concrete example of this commitment came in May 2025 with the launch of PROS AI Agents. These agents use advanced natural language processing and generative AI to automate key business workflows, which is a major step in transforming business efficiency for their customers. Also, their Smart Price Optimization and Management solution became available on the SAP® Store in October 2025, which expands market reach and validates their technology within a critical enterprise ecosystem.

• Launched PROS AI Agents in May 2025 to automate complex workflows.
• Recognized as a Finalist for the 2025 Microsoft Dynamics 365 Sales and Customer Insights Partner of the Year Award.
• The company holds over 20 patents in pricing and revenue science.

We Care

The 'We Care' value is the human-centric component, extending to customers, employees, and the integrity of their data. For a software company, caring means prioritizing security and fostering a supportive internal culture. If your platform holds mission-critical pricing data, cybersecurity is a non-negotiable form of care.

PROS Holdings, Inc. demonstrated this commitment by winning the prestigious 2025 CSO Award for the second consecutive year, which is a major industry distinction for cybersecurity excellence. This shows they are investing heavily in protecting the integrity and confidentiality of customer data. Internally, their people-first culture earned them recognition as a 'Great Place to Work' in 2024-2025, which is crucial for retaining the top-tier data scientists and engineers needed to drive their AI platform.

• Won the 2025 CSO Award for cybersecurity for the second consecutive year.
• Culture recognized as a 'Great Place to Work' in 2024-2025.
• Focuses on a people-first environment that prioritizes real connections and collaboration.