Siyata Mobile Inc. (SYTA): Marketing Mix Analysis [Dec-2025 Updated]

You're trying to make sense of Siyata Mobile Inc. right now, and honestly, the merger with Core Gaming makes this a fascinating, if complex, analysis because the company is defintely at a strategic crossroads, pivoting from pure Push-to-Talk (PoC) hardware to a hybrid telecom-AI gaming model. We need to see how their established distribution through carriers like Verizon for their rugged devices meshes with the new mobile game monetization stream, especially as the combined entity targets a substantial $\text{100 million}$ in 2025 revenue. Below, I've laid out the four P's-Product, Place, Promotion, and Price-to give you a clear, grounded view of their current market position.

Siyata Mobile Inc. (SYTA) - Marketing Mix: Product

The product element for Siyata Mobile Inc., now operating as Core AI Holdings, Inc. following the October 3, 2025, merger with Core Gaming, encompasses a dual focus: mission-critical communication hardware and AI-driven mobile content.

The legacy communications portfolio centers on ruggedized, mission-ready devices built for demanding environments and public safety use. This includes:

• Rugged Push-to-Talk over Cellular (PoC) handsets, like the SD7.
• Next-generation 5G PTT devices and in-vehicle communication solutions.
• Cellular signal booster systems and accessories for enterprise fleets.

The SD7 device is a flagship offering, a ruggedized PoC handset designed to replace legacy land mobile radio (LMR) systems. This device achieved a significant product validation milestone on July 16, 2025, earning the Verizon Frontline Verified designation, which vets and approves solutions for first responders operating on the Verizon Frontline network.

The strategic pivot introduced AI-driven mobile gaming content and a developer platform via the Core Gaming merger. Core Gaming, prior to the merger, reported fiscal year 2024 revenues of $79 million. This segment brings substantial digital assets to the combined entity, positioning the new company in the rapidly expanding AI gaming market.

Here's a quick look at the scale of the product segments as of late 2025, combining legacy Siyata Mobile data with the acquired Core Gaming metrics:

The combined entity's goal, pending Nasdaq approval, was to target $100 million in combined 2025 revenue, blending the communications hardware sales with the digital content revenue streams. The product strategy now relies on leveraging the SD7's carrier-grade technology and its Verizon Frontline Verified status to secure enterprise and public safety contracts, while simultaneously scaling the AI gaming platform which boasts over 2,100 games.

Siyata Mobile's existing portfolio also includes enterprise-grade In-Vehicle solutions and Cellular Booster systems, which directly support the core PoC handsets by ensuring connectivity in areas where the cellular signal is weak. The company sells its hardware portfolio through leading North American and international cellular carriers and distributors.

Siyata Mobile Inc. (SYTA) - Marketing Mix: Place

The Place strategy for Siyata Mobile Inc. centers on high-reliability distribution channels tailored for mission-critical and specialized enterprise users, shifting focus toward domestic manufacturing and integrating its new digital assets.

Distribution through Tier 1 North American cellular carriers remains a cornerstone, as these partners provide the large-scale sales channels necessary for volume. More than 50% of Siyata Mobile Inc.'s revenues for the three months ended March 31, 2024, and 2023, were generated through these wireless carrier channel partners. The North American market, which the Company sees as its largest opportunity with a Total Addressable Market over $19 billion, is served by carriers like Verizon, AT&T, and T-Mobile in the United States, and Bell Mobility and Rogers in Canada. The SD7 device earned the prestigious Verizon Frontline Verified status, cementing its public safety bona fides. T-Mobile also named Siyata Mobile Inc. a key partner in its T-Priority first responder program and 5G Ecosystem.

The partnership with specialized distributors like IP Access International, announced in February 2025, targets remote and challenging environments. This distribution agreement covers Siyata Mobile Inc.'s SD7 rugged PoC devices, supplying clientele in fire departments, mining, and oil and energy sectors. The integration with IP Access International's SuperGIG™ solution ensures connectivity by combining major cellular carriers with OneWeb and Starlink LEO satellite constellations, plus a GEO satellite backup.

A strategic relocation of 4G/5G handset manufacturing from China to the U.S. was planned to begin in Q1 2025. This move is intended to appeal to governmental agencies and first responders who value American-made products and to reduce delivery lead times. The relocation positions Siyata Mobile Inc. to tap into domestic incentives amid the $150 billion U.S. telecom equipment market. This operational shift supports the hardware business, which reported Trailing Twelve Month (TTM) revenue of approximately $11.88 million as of June 30, 2025, with a TTM Gross Margin of about 16.1%.

Direct B2B sales channels remain vital, targeting specific verticals where rugged, instant communication is necessary. Siyata Mobile Inc.'s B2B focus includes enterprise customers, first responders, government agencies, utilities, and waste management organizations. The Company also offers enterprise-grade In-Vehicle solutions and Cellular Booster systems to support these mobile workers. A concrete example of this direct channel success was the new sales order from a major U.S. transit authority in January 2025, supplying several thousand SD7 handsets and accessories.

The Place strategy is evolving to incorporate the digital distribution of the mobile gaming portfolio following the merger with Core Gaming, Inc., finalized in October 2025. Core Gaming has established a global footprint, attracting over 40 million monthly active users (MAUs) from over 140 countries and driving over 600 million cumulative downloads across its portfolio of more than 2,100 games. The combined entity is targeting a goal of exceeding $100 million in revenue for the full 2025 fiscal year.

Finance: draft 13-week cash view by Friday.

Siyata Mobile Inc. (SYTA) - Marketing Mix: Promotion

You're looking at how Siyata Mobile Inc. communicated its value proposition through late 2025, especially around the transformative merger. The promotion strategy heavily leaned on demonstrating real-world reliability for its core public safety and enterprise customers, while simultaneously managing investor expectations through the Core Gaming integration.

The core message in promotion emphasized mission-critical reliability for public safety and enterprise users. This is backed by the fact that Siyata Mobile's SD7 device earned the prestigious "Verizon Frontline Verified" designation, officially qualifying it for use by first responders on the Verizon Frontline network. This validation is a powerful promotional tool for the rugged Push-to-Talk over Cellular (PoC) handsets and accessories.

Strategic partnerships were a major promotional vehicle to showcase integrated solutions. The collaboration with ESChat resulted in the deployment of Siyata's SD7 handsets, powered by the ESChat Push-to-Talk platform, to support critical communications at Burning Man 2025, which ran from August 24 to September 1, 2025. This high-visibility event deployment saw a positive market reaction, with the stock gaining 9.67% on the news day and adding approximately $3M to the company's valuation, closing at $3.29. Separately, the partnership with RAM Mounts, an industry leader in mounting systems, was promoted to deliver advanced in-vehicle solutions for the SD7 and SD7 ULTRA handsets. These integrated products were debuted at the APCO 2025 conference, scheduled for July 27-30.

Public communication via Ask Me Anything (AMA) sessions was crucial to foster investor trust regarding the merger with Core Gaming, which was valued at $160 million. The inaugural AMA featured Core Gaming CEO Aitan Zacharin, addressing shareholder concerns and outlining the strategy to pivot into the $126 billion mobile gaming market. The promotion of this transparency aimed to align stakeholders for the anticipated deal closure.

The T-Mobile partnership served as a significant promotional anchor for the new 5G portfolio. Siyata Mobile was named a key partner in T-Mobile's T-Priority first responder program and 5G Ecosystem. This features the SD7 ULTRA, promoted as the first land mobile radio (LMR) replacement in the U.S. with mission-critical push-to-talk on 5G SA. This carrier alignment includes up to $1 million in milestone payments for Siyata Mobile in 2025.

The promotional narrative around the merger contrasted the established business's performance with the future potential, using hard numbers to frame the discussion:

The company's communication efforts also highlighted the scale of the opportunity being pursued, with the gaming segment being valued at $126 billion. Still, the need for investor reassurance was clear, given the Q1 2025 net loss of $3.79 million.

Key promotional activities and associated figures include:

• Marketing emphasizes mission-critical reliability for public safety and enterprise.
• Strategic partnership announcements with ESChat and RAM Mounts for integrated solutions.
• Public communication via AMA sessions to foster investor trust in the merger.
• Product deployment for high-visibility, real-world events like Burning Man 2025.
• T-Mobile partnership for the launch and promotion of the new 5G product portfolio.

Siyata Mobile Inc. (SYTA) - Marketing Mix: Price

Price for Siyata Mobile Inc. (SYTA), particularly in its legacy B2B hardware segment, reflects a strategy aimed at high-value, specialized markets, which is now being aggressively supplemented by a new, high-growth monetization model post-merger.

The pricing structure for the legacy hardware business targets high-margin B2B and public safety verticals. This premium positioning is supported by the reported gross margin of 29.0% achieved in Q3 2024, indicating that the selling price was set significantly above the cost of goods sold for those specialized communication devices. The scale of this legacy hardware business, however, remains relatively small, as evidenced by the revenue reported for Q2 2025, which stood at $2.04 million. The Trailing Twelve Month (TTM) revenue for the legacy business as of Q2 2025 was $11.88 million, confirming a transactional, specialized hardware revenue base.

The strategic pivot introduces a fundamentally different pricing approach through the new revenue stream derived from mobile game monetization. This new model relies on pricing mechanisms such as in-app purchases, advertising placements, and AI subscription adoption, which typically carry much higher gross margins than hardware sales. The expectation for this new combined pricing power is substantial.

The combined entity has set an ambitious goal to exceed $100 million in revenue in 2025, a significant increase from the legacy hardware revenue base. This target reflects management's confidence in the scalability and higher pricing potential of the mobile game monetization strategy.

Key financial and strategic pricing indicators for the legacy business include:

• Hardware pricing targets high-margin B2B and public safety verticals.
• Legacy business revenue was $2.04 million in Q2 2025, reflecting a small scale.
• Gross margin was 29.0% in Q3 2024, indicating a premium pricing strategy over cost.
• New revenue stream is based on mobile game monetization (in-app purchases, advertising).
• The combined entity is targeting a substantial goal to exceed $100 million in 2025 revenue post-merger.

To put the scale into context, here is a comparison of the legacy revenue figures:

The financing options and credit terms for the B2B hardware sales are channeled through carrier and distributor partners, meaning Siyata Mobile Inc. focuses on the hardware sale price, while the carriers manage the end-user service revenue and associated terms. The new gaming segment pricing is focused on direct consumer monetization through digital transactions.