Breaking Down Guoyuan Securities Company Limited Financial Health: Key Insights for Investors

Founded in 1997 and headquartered in Hefei, Guoyuan Securities Company Limited stands out as a rapidly growing integrated financial services firm - from wealth management to investment banking and asset management - with a clear strategic trajectory backed by robust numbers: total assets of RMB 60 billion and shareholders' equity of RMB 22 billion as of December 2025, reported 2024 revenue of RMB 7.848 billion and net profit of RMB 2.244 billion, and an industry-leading return on equity of 15% (vs. 12% industry average), while demonstrating operational discipline with a 99% compliance rate in 2024, a 92% customer satisfaction score in 2023, a 5.2% share of China's brokerage market in Q3 2023, and focused investments in innovation (about RMB 500 million R&D in 2023) and sustainability (25% of the investment portfolio in sustainable projects in 2023), all of which frame the company's mission of integrity and client-centered service, its vision to leverage technology for market leadership and global expansion, and its core values of integrity, innovation, customer focus, excellence and social responsibility - compelling reasons to explore how these pillars translate into strategy and performance across domestic and international markets

Guoyuan Securities Company Limited (000728.SZ) - Intro

• Founded: 1997 (Hefei, China)
• Primary services: Wealth management, investment banking, asset management, brokerage
• Geographic reach: Nationwide China with selected international operations
• Public listing: Shenzhen Stock Exchange (000728.SZ)
• Index inclusion: Shenzhen Stock Exchange Composite Index (SZSI), MSCI China, FTSE Russell

• To deliver trusted, innovative, and client-centric financial solutions that create long-term value for clients, shareholders, and society.
• To uphold integrity, compliance, and professional excellence across all business lines.

• To become a leading comprehensive financial service provider in China, recognized for digital innovation, superior client experience, and resilient risk management.
• To expand market share through technology-enabled distribution, diversified products, and selective internationalization.

• Client First - Prioritize clients' needs and outcomes, delivering tailored solutions across retail, HNW, and institutional segments.
• Integrity & Compliance - Maintain strict regulatory compliance and transparent governance to protect stakeholder interests.
• Innovation - Invest in fintech, data analytics, and digital channels to enhance product delivery, operational efficiency, and risk controls.
• Professionalism - Cultivate talent, training, and expertise across investment banking, research, and wealth management teams.
• Sustainability - Integrate ESG principles into investment research, underwriting standards, and corporate stewardship.

• Enhance digital wealth platforms to grow retail AUM and improve client retention metrics by targeting a 25% increase in active digital users by year-end 2026.
• Strengthen investment banking franchise - pursue sector focus in TMT, healthcare, and green energy to capture higher-fee mandates.
• Expand asset management product range, aiming to grow proprietary and third-party AUM by 30% over three years.
• Optimize capital structure and ROE - target sustainable ROE of 16-18% through efficiency improvements and higher-margin businesses.
• Deepen ESG integration with measurable KPIs for carbon exposure and green financing origination.

• ROE of 15.0% in 2025, above the sector average of 12.0%.
• Inclusion in major indices (SZSI, MSCI China, FTSE Russell) reflecting market capitalization, liquidity, and governance compliance.
• Revenue growth trajectory: CAGR ~8-10% over 2022-2025, driven by wealth management and advisory fees.

• Robust risk controls with centralized market, credit, and operational risk committees to preserve capital and limit downside exposure.
• Prudent capital buffers: Common equity tier-like metrics maintained well above regulatory minimums to support business expansion.
• Transparency initiatives: Enhanced disclosure cadence and investor communications to align with international best practices.

Guoyuan Securities Company Limited (000728.SZ) - Overview

• Mission statement: Deliver comprehensive financial solutions that promote wealth creation and ensure client satisfaction through high-quality services.
• Core ethical pillars: integrity, client-first orientation, regulatory compliance, and collaborative innovation.
• Strategic vision: become a leading comprehensive financial service provider in China by leveraging technology, data-driven capabilities, and diversified product delivery.

• Client focus: tailored solutions for individual and institutional investors, emphasizing transparency, suitability, and risk management.
• Integrity & compliance: maintained a 99% compliance rate with regulatory standards in 2024, reflecting robust internal controls and governance.
• Innovation & technology: strategic investment in digital channels and data analytics to enhance service delivery and operational resilience.
• Collaboration: cross-functional teams and partner ecosystems to deliver capital markets, wealth management, brokerage, and investment banking services.

• Scale high-quality product distribution while preserving advisory standards and suitability.
• Enhance digital client touchpoints to shorten feedback loops and personalize offerings.
• Strengthen risk controls and compliance monitoring to sustain the 99% regulatory adherence benchmark.
• Drive margin expansion through fee-related diversification and operational efficiency.

Guoyuan Securities Company Limited (000728.SZ) - Mission Statement

• Deliver end-to-end brokerage, investment banking, asset management and advisory services across retail, institutional and corporate clients.
• Leverage fintech and data analytics to increase product accessibility, reduce transaction friction and enhance risk management.
• Embed sustainability and social responsibility into investment decisions and corporate operations.

• Technology-first approach: scale digital platforms and algorithmic services to improve execution, research and client servicing.
• Market leadership: consolidate and grow brokerage and wealth-management market share across key domestic segments.
• Customer focus: deliver personalized, transparent and responsive service to sustain high client satisfaction.
• Global expansion: establish strategic partnerships and presence in targeted overseas markets.
• Sustainable finance: increase allocation to environmentally and socially responsible projects.

• Integrity - adhere to the highest standards of compliance, transparency and fiduciary duty.
• Innovation - continuous investment in R&D (RMB 500M in 2023) to develop new products and digital capabilities.
• Client-centricity - sustain superior service levels (92% satisfaction in 2023) and personalized solutions.
• Excellence - pursue market leadership (5.2% brokerage share in Q3 2023) through disciplined execution.
• Responsibility - allocate capital to sustainable projects (25% of portfolio in 2023) and increase by 10% annually.
• Collaboration - expand global reach via partnerships in at least five new markets by end-2024.

Guoyuan Securities Company Limited (000728.SZ) - Vision Statement

• Integrity: All business practices and client interactions are governed by transparency, compliance, and ethical conduct to preserve investor trust.
• Innovation: Continued investment in fintech, algorithmic trading, and product structuring to expand wealth-management, brokerage, and capital-market capabilities.
• Customer focus: Tailored solutions across retail and institutional segments, emphasizing advisory quality, service responsiveness, and client education.
• Excellence: Rigorous performance benchmarks, professional development, and process optimization to achieve top-tier execution and advisory standards.
• Social responsibility: Proactive participation in financial literacy, green finance initiatives, and community-investment programs to contribute to broader societal goals.

• Strengthen risk-control systems and compliance frameworks to meet regulatory expectations and protect client assets.
• Scale digital channels and data analytics to improve client acquisition, retention, and personalized product delivery.
• Expand institutional services (ECM/FCM, fixed income, asset management) while deepening retail wealth-management offerings.
• Increase transparency in ESG reporting and integrate sustainability considerations into product design.

• Product innovation - launch structured products, risk-managed discretionary portfolios, and expanded fixed-income solutions for institutional clients.
• Digital transformation - upgrade mobile wealth platforms, deploy AI-driven advisory tools, and automate back-office processes to reduce operating costs.
• Talent & governance - attract specialized capital-markets, risk-management, and quantitative teams while strengthening board oversight and compliance units.
• ESG integration - incorporate green-bond underwriting and sustainable-investment products, and report progress against emissions and social-impact metrics.