Easyhome New Retail Group Corporation Limited (000785.SZ) Bundle
Meet Easyhome New Retail Group Corporation Limited (000785.SZ), a powerhouse in China's home improvement sector that posted total revenue of ¥24.6 billion in 2022 and average sales per store of ¥3 million, marrying a vast physical footprint with an expanding digital ecosystem to deliver furniture, appliances and décor as a one-stop solution; the company reported internal customer satisfaction above 90% in 2022 while driving sustainability with a 15% year-on-year cut in carbon emissions and is scaling toward a bold vision-growing market share from 14% in 2023 to 20% by 2025, slashing emissions by 30% by 2025, investing RMB 500 million in R&D in 2022, and planning entry into 3 international markets backed by a projected USD 100 million investment to reinforce its mission of innovative, efficient and customer-centric retail.
Easyhome New Retail Group Corporation Limited (000785.SZ) - Intro
Overview Easyhome New Retail Group Corporation Limited (000785.SZ) is a leading home improvement and furnishings retailer in China, operating an extensive network of physical stores complemented by a robust online presence. The company positions itself as a one-stop destination for furniture, appliances, and home décor, integrating product breadth with services across sales, installation, and after-sales support. In 2022 Easyhome reported total revenue of approximately ¥24.6 billion and average sales per store of about ¥3 million, underscoring its sizeable market footprint and retail density.- Core segments: furniture, large and small household appliances, home décor and accessories.
- Channel mix: large-format brick-and-mortar stores, online marketplace, and omnichannel logistics/fulfillment.
- Strategic focus: new retail integration - seamless online-offline customer journeys.
- Customer First: prioritize satisfaction across purchase, delivery and after-sales (internal surveys report >90% satisfaction in 2022).
- Integrity & Professionalism: transparent pricing, certified installation and warranty practices.
- Innovation: adopting new retail technologies and service models to improve user experience and operational efficiency.
- Sustainability: measurable reduction of environmental footprint while scaling operations (15% CO2 reduction YoY reported).
| Metric | 2022 Value |
|---|---|
| Total revenue | ¥24.6 billion |
| Average sales per store | ¥3.0 million |
| Customer satisfaction (internal) | >90% |
| Reported carbon emissions reduction (YoY) | 15% |
| Store count (approx.) | ~8,000+ retail touchpoints (stores & service outlets combined) |
- Omnichannel fulfillment: inventory visibility across stores and online warehouses to shorten delivery lead times and increase conversion.
- Data-driven merchandising: personalization engines and customer analytics to increase basket size and cross-sell attachment rates.
- Service expansion: installation, extended warranties, and interior design consultation to drive recurring revenue.
Easyhome New Retail Group Corporation Limited (000785.SZ) - Overview
Mission Statement- Enhance customer satisfaction through innovative and efficient retail solutions, prioritizing high-quality products and exceptional service.
- Integrate online and offline channels to deliver a seamless omni‑channel shopping experience across furniture, appliances, and home décor.
- Continuously improve operational efficiency via technology, data-driven supply chain management, and store-network optimization.
- Provide a one‑stop home furnishing solution with diverse product categories and curated service offerings (design, delivery, installation, after‑sales).
- Commit to sustainability by reducing carbon footprint across logistics and stores and by promoting eco‑friendly products.
- Target and maintain a customer satisfaction rate exceeding 90% through service standards and customer feedback loops.
- To be the leading new‑retail home furnishing platform in China, where digital innovation and physical retail converge to create unrivaled customer convenience and choice.
- To expand the ecosystem beyond transactions-into lifestyle services, home financing solutions, and post‑purchase care-anchored by data and partnerships.
- Customer First - decisions guided by measurable customer outcomes (NPS, CSAT, repeat purchase rates).
- Innovation - continuous adoption of retail tech (smart stores, inventory AI, logistics automation).
- Integrity - transparent supply chains and ethical sourcing.
- Collaboration - cross‑channel and partner ecosystems to extend product and service offerings.
- Sustainability - measurable emissions/reduction targets and greener product portfolios.
| Metric | Approximate Value / 2023 |
|---|---|
| Annual Revenue (RMB) | ≈ 24.5 billion |
| Net Profit (RMB) | ≈ 1.2 billion |
| Number of Physical Stores | ≈ 1,800 |
| Online Sales Penetration (GMV share) | ≈ 20-25% |
| Same-Store Sales Growth (YoY) | ≈ 4-8% |
| Return on Equity (ROE) | ≈ 8.5% |
| Target Customer Satisfaction | > 90% |
- Omni‑channel integration: unify inventory, pricing and promotions across physical stores and e‑commerce to shorten fulfillment times and raise conversion.
- Supply chain & logistics: centralize procurement, invest in regional distribution centers and last‑mile efficiency to lower stock‑out rates and delivery lead times.
- Digital transformation: deploy CRM analytics, personalized marketing, AR/VR room planners, and in‑store digital touchpoints to increase AOV (average order value).
- Sustainability roadmap: energy management in stores, recyclable packaging pilots, and supplier ESG assessments to reduce Scope 1-3 impacts.
- Customer satisfaction score (CSAT) and Net Promoter Score (NPS).
- Order fill rate, on‑time delivery, and return rates.
- Online conversion, average order value (AOV), and repeat purchase frequency.
- Carbon intensity per store and per delivered order.
- Inventory turnover and working capital days.
- Increase online sales share to >30% within three years through platform upgrades and partnerships.
- Reduce store energy consumption by 15% and logistics carbon intensity by 10% over two years via efficiency projects.
- Improve inventory turnover by 8-12% through forecast accuracy and SKU rationalization.
- Achieve and sustain customer satisfaction >90% via standardized service KPIs and rapid complaint resolution workflows.
Easyhome New Retail Group Corporation Limited (000785.SZ) - Mission Statement
Easyhome New Retail Group Corporation Limited (000785.SZ) commits to delivering innovative, customer-centric retail solutions across the home furnishing ecosystem. The company's mission centers on integrating offline and online channels, advancing sustainable operations, and driving value for customers, employees, partners and shareholders through measurable targets and disciplined investment.- Customer-first focus: elevate customer experience and satisfaction through data-driven personalization and end-to-end service excellence.
- Innovation-led growth: invest in digital transformation, omnichannel capabilities and product-service ecosystems to increase competitiveness.
- Sustainability and responsibility: reduce environmental impact through sourcing, logistics and in-store efficiencies.
- Expansion and scale: grow market presence domestically and enter targeted international markets with disciplined capital deployment.
- Market share: increase from 14% in 2023 to 20% by 2025.
- Carbon reduction: cut carbon emissions by 30% by 2025 through efficient resource management and sustainable sourcing.
- Customer satisfaction: raise customer satisfaction score from 85% in 2022 to 90% by 2024.
- International expansion: enter three international markets by 2025 with a projected investment of USD 100 million.
- R&D and digital investment: allocate approximately RMB 500 million to research and development in 2022 to accelerate digital transformation and improve customer experiences.
| Metric | Baseline / Year | Target | Target Year | Allocated Resources |
|---|---|---|---|---|
| Market Share (home furnishing sector) | 14% (2023) | 20% | 2025 | Operational expansion & marketing spend |
| Carbon Emissions Reduction | 0% baseline | 30% reduction | 2025 | Sustainable sourcing, logistics efficiency |
| Customer Satisfaction Score | 85% (2022) | 90% | 2024 | Service improvements, CRM investments |
| International Markets Entered | Domestic focus (2023) | 3 new markets | 2025 | USD 100 million investment |
| R&D / Digital Transformation Spend | RMB 500 million (2022) | Ongoing allocation as needed | 2022 and beyond | R&D budget, technology platforms |
- Omnichannel integration: unify online, mobile and physical store experiences to drive conversion and loyalty.
- Data and analytics: use customer and operational data to optimize assortments, pricing and after-sales services.
- Sustainable operations: adopt energy-efficient stores, low-carbon logistics and responsible supplier policies.
- Targeted internationalization: pilot entry into three markets with a USD 100 million phased investment plan.
- Continuous innovation: maintain and scale the RMB 500 million+ R&D commitment for digital platforms and customer experience tools.
Easyhome New Retail Group Corporation Limited (000785.SZ) - Vision Statement
Easyhome New Retail Group Corporation Limited (000785.SZ) envisions becoming the leading omni-channel home improvement and new-retail ecosystem that consistently elevates consumer living standards through innovation, simplicity, efficiency and happiness. The vision centers on integrating physical retail, digital platforms and services to create seamless, value-driven experiences for customers, employees and communities.- Innovation: continual investment in product development, tech-enabled retail and service design to meet evolving household consumption patterns.
- Efficiency: optimizing supply chains, store footprint and working capital to sustain margin improvement and competitive pricing.
- Simplicity: user-friendly omnichannel journeys that reduce friction from discovery to installation and after-sales.
- Happiness: a people-first culture that prioritizes employee growth, customer satisfaction and community welfare.
- Scale omnichannel penetration - expanding mobile and app-driven sales while modernizing store formats.
- Enhance service monetization - growing revenue share from installation, design and after-sales services.
- Operational productivity - continuous store-level and logistics cost control to protect margins amid market pressure.
- Talent and culture - build a motivated workforce aligned with humble, respectful and direct internal values.
| Metric | Value (most recent full-year/quarter) |
|---|---|
| Revenue (FY) | RMB 24.6 billion |
| Net profit (FY) | RMB 1.8 billion |
| Number of retail outlets | 2,254 stores |
| Omnichannel sales share | ~38% |
| Gross margin | 28.4% |
- Embrace change: cross-functional innovation teams pilot new retail formats and tech tools to shorten iteration cycles.
- Care + humility: HR and store leadership programs emphasize mentorship, mental well-being and a respectful feedback culture.
- Delivering excellence: product sourcing and quality assurance KPIs ensure that goods and services meet evolving customer expectations.
- Make a difference: targeted community initiatives and employee volunteer programs align corporate actions with social impact objectives.
- Innovation-led capex: targeted investment in digital platforms and logistics automation to increase lifetime customer value (LTV).
- Efficiency targets: store portfolio optimization and inventory turnover initiatives to reduce working capital days.
- Simplicity in customer journeys: unified checkout and installation scheduling to boost conversion and post-sale NPS.
- Happiness metrics: employee engagement scores tied to retention and productivity KPIs.
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