Breaking Down Beijing Jingxi Culture & Tourism Co.,Ltd Financial Health: Key Insights for Investors

Founded in 1997 and rebranded in October 2014 as Beijing Jingxi Culture & Tourism Co., Ltd. (ticker 000802.SZ), the company operates cultural landmarks and attractions that drew over 10 million visitors in 2022 while expanding into film and digital content - notably participating in the 2024 movie '749 Bureau,' which posted roughly 357 million yuan in box office within seven days - yet faced financial headwinds in 2024 with revenue of 316.93 million yuan (down 46.20% year-on-year) and a net loss of 155.64 million yuan (a 44.40% improvement from the prior year); as of Nov 21, 2025 the company had 715.90 million shares outstanding, a market capitalization of 3.16 billion yuan (down 34.71% year-over-year), institutional ownership near 15.62%, a 32.20% 52-week stock decline and a beta of 0.61; its stated mission focuses on promoting Chinese culture through attraction management, film/TV production, events, hospitality and tech-driven services, generating revenue from ticket sales, film distribution, cultural events (about 200 million yuan in 2021), hospitality (approximately 300 million yuan in H1 2023) and artist brokerage while emphasizing sustainability, innovation and cultural exchange amid clear strategic challenges and opportunities in digital expansion and new revenue streams

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): Intro

• Founded in 1997 as Beijing Jingxi Tourism Development Co., Ltd.; rebranded in October 2014 to Beijing Jingxi Culture & Tourism Co., Ltd. to reflect an expanded cultural + tourism focus.
• Operates a portfolio of parks, historical sites and cultural projects in Beijing; in 2022 the company's attractions collectively drew over 10 million visitors.
• Expanded into film production in 2024 as a participating producer of the movie "749 Bureau," which generated ~357 million yuan box office within seven days of release.

• Listed on the Shenzhen Stock Exchange (000802.SZ) with a shareholder mix of municipal/state-related stakeholders, institutional investors and a public float.
• Strategic orientation ties it to Beijing municipal cultural and tourism development objectives (park and heritage site management, event-driven revenue).

• Mission: develop, preserve and monetize Beijing's cultural and tourism assets through integrated operations-park management, heritage site stewardship, events, cultural IP and media content.
• Strategy: leverage physical venues to produce experiences and content (including film/TV), diversify revenue streams, and increase per-visitor monetization.

• Attraction operations: admissions, guided tours, venue rentals, F&B and retail across properties such as the Beijing Garden Expo Park and multiple historical sites.
• Cultural products and events: festivals, exhibitions, performances and IP commercialization (souvenirs, licensing).
• Media/content investment: film and video participation (e.g., 2024's "749 Bureau") to capture box-office and ancillary rights revenue.
• Property services and ancillary commercial activities: facility leasing, advertising, sponsorships and experience upgrades.

• Annual visitors (2022): >10 million across managed sites.
• Notable cultural-media result (2024): participation in a film earning ~357 million yuan in its first seven days.

• Market capitalization as of 2025-11-21: 3.16 billion yuan (a 34.71% decrease vs. prior year).

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): History

• Founded from Beijing municipal cultural assets (state-origin operations).
• Listed on Shenzhen Stock Exchange under ticker 000802 - enabling broader capital access and public ownership.
• Shifted in recent years toward integrated tourism services and cultural IP monetization.

• Public float: remaining shares after major holders and insiders (implied by institutional 15.62%).
• Major holder behavior: Qingdao Haifa's reduction on 2024-10-31 reflects active portfolio adjustments; cumulative equity change noted at 5%.
• Market signals: 32.20% decline over 52 weeks with beta 0.61 - lower systematic volatility but notable idiosyncratic risk.

• Mission: develop and commercialize cultural tourism assets to drive sustainable attendance and experiential revenue.
• Focus areas: theme parks, live performance venues, cultural IP commercialization, F&B and retail concessions, and venue leasing.

• Admissions and ticketing: primary revenue from park and event tickets.
• Concessions & retail: on-site food, beverage and merchandise sales with higher margin contribution.
• Venue services & leasing: rental and management of cultural venues for third-party events and exhibitions.
• IP licensing & co-productions: monetizing brands and shows through partnerships and content distribution.
• Property-related income: ancillary revenue from parking, hospitality and seasonal promotions.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): Ownership Structure

• Mission: promote Chinese culture and tourism by developing and managing cultural landmarks and tourist attractions while producing high-quality film, TV and online drama content.
• Values: innovation, sustainability, cultural exchange, integrity and transparency in compliance with industry standards.
• Strategic focus: integrate digital technologies (online distribution, interactive exhibits, ticketing/CRM systems) to enhance customer experience and operational efficiency.

• Sustainability & heritage: committed to responsible management of historical sites, conservation investment and programming that preserves cultural assets while generating visitor revenue.
• Cultural exchange: organizes domestic and international events to showcase Chinese culture and expand brand recognition of managed sites and content IP.

• How it makes money:
  • Site operations & ticketing - admission fees, seasonal tickets, on-site F&B and retail.
  • Media production & distribution - content sales, licensing, broadcast/OTT distribution fees.
  • Events & cultural programming - sponsorships, ticketed performances and festival revenues.
  • IP commercialization - merchandising, themed exhibitions and cross‑media licensing.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): Mission and Values

• Landmark & attraction operations: management and operation of historical sites, museums, theme cultural parks and scenic spots - primary revenues from ticket sales, onsite retail, and ancillary services.
• Content production & distribution: investment in film, TV, and online dramas - returns from box office, broadcasting/licensing fees, and online platform revenue shares.
• Events & exhibitions: curating cultural festivals, touring performances, and exhibitions which produce ticket income, sponsorships, and F&B/merchandising uplift.
• Hospitality & F&B: running hotels, guesthouses, restaurants, and guided tour packages tied to attractions to increase per-visitor revenue and length-of-stay.
• Artist brokerage & cultural tourism services: matchmaking between artists/performers and venues, plus packaged cultural tourism itineraries for domestic and inbound tourists.
• Technology investments: ticketing systems, CRM, online sales platforms, and experience-enhancement tech (AR/VR, mobile guides) to raise conversion, repeat visitation, and ancillary spend.

• Ticketing & admissions - direct sales via onsite counters, official apps, and third-party platforms.
• Content monetization - pre-sales, box office splits, IP licensing, overseas distribution, and revenue-sharing with streaming platforms.
• Hospitality & F&B - room revenue, restaurants, banqueting tied to cultural programming.
• Retail & merchandising - cultural products, souvenirs, and themed merchandise tied to exhibits/performances.
• Sponsorship & partnerships - brand integrations for festivals, corporate event hosting, and government cultural projects.
• Service fees - artist brokerage commissions, guided-tour fees, and consulting for cultural projects.

• Per-visitor revenue: combination of ticket price, average F&B spend, retail spend, and lodging - target uplift through programming and bundling.
• Content ROI: upfront production investment vs. distribution/licensing schedule; successful IP can shift revenue from one-off ticket sales to long-tail licensing and merchandising.
• Fixed vs. variable costs: landmark operations carry fixed maintenance and staffing costs; events and content have more variable cost profiles allowing scalable margin improvements.
• Technology ROI: digital ticketing and CRM aim to increase direct-sales share, reduce third-party distribution fees, and lift repeat visitation rates.

• New exhibition launch drives spike in ticket sales + themed retail lines + destination hotel occupancy.
• Original drama production leverages onsite locations for marketing, then monetizes via streaming rights and merchandise based on show IP.
• Festival sponsorships cover part of production cost while boosting F&B, retail, and guided-tour demand.

• Maintenance and enhancement of cultural properties (capex for conservation, safety, and visitor facilities).
• Content funding for film/TV/drama projects to build IP assets and recurring licensing income.
• Technology stack upgrades: ticketing, CRM, analytics, mobile experience, and AR/VR for immersive exhibits.
• Strategic partnerships and M&A for regional attraction operators or hospitality assets to deepen tourist catchment.

• Tourism demand volatility (seasonality, macroeconomic shifts, travel restrictions).
• Content performance risk - box office and streaming success are uncertain.
• High fixed costs for property upkeep and staff for landmark operations.
• Regulatory and cultural policy changes affecting events, IP, and foreign distribution.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): How It Works

• Core activities: management of tourist attractions, film production/distribution, cultural events & exhibitions, hospitality (accommodation, F&B, guided tours), artist brokerage and tourism technology services.
• Scale: annual visitor footfall across managed sites exceeds 10 million people, providing a steady base of ticketing, retail and F&B revenue.
• Vertical integration: IP created in film and events feeds attraction programming and merchandise; hospitality and guided-tour services capture more visitor spend per capita.

• Visitor monetization: with >10 million annual visitors, average spend components include admissions, F&B, retail and paid experiences - hospitality and events amplify per-visitor revenue.
• Content monetization: successful film releases (e.g., '749 Bureau' - ~357M RMB box office) generate direct box office revenue and extend to merchandising, themed attractions and licensing.
• Event-driven spikes: large festivals and exhibitions (2021 events revenue ~200M RMB) both diversify and seasonally boost top-line performance.
• Hospitality leverage: strong hospitality income (≈300M RMB in H1 2023) indicates capture of overnight visitor spend and packaged-tour revenue.
• Services & tech: artist brokerage and technology services provide higher-margin, recurring-fee revenue and support cross-selling into core tourism operations.

• Ownership: publicly listed on Shenzhen Stock Exchange (000802.SZ); corporate ownership structure ties to local cultural and tourism stakeholders supporting site access and content partnerships.
• Strategy: combine site operations, original content and hospitality to build repeatable tourism IP and recurring revenue streams while monetizing creative output across distribution, attractions and events.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ): How It Makes Money

• Primary revenue drivers: ticketing for parks and museums, cultural performances and festivals, hotel room nights and banquet/catering services, and merchandise/retail.
• Supplementary income: venue rentals for corporate events, government-subsidized cultural programs, sponsorships, and IP licensing for cultural content.
• Growth levers: digital ticketing & marketing, expanded event calendar, themed hospitality packages, and sustainable tourism initiatives.

• Visitor experience - optimize pricing, package deals combining attractions + lodging, and seasonal events to drive repeat visits.
• Digital transformation - invest in online booking, targeted social media campaigns, and data-driven customer segmentation to raise conversion and spend per visitor.
• New revenue streams - expand cultural events, themed hospitality offerings, and boutique retail/IP merchandise tied to local heritage.
• Sustainability & innovation - implement eco-friendly site management and digital content (virtual tours, livestreamed performances) to broaden reach and reduce operating risk.