Breaking Down Emei Shan Tourism Co.,Ltd Financial Health: Key Insights for Investors

Standing guard over a UNESCO World Heritage landscape since its founding in 1997, Emei Shan Tourism Co., Ltd. combines exclusive operational rights across ticketing, cableways and hotels with a mission to drive sustainable, locally rooted tourism-backed by a market capitalization of about CNY 6.72 billion (as of December 15, 2025), CNY 1.01 billion in revenues in 2024 and a net income of CNY 234.64 million-while demonstrating concrete investments in greener infrastructure (approximately CNY 100 million in 2021) and measurable community impact (supporting over 500 local businesses and creating approximately 2,000 jobs in 2022), all of which frame its vision to become a global leisure brand, its mission to balance visitor enrichment with environmental stewardship and local development, and its core values of harmony, innovation, service, continuous learning and stewardship that invite you to explore how finance, sustainability and cultural leadership intersect at Emei Shan.

Emei Shan Tourism Co.,Ltd (000888.SZ) - Intro

• Founded: 1997
• Market capitalization (as of 15 Dec 2025): CNY 6.72 billion
• 2024 Revenue: CNY 1.01 billion
• 2024 Net Income: CNY 234.64 million
• Employees: >2,000
• Stock code: 000888.SZ

• Preserve and present the natural and cultural heritage of Emei Shan while delivering safe, accessible, high-quality tourism services.
• Create sustainable economic value for local communities through responsible tourism operations and employment.
• Continuously improve visitor experience via integrated service delivery across transport, hospitality, and interpretation.

• Become China's benchmark for sustainable scenic-area tourism management, combining conservation, culture, and modern tourism services.
• Leverage digitalization and service innovation to expand year-round visitation and increase per-visitor value while protecting ecological integrity.
• Strengthen brand recognition domestically and internationally as a model UNESCO-site operator contributing to regional development.

• Conservation First - prioritize ecological protection and cultural heritage stewardship in all operations.
• Safety & Quality - maintain rigorous safety standards for cableways, facilities, and visitor services.
• Local Empowerment - foster local employment and supplier relationships to amplify economic benefits for surrounding communities.
• Integrity & Compliance - operate transparently, meeting regulatory, financial, and environmental obligations.
• Innovation - adopt technology and service design to enhance accessibility, reservation efficiency, and visitor satisfaction.

• Revenue diversification: increase non-ticketing revenue streams (hotels, F&B, retail, packaged tours) to raise average revenue per visitor.
• Profitability target: maintain or improve net margin from 2024 baseline net income of CNY 234.64 million on CNY 1.01 billion revenue.
• Visitor capacity & safety: optimize cableway throughput and lodging occupancy while meeting conservation carrying-capacity limits.
• Community impact: sustain employment above 2,000 and expand local supplier participation in procurement.
• Brand & recognition: pursue awards and certifications (e.g., provincial cultural tourism leadership) to reinforce market position.

Emei Shan Tourism Co.,Ltd (000888.SZ) - Overview

• Mission: Provide high-quality, sustainable tourism experiences that protect natural and cultural assets and generate broad-based local economic benefits.
• Vision: Be a leading model of sustainable mountain and heritage tourism in China, balancing visitor satisfaction, ecological stewardship, and community prosperity.
• Core values: environmental responsibility; cultural preservation; community collaboration; service excellence; innovation in sustainable infrastructure.

• Sustainability initiatives: investment in low-impact facilities, energy-efficient operations, waste management, and cultural-site conservation projects.
• Stakeholder collaboration: formal partnerships with local governments, community groups, and small enterprises to distribute tourism benefits.
• Alignment with national policy: initiatives designed to support China's broader tourism upgrading and rural revitalization goals.

Emei Shan Tourism Co.,Ltd (000888.SZ) - Mission Statement

• Deliver integrated tourism products-scenic area operations, hospitality, cultural experiences, and tourism retail-that prioritize safety, comfort, and personalization.
• Preserve and promote the cultural and ecological value of Mount Emei and affiliated assets through responsible management and community engagement.
• Create enduring economic value for shareholders while uplifting local communities through job creation, tourism-driven commerce, and infrastructure investment.
• Operate under transparent governance, ethical standards, and measurable environmental, social, and governance (ESG) objectives.

• Advance with time: continuously modernize offerings and digital capabilities to inspire happy, healthy, and harmonious lifestyles for all visitors.
• Memorable, repeatable experiences: design personalized services and premier integrated offerings to increase customer lifetime value and loyalty.
• Global networking: build boundless international platforms for partnership, cultural exchange, and brand recognition to drive goodwill through tourism.
• Sustainability-first development: integrate ecological, cultural, and resource conservation across operations to align with global sustainability goals.
• Active corporate citizenship: promote CSR programs that deliver measurable benefits to society and the environment.

• Product diversification: expand themed cultural routes, wellness retreats, and experiential packages to raise average spend per visitor.
• Digital transformation: enhance online booking, CRM, and smart-scenic technologies to improve throughput and guest satisfaction.
• Internationalization: form cross-border partnerships, joint promotions, and outbound-inbound packages to grow foreign guest share.
• Sustainability integration: adopt green building standards, waste reduction, and biodiversity protection across operations.
• Stakeholder engagement: strengthen relationships with local governments, communities, and investors for shared-value development.

Emei Shan Tourism Co.,Ltd (000888.SZ) - Vision Statement

• Harmony: cross‑functional collaboration, stakeholder trust, and inclusive decision‑making.
• Intelligence: R&D into tourism tech, data analytics for demand forecasting, and staff knowledge development.
• Service from the heart: loyalty programs, community outreach, and social responsibility initiatives.
• Continuous learning: employee training hours targets, quality improvement cycles, and KPI‑driven reviews.
• Stewardship: owner mentality in asset care, cost control, and long‑term capital planning.
• Youth nurturing: scholarship support, internship placements, and cultural education projects.

• Service excellence: raise net promoter score (NPS) by 10% year‑on‑year through staff training and digital experience upgrades.
• Innovation investment: allocate 2-3% of annual revenue to IT, intelligent operations, and interpretive content development.
• Community & conservation: dedicate 1% of net profit to local heritage conservation and youth education programs annually.
• Operational efficiency: improve operating cash conversion by 5 percentage points through yield management and cost discipline.

• Smart Visitor Management - deployment of real‑time crowd analytics and reservation systems to protect natural assets while maximizing throughput and ticket yield.
• Integrated Hospitality Growth - expanding branded lodging occupancy targeting a blended RevPAR uplift of 8-12% across core properties.
• Culture & Youth Programs - partnerships with universities and foundations to sponsor experiential learning, internships, and cultural promotion events.