Breaking Down NanJi E-Commerce Co., LTD Financial Health: Key Insights for Investors

Step into the story of NanJi E‑Commerce Co., LTD-a Shanghai‑headquartered e‑commerce group founded in 1998 and listed on the Shenzhen Stock Exchange under ticker 002127-whose portfolio spans men's, women's and children's apparel, underwear, bedding and health wear under brands like Antarctic, Antarctic+, Antarctic Home, Crocodile and Classic Teddy; with a team of about 326 employees and a market capitalization of roughly 8.39 billion yuan as of November 2025, NanJi's mission to deliver aesthetic, comfortable, trendy and functional goods at reasonable prices is backed by targeted R&D and advanced production techniques focused on 6-7 major product categories (including plush fabrics and quick‑drying clothing), while its vision to grow into a global leader in the comprehensive beauty industry and core values of loyalty, responsibility, integrity and excellence drive investment in supply‑chain upgrades, talent development and governance to expand domestic and international market coverage

NanJi E-Commerce Co., LTD (002127.SZ) - Intro

• Founded: 1998
• Headquarters: Shanghai, China
• Employees: ~326
• Stock ticker: 002127.SZ (Shenzhen Stock Exchange)
• Market capitalization (Nov 2025): ≈ 8.39 billion CNY

Mission

• Deliver widely accessible, high-quality apparel and lifestyle products through digital channels and brand partnerships.
• Empower licensed brands with data-driven e-commerce and marketing capabilities to scale across China's online marketplaces.
• Prioritize product integrity and customer experience across men's, women's, children's clothing, underwear, bedding, and health-related apparel.

Vision

• Become the leading brand-licensing and full-service digital commerce platform in Greater China, recognized for brand incubation, operational excellence, and sustainable growth.
• Leverage omnichannel and data intelligence to expand market share across premium and value segments while strengthening brand equity for partner labels.

Core Values

• Customer-centricity: product quality, fit, and after-sales experience guide decisions.
• Brand stewardship: long-term partnerships and responsible licensing practices.
• Data-driven execution: analytics inform assortment, pricing, and marketing ROI.
• Operational discipline: focus on efficient supply-chain and digital operations.
• Integrity and compliance: transparent governance as a publicly listed company.

Strategic Pillars & Priorities

• Brand Licensing & Portfolio Management - optimize brand mix (Antarctic family, Crocodile, Classic Teddy) to balance margin and volume.
• Channel Diversification - expand presence across marketplaces, direct-to-consumer platforms, and social commerce.
• Product & Category Depth - strengthen core apparel & home textile assortments, and grow health-related apparel segments.
• Operational Efficiency - streamline supply chain, inventory turns, and marketing spend to protect margins.
• Digital Capabilities - invest in analytics, CRM, and marketing automation to increase customer lifetime value.

Key Financial & Operational Metrics

How Mission, Vision & Values Translate to Execution

• Brand Licensing: prioritized signing and developing licensors with clear segmentation-premium vs. mass-market-supported by digital merchandising playbooks.
• Product Strategy: assortments optimized for online conversion (size availability, imagery, and reviews) and cross-sell into bedding and health apparel.
• Marketing ROI: centralized campaign measurement to allocate budget toward high-ROAS channels and social commerce influencers.
• Governance & Investor Communication: public reporting cadence aligned with Shenzhen listing requirements and proactive investor outreach; see deeper financial analysis here: Breaking Down NanJi E-Commerce Co., LTD Financial Health: Key Insights for Investors

NanJi E-Commerce Co., LTD (002127.SZ) - Overview

• Mission: Provide high-quality products at reasonable prices that balance aesthetics, comfort, trendiness and functionality while delivering strong emotional value to consumers.
• Vision: Make thoughtfully designed optional goods become everyday necessities through scale, design influence and accessible pricing.
• Core values: Cost-effectiveness, consumer-centric design, continuous R&D, production stability and rapid trend responsiveness.

• Product strategy: Focus on 6-7 major categories, with priority verticals such as plush fabrics and quick-drying clothing supported by dedicated R&D investment.
• Manufacturing & operations: Adopt advanced production techniques to improve efficiency, maintain stable quality and control unit costs to preserve margins while keeping retail prices accessible.
• Value proposition: Deliver emotional value (design, comfort, trend alignment) packaged as affordable, scalable SKUs that can transition from optional to habitual purchase.

• Category development roadmap:
  • Year 1-2: Strengthen plush fabrics & quick-dry apparel R&D and scale core SKUs
  • Year 2-3: Expand adjacent categories (bedding, casual apparel, accessories) to reach target 6-7 stable product verticals
  • Ongoing: Optimize cost structure through production automation and supplier consolidation
• R&D & product innovation focus:
  • Material science for plush hand-feel and quick-dry performance
  • Design-for-manufacture to reduce waste and shorten lead times
  • Consumer testing loops to convert emotional appeal into repeat purchase behavior
• Operational KPIs tracked monthly:
  • SKU velocity (units/day per SKU)
  • Manufacturing yield (%)
  • Average unit cost (RMB)
  • Return rate (%) and post-sales satisfaction

NanJi E-Commerce Co., LTD (002127.SZ) - Mission Statement

• Scaling domestic and international market coverage through channel diversification and customer-centric offerings.
• Leading with product and service innovation informed by customer behavior, data analytics, and R&D breakthroughs.
• Expanding new-business opportunities anchored in research, tech adoption, and cross-border collaboration.
• Upgrading production, logistics, and management systems to create supply-chain value and faster time-to-market.
• Adopting robust corporate governance that balances stakeholder, societal, and environmental interests while accelerating digital transformation.
• Continuously enhancing talent capabilities through systematic training and capability-building programs.

• Customer-Centric Product Evolution - design and adapt SKUs and services based on behavioral data and feedback loops.
• Operational Excellence - elevate manufacturing automation, traceability, and quality control to maintain consistent safety and efficacy.
• Innovation & R&D - invest in formulation science, packaging sustainability, and digital tools to shorten innovation cycles.
• Responsible Growth - implement ESG-aligned practices across sourcing, energy use, and community engagement.
• Talent Enablement - build internal academy programs, performance pathways, and cross-functional rotations.

• Customer Obsession - decisions rooted in measurable customer benefit.
• Integrity & Governance - transparent reporting and stakeholder fairness.
• Innovation with Purpose - R&D that solves real needs and improves outcomes.
• Sustainability - reduce environmental footprint across product lifecycle.
• Collaboration - partner with suppliers, distributors, and communities for shared value.
• Continuous Learning - cultivate curiosity, agility, and professional growth.

• Board oversight integrating risk, compliance, and sustainability criteria into strategy.
• Supplier code of conduct and audit programs to safeguard quality and ethical sourcing.
• Customer data protections aligned with prevailing regulations and best practices.
• Transparent investor communications, periodic KPI disclosures, and market-access initiatives.

• Accelerate ERP and traceability platforms to reduce lead times and inventory days.
• Use CRM and AI-driven analytics to increase repeat-purchase rates and customer lifetime value.
• Invest in advanced packaging and logistics to lower per-unit carbon and damage rates.

NанJi E-Commerce Co., LTD (002127.SZ) - Vision Statement

• Loyalty to the mission: prioritize marine environmental protection and client outcomes.
• Courage to take responsibility: accept operational and social accountability in global markets.
• Integrity as the foundation: transparent governance, compliance with listed-company standards (002127.SZ).
• Striving for excellence: continuous improvement in product performance, safety, and service.

• Create value for customers: reliable anti-pollution systems, lifecycle service, rapid technical support.
• Happiness for employees: training, talent pipelines, performance-linked rewards.
• Returns for shareholders: steady revenue growth, margin improvement, and transparent governance as a listed entity.
• Well-being for society: reduction of marine pollution and compliance with international environmental standards.

• Harmonious and friendly: internal governance that fosters collaboration and respect.
• Happy work: employee engagement, safety, and career development pathways.
• Common prosperity: profit-sharing mechanisms and community initiatives.
• Common development: joint ventures, supplier capacity building, and industry partnerships.
• Respected by society: compliance, public reporting, and environmental contributions.
• Healthy longevity: long-term investments in innovation and operational resilience.