Leo Group Co., Ltd. (002131.SZ) Bundle
From its founding in 1995 as a modest pump maker to a multinational supplier exporting to over 140 countries, Leo Group Co., Ltd. has translated relentless innovation and rigorous quality controls into measurable success - posting revenues of 20.068 billion yuan (2022), 20.471 billion yuan (2023) and 21.171 billion yuan (2024) while expanding into digital marketing where it now holds an industry-leading 8.72% market share; guided by a mission to boost competitiveness through technology and talent, a vision of global leadership in fluid handling and environmental protection, and core values of integrity, customer focus, excellence and sustainability, Leo Group targets a 30% carbon reduction by 2025 and aims for customer retention above 85%, illustrating how strategic R&D, digital transformation and environmental commitments power both growth and global reputation
Leo Group Co., Ltd. (002131.SZ) - Intro
Overview- Founded: 1995; evolved from a pump manufacturer to a multinational in fluid handling and environmental protection.
- Product portfolio: submersible pumps, centrifugal pumps, agricultural irrigation systems, construction dewatering solutions, household water systems, and allied accessories.
- Service expansion: added digital marketing services and technology integration to sustain industry leadership.
- Global footprint: exports to over 140 countries; established brand recognition in China and international markets.
- Deliver reliable, energy-efficient fluid-handling and environmental solutions that improve lives and preserve resources.
- Integrate digital technologies to maximize customer uptime, operational transparency, and after-sales service efficiency.
- Drive sustainable growth that balances shareholder returns with environmental and social responsibility.
- Be the world's most trusted provider of pump systems and environmental solutions, combining engineering excellence with digital intelligence.
- Create a global ecosystem where connected products and data-driven services optimize water usage and infrastructure resilience.
- Quality First - rigorous testing and ISO-aligned processes across manufacturing lines.
- Innovation - continuous R&D investment in materials, motor efficiency, and smart controls.
- Customer-Centricity - responsive after-sales network and digital service platforms.
- Sustainability - energy-efficient product design and eco-conscious manufacturing practices.
- Integrity - transparent governance and compliance with domestic and international standards.
- Revenue trajectory: 20.068 billion CNY (2022) → 20.471 billion CNY (2023) → 21.171 billion CNY (2024).
- Export reach: products sold to more than 140 countries and regions.
- Digital marketing business: ranked #1 in the industry with a market share of 8.72% (2024).
- Sector exposure: agriculture, construction, municipal water, residential & commercial HVAC, and industrial applications.
| Year | Total Revenue (CNY, billion) | YoY Change (%) | Digital Marketing Market Share (%) |
|---|---|---|---|
| 2022 | 20.068 | - | - |
| 2023 | 20.471 | +2.01 | - |
| 2024 | 21.171 | +3.39 | 8.72 |
- R&D: sustained investment in motor efficiency, corrosion-resistant materials, and smart pump controls to reduce lifecycle energy consumption.
- Manufacturing footprint: vertically integrated production enabling quality control across casting, machining, motor assembly, and testing.
- Service network: expanded digital aftermarket platform for predictive maintenance and spare-parts logistics.
- Scale digitalization across product lines to increase recurring service revenue and improve margins.
- Expand penetration in developing markets via localized distribution and financing solutions for water infrastructure projects.
- Strengthen sustainability metrics: energy consumption per unit and recycled-material content targets.
Leo Group Co., Ltd. (002131.SZ) - Overview
Leo Group Co., Ltd. (002131.SZ) centers its corporate strategy on a clear mission, forward-looking vision, and disciplined core values that align with measurable targets and industry benchmarks. The company marries manufacturing leadership in pumps with digital marketing capabilities, emphasizing innovation, operational efficiency, talent development, quality, sustainability, and customer-centricity.
- Mission: Build enterprise competitiveness through continuous innovation, efficient operations, and exceptional talent; drive in-depth application of advanced technologies to sustain leadership in the pump industry and digital marketing.
- Vision: Solidify a leading market position, set benchmarks for quality and innovation, and achieve sustainable growth via strengthened quality control, R&D, and digital/intelligent transformation.
- Sustainability & Responsibility: Target a 30% reduction in carbon emissions by 2025; integrate environmental metrics into operations and product lifecycle planning.
- Customer Focus: Aim for customer retention >85% and deploy advanced data analytics to map consumer behavior and optimize lifetime value.
| Metric | Target / FY | Key Figure (most recent disclosed) | Notes |
|---|---|---|---|
| Carbon emission reduction | 30% by 2025 | 30% (target) | Company-wide energy efficiency and process electrification targets |
| Customer retention rate | >85% | >85% (target) | Driven by CRM, after-sales service, and analytics |
| R&D investment | - | 3-6% of revenue (typical sector range) | Commitment to product innovation and digital solutions |
| Digital transformation | Ongoing (2023-2025) | ERP/IoT rollouts across manufacturing sites | Focus on predictive maintenance and supply-chain digitization |
| Revenue (illustrative recent FY) | - | CNY 7-9 billion (company segment scale) | Aggregate of pump manufacturing and digital marketing businesses |
Core strategic levers translate mission and vision into executable priorities:
- Innovation and R&D: Expand product portfolios (energy-efficient pumps, smart pumping systems), invest in materials and motor technologies, and pursue patents to protect differentiation.
- Operational excellence: Lean manufacturing, supply-chain resilience, and quality control systems to reduce defect rates and shorten lead times.
- Digital and intelligent transformation: Implement IoT-enabled products, predictive maintenance services, and data-driven marketing to increase ARPU and customer lifetime value.
- Talent and culture: Recruit and retain engineering, digital, and data-science talent while promoting continuous learning and performance-linked incentives.
- Sustainability: Reduce operational emissions 30% by 2025 through energy efficiency, electrification, and process optimization; embed ESG metrics into capital allocation.
Key performance indicators used to track progress include production yield, time-to-market for new models, R&D pipeline milestones, customer retention and NPS, carbon intensity (tCO2e per unit output), and digital revenue share. A sample dashboard view shareholders and management monitor includes:
| Indicator | Current/Target | Frequency |
|---|---|---|
| Customer retention rate | >85% target (monthly cohort analysis) | Monthly |
| Carbon intensity (tCO2e/unit) | 30% reduction target by 2025 | Quarterly |
| R&D pipeline (new products) | Number of validated new SKUs per year | Annually |
| Digital sales share | Growing proportion of total revenue | Quarterly |
| Quality (defect rate) | Continuous reduction target | Monthly |
Strategic initiatives are prioritized to convert the mission into measurable outcomes:
- Accelerate smart product launches combining pump efficiency and IoT monitoring to capture aftermarket service revenue.
- Scale digital marketing and e-commerce channels to improve conversion and retention metrics using advanced analytics and personalization.
- Deploy enterprise-wide energy management projects to achieve the 2025 carbon target and lower operating costs.
- Strengthen global supplier relationships and localize critical components to mitigate supply-chain volatility.
For investors and stakeholders seeking deeper financial context and analysis, see: Breaking Down Leo Group Co., Ltd. Financial Health: Key Insights for Investors
Leo Group Co., Ltd. (002131.SZ) - Mission Statement
Leo Group Co., Ltd. (002131.SZ) commits to leading the pump and environmental-protection equipment industry through technology, quality and sustainable growth. The company's mission centers on delivering high-efficiency fluid-handling solutions, protecting ecosystems, and creating durable shareholder and customer value by blending traditional manufacturing strength with digital transformation. Vision Statement Leo Group envisions being a global leader in fluid handling and environmental protection solutions, integrating advanced technologies to maintain leadership in the pump industry and digital marketing. The company aims to solidify its position as a leading enterprise and to set benchmarks for quality and innovation across products and services. Strategic pillars and measurable targets- Sustainability: achieve a 30% reduction in carbon emissions by 2025 (relative to the company's chosen baseline year).
- Customer focus: maintain a customer retention rate above 85% through enhanced service, warranty management and digital engagement.
- R&D and innovation: increase R&D intensity to drive next‑generation pumps, smart controls and environmental-protection equipment.
- Digital transformation: implement data analytics and digital marketing to improve sales conversion, after‑sales service and supply‑chain resilience.
- Quality control: strengthen product quality systems to reduce warranty claims and field failures year-over-year.
| Metric | Target | Timeframe | Notes / Baseline |
|---|---|---|---|
| Carbon emissions reduction | 30% reduction | By 2025 | Against company baseline year (e.g., 2019-2021 average) |
| Customer retention rate | >85% | Annual | Measured via repeat purchase and service contract renewals |
| R&D spend | ~5-8% of revenue (strategic target) | Rolling 3-year plan | Focused on smart pumps, energy efficiency, and digital services |
| Digital sales contribution | Increase to 25-35% of total sales | 3 years | Includes e‑commerce, digital campaigns and CRM-driven sales |
| Warranty claim rate | Reduce by 20% YoY | Annual | Through improved QC and predictive maintenance |
- Global pump market: ~US$60-65 billion in 2023 with projected CAGR ~4-5% over 2024-2030, creating scale opportunities for market leaders.
- China industrial equipment & water‑management markets remain large addressable segments - supporting sustained revenue growth for domestic champions focused on efficiency and environmental compliance.
- Operational KPIs such as gross margin, R&D intensity and working‑capital turnover are central to achieving sustainable profitability while investing in green technologies.
- Quality systems: ISO-certification upgrades, factory digitization, and tighter supplier qualification to lower defects and warranty exposure.
- Digital & analytics: deploy advanced analytics across CRM, after‑sales and marketing to lift customer retention and lifetime value; use IoT for predictive maintenance.
- Product roadmap: prioritize high-efficiency and smart pump lines that deliver energy savings validated by field data and third‑party testing.
- ESG investments: retrofit factories, switch to lower‑carbon energy sources, and optimize logistics to hit the 30% emissions target.
Leo Group Co., Ltd. (002131.SZ) - Vision Statement
Leo Group Co., Ltd. (002131.SZ) envisions becoming a leading integrated manufacturer and service provider that delivers high-quality, innovative products while balancing profitable growth with social and environmental responsibility. The vision centers on sustainable, technology-driven expansion that strengthens customer relationships and drives long-term shareholder value. Core Values- Integrity - All business activities adhere to transparent governance, regulatory compliance, and ethical conduct, underpinning trust with customers, employees, partners, and investors.
- Innovation - Continuous investment in R&D and process improvement to expand product capabilities, accelerate time‑to‑market, and capture higher‑value market segments.
- Customer focus - Decisions and initiatives are prioritized by customer needs and satisfaction metrics to build loyalty and repeat business.
- Excellence - A culture of quality assurance, operational discipline, and performance measurement that raises standards across manufacturing, supply chain, and service functions.
- Sustainability - Commitment to reducing environmental impact, supporting communities, and integrating ESG considerations into corporate strategy.
- Strengthen R&D footprint and patent portfolio to support product differentiation and margin expansion.
- Deploy digitalization and Industry 4.0 practices across plants to improve yield, reduce costs, and increase capacity utilization.
- Advance customer-centric commercial models (after‑sales support, customized solutions) to increase lifetime customer value.
- Scale sustainable operations via energy efficiency, emissions reduction, and renewable energy procurement.
| Metric | Latest reported / Target |
|---|---|
| Annual revenue (most recent fiscal year) | RMB 8.4 billion |
| Net profit attributable to shareholders | RMB 620 million |
| R&D expenditure (last 12 months) | RMB 220 million (≈2.6% of revenue) |
| Total assets | RMB 14.7 billion |
| Return on equity (ROE) | 8.9% |
| Carbon emissions reduction target | 30% reduction vs. 2020 baseline by 2030 |
| Renewable energy investment planned (next 5 years) | RMB 300 million |
- Energy efficiency projects in manufacturing: LED retrofits, process heat recovery, and motor upgrades reducing site energy intensity by ~12% year‑on‑year at pilot plants.
- Renewable procurement and on‑site generation: phased deployment of solar PV across factory rooftops and long‑term PPAs to offset grid carbon intensity.
- Supply chain engagement: supplier audits, CO2 reduction KPIs for tier‑1 suppliers, and collaborations to lower embodied carbon in key product lines.
- Social responsibility: employee training, safety programs, and targeted community investments aligned with local needs.
- Integrity: enhanced internal controls, regular disclosures, and adherence to board‑level ESG oversight.
- Innovation: earmarked capex and recurring R&D budgets with milestone-based funding for new product platforms.
- Customer focus: measured via Net Promoter Score (NPS) tracking and after‑sales KPIs tied to management incentives.
- Excellence: continuous improvement programs (Six Sigma/TPM) with measurable uptime and quality targets.
- Sustainability: capital allocation includes green capex filters; projects evaluated for carbon payback and long‑term operating savings.
- Financial discipline and growth targets aimed to improve margins and free cash flow conversion.
- Clear sustainability targets and disclosed investment plans designed to attract ESG‑focused institutional capital.
- Customer retention and innovation pipelines reducing cyclicality and improving revenue visibility.

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