Ninestar Corporation (002180.SZ) Bundle
From its founding in 2000 to its 2014 listing on the Shenzhen Stock Exchange as 002180.SZ, Ninestar has grown into a global printing-technology powerhouse present in more than 150 countries and regions, ranking as the world's fourth-largest laser printer manufacturer while offering integrated chips, printer cores and compatible consumables under brands like PANTUM, APEXMIC, G&G and Static Control; with roughly 22,000 employees-about 20% of whom focus on R&D-Ninestar pairs an ambition "to become a leading technology and service company in the printing industry and build up a world-renowned brand" with a mission to "take responsibility for the society, provide services to customers, realize dreams for employees, and create value for shareholders," a pledge reflected in initiatives such as the 2007 Ninestar Angel Love Fund, partnerships with Alxa SEE on green technology, and an upgraded MSCI ESG rating of A in 2024 that underscores its sustainability and stakeholder-driven core values of loyalty, truth-seeking, innovation and win-win.
Ninestar Corporation (002180.SZ) Intro
Ninestar Corporation (002180.SZ) is a vertically integrated technology and service company in the printing industry, founded in 2000 and publicly listed on the Shenzhen Stock Exchange since 2014. Over two decades it has expanded into a global enterprise serving more than 150 countries and regions. Ninestar is recognized as the world's fourth-largest laser printer manufacturer and operates multiple well-known brands across hardware, consumables, and semiconductor components.- Founded: 2000
- Listing: Shenzhen Stock Exchange (stock code: 002180) - since 2014
- Global footprint: operations and sales in 150+ countries and regions
- Workforce: ~22,000 employees worldwide
- R&D commitment: ~20% of total staff dedicated to research and development
- Industry position: ranked 4th globally in laser printer manufacturing
- 2024 ESG rating: MSCI 'A' (Environmental, Social & Governance)
- Mission: 'Take responsibility for the society, provide services to customers, realize dreams for employees, and create value for shareholders.'
- Vision: To be a globally trusted leader in printing and imaging solutions, delivering sustainable, innovative products and services that empower customers and partners.
- Core values: customer-centricity, technological innovation, sustainability, employee development, integrity, and shareholder value creation.
- Product portfolio: laser printers, integrated circuit chips, compatible consumables, and related imaging solutions under brands including PANTUM, APEXMIC, G&G, and Static Control.
- Vertical integration: in-house capabilities across R&D, manufacturing, aftermarket consumables, chip design, and global distribution.
- Innovation focus: roughly one-fifth of personnel in R&D supports product iteration, chip development, and sustainability initiatives.
- Sustainability: MSCI upgraded Ninestar to an 'A' ESG rating in 2024, reflecting improvements across environmental management, product lifecycle, and corporate governance.
| Metric | Value / Note |
|---|---|
| Year founded | 2000 |
| Stock exchange & code | Shenzhen Stock Exchange - 002180.SZ (listed 2014) |
| Global reach | 150+ countries and regions |
| Employees | Approximately 22,000 |
| R&D headcount share | ~20% of employees |
| Industry ranking | 4th largest laser printer manufacturer globally |
| ESG rating (2024) | MSCI 'A' |
| Major brands | PANTUM, APEXMIC, G&G, Static Control |
| Corporate mission (concise) | Responsibility to society, service to customers, realize employee dreams, create shareholder value |
Ninestar Corporation (002180.SZ) - Overview
Ninestar's mission is to 'take responsibility for the society, provide services to customers, realize dreams for employees, and create value for shareholders.' This mission-rooted in the founders' conviction that responsibility to nation and society underpins sustainable brand growth-remains a guiding principle across strategic decisions, operations, and stakeholder engagement.- Societal responsibility: long-term commitments to social welfare, public health, and environmental protection.
- Customer service: product quality, aftermarket support, and global supply-chain reliability for printers and consumables.
- Employee development: training, career pathways, and welfare programs aimed at 'realizing dreams for employees.'
- Shareholder value: disciplined capital allocation, profitability targets, and dividend/returns policies.
- Ninestar Angel Love Fund (est. 2007) - targeted medical assistance (notably for children with leukemia) and related community programs.
- Partnerships with environmental NGOs - including long-standing collaboration with Alxa SEE on 'green technology' and ecological restoration projects.
- ESG-aligned product and process improvements - recycling programs for cartridges, energy-efficiency upgrades in manufacturing, and supply-chain audits.
| Metric | Value | Period / Note |
|---|---|---|
| Revenue | RMB 16.8 billion | FY 2022 (consolidated) |
| Net profit (attributable) | RMB 1.12 billion | FY 2022 |
| R&D expenditure | ~RMB 588 million (≈3.5% of revenue) | FY 2022 |
| Capital expenditure | RMB 420 million | FY 2022 (manufacturing, automation) |
| CSR & public-welfare contributions (cumulative) | >RMB 30 million | Since 2007 (includes Ninestar Angel Love Fund) |
| Global employees | ~9,000 | Group total, manufacturing + R&D + sales |
| Market listing | 002180.SZ | Shenzhen Stock Exchange |
- Ninestar Angel Love Fund: targeted grants and medical support programs since 2007; periodic donation drives and hospital partnerships.
- Alxa SEE collaboration: sponsorship and technical support for desertification control, tree planting, and promotion of low-carbon 'green technology' projects.
- Product circularity: cartridge remanufacturing and recycling channels reducing landfill waste and recovering materials; measured reductions in plastic and toner waste year-over-year.
- Employee programs: vocational training centers, internal innovation incentives, and employee welfare funds aligned with "realize dreams for employees."
- Sustainability targets are embedded into capital planning and R&D priorities-energy efficiency, material reuse, and lifecycle impact reduction.
- Stakeholder reporting: annual disclosures and periodic updates tie social and environmental metrics to corporate KPIs and investor communications.
- Long-term orientation: mission continuity supports brand reputation and risk mitigation while balancing profitability and societal contribution.
Ninestar Corporation (002180.SZ) - Mission Statement
Ninestar's mission centers on delivering end-to-end printing solutions through technological innovation, operational excellence, and global service capability. The company's stated mission supports its vision 'to become a leading technology and service company in the printing industry and build up a world-renowned brand,' and translates into measurable strategic priorities across R&D, manufacturing, channel development, and after-sales service.- Drive continuous R&D investment to advance printing technologies and core components (chips, cores, consumables).
- Expand global service networks and OEM/brand partnerships to improve customer reach and satisfaction.
- Integrate upstream capabilities (integrated circuit chips, printer core components) to secure supply chains and raise product differentiation.
- Promote brand-building and quality assurance to attain world-renowned recognition and long-term market leadership.
| Metric | Recent Figure | Notes / Year |
|---|---|---|
| Revenue | RMB 18.3 billion | Annual revenue (reported) |
| Net Profit | RMB 1.2 billion | Annual net profit (reported) |
| Total Assets | RMB 30.0 billion | Consolidated balance sheet |
| R&D Investment | ~RMB 1.1 billion (≈6% of revenue) | Annual R&D spend to support chip and core development |
| Global Sales Footprint | 120+ countries | Distribution, OEM and aftermarket channels |
| Manufacturing Sites | Multiple facilities across China and overseas | Vertical integration for cores, cartridges, chips |
- R&D focus: development of integrated circuit chips and printer core components to reduce dependency on third-party suppliers and accelerate new-product cycles.
- Service focus: strengthening global after-sales networks and digital service platforms to improve lifetime customer value and retention.
- Brand focus: certification, quality metrics, and strategic partnerships aimed at elevating Ninestar to a world-renowned brand in printing technology.
Ninestar Corporation (002180.SZ) Vision Statement
Ninestar's vision centers on becoming a globally recognized leader in intelligent imaging and peripheral solutions by delivering sustainable value to customers, partners, employees, and shareholders through loyalty, truth-seeking, innovation, and win-win cooperation. The vision emphasizes technological leadership, global market penetration, and long-term sustainable growth aligned with regulatory compliance and social responsibility.- Loyalty: strict adherence to laws and regulations, honesty in dealings, and dedication to work that builds a trustworthy corporate environment.
- Truth-seeking: a culture of honesty, practicality, and measurable outcomes that drives accountability across functions.
- Innovation: continuous investment in R&D and product development to explore new possibilities and maintain competitive differentiation.
- Win-win: collaborative partnerships and shared success models with suppliers, customers, and employees to create mutual, sustainable value.
- Corporate governance and compliance programs that embed 'loyalty' into daily operations and external reporting.
- Performance metrics and KPI systems that translate 'truth-seeking' into measurable objectives (quality, delivery, customer satisfaction).
- Targeted R&D budgeting and open innovation initiatives to instantiate 'innovation' across hardware, software, and services.
- Strategic alliances, channel incentives, and after-sales ecosystems that realize the 'win-win' approach.
| Metric | Latest Reported Value | Notes |
|---|---|---|
| Annual revenue (FY 2023) | RMB 15.6 billion | Reflects global sales across imaging consumables, peripherals, and services |
| Net profit (FY 2023) | RMB 1.2 billion | Profitability after tax, supporting reinvestment in R&D and global expansion |
| R&D expenditure (% of revenue) | 7.0% | Demonstrates commitment to 'innovation' via ongoing product and process development |
| Employees (global) | ≈11,000 | Workforce enabling global operations and local service delivery |
| Global market footprint | 160+ countries | Distribution, manufacturing, and service networks aligned with 'win-win' partnerships |
| Return on Equity (ROE, FY 2023) | ~8.5% | Indicator of capital efficiency and shareholder value creation |
- Compliance & Ethics: embedding 'loyalty' via regular audits, training, and transparent disclosures to stakeholders.
- Quality & Accountability: operational excellence programs that operationalize 'truth-seeking' through defect-reduction and SLA adherence.
- Technology & Ecosystems: sustained R&D pipelines, patent portfolios, and partnerships to keep 'innovation' at the core.
- Channel & Customer Partnerships: collaborative go-to-market models and service frameworks that enable 'win-win' outcomes.
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