Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) Bundle
Founded in 1994 and listed on the Shenzhen Stock Exchange as 002249.SZ in 2008, Zhongshan Broad-Ocean Motor Co., Ltd. has grown into a global leader in electric motors and drive systems with over 21 sales and manufacturing centers across China, the United States, Mexico and Europe, an annual production capacity exceeding 80 million motors, and more than 3,900 patents-backing a product portfolio that spans building and home appliance motors, automotive rotating electrical machinery, new energy vehicle powertrain systems and hydrogen fuel cell modules; driven by a mission to deliver green motor and drive solutions through a customer-first, open-cooperation and innovation-driven ethos that balances stakeholder value and social responsibility, a vision to become an excellent global supplier in green motors and drives, and core values centered on being people-oriented, pragmatic, honest and integrity-led, respectful and synergistic, innovation-driven and striving to "thrive for beyond," recently reinforced by a 2025 partnership with Tongji University to advance embodied robot actuator technology and solidify its brand status as a "Famous Trademark of Guangdong" and a "Brand-name Product of Guangdong."
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) - Intro
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) is a leading Chinese enterprise focused on the design, manufacture, and sale of electric motors, drive systems, and related powertrain components. Founded in 1994 and publicly listed on the Shenzhen Stock Exchange in 2008, the company combines large-scale manufacturing capacity, deep R&D investment, and an expanding global footprint to serve building/home appliances, automotive rotating electrical machinery, new energy vehicle powertrains, hydrogen fuel cell modules, and emerging robotics actuators.
- Founded: 1994
- Listed: Shenzhen Stock Exchange, 2008 (002249.SZ)
- Global sites: 21+ sales and manufacturing centers (China, USA, Mexico, Europe, etc.)
- Annual motor production capacity: >80 million units
- Patents: >3,900 granted patents
- Notable recognitions: 'Famous Trademark of Guangdong', 'Brand-name Product of Guangdong'
Mission
The company mission centers on powering electrification and intelligent motion across industries by delivering high-efficiency, reliable electric motors and integrated drive solutions that enable sustainable development for customers and society.
- Deliver energy-efficient motor and drive solutions
- Advance electrification for appliances, vehicles, and industrial automation
- Promote sustainable manufacturing and product lifecycle stewardship
Vision
Zhongshan Broad-Ocean Motor aims to be a global leader in electric drive and motion systems, recognized for technology leadership in EV powertrains, hydrogen fuel cells, and robotics actuators while scaling mass production to meet global electrification demand.
- Global leadership in electric powertrain and motor systems
- Technology-first expansion into new energy and robotics
- Scalable manufacturing to support global decarbonization
Core Values
- Innovation - sustained R&D investment and patent leadership (3,900+ patents)
- Quality - recognized regional brands and product certifications
- Customer-centricity - product portfolio spanning appliances, automotive, and new energy sectors
- Responsibility - focus on energy efficiency, emissions reduction, and sustainable production
- Collaboration - strategic partnerships with universities and industry for advanced technologies
Strategic Focus Areas & Recent Initiatives
- New energy vehicle powertrain systems and hydrogen fuel cell modules
- Large-scale production capabilities (annual capacity >80 million motors) to support global OEMs
- Robotics and actuator R&D acceleration - 2025 partnership with Tongji University to launch a joint research center for embodied robot actuators
- Global market expansion via 21+ international sales and manufacturing centers
| Metric | Value |
|---|---|
| Founded | 1994 |
| Stock listing | Shenzhen Stock Exchange, 2008 (002249.SZ) |
| Global centers | 21+ (China, USA, Mexico, Europe, others) |
| Annual motor production capacity | >80 million units |
| Patents | >3,900 |
| Key sectors | Building/home appliances; automotive rotating electrical machinery; new energy vehicle powertrains; hydrogen fuel cell modules; robotics actuators |
| Notable 2025 initiative | Joint research center with Tongji University for embodied robot actuators |
For detailed financial analysis and investor-focused insights, see: Breaking Down Zhongshan Broad-Ocean Motor Co., Ltd. Financial Health: Key Insights for Investors
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) - Overview
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) positions itself as a leading provider of green motor and drive solutions, combining a customer-first ethos with open cooperation and innovation-driven development. The company's mission stresses value creation for customers, investors, employees, and partners while emphasizing corporate social responsibility and continuous improvement throughout its business lifecycle.- Mission statement: deliver green motor and drive solutions guided by "customer first," collaborative partnerships, and innovation to create stakeholder value.
- Strategic emphasis: balance profitability with social responsibility through sustainable product development and lifecycle stewardship.
- Operational focus: advance energy-efficient motor technologies, electric vehicle (EV) drive components, and industrial automation systems.
- Stakeholder orientation: measurable value delivery to customers, investors, employees, suppliers, and communities.
| Metric | Value / Note |
|---|---|
| Reported revenue (latest fiscal year) | RMB 10.34 billion |
| Net profit (latest fiscal year) | RMB 432 million |
| Total assets | RMB 12.6 billion |
| R&D investment (year) | RMB 350 million (≈3.4% of revenue) |
| Employees | ~8,500 |
| Global sales footprint | Exports to 60+ countries; domestic market share leader in select motor categories |
| Product lines | Household motors, industrial motors, EV drive systems, home appliances drives |
| Sustainability targets | Energy-efficiency upgrades across product range; yearly CO2 reduction goals embedded in operations |
- Innovation-driven initiatives: centralized R&D centers, patent portfolio expansion, and collaborative projects with universities and suppliers to accelerate high-efficiency motor designs.
- Open cooperation: strategic partnerships and joint ventures for supply-chain resilience and entry into new application areas (e.g., electrified mobility, smart home appliances).
- Customer-first practices: product customization, extended service networks, and performance guarantees that align product roadmaps with customer energy-saving targets.
| Dimension | Recent performance / Commitment |
|---|---|
| Shareholder returns | Dividend policy targeting steady payouts; historical payout ratio aligned with profitability |
| Employee development | Training programs, talent pipelines, and performance-linked incentives |
| Supplier engagement | Long-term contracts, quality and ESG clauses, co-development incentives |
| Community & CSR | Local employment, energy-efficiency advocacy, and targeted philanthropic projects |
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) - Mission Statement
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) positions itself as a global leader in energy-efficient electric motors and drive solutions with a forward-looking vision centered on sustainability, quality, and international competitiveness. The company's vision - to become an excellent global supplier in the field of green motor and drives - guides strategy across R&D, manufacturing, partnerships, and capital allocation.- Global excellence: explicit aim for international market leadership via export growth, global partnerships, and international certifications (CE, UL, ISO family).
- Green focus: prioritizes low-loss motors, energy-efficient drives, and solutions aligned with global decarbonization objectives.
- Quality and continuous improvement: product reliability, lifecycle performance, and after-sales service as core competitive pillars.
- Consistency: the vision has remained stable over time, anchoring corporate planning and capital investments toward sustainability and scale.
| Metric / Area | Representative Value or Target | Notes |
|---|---|---|
| Listing & Ticker | Shenzhen Stock Exchange - 002249.SZ | Public disclosure and regulatory reporting drive transparency |
| Founding / Headquarters | Founded 1996 - Zhongshan, Guangdong, China | Established industrial base and supply-chain access in Pearl River Delta |
| Employees (approx.) | ~10,000+ | Manufacturing, R&D, sales and after-sales network (regional & export) |
| Annual revenue (recent annual reports) | Reported in the multi‑billion RMB range (typical recent-year reporting in the single-digit to low double-digit billion RMB) | Revenue mix: domestic sales, exports, product & system solutions |
| R&D intensity | ~3-5% of revenue (company emphasis on continuous product improvement) | Investment in green motor technologies, drives, and control electronics |
| Export footprint | Markets across Asia, Europe, Latin America, and Africa | Exports and overseas partnerships underpin 'global supplier' ambition |
| Product focus | Energy-efficient motors, frequency converters, integrated drive systems | Targets industrial, HVAC, home appliance and new-energy applications |
- Product roadmap: shift toward IE3/IE4-equivalent energy efficiency classes and high-efficiency drive platforms.
- Certification & compliance: maintain international safety and energy certifications to facilitate cross-border sales.
- Manufacturing scale-up: investments in automated production lines to improve yield and lower unit energy footprint.
- Partnerships & channels: expand OEM and distribution partnerships to raise global market share.
- Sustainability metrics: reduce product lifecycle emissions by improving motor efficiency and enabling drives that decrease system energy consumption.
| KPI | Typical Target / Trend | Why it matters |
|---|---|---|
| Year-over-year revenue growth | Positive growth driven by export expansion and new-product launch | Signals market acceptance and scale toward global supplier status |
| R&D spend as % of sales | Maintain or increase within ~3-5% range | Drives technology leadership in green motors and drives |
| Share of energy‑efficient product revenue | Increasing proportion year-on-year | Directly tied to the green-product vision and policy-driven demand |
| Export sales percentage | Rising share of total sales | Measures progress toward internationalization |
| Product failure rate / warranty claims | Declining trend through quality initiatives | Supports 'excellent' positioning via reliability |
- Ongoing investments in energy-efficiency R&D and production upgrades to meet tougher global standards.
- Expansion of distribution and after‑sales networks in key overseas markets to support global supplier status.
- Active pursuit of certifications and collaborative projects with international partners to validate product performance and compliance.
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) - Vision Statement
Zhongshan Broad-Ocean Motor Co., Ltd. (002249.SZ) pursues a vision built on industrial leadership in electric motors and motion control systems, sustainable growth, and global competitiveness. The company's strategic vision centers on delivering high-efficiency, low-carbon drive solutions to traditional and emerging markets (HVAC, appliances, commercial vehicles, new energy vehicles, and industrial automation), while scaling innovation capacity and deepening international footprint.- People Oriented - prioritizing employee development, safety, and stakeholder value creation.
- Pragmatism, Honesty, and Integrity - grounding business conduct in transparent governance and regulatory compliance.
- Respect and Synergy - fostering cross-functional collaboration and supplier/partner ecosystems.
- Innovative Driven - investing in R&D to improve efficiency, digitalization, and electrification.
- Thrive for beyond - aiming to exceed industry standards and set higher targets for performance and sustainability.
- Technology leadership - scale patent development, platform architectures, and modular motor solutions.
- Market expansion - diversify revenue across HVAC, household appliances, vehicle electrification, and industrial sectors.
- Sustainability - reduce lifecycle carbon intensity via higher-efficiency motor designs and supply-chain initiatives.
- Operational excellence - lean manufacturing, quality systems, and global after-sales networks.
| Metric | Indicative Value / Status |
|---|---|
| Listed ticker | 002249.SZ (Shenzhen Stock Exchange) |
| Founded | 1998 (operations expanded in 2000s) |
| Business scope | Motors, compressors, controllers, aftermarket services, system solutions |
| R&D focus | High-efficiency motors, EV traction & drive modules, smart motor controls |
| Global presence | Manufacturing & sales networks across China; growing export footprint in Asia, Europe, and Americas |
| Corporate governance | Publicly listed, regular disclosure obligations, board and supervisory structures |
- People Oriented - structured training programs, occupational health & safety systems, and employee participation mechanisms to align workforce growth with corporate goals.
- Pragmatism, Honesty, and Integrity - compliance frameworks, audited financial disclosures, and supplier code of conduct to ensure ethical operations.
- Respect and Synergy - cross-departmental programs and joint R&D partnerships with universities and supply-chain partners to accelerate product development.
- Innovative Driven - sustained R&D investment, patent filings, and pilot projects in electrification and energy-efficient systems.
- Thrive for beyond - target-setting beyond regulatory minima, pursuing higher product-efficiency grades and international certifications.
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