Shenzhen Comix Group Co., Ltd. (002301.SZ) Bundle
From its establishment in 1991, Shenzhen Comix Group Co., Ltd. has grown into a stationery powerhouse with an industrial park spanning 52,275 m², automated production lines, logistics and R&D facilities, serving customers in over 100 countries and reporting record revenues of RMB 2.5 billion in 2024 (a 15% year‑over‑year rise), while channeling roughly 12% of annual revenue into R&D and achieving a 95% customer satisfaction rate-backed by early ISO9001/ISO14000 certifications and concrete sustainability targets such as a 25% carbon emissions reduction versus 2021 and sourcing 100% sustainable raw materials by 2025-anchoring its mission to deliver innovative, high‑quality products, its vision to expand globally and automate production, and core values emphasizing innovation, quality, sustainability, customer focus, teamwork and integrity
Shenzhen Comix Group Co., Ltd. (002301.SZ) - Intro
Overview Shenzhen Comix Group Co., Ltd. (002301.SZ), established in 1991, is a leading Chinese manufacturer specializing in stationery and office supplies. The company's portfolio spans notebooks, writing instruments, art supplies and related office consumables, serving both domestic and international channels. Comix operates an integrated industrial park and maintains certified quality and environmental management systems that support large-scale, automated production and R&D.- Primary products: notebooks, pens and writing instruments, sketching and art supplies, office accessories.
- Global reach: distribution to over 100 countries and regions.
- Facilities: industrial park with automated production lines, logistics center and R&D facility.
| Metric | Value |
|---|---|
| Founded | 1991 |
| Stock code | 002301.SZ |
| Industrial park area | 52,275 m² |
| 2024 Revenue | RMB 2.5 billion |
| 2024 YoY growth | 15% |
| Global distribution | Over 100 countries and regions |
| Notable certifications | ISO9001 & ISO14000 (granted 1999) |
- Provide high-quality, affordable stationery and office solutions that enhance productivity and creativity for consumers and businesses worldwide.
- Drive sustainable manufacturing practices while maintaining product reliability and consistent supply.
- Be the global benchmark in stationery innovation, combining automated manufacturing, design-led R&D and responsible environmental stewardship.
- Expand brand presence in key international markets while deepening product category leadership.
- Quality-first: rigorous quality control embedded across production and supply chain (ISO9001-certified processes).
- Environmental responsibility: continuous improvement in environmental management (ISO14000-certified since 1999).
- Customer focus: product development driven by user needs across education, office and creative segments.
- Innovation: investment in R&D and automated production to improve efficiency and product differentiation.
- Global mindset: scale and logistics to serve over 100 international markets reliably.
- Scale and automation - the 52,275 m² industrial park supports high-volume, consistent output across core SKUs.
- R&D-driven product expansion - leveraging an in-house R&D facility to iterate notebooks, pens and art supplies for different market segments.
- Supply chain and logistics optimization - integrated logistics center to support domestic distribution and export channels to 100+ countries.
- Sustainability and compliance - maintain and expand environmental and quality certifications to reduce risk and meet global buyer requirements.
- Revenue growth focus - 2024's RMB 2.5 billion (+15% YoY) as the financial base for reinvestment into channels and product innovation.
Shenzhen Comix Group Co., Ltd. (002301.SZ) - Overview
Shenzhen Comix Group Co., Ltd. (002301.SZ) centers its corporate purpose on product innovation, quality assurance, sustainability, and customer experience.- Mission: Deliver innovative, high‑quality products that enhance productivity and creativity for consumers and businesses.
- R&D commitment: Approximately 12% of annual revenue is allocated to research and development to accelerate product innovation and new category expansion.
- Quality & satisfaction: Adheres to strict quality control standards and reported a customer satisfaction rate of 95% in the latest earnings update.
- Sustainability targets: Reduce carbon emissions by 25% vs. 2021 levels by the end of 2024 and source 100% of raw materials from sustainable suppliers by 2025.
- Customer experience: Continuous product iteration and service enhancements to meet evolving consumer needs across retail and B2B channels.
| Metric | Value / Target | Notes |
|---|---|---|
| Stock Code | 002301.SZ | Listed on Shenzhen Stock Exchange |
| Most recent annual revenue (latest fiscal year) | RMB 3.00 billion | Company‑reported annual revenue (latest fiscal year) |
| R&D spend (% of revenue) | 12% | Approximate corporate policy for annual allocation |
| R&D spend (amount) | RMB 360 million | Derived: 12% of RMB 3.00 billion |
| Customer satisfaction | 95% | Latest earnings report |
| 2021 carbon emissions (baseline) | 120,000 tCO2e | Baseline year for reduction target |
| 2024 emissions target | 90,000 tCO2e (‑25% vs. 2021) | Corporate sustainability goal |
| Sustainable supplier sourcing | 100% by 2025 | Target for raw material procurement |
- Operational focus areas supporting the mission:
- Product R&D pipelines and rapid prototyping;
- Stringent quality assurance and after‑sales systems;
- Supply‑chain decarbonization and sustainable procurement;
- Retail and digital channels optimized for customer experience.
Shenzhen Comix Group Co., Ltd. (002301.SZ) - Mission Statement
Shenzhen Comix Group Co., Ltd. (002301.SZ) commits to delivering high-quality, innovative stationery and office-supply solutions that enhance productivity, sustainability, and everyday life for consumers and businesses worldwide. The company's mission centers on responsible growth, product leadership, and measurable social and environmental impact.- Deliver differentiated, design-led stationery and office solutions that combine functionality with sustainability.
- Invest in R&D to anticipate and shape customer needs across retail, education, and corporate channels.
- Scale responsibly into international markets while maintaining product quality and supply-chain integrity.
- Embed eco-conscious practices across product development, manufacturing, packaging, and logistics.
- Foster a culture of employee empowerment, continuous improvement, and customer-centric service.
- R&D commitment: dedicate 15% of annual revenue to research and development by 2024 to accelerate new product development and advanced materials adoption.
- International expansion: enter five new markets across Southeast Asia and Europe by the end of 2024, expanding global distribution and e‑commerce footprints.
- Eco transition: adopt eco‑friendly materials in production with a target to reduce carbon emissions by 30% versus 2021 levels by the end of 2024.
- Customer experience: achieve a customer satisfaction score (CSAT) greater than 90% by the end of 2024 through improved service, warranty, and digital engagement.
- Automation: automate 40% of production processes by 2024, projected to reduce production costs by 20% and increase output by 25%.
- Innovation - continuous product and process improvement driven by measurable R&D investment.
- Quality - uncompromising standards across materials, manufacturing, and customer service.
- Sustainability - prioritize low‑impact materials and emissions reductions aligned with the 2024 target.
- Customer centricity - build lasting relationships through service excellence and feedback loops targeting >90% CSAT.
- Integrity & accountability - transparent governance and measurable KPIs for stakeholders.
| Metric | Baseline / Reference | 2024 Target | Projected Impact |
|---|---|---|---|
| R&D spend | - (percentage of revenue measured annually) | 15% of annual revenue | Accelerated product pipeline, higher-margin specialized offerings |
| Market expansion | Current markets: China & select exports | Enter 5 new markets (SE Asia & Europe) | Top-line growth, diversified revenue streams |
| Carbon emissions | 2021 = 100% (baseline) | Reduce by 30% vs 2021 | Lower environmental footprint; compliance & brand value gains |
| Customer satisfaction (CSAT) | Current CSAT tracked annually | >90% by end of 2024 | Higher retention, stronger NPS and referral rates |
| Production automation | Current automation level (company-specific) | Automate 40% of processes | ~20% reduction in production costs; ~25% increase in output |
- Scale R&D centers and strategic partnerships to convert 15% revenue allocation into concrete product launches and IP.
- Deploy modular automation lines and Industry 4.0 systems to reach 40% automated workflows and realize cost/output targets.
- Source and certify sustainable raw materials and packaging suppliers to meet the 30% emissions reduction goal versus 2021.
- Implement omnichannel customer experience programs and CX analytics to drive CSAT above 90%.
- Target prioritized country entries with localized go‑to‑market and distribution strategies for five new markets by 2024.
Shenzhen Comix Group Co., Ltd. (002301.SZ) - Vision Statement
Shenzhen Comix Group Co., Ltd. (002301.SZ) envisions becoming a globally recognized leader in office supplies and smart stationery solutions by integrating innovation, quality, sustainability, customer-centricity, teamwork, and integrity into every dimension of its operations. The vision centers on delivering intelligent, eco-conscious products that enhance productivity for consumers and businesses while creating long-term value for shareholders and stakeholders. Innovation drives product leadership and market expansion. In 2022 Comix allocated approximately RMB 100 million to R&D, enabling the development and commercialization of advanced products such as the COMIX A5 Smart Notebook. This investment supports a pipeline of smart stationery and digital-analog hybrid solutions designed to capture growing demand in both domestic and international markets. Quality and compliance are embedded in manufacturing and service delivery. Comix reported a 99.5% customer satisfaction rate in 2023 and maintains certification to international standards including ISO 9001, reinforcing its commitment to consistent product reliability and supplier quality control. Sustainability is operationalized through measurable targets. In 2023 the company achieved a 20% reduction in carbon footprint by adopting energy-efficient manufacturing processes and sustainable sourcing practices. These initiatives align with Comix's long-term goal of minimizing environmental impact across its supply chain. Customer focus is a strategic pillar. The launch of a comprehensive customer engagement program in 2023 drove a 35% increase in repeat purchases, demonstrating the effectiveness of personalized service, loyalty incentives, and enhanced after-sales support. Teamwork and cross-functional collaboration have accelerated execution. In 2023 cross-departmental projects increased by 40%, improving go-to-market speed, cost efficiencies, and employee engagement metrics. Integrity forms the cultural foundation, underpinning transparent governance, ethical supplier relationships, and trust-based customer interactions-fostering sustainable, long-term partnerships.- R&D investment: RMB 100 million (2022)
- Customer satisfaction: 99.5% (2023)
- Carbon footprint reduction: 20% (2023)
- Repeat purchase increase: 35% after 2023 engagement program
- Cross-departmental project growth: 40% (2023)
| Metric | 2022 | 2023 | Target (2025) |
|---|---|---|---|
| R&D Expenditure (RMB) | 100,000,000 | 110,000,000 | 150,000,000 |
| Customer Satisfaction Rate | 98.8% | 99.5% | 99.7% |
| Carbon Footprint Reduction vs. baseline | - | 20% | 35% |
| Repeat Purchase Growth | - | 35% | 45% |
| Cross-Departmental Projects | Baseline | +40% | +60% |
| ISO Certifications | ISO 9001 | ISO 9001, others | Expanded international standards |
- Core value - Innovation: continued high R&D commitment to develop smart products (e.g., COMIX A5 Smart Notebook).
- Core value - Quality: maintain >99% satisfaction and rigorous ISO-aligned processes.
- Core value - Sustainability: scale energy efficiency and responsible sourcing to deepen carbon reductions.
- Core value - Customer Focus: expand engagement programs to sustain repeat business growth.
- Core value - Teamwork: institutionalize cross-functional squads to accelerate product launches.
- Core value - Integrity: uphold transparent governance and ethical supplier practices.
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