Breaking Down Shenzhen Aisidi CO.,LTD. Financial Health: Key Insights for Investors

At the intersection of ambition and tangible scale, Shenzhen Aisidi Co., Ltd. drives a mission to elevate customer experience and sustainable retail innovation while pursuing a vision of national and international expansion across mobile smart terminals, 3C products and full-scenario digital retail empowerment; the company-headquartered in Shenzhen and partnering long-term with Apple, Honor, Samsung and Meizu-now carries a market valuation of 14.57 billion CNY (as of 2025-12-12) and a trailing P/E of 37.08, employs over 3,600 people, and faces recent operating pressure with first-half 2025 revenue down 34.69% year-on-year and net profit attributable to shareholders at 222 million CNY (a 43.98% decline), all of which shape the stakes behind its core values of customer-centric innovation, environmental responsibility, brand partnerships and integrated online-offline retail ecosystems.

Shenzhen Aisidi CO.,LTD. (002416.SZ) - Intro

Shenzhen Aisidi CO.,LTD. (002416.SZ) is a leading Chinese digital distribution and retail service provider focused on mobile smart terminals, 3C digital products, communications, value‑added services and fast‑moving consumer goods. Founded in 1998 and headquartered in Shenzhen, the company blends offline retail (including Apple stores and electronic vaporizer retail), e‑commerce and integrated supply‑chain services to serve both brand partners and end consumers.

• Founded: 1998
• Headquarters: Shenzhen, China
• Employees: >3,600
• Market capitalization (as of 2025‑12‑12): ≈14.57 billion CNY
• Trailing P/E (as of 2025‑12‑12): 37.08

Mission

To connect top consumer electronics brands with Chinese consumers through omni‑channel retail, reliable supply‑chain services and value‑added digital solutions that improve product accessibility, after‑sales experience and lifecycle value.

• Deliver seamless omni‑channel experiences (offline retail + e‑commerce + supply‑chain).
• Enable brand partners to scale in China via retail footprint and operational capabilities.
• Prioritize consumer trust, service quality and compliant product distribution.

Vision

To be China's preferred partner for premium consumer electronics distribution and retail services, achieving sustained brand collaboration and profitable growth while adapting to rapid market shifts in device cycles and consumer preferences.

• Lead in high‑quality retail operations for global and domestic brands.
• Expand digital and value‑added service offerings to capture higher margin streams.
• Scale resilient supply‑chain solutions to support omnichannel demand volatility.

Core Values

• Customer‑centricity - prioritize end‑user satisfaction across channels.
• Integrity - transparent, compliant partnerships with brands and regulators.
• Execution excellence - efficient operations, inventory discipline and service quality.
• Innovation - continuous improvement in retail formats, e‑commerce and service monetization.
• Collaboration - long‑term strategic alliances with leading brands and suppliers.

Strategic Priorities & KPIs

• Stabilize revenue and margins by optimizing retail network and SKU mix following H1 2025 revenue decline (-34.69%).
• Improve profitability and cash conversion to reverse the H1 2025 net profit drop to 222 million CNY (-43.98%).
• Expand high‑margin channels (value‑added services, extended warranties, accessories, vaporizers) to lift blended gross margin.
• Strengthen partner portfolio and deepen services for strategic brands to increase share of wallet.

Key Brand Partnerships

• Apple - retail partnership and authorized Apple store operations.
• Honor - distribution and retail collaboration.
• Samsung - device distribution and retail cooperation.
• Meizu - channel and after‑sales services.

For investor‑focused background, see: Exploring Shenzhen Aisidi CO.,LTD. Investor Profile: Who's Buying and Why?

Shenzhen Aisidi CO.,LTD. (002416.SZ) - Overview

• Enhance customer experiences through high-quality, reliable products and services, focusing on user-centered product development and after-sales support.
• Advance cutting-edge technologies tailored to consumer needs, including smart retail solutions, digital inventory management, and omni-channel integration.
• Prioritize sustainability by implementing environmentally friendly practices across procurement, logistics, and retail operations to reduce carbon emissions and waste.
• Pursue global expansion, scaling distribution networks and strategic partnerships to increase international market share.

• To be the leading omni-channel digital retail enabler for mobile devices and consumer electronics in Greater China and select international markets.
• To create a fully integrated retail ecosystem where offline stores and online traffic converge, delivering seamless customer journeys from discovery to after-sales service.

• Customer Centricity - decisions anchored in customer satisfaction metrics (NPS, repeat-purchase rates, service resolution times).
• Reliability & Quality - strict supplier selection and quality control standards to maintain first-level distributor status with major brands.
• Innovation - continuous investment in retail technology, data analytics, and staff training to improve conversion and operational efficiency.
• Sustainability - measurable targets for energy use, packaging reduction, and logistics optimization.
• Partnership - long-term collaborative relationships with global brands and channel partners for mutual growth.

• National first-level distributor for major mobile brands including Apple, Honor, Samsung, and Meizu, providing preferential channel access and certified after-sales services.
• Full-scenario digital retail empowerment services that equip offline retailers with online traffic integration tools, CRM, omnichannel POS, and inventory synchronization.
• Established long-term strategic partnerships with top brands, enabling preferential allocation during new-product launches and warranty service cooperation.

• Sales conversion rate improvements driven by digital tools and staff training (target uplift: mid-single-digit percentage points per year).
• Inventory turnover optimization via integrated supply-chain systems to reduce working capital days.
• After-sales KPIs: warranty turnaround time, first-visit resolution rate, and customer satisfaction scores - tracked at group and store level.
• Sustainability targets: reduction in logistics emissions per device and increased use of recyclable packaging across supplier network.

• Deepen exclusive and first-level distribution relationships to secure priority inventory and promotional resources for major launches.
• Scale digital retail empowerment products to more offline partners, monetizing software/services and increasing stickiness of retail clients.
• Expand selectively into international markets where distribution economics and brand partnerships align.
• Invest in green logistics and store-level energy efficiency to meet corporate sustainability commitments and reduce operational costs.

Shenzhen Aisidi CO.,LTD. (002416.SZ) - Mission Statement

• Deliver best-in-class retail and distribution services for mobile smart terminals, 3C digital products, communications equipment, value-added services, and FMCG;
• Scale omnichannel retail presence-brick-and-mortar, e-commerce, and experiential brand stores-while maintaining consistent service quality;
• Build enduring strategic alliances with premium brands to ensure authentic product supply, preferential SKUs, and co-branded experiences;
• Invest in digital tools and logistics to reduce total cost-to-serve and improve customer satisfaction metrics (NPS, repeat purchase rates);
• Integrate sustainability into operations to reduce emissions, packaging waste, and energy consumption across stores and warehouses.

• Core focus: mobile smart terminals, 3C digital products, communications, value-added services, and fast-moving consumer goods;
• Retail diversification: expansion into Apple retail stores, electronic vaporizer retail, and branded experience outlets;
• E-commerce & supply chain: scale integrated online sales platforms and logistics capabilities to offer end-to-end fulfillment;
• Strategic brand partnerships: formalize long-term collaborations with Apple, Honor, Samsung, Meizu and other tier-1 suppliers;
• Customer experience: use data-driven personalization, after-sales reliability, and warranty services to deepen customer loyalty;
• Sustainability & global reach: adopt eco-efficient operations and gradually expand footprint into select international markets.

• Brand Partnership Management - secure preferred reseller agreements and co-invest in retail experiences with Apple, Honor, Samsung, Meizu;
• Omnichannel Integration - unify inventory, CRM, and fulfillment to deliver consistent consumer journeys across stores and online;
• Supply Chain & Logistics - optimize distribution centers, last-mile solutions, and repair networks to lower lead times and warranty costs;
• Product & Category Expansion - add electronic vaporizers, wearable ecosystems, and FMCG complementary to core 3C offering;
• Sustainable Operations - energy-efficient stores, recyclable packaging programs, and supplier ESG screening;
• Global Growth - pilot cross-border e-commerce and targeted regional retail rollouts to expand international revenue streams.

• Preferred distribution contracts and early-access SKUs for flagship launches;
• Joint retail concepts and store-in-store experiences with Apple and other premium brands;
• Data-sharing and consumer-insight collaborations to improve assortment planning and after-sales services.

• Implement unified CRM & loyalty platforms to lift repeat-purchase rates and ARPU;
• Deploy in-store digital experiences and staff training modules to increase conversion and average transaction value;
• Automate warehousing and fulfillment with WMS upgrades to reduce order lead time by targeted 15%.

• Reduce store energy consumption via LED retrofits and building management systems;
• Launch phased recycling and trade-in programs for mobile devices to close product lifecycles;
• Engage suppliers on packaging reduction and low-carbon logistics.

Shenzhen Aisidi CO.,LTD. (002416.SZ) - Vision Statement

• Customer-centric innovation: continuous R&D and tailored retail solutions that translate consumer insights into product assortments, after-sales services, and digital retail tools.
• Sustainability: reducing carbon footprint across logistics, retail operations, and packaging; promoting energy-efficient stores and circular-economy initiatives.
• Global reach: strategic expansion into ASEAN, the Middle East and selected European markets to diversify revenue and strengthen brand partnerships.
• Strategic distribution: operation as national first-level distributor for major mobile brands including Apple, Honor, Samsung, and Meizu, ensuring prioritized allocations and deep channel integration.
• Full-scenario digital retail empowerment: enabling offline retail stores with online traffic, unified inventory, omnichannel POS, cloud-based CRM and marketing automation.
• Long-term brand partnerships: multi-year strategic agreements and joint go-to-market programs with top OEMs and service providers.

• Distribution & Brand Partnerships: As a national first-level distributor, Shenzhen Aisidi CO.,LTD. secures priority allocations, cooperative marketing budgets, and shared after-sales frameworks with Apple, Honor, Samsung, and Meizu - enabling faster product launches and coordinated channel promotions.
• Digital Retail Empowerment Services: The company bundles omnichannel POS, inventory synchronization, CRM, logistics optimization, and local marketing tools to convert foot traffic into higher conversion rates and lifetime customer value for partner retailers.
• Sustainability Actions: initiatives include centralized warehousing to reduce last-mile emissions, LED retrofit programs across stores, recyclable packaging pilots, and supplier ESG audits to lower Scope 1-3 impacts.
• Global Expansion Strategy: focus markets include Southeast Asia, the Middle East, and targeted European corridors; international business leverages existing OEM partnerships and localized retail models to scale quickly while managing credit and logistics risk.