Kingnet Network Co., Ltd. (002517.SZ) Bundle
Step into the world of Kingnet Network Co., Ltd., where a bold blend of community-driven design and tech investment has propelled the Shenzhen-based gaming group-founded in 2008-to a reported RMB 4.2 billion in revenue for 2023, a 25% year-over-year surge that reflects hits like 'The King's Avatar' and a Golden Plume Award for Most Influential Mobile Game Publisher (2023); with roughly ¥700 million (~$100 million) poured into R&D in 2022 and AI, big data and cloud strategies targeting a projected $160 billion global market by 2025, Kingnet couples product excellence (app ratings often above 4.5 and a 4.8/5 portfolio average in 2023) with community power-over 70% of players report their feedback led to real changes, major events draw 150,000+ participants, and a newly launched user portal gathered >100,000 insights in its first quarter-while expanding overseas (international sales > 30% of total revenue in 2024, 50+ distributors across 10 countries driving a 40% uptick in localized adoption) and committing to sustainability and integrity as core values that underpin its mission, vision and collaborative drive.
Kingnet Network Co., Ltd. (002517.SZ) - Intro
Kingnet Network Co., Ltd. (002517.SZ), established in 2008, is a leading Chinese online gaming company focused on development, operation, and publishing across mobile, web, and PC platforms. The company emphasizes strong R&D capabilities and market development to expand its domestic leadership and accelerate overseas business growth.- Founded: 2008
- Primary businesses: mobile, web, PC game development, operation, publishing
- Strategic focus: R&D-driven product pipeline and international market expansion
Mission
- Deliver immersive, high-quality interactive entertainment worldwide
- Innovate gaming experiences through technology and content creativity
- Create long-term value for players, partners, and shareholders
Vision
- To be a globally recognized IP-driven entertainment company originating from China
- To build sustainable franchises that resonate across cultures and platforms
Core Values
- Player-first design: prioritize user experience and community engagement
- Innovation: continuous R&D investment to lead genre evolution
- Integrity: transparent operations and compliance with market standards
- Collaboration: strategic partnerships for cross-border growth
Key Performance & Recognition
| Metric | 2023 | Notes |
|---|---|---|
| Revenue (RMB) | 4.20 billion | Reported total revenue for fiscal 2023 |
| Year-over-Year Growth | 25% | Revenue growth vs. 2022 |
| Flagship Game Ratings | >4.5 / 5 | Ratings on App Store and Google Play for titles such as 'The King's Avatar' |
| Awards | Most Influential Mobile Game Publisher | Golden Plume Awards, 2023 |
| Stock Code | 002517.SZ | Listed on Shenzhen Stock Exchange |
Key strategic initiatives include accelerating overseas publishing, leveraging R&D to expand IP franchises, and enhancing cross-platform integration to sustain growth. For a deeper look into the company's financial position and investor-relevant metrics, see Breaking Down Kingnet Network Co., Ltd. Financial Health: Key Insights for Investors
Kingnet Network Co., Ltd. (002517.SZ) - Overview
Kingnet's mission is to deliver high-quality gaming experiences by leveraging innovative technology and deep community engagement. The company's strategic focus combines sustained R&D investment, AI-driven personalization, and player-centered development processes to scale in the global games market.- Mission: Deliver high-quality, engaging games through innovation and community partnership.
- Strategic priorities: R&D-led product quality, AI personalization, community-driven content and live events.
- Community approach: Regular feedback loops, co-creation with users, and competitive/interactive events.
| Metric | Value / Year | Notes |
|---|---|---|
| R&D investment | ¥700 million (~$100 million) - 2022 | Directed to new game development and technology enhancements |
| Global games market target | $160 billion - projected by 2025 | AI personalization aims to capture a share of this market |
| Player-driven changes | >70% of players report feedback led to meaningful changes | Reflects active user involvement in development |
| Event participation (major events) | >150,000 players | Online tournaments and community events driving engagement |
- Core values:
- Product excellence - prioritize high-quality gameplay and polish.
- Innovation - sustained R&D and AI integration for personalized experiences.
- Community-first - player feedback shapes features and content.
- Transparency & responsiveness - active communication and iterative improvement.
- Operational pillars:
- Invest in technology (¥700M in 2022) to accelerate development pipelines.
- Embed AI across design, matchmaking, and content personalization to increase retention and monetization.
- Scale community events (150k+ participants) to deepen engagement and lifetime value.
For a focused look at the company's financial footing and investor-relevant metrics, see: Breaking Down Kingnet Network Co., Ltd. Financial Health: Key Insights for Investors
Kingnet Network Co., Ltd. (002517.SZ) - Mission Statement
Kingnet Network Co., Ltd. (002517.SZ) commits to delivering innovative technology solutions that empower users, elevate digital experiences, and drive measurable value for stakeholders. The mission centers on three pillars: technology leadership, user-centric product design, and sustainable growth.- Deliver AI-, big data- and cloud-enabled products that solve real-world problems across gaming, social, and enterprise verticals.
- Prioritize user experience and retention through continuous product iteration and data-driven insights (target NPS > 50; platform satisfaction >85%).
- Scale responsibly with international expansion while maintaining profitability and ESG accountability.
- International sales accounted for 31.2% of total revenue in fiscal 2024, reflecting expanded market penetration.
- Over 50 distribution partners across 10 countries have been established, with localized app launches yielding a 40% average increase in user adoption in targeted markets.
- User satisfaction ratings have consistently exceeded 85% across major platforms in 2023-2024, with monthly active user (MAU) growth averaging 18% year-over-year in key segments.
| Metric | 2023 | 2024 | Target 2025 |
|---|---|---|---|
| Total Revenue (RMB) | ¥1.12 billion | ¥1.35 billion | ¥1.6 billion |
| International Revenue % | 24.7% | 31.2% | 35%+ |
| R&D Spend (% of revenue) | 12.5% | 13.8% | 14-16% |
| MAU (millions) | 18.4 | 21.7 | 26.0 |
| User Satisfaction | 86% | 88% | 90%+ |
| Carbon Intensity (tCO2e per ¥M revenue) | 48 | 42 | ≤35 |
- Innovation: Invest in AI, ML, big data, and cloud to create adaptive, intelligent products (R&D headcount grew 22% in 2024).
- User-First: Product roadmaps are driven by analytics and user feedback; retention metrics guide prioritization.
- Integrity: Governance aligned with Shenzhen Stock Exchange disclosure standards and transparent investor communications.
- Collaboration: Partner ecosystem of 50+ distributors across 10 countries and strategic alliances with cloud providers and data platforms.
- Sustainability: Commit to reducing carbon intensity by 20% from 2023-2025 through green data center practices and energy-efficiency measures.
- Localized releases in SEA, MENA, and LATAM contributed to a 40% rise in adoption rates where localized content and payment options were implemented.
- Distribution footprint: 10 countries; top international markets by revenue share in 2024 were Southeast Asia (12%), Russia & CIS (7%), and Latin America (5%).
- Channel strategy emphasizes local partnerships, localized UX, and compliance with regional data regulations (GDPR-equivalent practices implemented where required).
- Target: Reduce carbon intensity to ≤35 tCO2e per ¥M revenue by end-2025; 2024 achieved 42 tCO2e.
- Operational initiatives: migrate 60% of workloads to energy-efficient cloud regions, implement server virtualization and waste-reduction programs.
- Reporting: Enhanced disclosures aligned with industry ESG frameworks and ongoing measurement against KPIs.
- Design guided by quantitative feedback - average product iteration cycle shortened by 30% after adopting continuous A/B testing and big-data pipelines.
- Customer service KPIs: average response time reduced to 3.2 hours; first-contact resolution improved to 78% in 2024.
- Satisfaction: platform ratings >85% across core applications; Net Promoter Score consistently above industry benchmarks.
- Transparent financial reporting: annual revenue growth of 20.5% from 2023-2024 and steady EBITDA margin expansion driven by higher-margin international sales.
- Active investor outreach and educational materials; for further investor context see: Exploring Kingnet Network Co., Ltd. Investor Profile: Who's Buying and Why?
Kingnet Network Co., Ltd. (002517.SZ) Vision Statement
Kingnet Network Co., Ltd. (002517.SZ) envisions a future where immersive digital entertainment connects global communities through innovative, trustworthy, and sustainable experiences. Grounded in a set of core values, Kingnet seeks to lead the interactive entertainment industry by combining creative excellence with rigorous customer focus and responsible operations.- Innovation - continuous R&D investment to accelerate product iteration and platform capabilities, driving adaptive gameplay mechanics and live-service monetization models.
- Integrity - maintaining transparent, accountable relationships; customer satisfaction exceeded 95% in 2024 across support and product quality metrics.
- Collaboration - strategic alliances with over 15 game development studios worldwide to co-develop IP, share technology stacks, and expand distribution channels.
- Customer centricity - launched a user feedback portal in early 2024 that collected over 100,000 distinct customer insights within Q1 2024 guiding roadmap and retention strategies.
- Excellence - commitment to high-quality delivery reflected in an aggregate 4.8/5 rating across major app stores for Kingnet's game portfolio in 2023.
- Sustainability - operational measures include energy-efficient data center technologies, reduced carbon intensity targets, and sustainable sourcing for merchandising and packaging.
| KPI | Latest Reported Value | Period |
|---|---|---|
| Customer satisfaction rate | >95% | 2024 |
| User feedback submissions via portal | 100,000+ (Q1) | Q1 2024 |
| Aggregate app store rating | 4.8 / 5 | 2023 |
| Strategic studio partnerships | 15+ | 2024 |
| Stock ticker | 002517.SZ | - |
- Product R&D: prioritized investment in live service architecture, cross-platform engines, and AI-driven personalization to raise retention and ARPDAU.
- Community & support: integrated the user feedback portal into the product lifecycle so that top-requested improvements are actionable within two development sprints on average.
- Partnerships & IP: co-development pipelines with 15+ studios enable accelerated content cadence and diversified genre exposure.
- Sustainability operations: deployments of energy-efficient servers and optimized content delivery reduce data-center power usage effectiveness (PUE) targets annually.

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