Breaking Down 37 Interactive Entertainment Network Technology Group Co., Ltd. Financial Health: Key Insights for Investors

Founded in 2011, 37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) has grown into a multifaceted entertainment powerhouse with offices across 10 major hubs-from Shanghai and Guangzhou to Hong Kong, Japan, South Korea, North America and Europe-operating flagship platforms like 37Games (China), 37Mobile and 37Games (Overseas) alongside elite studios such as Aurora Studio; guided by the mission 'Bringing joy to the world', the company pursues global expansion, cultural integration and user-focused product quality while diversifying into AI, XR, human-computer interaction, biotechnology, pan‑entertainment, urban consumption and vocational education, all under a vision of becoming an excellent and sustainable entertainment provider and core values-innovation, integrity, community, quality, dedication and teamwork-that drive long‑term, socially responsible growth and its status as a prominent industry player as of late 2025

37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) - Intro

• Founded: 2011 (operating ~14+ years by late 2025)
• Core businesses: game development, publishing, pan‑entertainment
• Global presence: offices across >10 major locations (Shanghai, Guangzhou, Anhui, Jiangsu, Beijing, Hong Kong, Japan, South Korea, North America, Europe)
• Publishing platforms: 37Games (China), 37Mobile, 37Games (Overseas)
• Notable in‑house studio: Aurora Studio and multiple elite studios
• Diversification: AI, XR, human‑computer interaction, biotechnology, pan‑entertainment, urban consumption, vocational education

• Advance digital entertainment experiences through high‑quality games and platform services.
• Promote China's cultural industries and enhance national cultural confidence via global content distribution.
• Leverage cross‑disciplinary R&D (AI, XR, HCI, biotech) to extend entertainment into practical societal applications.

• To be a globally respected interactive entertainment and technology group that integrates creativity, technology and cultural influence.
• To drive sustainable value for stakeholders through innovation, platform scale and diversified revenue streams.

• Player‑centric creativity: prioritize player experience and long‑term engagement.
• Technological excellence: invest in AI, XR and HCI to future‑proof products.
• Cultural stewardship: create and export culturally resonant IP that strengthens cultural confidence.
• Integrity & compliance: adhere to regulatory standards across domestic and overseas markets.
• Sustainable development: balance commercial growth with social and environmental responsibility.

• Platform scale: expand MAU/DAU and cross‑platform monetization across 37Games and 37Mobile.
• Globalization: increase overseas revenue share by localizing titles and strategic partnerships.
• R&D investments: grow AI/XR/HCI research to support new game genres and non‑game applications.
• Diversified income: develop pan‑entertainment IP, urban consumption projects and vocational education services to reduce single‑market dependency.

37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) - Overview

• Mission articulation: Deliver high-quality, healthy entertainment products that enhance user experience and satisfaction.
• Strategic focus: Develop diverse gaming content, expand into international markets, and integrate Chinese traditional culture into game IPs to foster cultural exchange.
• Societal commitment: Prioritize responsible gaming, age-appropriate design, and content that contributes positively to communities.

• Content diversification - casual, mid-core, and MMO titles designed for global audiences.
• International expansion - localization, partnerships, and multi-region publishing.
• Cultural integration - projects embedding Chinese folklore, history and art to promote cultural exchange.

• Product quality: sustained R&D investment to improve gameplay mechanics, stability and user retention.
• User experience: cross-platform optimization, customer service KPIs, and data-driven UX improvements.
• Global reach: targeted localization and publishing strategies that raised overseas revenue to roughly two-fifths of total sales.

• IP and cultural projects: Titles incorporating Chinese myths and history for both domestic pride and international cultural exchange.
• Responsible gaming: Age verification systems, playtime reminders, and parental controls embedded in flagship titles.
• Community engagement: In-game events, esports partnerships, and creator ecosystems to foster social connection.

37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) - Mission Statement

• Deliver immersive, high-quality games and entertainment services that prioritize player experience and long-term engagement.
• Integrate Chinese traditional culture into entertainment IP to promote cultural heritage globally.
• Pursue sustainable growth by balancing commercial performance, environmental responsibility, and social value creation.
• Invest continuously in R&D and technology to drive innovation across platforms and monetization models.
• Expand global footprint while maintaining product quality and cultural authenticity.

• Long-term growth and stability: prioritize recurring-revenue franchises, platform diversification, and lifecycle management of titles.
• Sustainability: embed environmental responsibility in operations and create enduring stakeholder value through transparent governance and community engagement.
• Innovation and quality: maintain above-industry-average R&D investment to ensure product competitiveness and technical readiness for new platforms (mobile, PC, cloud, console).
• Cultural integration: actively incorporate Chinese traditional culture into game narratives, art direction, and IP licensing to both preserve heritage and differentiate globally.
• Global expansion with quality control: pursue international partnerships, localized publishing, and controlled scaling to protect user experience and brand equity.

• Maintain or increase R&D investment to support annual pipeline of mid-to-large-scale titles and live-ops capabilities.
• Grow overseas revenue share to 35% over the medium term via localization and strategic partnerships.
• Improve energy efficiency across studio and data-center operations, targeting a year-on-year reduction in operational carbon intensity.
• Leverage cultural IP projects (games, animation, licensing) to increase non-gaming revenue contribution.

• Board and executive accountability: tie part of executive compensation to long-term KPIs such as ARR growth, user retention, and ESG metrics.
• Community and player engagement: enhance transparency on content moderation, data privacy, and consumer protections.
• Cultural initiatives: partner with cultural institutions and creators to integrate authentic elements of Chinese traditional culture into IP and storytelling.

37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) Vision Statement

• Innovation as the engine: continuous R&D investment to adopt cloud gaming, live-service operations, and AI-driven personalization.
• Integrity in operations: transparent governance, compliance with Shenzhen Stock Exchange rules, and strict IP and data-protection practices.
• Community-first approach: building long-term engagement with players, content creators, and regional partners to foster resilient ecosystems.
• Quality assurance: rigorous QA pipelines, live-ops excellence, and cross-platform optimization to maintain high player satisfaction.
• Dedication to craft: iterative improvement of core franchises and rapid yet responsible experimentation with new genres and monetization models.
• Teamwork and culture: cross-disciplinary collaboration among development, publishing, live-ops, and data-science teams.

• Scale global presence through localized publishing and partnerships in APAC, MENA, LATAM and Europe.
• Accelerate platform and cloud capabilities to reduce latency, improve accessibility, and expand addressable markets.
• Invest in live-ops, user-generated content, and community tools to increase retention and lifetime value (LTV).
• Strengthen corporate governance and ESG practices to enhance investor confidence and long-term sustainability.

• R&D centers focused on real-time networking, AI-driven content recommendation, and graphics optimization.
• Cloud and CDN partnerships to lower latency for global live service titles.
• Data analytics and live-ops tooling to optimize retention, ARPU, and in-game economy balance.

• Performance tied to KPIs: MAU, DAU/MAU ratio, average revenue per user (ARPU), LTV, and churn rate.
• Regular investor disclosure aligned with SZSE requirements and enhanced ESG reporting cadence.
• Cross-functional review cycles to ensure product roadmaps meet quality, compliance, and monetization standards.