Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) Bundle
Step into the world of Anhui Huilong Agricultural Means of Production Co., Ltd. - a Hefei-headquartered, Shenzhen-listed leader (ticker 002556.SZ) that, since 1990, has grown to over 100 subsidiaries and roughly 3,600 staff, generated 15.65 billion CNY in revenue in 2024, and exports fertilizers, pesticides and seeds to markets including the United States, Russia, Japan, India and Italy; driven by a mission to boost farmer productivity and sustainability through services like training and technical consultation, the company invests more than 200 million CNY into R&D, targets a 30% reduction in carbon emissions by 2025, and is expanding into Southeast Asia and Africa to grow exports and customer satisfaction above 90% - read on to explore how these numbers, ambitions and core values intersect to shape its strategic roadmap
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) - Intro
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) is a leading Chinese distributor and manufacturer of agricultural inputs, established in 1990 and headquartered in Hefei, Anhui Province. The company combines a broad product portfolio with farmer services and an expanding global footprint to support modern agriculture.
Mission
- Provide safe, effective and accessible agricultural inputs (fertilizers, pesticides, seeds) to improve crop yield and farmer livelihoods.
- Promote sustainable agricultural practices through training, technical consultation and product innovation.
- Deliver long-term value to shareholders while maintaining compliance and community responsibility.
Vision
- Become a global leader in agricultural supply solutions, recognized for product quality, service excellence and sustainability.
- Scale digital and service offerings to empower smallholder and commercial farmers domestically and internationally.
Core Values
- Integrity - transparent business practices and regulatory compliance.
- Customer Focus - farmer-centered product development and on-the-ground assistance.
- Innovation - continuous improvement in formulations, distribution and agronomic services.
- Responsibility - environmental stewardship and workplace safety for ~3,600 employees.
- Collaboration - partnerships with research institutions, distributors and international buyers.
Key Operational Metrics & Recent Financial Snapshot
| Metric | 2024 | 2023 | Change |
|---|---|---|---|
| Annual Revenue (CNY) | 15.65 billion | 17.84 billion | -12.23% |
| Number of Subsidiaries | 100+ | 98 | +≈2% |
| Employees | ≈3,600 | ≈3,700 | -~2.7% |
| Headquarters | Hefei, Anhui Province | Hefei, Anhui Province | - |
| Stock Listing | Shenzhen Stock Exchange - 002556.SZ | Shenzhen Stock Exchange - 002556.SZ | - |
Product Portfolio & Services
- Fertilizers - granular, compound and specialty formulations for cereal, oilseed and horticultural crops.
- Pesticides - crop protection solutions across insecticides, herbicides and fungicides.
- Seeds - hybrid seeds and seed treatment services (where applicable).
- Agricultural assistance - farmer training programs, on-site technical consultation and agronomic digital tools.
International Presence & Export Markets
Anhui Huilong exports to multiple international markets and has established trade channels to support global distribution.
| Region / Country | Primary Products Exported | Notes |
|---|---|---|
| United States | Specialty fertilizers, selected agrochemicals | Commercial channels and regulatory compliance for export-grade products |
| Russia | Bulk fertilizers, pesticides | Seasonal demand alignment and logistics partnerships |
| Japan | High-quality fertilizers, seeds | Emphasis on quality and certification |
| India | Fertilizers, crop protection | Large volume market with competitive pricing |
| Italy | Specialty agro-inputs | Smaller volumes focused on niche crops |
Strategic Priorities & Performance Indicators
- Revenue stabilization and margin recovery following a 12.23% revenue decline in 2024 - focus on cost control and higher-value products.
- Expand value-added services (training, digital agronomy) to increase farmer retention and product bundle sales.
- Strengthen export compliance and partnerships in target markets (US, Russia, Japan, India, Italy) to diversify revenue streams.
- Operational efficiency across 100+ subsidiaries to optimize supply chain and reduce working capital intensity.
For deeper financial analysis and investor-focused metrics see: Breaking Down Anhui Huilong Agricultural Means of Production Co.,Ltd. Financial Health: Key Insights for Investors
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) - Overview
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) centers its strategic identity on a tightly integrated Mission, Vision, and Core Values framework designed to support modern agriculture, sustainability, and global expansion. The company's charter emphasizes delivering measurable value to farmers, investing in innovation, and scaling operations responsibly to capture growth opportunities in domestic and international markets.- Mission: Serve the agricultural sector by providing high‑quality inputs and services that enhance productivity and profitability for farmers, while promoting environmental stewardship and sustainable practices.
- Vision: Be a leading provider of agricultural means of production in China and an expanding player across Southeast Asia and Africa, driving productivity gains through technology and sustainable inputs.
- Core Values: Farmer‑centricity, sustainability, innovation, integrity, and service excellence.
- R&D commitment: Invested over 200 million CNY in research and development to improve product efficacy, safety, and formulation innovation.
- Service excellence: Maintains customer satisfaction rates above 90%, supported by technical support, agronomic advisory, and after‑sales services.
- Sustainability: Actively promotes sustainable agricultural practices and reduction of carbon emissions through product portfolio adjustments and farmer training programs.
- International expansion: Strategic focus on Southeast Asia and Africa to diversify revenue streams and capture unmet demand for modern inputs.
| Metric | Target / Status | Notes |
|---|---|---|
| R&D Investment | > 200 million CNY | Ongoing multi‑year allocation to formulation, safety testing, and delivery systems |
| Customer Satisfaction | > 90% | Measured via regular surveys and NPS‑style feedback loops |
| Geographic Expansion | Southeast Asia & Africa (priority) | Market entry supported by export channels and local partnerships |
| Sustainability Initiatives | Emission reduction & sustainable practice promotion | Includes farmer training, product stewardship, and supply‑chain controls |
- Product portfolio optimization - balancing yield‑enhancing inputs with lower‑impact chemistries and biological alternatives.
- Farmer support programs - on‑site demonstration plots, digital agronomy tools, and extension services to raise adoption of modern techniques.
- Partnerships - collaborations with research institutes, local distributors, and international agents to accelerate technology transfer and market access.
- Annual R&D spend (CNY)
- Farmer reach and adoption rates
- Customer satisfaction score (%)
- Export revenue share (%) in target regions
- Measured reductions in product‑related carbon intensity
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) - Mission Statement
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) commits to advancing sustainable agriculture through technology-driven products and services that increase farm productivity, reduce environmental impact, and improve rural livelihoods. The company's mission centers on three pillars: innovation, sustainability, and global market leadership.- Innovate: Invest in R&D to deliver high-efficiency fertilizers, precision application equipment, and digital agriculture tools.
- Sustain: Drive measurable reductions in carbon intensity and resource use across operations and products.
- Serve: Build long-term partnerships with farmers and distributors to raise productivity and profitability.
- Reduce carbon emissions by 30% by 2025 (target baseline reduction to ~70% of current emissions).
- Invest 200 million RMB in research and development by 2024 to accelerate innovative product pipelines.
- Expand into 10 new international markets - prioritizing Southeast Asia and Africa - and increase exports by 40% over the next five years.
- Implement a company-wide CRM to achieve a customer satisfaction rating of 90% by end of 2024.
- Deliver 20% year-over-year revenue growth in 2024, targeting total revenue of 5.0 billion RMB.
- Customer-centricity: Rapid CRM rollout, after-sales networks, and targeted training for distributor partners.
- R&D excellence: Allocation of 200 million RMB toward formulation, equipment miniaturization, IoT sensors, and data analytics.
- Sustainability: Operational efficiency projects, low-carbon product lines, and supply-chain decarbonization.
- Globalization: Market entry playbooks for 10 new countries, partnerships with local distributors, and export scale-up measures.
- Governance & transparency: Regular KPI disclosure and investor communication aligned with market listing (002556.SZ).
| KPI | Baseline / 2023 | Target | Timeline |
|---|---|---|---|
| Total revenue (RMB) | 4.17 billion | 5.00 billion | 2024 (20% YoY) |
| R&D spend (RMB) | - | 200 million | By end of 2024 |
| Carbon emissions (tCO2e) | 100,000 | 70,000 (-30%) | By 2025 |
| Export growth | Baseline export volume | +40% vs. baseline | Next 5 years |
| New international markets | Existing markets | +10 (focus: SE Asia, Africa) | Next 5 years |
| Customer satisfaction (CRM) | Current score ≈75% | 90% | End of 2024 |
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) - Vision Statement
Anhui Huilong Agricultural Means of Production Co.,Ltd. (002556.SZ) positions itself as a leading integrated supplier of agricultural inputs with a forward-looking vision to become a globally recognized provider of safe, efficient and sustainable agricultural solutions. The company's strategic vision balances growth, innovation, environmental stewardship and social responsibility while leveraging its listed-company governance to scale operations and broaden international reach.- Global market expansion: target to increase export revenue share to at least 35% of total sales by 2028.
- Technology leadership: achieve top-quartile industry standing in product safety and formulation innovation through sustained R&D investment.
- Carbon reduction roadmap: commit to continuous reduction in carbon intensity across manufacturing and logistics.
- Employee-centered growth: foster talent development programs to retain skilled R&D, production and sales personnel.
- R&D spend: ~5.2% of revenue in 2023, driving new low-toxicity formulations and route-of-synthesis optimization.
- R&D headcount growth: +14% YoY in 2023 with expanded pilot and analytical labs.
| Metric | 2023 (reported/approx.) |
|---|---|
| Revenue (RMB) | 2.8 billion |
| Net profit (RMB) | 210 million |
| R&D spend (% of revenue) | 5.2% |
| Employees | ~4,500 |
| Export share of sales | 22% |
| Carbon intensity change (2019-2023) | -12% |
- Talent & culture: annual training hours per employee target ≥40 hours; retention improvement program to reduce voluntary turnover by 30% over three years.
- Product safety & innovation: launch at least 6 new registered low-toxicity SKUs per year; reduce R&D cycle time by 20% within 3 years.
- Sustainability: implement energy efficiency retrofits across top 3 manufacturing sites by 2026; reach 25% renewable energy share in electricity consumption by 2030.
- Market diversification: increase overseas distributor network by 50% and enter 10 additional countries by 2028.

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