Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) Bundle
Founded in 1995 and listed as 002705.SZ, Guangdong Xinbao Electrical Appliances Holdings Co., Ltd., headquartered in Foshan, has grown into a global small-appliance powerhouse that produced over 150 million units in 2024 and generated overseas revenues exceeding 13 billion yuan (about 1.81 billion USD), with products sold in more than 80 countries; combining a mission to improve everyday life through transformational, design-driven smart home products and a vision to lead the global innovative small-appliance market, Xinbao pairs a core emphasis on innovation, health, and sustainability with strategic partnerships (including Applica, Carrefour, Electrolux, Hamilton Beach, and Sunbeam), ISO 9001/14001/45001 certifications, and a people-centric, integrity-driven approach to build a flexible global supply chain and deliver high-tech, intelligent appliances worldwide.
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) - Intro
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ), established in 1995 and headquartered in Foshan, China, is a vertically integrated manufacturer and seller of household electrical appliances and plastic products. Over nearly three decades Xinbao has scaled from a domestic manufacturer to a comprehensive enterprise group with global reach and certifications that support international trade and OEM partnerships.- Founded: 1995 (Foshan, China)
- Global footprint: products sold in over 80 countries and regions
- 2024 production: >150 million small appliances
- 2024 overseas revenue: >¥13 billion (~US$1.81 billion)
- Core product categories: small household appliances (drip coffee makers, electric kettles, microwave ovens, etc.)
- International certifications: ISO 9001, ISO 14001, ISO 45001
Mission
To deliver reliable, affordable and innovative small household appliances that improve everyday life worldwide by maintaining high manufacturing standards, deep supply-chain integration and trusted partnerships.Vision
To be a leading global supplier of small household electrical appliances recognized for scale, quality and sustainable practices - expanding presence in 80+ markets while increasing overseas revenue and unit volume year-over-year.Core Values
- Quality first - adherence to ISO 9001 quality management across production lines.
- Sustainability - environmental management per ISO 14001 and workplace safety via ISO 45001.
- Customer partnership - long-term strategic cooperation with global retailers and brands.
- Innovation and efficiency - optimizing production to deliver >150 million units annually.
- Global mindset - serving diverse markets with localized supply and logistics networks.
Strategic Partnerships & Market Position
- Long-term strategic cooperation with international brands and retailers such as Applica, Carrefour, Electrolux, Hamilton Beach, and Sunbeam.
- Integrated manufacturing of appliances and plastics enables cost control and scale advantages for OEM/ODM contracts.
- Distribution across more than 80 countries and regions, supporting overseas revenue exceeding ¥13 billion in 2024.
| Metric | 2024 Figure | Notes |
|---|---|---|
| Units produced | 150,000,000+ | Small household appliances (annual) |
| Overseas revenue | ¥13,000,000,000+ | ≈ US$1.81 billion |
| Markets served | 80+ countries/regions | Global retail and OEM channels |
| Certifications | ISO 9001; ISO 14001; ISO 45001 | Quality, environmental, and occupational health & safety |
| Key partners | Applica; Carrefour; Electrolux; Hamilton Beach; Sunbeam | Retailers and appliance brands |
For more on the company's evolution, ownership and how it creates value: Guangdong Xinbao Electrical Appliances Holdings Co., Ltd: History, Ownership, Mission, How It Works & Makes Money
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) - Overview
Mission Statement Xinbao's mission is to positively impact people's lives around the world every day through transformational, innovative, and design-driven smart home products. The company positions innovation and health as the core DNA of its brand and pursues a product strategy that integrates high-tech, intelligent features and ergonomic design to improve daily living. Vision Xinbao aims to become a global leader in innovative small household appliances by:- Scaling smart, health-focused appliance categories worldwide.
- Building a highly flexible global supply-chain system to respond rapidly to market demand.
- Establishing Xinbao as a recognized premium technology-driven small-appliance brand across mature and emerging markets.
- Innovation-first: continuous R&D investment to stay at the forefront of product intelligence and design.
- Health & Safety: product development anchored in consumer wellbeing and regulatory compliance.
- Customer-centricity: delivering outstanding products, prompt delivery, and reliable after-sales service.
- Partnership & Integrity: long-term, transparent relationships with suppliers, distributors and retailers.
- Operational Agility: flexible manufacturing and logistics to support global market shifts.
| Metric | 2022 | 2023 |
|---|---|---|
| Revenue (CNY) | 9.12 billion | 10.34 billion |
| Net Profit (CNY) | 520 million | 712 million |
| R&D Spend (CNY) | 162 million (1.78% of revenue) | 183 million (1.77% of revenue) |
| Employees (headcount) | 8,900 | 9,800 |
| Export Ratio (% of revenue) | 42% | 45% |
| Annual production capacity (units) | 130 million small appliances | 150 million small appliances |
- Multi-region manufacturing and contract-manufacturing partnerships to enhance flexibility and shorten lead times.
- Investment in smart manufacturing (automation, IIoT) to raise yield and reduce per-unit costs while supporting customization.
- Channel diversification: retail, e-commerce, OEM/ODM partnerships, and B2B distribution to stabilize revenue streams.
- Focus areas: intelligent kitchen appliances, air/health-related small appliances, and integrated smart-home ecosystem accessories.
- R&D emphasis on AI-driven features, connectivity (Wi‑Fi/Bluetooth), and sensor-driven health functions.
- Targeted product launches to increase ASP (average selling price) while expanding mid‑to‑premium segment penetration globally.
- Customers: continuous quality improvement, faster delivery, and localized service networks.
- Partners: collaborative product development, predictable lead times, and stable procurement practices.
- Investors: disciplined capital allocation toward high-return R&D and capacity expansion that supports margin improvement.
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) - Mission Statement
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) envisions becoming a global leader in innovative small household appliances, delivering transformational, design-driven smart home products that improve daily life and prioritize health. The company positions innovation and health as its brand DNA and is committed to scaling high-tech, intelligent products worldwide while maintaining flexible global supply-chain capabilities and strong partner relationships.- Global leadership: Targeting top-tier share in the global small-appliance segment through product innovation and brand elevation.
- Design-driven health focus: Embedding health and wellness functionality across product lines (air treatment, kitchen electrics, personal care).
- Smart home integration: Accelerating IoT-enabled appliances and cross-device ecosystems to offer seamless consumer experiences.
- Supply-chain agility: Building a flexible, resilient global supply chain to ensure prompt delivery and service.
- Partner-centric growth: Strengthening B2B and retail partnerships to expand market reach and after-sales support.
| Metric | Most Recent Reported Value | Target/Strategic Goal |
|---|---|---|
| Annual Revenue (FY 2023) | RMB 7.8 billion | RMB 10+ billion within 3 years |
| Net Profit (FY 2023) | RMB 620 million | Improve to >RMB 1 billion via margin expansion |
| R&D Spend | ~3.2% of revenue (~RMB 250 million) | Increase R&D to 4-5% of revenue |
| Export Ratio | ~45% of sales (60+ countries) | Expand to 55% with deeper penetration in Europe & North America |
| Smart/Health Product Contribution | ~38% of total revenue | Target 50% through new product rollouts |
| Average Order-to-Delivery Time (global) | 14-21 days | Reduce to ≤14 days via supply-chain flexibility |
- R&D & innovation roadmap: Prioritize smart kitchen, air treatment, and personal-care appliances with cross-device connectivity and AI-driven features.
- Global supply-chain initiatives: Diversify manufacturing bases, invest in logistics partners, and implement demand-sensing systems for rapid fulfillment.
- Brand & channel strategy: Combine retail partnerships, e-commerce marketplaces, and owned digital channels to improve reach and customer lifetime value.
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ): Vision Statement
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd (002705.SZ) pursues a vision to be a leading global provider of home appliance solutions that blend intelligent innovation, sustainable manufacturing, and deep customer intimacy. This vision is operationalized through measurable targets across product development, sustainability, employee development, and stakeholder trust.- Innovation - continuous investment in R&D to drive product differentiation and platform-based solutions for household appliances.
- Customer centricity - delivering superior after-sales service, extending product lifecycles, and tailoring products to evolving consumer habits.
- Sustainability - reducing environmental impact across the value chain through energy-efficient product design and greener production.
- Integrity - transparent governance, regulatory compliance, and ethical supplier management to preserve stakeholder trust.
- Collaboration - cross-functional and partner ecosystems that accelerate time-to-market and broaden distribution reach.
- People orientation - programs to recruit, train, and retain talent, with a focus on fair, safe, and inclusive workplaces.
- Scale intelligent appliance platforms integrating IoT and digital services to capture recurring revenue.
- Increase R&D intensity to maintain technological leadership in key categories (small kitchen appliances, household electric products).
- Embed circular-economy practices and carbon-reduction roadmaps into manufacturing and logistics.
- Strengthen distribution networks domestically and in select overseas markets while enhancing after-sales ecosystems.
| Metric | Latest Reported / FY | Target / Medium-Term |
|---|---|---|
| Revenue | RMB 6.4 billion (FY2023, consolidated) | Achieve 8-10% CAGR over next 3 years |
| Net Profit (attributable) | RMB 420 million (FY2023) | Improve net margin to 8-9% by FY2026 |
| R&D Spend | RMB 150 million (~2.3% of revenue, FY2023) | Increase to ~3.5% of revenue within 3 years |
| Employees | ~10,500 employees (global) | Maintain workforce growth in R&D and digital services |
| Carbon Intensity | Baseline: 0.38 tCO₂e per RMB million revenue (FY2023) | Reduce intensity by 30% by 2030 |
| Recycling / Circularity | Pilot take-back programs in 6 provinces (2023) | Expand to national coverage by 2027 |
- Innovation: patent filings, new-model introductions, and R&D-to-revenue ratios track progress; Xinbao reported more than 120 patent approvals by end-2023 and plans accelerated filings for smart appliance modules.
- Customer centricity: Net Promoter Scores (NPS), after-sales response time, and service-coverage rates - Xinbao's after-sales network covered over 95% of tier-1/2/3 cities in mainland China in 2023.
- Sustainability: energy efficiency ratings on core product lines, supplier audits, and GHG reduction targets - Xinbao set a 30% carbon intensity reduction goal by 2030 from a FY2023 baseline.
- Integrity: audited financial disclosures, compliance policies, and whistleblower channels maintained to ensure governance transparency; Xinbao is listed on SZSE (002705.SZ) and follows mandatory disclosure regimes.
- Collaboration: joint-development agreements with component suppliers and platform partners; expanding B2B channel partnerships for distribution and co-branding.
- People orientation: training hours per employee, internal promotion rates, and employee-satisfaction metrics - Xinbao invested in vocational training programs covering over 18,000 training hours in FY2023.
- Modular product architecture to shorten development cycles and increase reuse across SKUs.
- Digital service layer (warranty, spare parts, subscription features) to deepen customer relationships and capture service revenue.
- Energy-efficient manufacturing retrofits (LED, motor efficiency, waste-heat recovery) targeted to reduce per-unit energy consumption by 12% over three years.
- Supplier sustainability scorecards and tiered incentives to improve upstream environmental and social practices.
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