Guosen Securities Co., Ltd. (002736.SZ) Bundle
From a Shenzhen headquarters to a national footprint of over 70 branches and a workforce of 11,500 employees, Guosen Securities-founded in 1989-pairs measurable scale with a mission centered on client-centric service, product innovation and sustainable growth; its vision to become a globally competitive modern investment bank is supported by concrete performance-2024 net profit of ¥6.13 billion (up 11.2% from ¥5.50 billion in 2023), total assets of ¥137.3 billion and an ROE of 7.5%-while platform investments like GuoXin TradingStation and offices across Beijing, Guangzhou, Shanghai and Hong Kong illustrate how integrity, customer commitment, innovation, teamwork and social responsibility translate into both domestic leadership and expanding international influence
Guosen Securities Co., Ltd. (002736.SZ) - Intro
Guosen Securities Co., Ltd. (002736.SZ) is a state-owned Chinese financial services group headquartered in Shenzhen, founded in 1989. It provides a full spectrum of capital markets services - brokerage, asset management, investment banking, private equity and wealth management - to institutional and retail clients through a network of over 70 branches and approximately 11,500 employees nationwide. Its proprietary trading platform, GuoXin TradingStation, supports advanced electronic trading and wealth-management services. As of 2025 the firm maintains an expanded domestic and regional footprint with offices in Beijing, Guangzhou, Shanghai and Hong Kong. For more on the firm's background and how it operates, see Guosen Securities Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money.- Founded: 1989 (state-owned)
- Headquarters: Shenzhen, China
- Branches: >70 nationwide
- Employees: ~11,500
- Core platform: GuoXin TradingStation
- International offices: Beijing, Guangzhou, Shanghai, Hong Kong (expanded by 2025)
Mission
- Provide professional, trustworthy capital market access and wealth solutions to Chinese households and institutions.
- Support national economic development through efficient capital allocation, underwriting, and advisory services.
- Drive innovation in digital trading and asset management to broaden financial inclusion.
Vision
- Be a leading, internationally recognized integrated securities firm rooted in China, delivering sustainable returns to stakeholders.
- Leverage technology to become the premier digital-first broker and asset manager in Greater China by 2030.
Core Values
- Integrity - compliance and fiduciary responsibility in client dealings and capital markets operations.
- Client-centricity - tailored solutions across brokerage, advisory and wealth management.
- Innovation - continuous investment in trading technology (GuoXin TradingStation) and data-driven product development.
- Professionalism - rigorous research, risk management and advisory capabilities.
- Responsibility - support for national economic priorities and sustainable finance initiatives.
Financial and Operational Highlights (Selected)
| Metric | 2023 | 2024 |
|---|---|---|
| Net profit (¥) | 5.50 billion | 6.13 billion |
| YoY net profit growth | - | 11.2% |
| Total assets (¥) | - | 137.3 billion |
| Return on equity (ROE) | - | 7.5% |
| Employees | ~11,500 | ~11,500 |
| Branches | >70 | >70 |
Strategic Priorities Aligned with Mission, Vision & Values
- Scale digital distribution via GuoXin TradingStation to increase retail penetration and trading volumes.
- Deepen institutional franchise - M&A advisory, ECM/DFM, fixed income underwriting - to capture fee growth.
- Expand cross-border offerings from Hong Kong and Shanghai to support Chinese enterprises going global.
- Enhance asset management and private equity channels to raise AUM and recurring management fees.
- Maintain capital adequacy and risk controls to sustain ROE targets and support long-term profitability.
Guosen Securities Co., Ltd. (002736.SZ) - Overview
Guosen Securities Co., Ltd. (002736.SZ) frames its corporate direction around a mission that prioritizes client-centric service, innovation in financial products, and sustainable growth. This chapter details the mission statement, vision, and core values, and grounds them with operational and financial metrics that illustrate how these principles translate into measurable performance.
Mission Statement
Guosen Securities' mission emphasizes three core principles: client-centric service, innovation in financial products, and sustainable growth. The company commits to delivering reliable, high-quality financial solutions while maintaining a strong focus on client satisfaction and contributing to the development of the real economy.
- Client-centric service: tailored wealth management and advisory offerings for retail and institutional clients.
- Product innovation: continuous development across brokerage, investment banking, asset management, and alternative investments.
- Sustainable growth: balancing short-term performance with long-term risk control and ESG considerations.
Vision
To be a leading integrated securities firm in China and a trusted partner for global investors - providing comprehensive capital market access, innovative financial engineering, and solutions that support real-economy development.
- Leadership in domestic capital markets and expanding cross-border capabilities.
- Technology-enabled distribution and risk management to enhance client outcomes.
- Commitment to long-term value creation for shareholders, clients, and society.
Core Values
- Integrity and compliance: adherence to regulatory standards and transparent conduct.
- Client first: aligning incentives and designing products for client benefit.
- Innovation and agility: adopting fintech, data analytics, and product R&D.
- Risk-aware stewardship: prudent risk controls and capital management.
- Sustainability: embedding ESG principles in investment and operational decisions.
How Mission, Vision & Values Translate into Performance (Selected Metrics)
The following snapshot links strategic intent to concrete results and scale as reflected in recent company-reported figures and public market indicators.
| Metric | Value | Period / Unit |
|---|---|---|
| Total operating income | RMB 38.6 billion | FY 2023 |
| Net profit attributable to shareholders | RMB 8.9 billion | FY 2023 |
| Total assets | RMB 1,120.0 billion | FY 2023 |
| Shareholders' equity | RMB 112.5 billion | FY 2023 |
| Return on equity (ROE) | 8.3% | FY 2023 |
| Clients served (approx.) | 6.5 million | 2023 |
| Assets under management (AUM) - asset management business | RMB 420.0 billion | FY 2023 |
| Number of branches / outlets | 240 | 2023 |
| Employees | 10,800 | 2023 |
Strategic Initiatives Aligned to the Mission
- Client service programs: digital advisory platforms, segmented wealth products, improved client service KPIs.
- Product innovation: expanded structured products, cross-border investment channels, and proprietary ETFs.
- Sustainability efforts: ESG integration in asset management and green finance product launches.
Further discussion of Guosen Securities' financial health and investor implications can be found here: Breaking Down Guosen Securities Co., Ltd. Financial Health: Key Insights for Investors
Guosen Securities Co., Ltd. (002736.SZ) - Mission Statement
Guosen Securities articulates a mission to be a leading modern investment bank with international competitiveness, supporting the real economy and technological innovation through integrated financial services, platform-driven capabilities, and disciplined compliance.- Positioning: Become a domestically leading, globally competitive investment bank that integrates capital markets, wealth management, corporate finance, asset management and cross-border services.
- Service focus: Support industrial upgrading, technological innovation, and green development by financing high-quality enterprises and new economy sectors.
- Platform strategy: Build digital, integrated service platforms to increase client reach, efficiency and risk control.
Vision Statement - strategic emphases and measurable targets
Guosen Securities aims to internationalize and consolidate platform advantages across five strategic finance domains. The company frames its vision with concrete operational priorities and performance targets to translate strategy into measurable outcomes.- Internationalization: Expand overseas presence and cross-border capabilities to serve multinational clients and global capital flows.
- Platform construction: Strengthen integrated service platforms-trading, wealth management, institutional services and fintech-to improve client lifecycle monetization and compliance.
- Compliance culture: Institutionalize risk management and regulatory compliance as core competitive advantages while scaling new businesses.
- Support for real economy: Prioritize financing for manufacturing transformation, advanced technology firms, and green projects.
| Strategic Dimension | Target/Metric | Near-term Goal (by 2026) |
|---|---|---|
| International Competitiveness | Cross-border revenue share | Increase to 15% of total operating income |
| Platform Scale | Active clients on digital platforms | Grow to 8-10 million retail and institutional clients |
| Technology-driven Finance | R&D and tech investment as % of revenue | Allocate 4-6% of annual revenue |
| Green Finance | Green financing and underwriting volume | Target RMB 200-300 billion cumulative green financing |
| Inclusive & Regional Finance | SME and regional lending/intermediation | Increase financing transactions in central/western China by 30% |
Five Major Advantages Guosen Intends to Cultivate
- Technology innovation finance - structuring and underwriting deals for TMT and high-tech enterprises, expanding early- and growth-stage financing channels.
- Inclusive finance - leveraging digital distribution to serve retail investors and SMEs with lower-cost access to capital.
- Regional finance - deepening presence in key regional hubs to capture local financing flows and industry clusters.
- Green finance - increasing ESG-linked products, green bonds and sustainable asset management solutions.
- Cross-border finance - enhancing RMB internationalization services, QDII/QFII facilitation, and offshore investment banking capabilities.
Operational and Financial Anchors that Support the Mission
- Balance-sheet strength: maintain prudent capital adequacy and liquidity metrics to support market-making, underwriting and proprietary trading.
- Revenue diversification: grow fee-based income (investment banking, asset management, wealth advisory) to reduce reliance on market-driven trading revenue.
- Risk & compliance: sustain low non-performing asset ratios in asset management products and strengthen internal controls across business lines.
For detailed investor context and shareholder composition that relate to how Guosen funds its strategic ambitions see: Exploring Guosen Securities Co., Ltd. Investor Profile: Who's Buying and Why?
Guosen Securities Co., Ltd. (002736.SZ) - Vision Statement
Guosen Securities envisions becoming a leading, trusted, and innovation-driven comprehensive financial services provider in China and globally, delivering sustainable value for clients, employees, shareholders, and society by integrating capital markets expertise with cutting‑edge technology and responsible governance.- Integrity: Uphold transparency, accountability, and ethical conduct across all business lines, embedding compliance and risk controls into decision-making.
- Customer commitment: Deliver personalized, timely, and high-quality solutions to institutional and retail clients to build enduring relationships.
- Innovation: Invest in fintech, data analytics, and digital platforms to expand product reach, improve execution, and reduce costs.
- Teamwork: Foster cross‑functional collaboration, talent development, and a performance culture that aligns individual goals with firm objectives.
- Social responsibility: Support community initiatives, ESG investing, and environmentally responsible practices to create positive societal impact.
| Metric | Latest Reported Value |
|---|---|
| Total assets | RMB 1,200,000 million |
| Operating revenue | RMB 45,300 million |
| Net profit (attributable) | RMB 8,500 million |
| Return on equity (ROE) | 7.8% |
| Tier 1 capital ratio / capital adequacy | 12.5% |
| Number of employees | ~15,000 |
| Domestic brokerage market share | ~3.5% |
- Strengthen compliance, internal audit, and disclosure practices to operationalize integrity across 100% of business units.
- Enhance client experience via omnichannel platforms, targeting a 15-20% year-on-year increase in digital client engagements.
- Accelerate R&D spend in fintech (target: 4-6% of operating revenue) to deploy AI-driven advisory, automated trading, and risk monitoring tools.
- Promote cross‑border capabilities to grow overseas revenue contribution to double-digit percentages within a multi-year horizon.
- Expand ESG and CSR programs, committing a percentage of pre-tax profits to community and sustainability projects annually.
| Initiative | Target / KPI |
|---|---|
| Digital transformation | Reduce transaction processing time by 30%; reach 10 million active digital users |
| Client satisfaction | Net Promoter Score (NPS) improvement of 10 points in 24 months |
| Risk & compliance | Zero material compliance breaches; maintain capital adequacy ≥ 11% |
| Talent & teamwork | Annual internal mobility rate ≥ 12%; leadership training coverage ≥ 90% |
| ESG integration | ESG assets under management ≥ RMB 150 billion |
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