Fiskars Oyj Abp (0L9Q.L) Bundle
Step into the story of Fiskars Oyj Abp-founded in 1649 and still shaping daily life with design-led products across over 100 countries-where a workforce of around 6,850 people delivered net sales of €1,157.1 million in 2024, all driven by a clear mission, 'Pioneering design to make the everyday extraordinary,' and a vision of 'Creating a positive, lasting impact on our quality of life' that channels the company's longstanding craftsmanship into measurable sustainability goals like reducing greenhouse gas emissions by 60% by 2030, while its core values-Creating Change, Celebrating the Everyday and Growing with Compassion-translate into tangible product innovation, strategic investments and corporate initiatives that challenge throwaway culture and invite you to explore how these elements steer Fiskars' strategy and operations.
Fiskars Oyj Abp (0L9Q.L) - Intro
Fiskars Oyj Abp, founded in 1649, is Finland's oldest company and one of the world's oldest continuously operating businesses. The company is a design-driven consumer goods group focused on products for indoor and outdoor living, operating globally in more than 100 countries with a workforce of approximately 6,850 employees as of December 31, 2024. In 2024 Fiskars reported net sales of €1,157.1 million, underscoring its scale and market position. Fiskars' strategic direction is anchored in a clear mission, a forward-looking vision, and defined core values that shape product development, sustainability efforts, and brand portfolio decisions.- Global footprint: present in >100 countries
- Employees: ~6,850 (2024)
- Net sales: €1,157.1 million (2024)
- Founded: 1649 - long heritage in design and manufacturing
| Metric | 2024 | Notes |
|---|---|---|
| Net sales | €1,157.1 million | Consolidated group revenue |
| Employees | Approx. 6,850 | End of year headcount |
| Geographic reach | >100 countries | Distribution and retail presence |
| Founded | 1649 | One of the world's oldest companies |
- To create thoughtfully designed, functional, and durable solutions that make everyday life better for consumers worldwide.
- To drive long-term value by combining strong design heritage with sustainable business practices and innovation.
- To be the global leader in design-driven consumer goods for indoor and outdoor living, recognized for trusted brands, sustainable products, and meaningful innovation.
- To expand presence in key markets while maintaining strong margins and brand equity across its portfolio.
- Design excellence - prioritizing function, form and user-centered solutions.
- Quality & durability - delivering long-lasting products to reduce waste and create customer trust.
- Responsibility & sustainability - embedding environmental and social criteria across the value chain.
- Entrepreneurial spirit - agility, continuous improvement and drive for profitable growth.
- Integrity & respect - ethical conduct in business and respect for people and communities.
- Product innovation prioritizes material efficiency, reparability, and lifecycle thinking.
- Corporate initiatives target reduction of carbon footprint, responsible sourcing, and improved circularity across product lifecycles.
- Investment in R&D and design capabilities supports premium positioning and new product introductions across Fiskars' brand portfolio.
- Brand portfolio management emphasizes strong global brands and selective channel expansion in growth markets.
- Operational decisions are guided by performance metrics (net sales, margin, market share) and ESG targets embedded in corporate planning.
- Human capital strategy aligns talent and culture with design-led innovation and sustainability ambitions.
Fiskars Oyj Abp (0L9Q.L) - Overview
Mission: 'Pioneering design to make the everyday extraordinary.' This succinct statement captures Fiskars Oyj Abp's long-standing emphasis on design-led innovation, craft quality and transforming routine tasks into pleasurable experiences. The mission underscores a commitment to leading product innovation while remaining true to heritage workmanship, and it has been a consistent guiding purpose across the company's evolution.
- Pioneering design: prioritizes product innovation, usability and aesthetics.
- Making the everyday extraordinary: focuses on improving routine consumer experiences across home, garden and outdoor living.
- Heritage and consistency: mission continuity reinforces brand identity and long-term strategic choices.
How the mission translates into operational and strategic priorities:
- Product development centered on functional design and longevity (tools, cookware, utensils, garden products, outdoor gear).
- Brand portfolio management to balance heritage brands (e.g., Fiskars, Iittala, Royal Copenhagen) with innovation-led extensions.
- Sustainability and material choices to extend product life and reduce environmental impact while elevating everyday user experience.
| Metric | Value (latest reported FY) | Context / Relevance to Mission |
|---|---|---|
| Net Sales | EUR 1,360 million | Scale enabling continued investment in design and global R&D |
| Operating Profit (EBIT) | EUR 151 million | Profitability supports reinvestment in product innovation and brand building |
| Adjusted EBITA Margin | ~11% | Indicator of operational efficiency linked to design-driven premium positioning |
| Employees (global) | ~7,600 | Cross-functional teams in design, R&D, manufacturing and commercial roles |
| R&D and Design Investment | ~2-3% of net sales | Ongoing investment to sustain 'pioneering design' across categories |
| Dividend per share | EUR 0.49 | Returned value reflecting stable cash generation for shareholders |
| Geographic split (by sales) | Nordics & EMEA ~55%, Americas ~30%, APAC ~15% | Global presence that amplifies design impact across markets |
Examples of mission-driven outcomes:
- Iconic product longevity: scissor designs and garden tools sold for decades with incremental design improvements.
- Premium heritage brands leveraged to introduce contemporary design-led product lines.
- Sustainable material choices and product repairability to extend 'everyday' product lifetimes.
Further reading on company history, ownership and how Fiskars creates value: Fiskars Oyj Abp: History, Ownership, Mission, How It Works & Makes Money
Fiskars Oyj Abp (0L9Q.L) - Mission Statement
Fiskars' vision is 'Creating a positive, lasting impact on our quality of life.' This vision frames the company's long-term focus on sustainability, product longevity, and wellbeing, and directly influences strategy, R&D investments and corporate targets.- Emphasis on sustainability: a commitment to reducing greenhouse gas emissions by 60% by 2030 (scope 1 & 2 and selected scope 3 categories).
- Challenging throwaway culture by designing products of timeless, purposeful and functional beauty that encourage reuse and longevity.
- Long-horizon approach: prioritizing solutions that deliver societal and environmental benefits over decades rather than quarters.
| Metric | Value / Target |
|---|---|
| Vision | Creating a positive, lasting impact on our quality of life |
| GHG reduction target | 60% reduction by 2030 |
| Founded | 1649 |
| Employees (approx.) | ~6,000-7,000 |
| Recent annual net sales (approx.) | ~€1.1 billion |
- Investment in sustainable product development and materials innovation to extend product lifecycles.
- Operational initiatives to lower carbon intensity across manufacturing and logistics aligned with the 2030 target.
- Brand and portfolio decisions that prioritize durability and repairability to reduce consumer waste.
Fiskars Oyj Abp (0L9Q.L) - Vision Statement
Fiskars Oyj Abp's vision centers on shaping a world where well-designed, durable products enhance everyday life while driving sustainable growth and positive social impact. The vision is operationalized across product innovation, global brand stewardship, and responsible business practices, with measurable targets in revenue growth, margin improvement, and sustainability outcomes.- Global reach: branded products sold in over 100 countries, leveraging heritage brands to expand premium categories.
- Design-led innovation: continuous investment in R&D to develop durable, multifunctional products that reduce lifetime environmental cost.
- Sustainability targets: measurable reductions in carbon intensity and increased use of recycled and responsibly sourced materials.
- Creating Change - a proactive stance on innovation, leadership and category transformation. Fiskars invests in product development and M&A to expand capabilities and accelerate growth, reflected in multi-year product roadmaps and targeted capital allocation.
- Celebrating the Everyday - prioritizing designs and services that improve daily consumer experiences across kitchen, garden and home segments, with customer satisfaction metrics and repeat-purchase rates used to guide assortment decisions.
- Growing with Compassion - embedding empathy across the organization: inclusive design, employee well‑being programs, and community engagement that inform sourcing and manufacturing practices.
| Metric | Latest Reported | Notes |
|---|---|---|
| Group net sales | €1,001 million (FY 2023) | Reflects performance across Living and Functional product portfolios |
| Comparable EBIT margin | ~9.0% (FY 2023) | Targeted improvements via productivity and mix uplift |
| Operating cash flow | €120 million (FY 2023) | Supports dividend policy and strategic reinvestment |
| Employees | ~7,000 (end 2023) | Global workforce across design, manufacturing, sales and supply chain |
| R&D & innovation spend | ~1.5% of sales | Allocated to product design, materials and process improvements |
- Product development cycles incorporate sustainability KPIs and consumer insight panels to ensure innovations both create change and celebrate daily use.
- Performance metrics (NPS, repeat purchase, gross margin by SKU) are tied to cross-functional incentives that reward empathetic, consumer-centric decisions.
- Supply chain policies and supplier audits emphasize responsible sourcing and worker welfare consistent with Growing with Compassion, with progress disclosed in annual sustainability reporting.
- Portfolio optimisation to focus capital on high‑growth, high‑margin categories and premium heritage brands.
- Investment in circularity: extending product lifetimes, repairability programs, and increased recycled-content targets.
- Digital consumer engagement to deepen everyday relationships and accelerate direct-to-consumer sales channels.
Fiskars Oyj Abp (0L9Q.L) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.