Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) Bundle
Discover how Chocoladefabriken Lindt & Sprüngli AG marries craft and scale-rooted in Zurich yet present across key markets with over 560 own stores, 21 e‑shops and a workforce of about 15,000 employees-to live its mission of passionately creating premium chocolate for the global market through iconic brands like Lindor and Excellence; its 2024 performance (sales of CHF 5.47 billion with organic growth of 7.8%) and product innovations such as Lindt Dubai Style illustrate the company's commercial momentum, while a vision centered on consumer insight, partner collaboration and sustainability plays out in programs like the Lindt & Sprüngli Farming Program and the achievement of 82% responsibly sourced key raw materials and packaging, all underpinned by core values of Excellence, Innovation, Entrepreneurship, Responsibility and Cooperation that shape every aspect of the Group's premium positioning and global expansion
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) - Intro
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L), founded in Zurich, Switzerland, is a global leader in premium chocolate, distinguished by craftsmanship, brand heritage and innovation. The Group combines a strong branded portfolio (notably Lindor and Excellence), a global retail footprint and a vertically integrated supply approach to capture premium segments across key regions.- Global footprint: >560 own retail stores and 21 e-shops worldwide.
- Workforce: ~15,000 employees across production, R&D, retail and corporate functions.
- 2024 performance: Sales CHF 5.47 billion; organic growth 7.8% year-on-year.
- Sustainability: 82% of key raw materials and packaging responsibly sourced by end-2024.
- Deliver superior chocolate experiences rooted in craftsmanship, product quality and innovation.
- Preserve artisanal Swiss chocolate expertise while scaling global reach and retail excellence.
- Foster long-term value for stakeholders through sustainable sourcing, consumer trust and brand equity.
- Be the world's most beloved premium chocolate company - combining heritage, taste leadership and responsible growth.
- Lead the premiumization of chocolate categories and expand market share in Europe, North America and fast-growing markets in Asia and LATAM.
- Quality & Craftsmanship - relentless focus on ingredient selection, taste and product consistency.
- Innovation - continuous product and packaging innovation (new fillings, premium formats, seasonal assortments).
- Sustainability & Responsibility - traceable, responsibly sourced raw materials and eco-aware packaging commitments.
- People & Respect - investing in employee development, safety and diverse, inclusive work environments.
- Customer Centricity - premium retail and e‑commerce experiences aligned with brand promise.
- Brand-led growth: Strengthen flagship brands (Lindor, Excellence) and extend premium sub-brands.
- Retail & e-commerce expansion: Own-store experience and 21 global e-shops to capture direct-to-consumer margins.
- Regional focus: Deepen presence in Europe and North America while accelerating expansion in Brazil, Japan and China.
- Sustainable sourcing: Scale programs with suppliers and farmer partnerships to reach 100% responsible sourcing targets over time.
| Metric | 2024 |
|---|---|
| Net sales | CHF 5.47 billion |
| Organic sales growth | 7.8% |
| Number of employees | ~15,000 |
| Own retail stores | >560 |
| E-shops | 21 |
| Responsible sourcing (key raw materials & packaging) | 82% |
| Leading brands | Lindor, Excellence (plus regional premium assortments) |
- Europe remains the largest market by sales and brand penetration; continued premiumization supports ASPs and margin resilience.
- North America: strong growth driven by Lindor and seasonal programs, plus expanded retail footprint.
- Asia & LATAM: accelerating volume and market share gains in China, Japan and Brazil through localized assortments and targeted retail/e‑commerce investments.
- Product mix & innovation: premium SKUs, limited editions and gifting formats drive higher-value transactions and repeat purchase.
- Responsible sourcing programs (traceability, farmer support and certification) underpin 82% responsible sourcing coverage by end‑2024.
- Packaging initiatives and efficiency improvements aim to reduce environmental footprint while meeting consumer expectations for sustainability.
- Community and supplier engagement: capacity building at origin and long-term sourcing relationships to secure quality and ethical supply chains.
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) - Overview
Mission Statement- 'We passionately create premium chocolate and related confectionery for the global market.'
- Emphasizes craftsmanship, product innovation and a clear premium positioning across chocolate and related confections.
- Targets global reach and demographic expansion (examples: Lindt Dubai Style Chocolate and other market-specific launches aimed at younger and premium-conscious consumers).
- To be the world's most beloved premium chocolate company by combining superior taste, continuous innovation and sustainable sourcing.
- Long-term ambition: deepen global footprint while preserving artisan-led quality and leading sustainability credentials in the cocoa value chain.
- Craftsmanship - mastery of chocolate-making techniques, quality control and product excellence.
- Passion - creativity, brand storytelling and emotional connection with consumers.
- Premium Experience - packaging, retail boutiques and sensory product positioning that justify price premium.
- Responsibility & Sustainability - traceability, farmer support programs and commitments to sustainable cocoa.
- Global Locality - adapting assortments and innovations to regional tastes while maintaining global brand standards.
| Metric | Data / Note |
|---|---|
| Latest annual net sales (FY) | CHF ~5.36 billion (reported most recent full year) |
| Net profit / Net income (FY) | CHF ~505 million (most recent reported year) |
| Operating margin / EBIT | ~12% (range typical in recent years) |
| Employees (group-wide) | ~19,000 |
| Retail boutiques & Lindt Shops | ~480+ worldwide |
| Markets served | ~120 countries (global distribution network) |
| Cocoa traceability / sustainability target | Ambition for 100% sustainable/traceable cocoa via Lindt Farming Program and partner initiatives |
- High-margin premium segment: product mix and branded boutiques drive above-industry gross margins.
- International revenue exposure: majority of sales generated outside Switzerland, with key markets in Europe, North America and Asia.
- Innovation-led growth: seasonal assortments, limited editions and market-specific launches (e.g., Dubai Style) increase SKU premiumization and ASPs.
- Capital allocation: steady reinvestment into retail expansion, production capacity and M&A to secure niche premium brands.
- Lindt Farming Program: direct farmer training, premium payments and traceability pilots across West Africa, Latin America and Asia.
- Targets include higher traceability percentages, increased farmer incomes and elimination of child labor risks through supply-chain interventions.
- Investment in certified and program-sourced cocoa aims to protect brand integrity and meet consumer expectations in core markets.
- Product innovation: limited editions, tailored regional launches and premium seasonal collections to capture higher spend per unit.
- Retail expansion: adding Lindt boutiques and shop-in-shops to enhance brand experience and margin capture.
- Supply-chain resilience: capacity investments and sustainability programs to secure long-term cocoa supply and cost predictability.
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) - Mission Statement
Vision Statement: 'We continuously identify and meet consumer preferences and cooperate with our partners along the value chain to contribute to a sustainable tomorrow.'
- The vision underscores a consumer-centric approach: product innovation, premium quality and sensory experience are prioritized to anticipate and meet evolving tastes.
- 'Cooperate with our partners along the value chain' signals deep commitment to responsible sourcing, supplier development and traceability - not just procurement but partnership.
- 'Contribute to a sustainable tomorrow' integrates environmental stewardship (reduced footprint, regenerative practices) with social responsibility (farmer livelihoods, community programs).
- Operationalizing the vision: programs such as the Lindt & Sprüngli Farming Program (LFF) and investments in certification, training and productivity improvement of cocoa farmers.
- Stability of purpose: the statement and strategic priorities have been consistent over time, aligning long-term brand equity with sustainability targets and consumer trust.
| Metric | Value (most recent public figures, approximate) | Notes |
|---|---|---|
| Net sales (annual) | ≈ CHF 5.0 billion | Reflects global premium chocolate sales across retail, travel retail and boutiques |
| Operating profit / EBIT | ≈ CHF 700-900 million | Margins vary by year due to raw material and energy costs |
| Employees | ≈ 16,000 | Manufacturing, boutiques, R&D and supply chain worldwide |
| Geographic reach | ~120 countries | Global distribution with flagship markets in Europe, North America and Asia |
| Lindt & Sprüngli Farming Program (farmers reached) | ≈ 12,000-18,000 farmers | Farmer training, premium payments, traceability pilots (figures vary by reporting year) |
| Direct sustainability targets | Targets for traceable cocoa, reduced emissions and improved farmer incomes | Multi-year commitments integrated into business planning |
- How the vision translates into measurable actions:
- Traceability: farm-to-factory initiatives to increase share of traceable cocoa in the supply chain.
- Farmer programs: on-the-ground agronomy training, access to improved planting material, and income-enhancing measures.
- Certifications and audits: complementary use of third-party schemes and proprietary monitoring.
- Operational investments: energy efficiency, waste reduction and packaging optimization to lower environmental footprint.
- Financial alignment:
- Premium positioning allows price resilience, funding of sustainability programs and reinvestment in product innovation.
- Sustainability investments are treated as strategic CAPEX/OPEX to secure raw material supply and brand value.
Key indicators used internally to track vision progress include share of traceable cocoa, number of farmers in LFF, CO2 emissions per tonne of product, boutique and e‑commerce growth rates, and consumer satisfaction / NPS scores.
Further context and history: Chocoladefabriken Lindt & Sprüngli AG: History, Ownership, Mission, How It Works & Makes Money
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) - Vision Statement
Chocoladefabriken Lindt & Sprüngli AG (0QKN.L) aspires to be the world's leading premium chocolate maker, building lasting emotional connections with consumers through superior quality, artisanal know‑how, and sustainable practices. The vision emphasizes premium positioning, global brand strength, and long‑term value creation for stakeholders while reducing environmental footprints and supporting cocoa‑growing communities.- Excellence: 'We have a passion for what we do, strive for excellence and never compromise on quality.'
- Innovation: 'We are forward-thinking, constantly looking for new and better ways to deliver success.'
- Entrepreneurship: 'We are empowered and assume ownership of our actions and results.'
- Responsibility: 'We act with integrity and treat everyone with respect. We care for the environment and a sustainable tomorrow.'
- Cooperation: 'We support each other across disciplines, business segments, and geographies.'
| Indicator | Most recent reported value (approx.) | Context |
|---|---|---|
| Net sales (annual) | ~CHF 5.18 billion | Reflects premium pricing, geographic diversification and retail expansion |
| Organic growth | ~8% year‑on‑year | Driven by product innovation and market penetration in Europe & Americas |
| Operating profit / EBIT | ~CHF 600-700 million | Margins supported by brand strength and efficiency initiatives |
| Net profit / Net income | ~CHF 450-500 million | After tax profitability reflecting premium positioning |
| Employees | ~17,000-18,000 | Global workforce across production, retail, R&D and corporate |
| Manufacturing facilities | ~15-20 factories worldwide | Regional production footprint for freshness and supply resilience |
| Sustainable cocoa sourcing | Target: 100% sustainable by defined programmes (ongoing) | Partnerships with Lindt & Sprüngli Farming Program and third parties |
| Carbon / Scope targets | Reduction targets in place; investments in energy efficiency | Aligned with responsibility value and long‑term sustainability goals |
- Premium retail expansion-company‑owned Lindt Chocolate Shops and shop‑in‑shop concepts to control brand experience and margins.
- R&D and product innovation-continuous launch cadence across seasonal and core premium ranges to sustain growth and consumer engagement.
- Sustainability programs-Lindt & Sprüngli Farming Program, farmer training, and investments in traceability to improve livelihoods and secure high‑quality cocoa supply.
- Efficiency and quality investments-automation, plant upgrades, and quality systems to preserve excellence while scaling production.
- Cross‑functional collaboration-global product, marketing, and supply teams coordinating to accelerate best‑practice diffusion and local adaptation.

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