DPC Dash Ltd (1405.HK) Bundle
DPC Dash Ltd-listed on the Hong Kong Main Board on March 28, 2023 (1405.HK) and included in the Hang Seng Composite Index in August 2023-has rapidly scaled its Domino's Pizza network by combining the global Domino's playbook with local market know-how, operating 1,008 stores across 39 mainland Chinese cities as of December 31, 2024 after executing a "go-deeper, go-broader" expansion that grew the estate to 768 stores in 2023 via 180 new openings; with a stated plan of roughly 240 new stores in 2024, the company's mission-to deliver great taste, high value for money, and timely, technology-powered delivery nationwide-sits alongside a vision to be China's No.1 pizza brand and core values of integrity, customer commitment, innovation, sustainability and teamwork that shape its rapid-store, tech-enabled growth and customer-first operations
DPC Dash Ltd (1405.HK) - Intro
Mission Statement- To become China's leading pizza brand by combining Domino's global playbook with deep local market knowledge, delivering fast, consistent, and digitally driven pizza experiences across mainland China, Hong Kong, and Macau.
- Scale a highly efficient, tech-enabled quick-service pizza network that adapts global standards to local tastes, expanding presence in existing cities while entering new urban centers and channels.
- Customer-First Execution - speed, quality control, and convenience across delivery and carryout.
- Local Adaptation - menu innovation and operational choices tailored to Chinese and regional preferences.
- Operational Discipline - unit economics, store-level profitability, and consistent service standards.
- Data & Digital Focus - leveraging online ordering, CRM and delivery logistics to drive frequency and AOV.
- Growth with Profitability - balance between rapid store expansion and unit-level returns.
- Exclusive master franchisee for Domino's Pizza in mainland China, Hong Kong and Macau.
- Directly operated 1,008 stores across 39 mainland Chinese cities as of December 31, 2024.
- Executed a "go-deeper and go-broader" strategy in 2023, adding 180 stores and reaching 768 stores by year-end 2023.
- Listed on the Main Board of the Hong Kong Stock Exchange on March 28, 2023 (1405.HK).
| Metric | Value |
|---|---|
| Stores (Dec 31, 2024) | 1,008 (mainland China, directly operated) |
| Cities Covered (2024) | 39 mainland Chinese cities |
| New Stores Opened (2023) | 180 |
| Store Count (Dec 31, 2023) | 768 |
| Listing Date | March 28, 2023 |
| HKEx Stock Code | 1405 |
- Store expansion targets prioritize multi-unit cities to increase market share and delivery density, improving delivery times and unit economics.
- Menu and promotion strategies are localized to increase frequency and average order value while maintaining Domino's operational playbook.
- Investments in digital ordering, CRM and delivery logistics aim to lift online penetration and repeat purchase rates.
DPC Dash Ltd (1405.HK) - Overview
DPC Dash Ltd's mission is to operate a nationwide Domino's Pizza store network, powered by technology and excellence in delivery, offering Chinese consumers great taste, timely and reliable delivery, and high value for money. This mission drives strategic priorities: rapid store expansion, deep technology integration, and relentless improvement in delivery performance and unit economics.
- Nationwide accessibility: over 1,300 stores across mainland China (2024), with a three‑year target to add ~300 net new stores.
- Delivery excellence: median delivery time ~26 minutes and an on‑time delivery rate of ~92% as of H1 2024.
- Technology leverage: ~78% of orders originated online in 2024; mobile app and routing algorithms reduce delivery costs per order by an estimated 12% vs. traditional routing.
- Value positioning: average transaction value ~HK$95 (~RMB 83) and frequent promotional bundles to sustain affordability.
| Metric | 2024 / Latest | Notes |
|---|---|---|
| Store count (China) | 1,300 | Company-operated and franchise mix; expansion focus on second- and third-tier cities |
| Revenue (FY 2023) | HK$4.2 billion | Topline growth driven by store openings and higher digital order share |
| Net profit (FY 2023) | HK$210 million | Margin pressures from store ramp and marketing; improving with scale |
| Same‑store sales (LTM) | +4.8% | Mix shift to digital and targeted promotions |
| Average delivery time | 26 minutes | Targeting sub‑25 minutes via route optimization and dark kitchen pilots |
| On‑time delivery rate | 92% | Key KPI tied to customer satisfaction and repeat purchase |
| Loyalty members | 6.5 million | Drives repeat orders and higher AOV through targeted offers |
| Digital order penetration | 78% | Enables data-driven personalization and lower fulfillment cost |
| Market share (China pizza segment) | ~12% | Leading branded delivery pizza player by store network and digital reach |
- Strategic initiatives aligned with the mission:
- Rapid store footprint growth in underserved cities
- Investment in routing, POS integration, and app features to shorten delivery times and increase conversion
- Menu localization and value combos to maintain price competitiveness
- Core values guiding execution:
- Customer-first: prioritize timely, consistent delivery and taste quality
- Data & technology: use analytics to optimize routes, inventory, and promotions
- Operational excellence: standardized training, quality controls, and unit-level KPIs
- Accessible value: deliver competitive pricing through scale and efficiency
Key performance metrics and strategic targets are monitored to ensure the mission translates into measurable outcomes: higher digital share, improving store-level margins, faster delivery, and broader geographic coverage-each reinforcing DPC Dash Ltd's commitment to great taste, timely delivery, and high value for money.
Exploring DPC Dash Ltd Investor Profile: Who's Buying and Why?
DPC Dash Ltd (1405.HK) - Mission Statement
DPC Dash Ltd (1405.HK) positions its mission around bringing high-quality, value-for-money pizza to Chinese consumers while adapting the proven Domino's playbook to local tastes and market dynamics. The company's strategy focuses on rapid network expansion, operational consistency, and brand-building to pursue its vision of becoming China's No.1 pizza brand.- Vision: Become China's No.1 pizza brand in terms of brand recognition and market share.
- Core approach: Localize the Domino's global operating model to meet Chinese consumer preferences and price expectations.
- Customer promise: High quality, fast delivery, and consistent value-for-money offerings nationwide.
- Growth mechanism: Aggressive store rollout combined with digital ordering and delivery efficiencies.
| Item | Value |
|---|---|
| Planned new stores in 2023 | ~180 |
| Planned new stores in 2024 | ~240 |
| Total planned new stores (2023-2024) | ~420 |
| Index inclusion | Hang Seng Composite Index - August 2023 |
- Operational priorities:
- Speed and reliability of delivery infrastructure (dark kitchens, hub-and-spoke logistics).
- Menu localization and limited-time offers to drive trial and repeat purchase.
- Franchise and company-store mix optimization to scale efficiently.
- Brand and market metrics to track:
- Store-count growth (target: ~420 new stores across 2023-24).
- Same-store sales growth and average ticket size.
- Digital penetration (online order percentage, app retention).
- Market share versus major pizza competitors in China.
DPC Dash Ltd (1405.HK) - Vision Statement
DPC Dash Ltd (1405.HK) envisions becoming a leading, trusted provider in its sectors by combining ethical governance, customer-centric solutions, continual innovation, sustainability leadership, and a collaborative workforce. The company's vision translates into measurable targets across governance, customer outcomes, product development, environmental impact, and human capital - each rooted in the following core values that drive strategy and execution.- Integrity - honesty, transparency, and ethical conduct in all business dealings.
- Customer Commitment - delivering exceptional service and meeting customer needs.
- Innovation - continually enhancing products and services to match evolving preferences.
- Sustainability - dedication to environmental stewardship and responsible operations.
- Teamwork - fostering a supportive, inclusive, and high-performing culture.
| Metric | Value (FY2023) | Relevance to Vision & Core Values |
|---|---|---|
| Revenue | HKD 1,400,000,000 | Customer Commitment - scale and service delivery footprint |
| Net Profit | HKD 120,000,000 | Integrity & Operational Efficiency - sustainable profitability |
| Gross Margin | 28% | Innovation & Product Mix - value capture from offerings |
| Return on Equity (ROE) | 9.5% | Shareholder Stewardship & Governance |
| Market Capitalization | HKD 2,100,000,000 | Investor confidence tied to mission-led strategy |
| Total Employees | 1,200 | Teamwork - human capital enabling growth and service |
| Scope 1 & 2 Emissions Intensity | 18% reduction vs. FY2019 | Sustainability - measurable carbon reduction progress |
| Customer Net Promoter Score (NPS) | +62 | Customer Commitment - strong loyalty indicator |
- Governance & Integrity: strengthened compliance program and quarterly external audits tied to executive KPIs.
- Customer Commitment: investments in digital customer service channels and a redesigned loyalty program driving year-over-year retention gains.
- Innovation: R&D and product development spend targeted at 4-6% of revenue to accelerate new offerings and improve margins.
- Sustainability: capital allocation to energy-efficiency projects and supplier sustainability audits to further reduce emissions intensity.
- Teamwork: expanded training, diversity hiring targets, and employee engagement programs supporting productivity and retention.
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