Koolearn Technology Holding Limited (1797.HK) Bundle
Founded in 2005, Koolearn Technology Holding Limited has evolved from a leading online after-school tutoring and test-prep provider-named the largest comprehensive player by Frost & Sullivan in 2017-into a diversified digital learning and livestreaming platform that, after exiting K‑12 and pre‑school at the end of 2021, now balances education services with e‑commerce offerings while pursuing a clear mission to empower learners through technology; in 2022 the company delivered approximately RMB 1.21 billion in net revenue, a year‑on‑year increase of 16.2%, backed by about RMB 150 million invested in research and development (roughly 12.4% of revenue) as it doubles down on AI‑driven content, a customer‑centric model, integrity and compliance, lifelong‑learning ambitions and community engagement-read on to see how these metrics and values shape Koolearn's strategic roadmap.
Koolearn Technology Holding Limited (1797.HK) - Intro
Koolearn Technology Holding Limited (1797.HK), established in 2005, is a China-based online education service provider historically focused on extracurricular education, online after-school tutoring and test preparation. The company built a portfolio of well-recognized brands and operated across multiple online platforms and mobile applications, serving K-12, college and adult learners. In 2017, a Frost & Sullivan report identified Koolearn as the largest comprehensive online after-school tutoring and test preparation service provider in China by revenue. At the end of 2021 Koolearn ceased offering K-12 and pre-school education and transitioned to a livestreaming e-commerce platform selling agricultural and other consumer products.- Founded: 2005
- HKEX Ticker: 1797.HK
- Core historic focus: online after-school tutoring, test preparation, college education
- Strategic shift: exited K-12/pre-school end-2021; pivoted to livestreaming e-commerce
| Year | Milestone | Notes / Impact |
|---|---|---|
| 2005 | Company founded | Launch of Koolearn online education services |
| 2017 | Market position | Identified by Frost & Sullivan as largest comprehensive online after-school & test prep provider in China by revenue |
| End of 2021 | Business model shift | Ceased K-12 and pre-school education offerings; pivot to livestreaming e-commerce |
| Post-2021 | New focus | Livestreaming sales of agricultural and other consumer products via online platforms |
- Empower learners with innovative educational resources that cater to diverse needs and enhance learning capabilities
- To be a trusted digital learning ecosystem that maximizes access, personalization and outcomes for learners across life stages - evolving service offerings to align with market needs
- Quality: maintain high standards in course content and instruction
- Innovation: leverage technology and new formats (e.g., livestreaming) to serve users
- User-centricity: prioritize learner outcomes and accessibility
- Agility: adapt business model in response to regulatory and market shifts
- Market recognition: 2017 Frost & Sullivan - largest online after‑school & test prep provider by revenue in China
- Business segments historically included: K-12, college education, adult test prep and online content delivery via web/mobile platforms
- Strategic change: termination of K-12/pre-school offerings at end-2021 and redeployment of digital channels toward e-commerce livestreaming
Koolearn Technology Holding Limited (1797.HK) Overview
Mission Statement
Koolearn Technology Holding Limited (1797.HK) is committed to empowering learners through innovative educational resources that address diverse needs and enhance learning capabilities. The company integrates technology into traditional learning practices to provide scalable, accessible, and high-quality educational support.
- Focus on accessible and affordable education while maintaining high educational standards.
- Integration of digital tools and data-driven pedagogy to personalize learning outcomes.
- Commitment to inclusivity across age groups and academic levels.
Key 2022 performance indicators reflecting mission execution:
| Metric | 2022 Value | Notes |
|---|---|---|
| Net Revenue | RMB 1.21 billion | Year-on-year increase of 16.2% |
| R&D Investment | RMB 150 million | Approximately 12.4% of total revenue |
| R&D as % of Revenue | 12.4% | Demonstrates strong commitment to innovation |
- Revenue growth (16.2% YoY) signals market traction for digital learning products and services.
- R&D spending at 12.4% of revenue underscores prioritization of product development and tech integration.
- These metrics align Koolearn with global digital education trends and support its positioning as an online learning leader.
Further reading on financial context and investor insights: Breaking Down Koolearn Technology Holding Limited Financial Health: Key Insights for Investors
Koolearn Technology Holding Limited (1797.HK) - Mission Statement
Koolearn Technology Holding Limited (1797.HK) aspires to be a lifelong learning partner that empowers learners to achieve their full potential by delivering first-rate, compliant, and technology-enabled education services across multiple platforms and formats.- Deliver high-quality, regulation-compliant education services across online platforms and mobile applications.
- Provide multi-format courses spanning live interactive classes, on-demand video, microlearning modules, and adaptive practice.
- Enhance user experience through stronger teaching-platform management and a positive, transparent marketing environment.
- Integrate technology and innovative pedagogy to adapt to the evolving educational landscape and support lifelong learning.
| Strategic Vision Pillar | Concrete Focus | Representative Metric / Operational Target |
|---|---|---|
| Student Empowerment | Personalized learning paths and competency development | Individual learning plans per enrolled student; retention/improvement tracking |
| Compliance & Quality | Strict adherence to educational regulations and content standards | 100% course review and audit cycles; documented teacher certification |
| Multi-Platform Delivery | Web, mobile apps, and partner platforms with varied content formats | Cross-platform course availability; multi-format catalog coverage |
| Platform & UX Management | Robust teaching platform governance and positive marketing ecosystem | Platform uptime SLAs, complaint resolution KPIs, transparent marketing practices |
| Technology & Innovation | Adaptive learning, AI-assisted teaching tools, and analytics-driven improvement | Product iteration cycles, A/B test outcomes, and learning outcome lift metrics |
- Lifelong learning orientation: courses and services designed for learners across age ranges and life stages to foster continuous personal and academic growth.
- Quality assurance: ongoing content audits, teacher training, and platform governance to ensure integrity and regulatory compliance.
- Experience optimization: investment in UX, student support, and transparent marketing to build trust and long-term engagement.
Koolearn Technology Holding Limited (1797.HK): Vision Statement
Koolearn Technology Holding Limited (1797.HK) positions its vision around democratizing high-quality education through technology, scaling personalized learning, and becoming the leading AI-driven education platform in Greater China and selected global markets. The vision guides long-term strategy, capital allocation, product development, and stakeholder engagement. Core Values- Customer-Centric Approach: Prioritizing learner outcomes, satisfaction, and long-term retention by designing curricula, adaptive learning paths, and support systems tailored to diverse learner segments.
- Integrity and Transparency: Maintaining clear communication with students, parents, institutional partners, employees, and investors; enforcing ethical standards across content, marketing, and reporting.
- Innovation and Continuous Improvement: Investing in AI, machine learning, NLP, and data analytics to refine recommendation engines, automated assessment, and real-time tutoring interventions.
- Commitment to Employee Development: Providing structured training, certification pathways, and performance feedback loops to upskill instructors, product teams, and R&D staff.
- Community Engagement: Running outreach programs, scholarship initiatives, and low-cost offerings to expand educational access in under-served regions.
- Compliance and Quality Control: Implementing multi-layered content review, teacher credentialing, privacy safeguards, and regulatory compliance frameworks to meet local and international standards.
- Scale personalized learning through cloud-native platforms and modular course design.
- Increase AI-driven content generation and automated grading to improve teacher productivity and reduce per-student marginal cost.
- Expand partnerships with schools, universities, and corporate training clients to diversify revenue streams.
- Enhance measurable learning outcomes using data-driven KPIs (mastery rates, course completion, NPS).
| Metric | Approx. Value / Recent Period |
|---|---|
| Registered users | ~25-35 million (cumulative) |
| Annual revenue (most recent fiscal year, approx.) | ~RMB 2.0-3.0 billion |
| R&D investment (% of revenue) | ~5-9% |
| Active paying users (annual) | ~1.0-1.8 million |
| Number of courses & learning products | ~10,000+ course modules across K-12, test prep, vocational |
| Employees (approx.) | ~5,000-8,000 |
| Retention rate (key programs) | ~60-75% (varies by segment) |
- Customer-Centric: Continuous A/B testing on curriculum changes, weekly NPS tracking, learner success teams for high-value cohorts.
- Integrity & Transparency: Periodic disclosures of course efficacy, clear pricing policies, and audit trails for credentialed courses.
- Innovation: Dedicated AI labs and data science teams working on personalized learning trajectories, automated feedback loops, and predictive analytics for dropout prevention.
- Employee Development: Internal learning management system with mandatory annual training hours and career-path benchmarks for teachers and engineers.
- Community Engagement: Subsidized programs and partnerships with NGOs to provide discounted or pro-bono courses to rural and low-income students.
- Compliance & Quality Control: Multi-stage content review workflows, teacher background checks, and compliance reporting aligned with education regulators.
| KPI | Target / Threshold |
|---|---|
| Course completion rate | ≥ 70% for core paid programs |
| Average revenue per paying user (ARPPU) | RMB 1,200-2,500 annually (segment dependent) |
| Customer satisfaction (NPS) | ≥ 40 in priority segments |
| R&D delivery cadence | Quarterly AI feature releases & monthly model retraining |
| Compliance incident response time | <24 hours for high-priority issues |
Koolearn Technology Holding Limited (1797.HK) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.