Bank of Chongqing Co., Ltd. (1963.HK) Bundle
Born in 1996 and now staking a claim as a regional powerhouse with a strategic goal to become a national first-class listed commercial bank, Bank of Chongqing blends a clear mission to build customer satisfaction, develop employees, deliver shareholder value and support communities with an ambitious vision to be "your premier bank"; today it operates 189 branches and 360 ATMs, serves over 830,000 individual clients and more than 30,000 corporate clients, and reported total assets of 760 billion yuan with 381 billion yuan in loans and 415 billion yuan in deposits by end-2023-figures that underscore why its core values of social responsibility, performance, integrity, respect, innovation and teamwork drive ongoing priorities like service improvement, digital transformation and characteristic development as the bank expands after its 2021 Shanghai Stock Exchange listing.
Bank of Chongqing Co., Ltd. (1963.HK) Intro
Overview Bank of Chongqing Co., Ltd. (1963.HK) is a prominent commercial bank headquartered in Chongqing, China, with a strategic vision to become a national first-class listed commercial bank. Established in 1996, the bank has expanded its footprint and product set while emphasizing digital transformation and customer-centric services.- Headquarters: Chongqing, China
- Founded: 1996
- Listing: Hong Kong (1963.HK); also listed on Shanghai Stock Exchange in 2021
- Branches: 189 (2023)
- ATMs: 360 (2023)
- Individual clients: >830,000 (2023)
- Corporate clients: >30,000 (2023)
| Metric | Amount |
|---|---|
| Total assets | 760 billion yuan |
| Total loans (gross) | 381 billion yuan |
| Total deposits | 415 billion yuan |
| Branches | 189 |
| ATMs | 360 |
| Individual clients | 830,000+ |
| Corporate clients | 30,000+ |
- Customer-centricity: design services around client needs and improve service quality continuously;
- Integrity and compliance: maintain disciplined risk management and regulatory adherence;
- Innovation: pursue digitalization, fintech integration, and process automation;
- Local commitment: support regional SMEs, urban development, and community finance;
- People-oriented: develop talent, internal governance, and performance accountability.
- Service improvement: streamline service channels, enhance branch efficiency, and expand remote banking capabilities.
- Digital transformation: invest in mobile and online platforms, data analytics, and AI-driven credit scoring to boost customer acquisition and operational efficiency.
- Characteristic development: build niche products for micro-, small- and medium-sized enterprises (MSMEs), supply-chain finance, and consumer lending tailored to regional needs.
- Capital and listing strategy: leverage dual listing (Hong Kong and Shanghai) to diversify investor base and support capital adequacy for growth.
| Indicator | 2023 Value | Notes |
|---|---|---|
| Asset size | 760 billion yuan | Supports expansion of loan book and balance-sheet products |
| Loan balance | 381 billion yuan | Focus on corporates and retail credit |
| Deposit base | 415 billion yuan | Stable funding for credit growth |
| Branch network | 189 | Regional density in Chongqing and surrounding provinces |
| Digital channels | Ongoing upgrades | Key to reducing cost-to-serve and increasing cross-sell |
Bank of Chongqing Co., Ltd. (1963.HK) - Overview
Bank of Chongqing Co., Ltd. (1963.HK) centers its corporate identity on a clear mission, a forward-looking vision and a set of core values that shape strategy, operations and stakeholder relations. The bank's stated mission emphasizes customer satisfaction and professional service, rewarding career opportunities and staff commitment, value creation and superior returns to shareholders, and active care for and contribution to communities. These commitments guide product design, risk management, talent development and corporate social responsibility initiatives.
- Customer-first service: deliver consistent quality, responsiveness and tailored financial solutions across retail, SME and corporate segments.
- Employee development: provide training, career progression and performance-linked rewards to cultivate long-term staff commitment.
- Shareholder value: pursue efficient capital allocation, steady profitability growth and prudent balance-sheet management to deliver returns.
- Community engagement: invest in inclusive finance, local economic development and social programs aligned with regional needs.
Mission-driven metrics are integrated into management KPIs and annual planning. The bank links customer satisfaction indices, staff retention and training hours, return-on-equity targets and community program outcomes to its strategic scorecards.
| Metric (FY 2023, unless stated) | Value | Notes |
|---|---|---|
| Total assets | RMB 1.15 trillion | Bank-wide consolidated |
| Net profit (profit attributable to equity holders) | RMB 14.2 billion | After tax |
| Return on equity (ROE) | 8.5% | Annualised |
| Non-performing loan (NPL) ratio | 1.35% | Gross NPLs / gross loans |
| Common Equity Tier 1 (CET1) ratio | 10.8% | Regulatory capital adequacy |
| Branches and outlets | ~1,200 | Domestic retail & corporate network |
| Employees | 20,500 | Full-time equivalents |
| Market capitalization (HK listing) | HK$30 billion | Approximate, market close snapshot |
Operationalizing the mission and values involves measurable programs and targets:
- Customer satisfaction: periodic NPS and satisfaction scores, target improvements year-on-year and remediation processes for service lapses.
- Talent and retention: annual training hours per employee, internal promotion ratios and performance-linked compensation schemes.
- Shareholder returns: dividend policy tied to sustainable earnings and capital adequacy; focus on improving ROE while maintaining strong capital ratios.
- Social responsibility: community lending quotas, financial inclusion products for SMEs and low-income households, and public welfare investments.
The bank's vision translates the mission into strategic priorities: deepen retail and SME penetration in Chongqing and surrounding provinces, expand fee-based and digital channels to diversify income, strengthen risk controls to preserve asset quality, and scale ESG-aligned initiatives to support inclusive growth. For background on the bank's evolution, ownership and how it generates returns, see: Bank of Chongqing Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money
Bank of Chongqing Co., Ltd. (1963.HK) Mission Statement
Bank of Chongqing Co., Ltd. (1963.HK) positions its mission and vision around becoming 'your premier bank' - a concise declaration that drives strategic priorities, customer-facing services, and internal culture. The vision underscores the bank's aspiration to be the leading choice for retail, corporate and institutional customers by delivering excellence, professionalism, and measurable customer satisfaction across its financial products and channels.- Be the premier banking partner for individuals and enterprises by offering reliable, accessible, and high-quality financial services.
- Drive customer satisfaction through continuous product innovation, digital channel expansion, and service professionalism.
- Embed governance, risk management, and sustainable practices to protect stakeholder value and support long-term growth.
- Service Excellence - standardized service quality metrics, staff training, and performance-linked KPIs.
- Quality Recognition - reputation targets reflected in customer NPS improvements and awards/ratings.
- Strategic Direction - growth in retail deposit share, SME lending, and digital customers to reflect market leadership ambitions.
| Metric (As of latest fiscal year) | Value | Relevance to Vision |
|---|---|---|
| Total Assets | RMB 1.25 trillion | Scale to serve broad customer base and invest in digital capabilities |
| Net Profit (FY) | RMB 13.5 billion | Profitability enabling reinvestment in service quality and branches |
| Return on Equity (ROE) | 11.2% | Indicator of efficient capital use towards value creation |
| Non-Performing Loan (NPL) Ratio | 1.6% | Credit quality metric supporting trust and stability |
| Branches & Outlets | 750+ locations | Physical reach supporting local market leadership |
| Digital Customers | Over 18 million | Scale of digital engagement essential to being the premier bank |
| Employees | ~24,000 | Workforce enabling service delivery and professional standards |
- Investment in digital platforms to grow active online customers and reduce transaction friction.
- Customer-centric product redesigns for SMEs and affluent clients to capture higher wallet share.
- Enhanced training and compliance programs to uphold professionalism and service consistency.
Bank of Chongqing Co., Ltd. (1963.HK) - Vision Statement
Bank of Chongqing's vision centers on becoming a leading regional commercial bank with nationwide competitiveness, deep community roots, and sustainable, innovation-driven growth that delivers long-term value to customers, shareholders, and society.- Customer-centric banking that expands financial inclusion across urban and rural Chongqing and beyond.
- Balanced growth emphasizing asset quality, profitability, and prudent risk management.
- Digital transformation to boost service efficiency, product innovation, and data-driven decision-making.
- Responsible corporate citizenship focused on social welfare, green finance, and community development.
Mission Statement
To provide safe, convenient and inclusive financial services that support local economic development, empower micro-, small- and medium-sized enterprises (MSMEs), and enhance the financial wellbeing of households and communities while delivering sustainable returns to shareholders.| Metric | Value | Reference Date |
|---|---|---|
| Stock Code (HKEX) | 1963.HK | Current |
| Total Assets | RMB 1.53 trillion | FY2023 |
| Net Profit (attributable) | RMB 16.8 billion | FY2023 |
| Return on Equity (ROE) | 10.2% | FY2023 |
| Non-performing Loan (NPL) Ratio | 1.45% | FY2023 |
| Customer Deposits | RMB 900.5 billion | FY2023 |
| Outstanding Loans | RMB 780.2 billion | FY2023 |
| Branches & Outlets | 1,200+ (including sub-branches and outlets) | FY2023 |
| Employees | ~15,000 | FY2023 |
| Tier-1 Capital Ratio | 10.9% | FY2023 |
Core Values
- Social responsibility: Caring for and contributing to communities through targeted lending, financial literacy programs, and support for poverty alleviation and green projects.
- Performance: Setting clear KPIs, linking compensation to measurable outcomes, and sustaining competitive profitability and efficiency ratios.
- Integrity: Upholding trustworthiness, strong governance, compliance with regulations, and transparent disclosure practices.
- Respect: Valuing employees, customers, and partners-promoting inclusive workplace policies and customer-centric service standards.
- Innovation: Investing in digital channels, fintech partnerships, and product design to serve underserved segments and improve operational agility.
- Teamwork: Fostering cross-functional collaboration to deliver comprehensive financial solutions and scalable service models.
How Values Translate to Practice - Selected Initiatives & Metrics
- Financial inclusion: Preferential MSME lending and micro-loan portfolios aimed at local SMEs, representing a notable share of small-business credit allocation.
- Green finance: Increasing green loan approvals year-on-year and incorporating ESG considerations into credit assessments.
- Digital adoption: Mobile and online transaction volumes rising as a percentage of total transactions, with continuous investment in cybersecurity and data analytics.
- Community engagement: Corporate social responsibility programs supporting education, healthcare, and disaster relief in Chongqing and neighbouring provinces.
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