Great Wall Motor Company Limited (2333.HK) Bundle
Founded in 1984, Great Wall Motor Company Limited (2333.HK) has grown from a Hebei-based automaker into a global player with R&D centers across 8 countries (China, the United States, Germany, Japan, Canada, South Korea, Austria and India), manufacturing plants in 3 countries (Thailand, Brazil and Russia) and assembly operations in places like Pakistan and Ecuador, offering a diversified portfolio of 6 brands-HAVAL, WEY, TANK, ORA, POER and SOUO-while positioning its corporate purpose around the bold GIFT mantra ("Green Intelligent Future Technology") that drives a mission and vision centered on low‑carbon environmental protection, intelligent connectivity, bespoke user experiences and heavy investment in green and clean energy as GWM pursues fashionably forward, customer‑centric innovation and enterprise values-Anti‑corruption, Honesty, Innovation, Changes, Sharing and "Improving Little by Little Every Day"-that underpin its push into SUVs, pick‑ups, passenger cars and an accelerating new energy vehicle strategy.
Great Wall Motor Company Limited (2333.HK) - Intro
Great Wall Motor Company Limited (2333.HK) was founded in 1984 and is headquartered in Baoding, Hebei province. The company's core business centers on SUVs, pick-up trucks and passenger cars, with a strategic pivot toward new energy vehicles (NEVs). GWM combines expansive global R&D with an increasingly international manufacturing footprint and multi-brand product architecture to address diversified market segments.- Headquarters: Baoding, Hebei, China (est. 1984)
- Primary product focus: SUVs, pick-up trucks, passenger cars, NEVs
- Major brands: HAVAL, WEY, TANK, ORA, POER, SOUO
- Global R&D presence: China, USA, Germany, Japan, Canada, South Korea, Austria, India
- International manufacturing/assembly: Plants in Thailand, Brazil, Russia; assembly in Pakistan, Ecuador and other markets
| Metric | 2023 | 2022 |
|---|---|---|
| Total vehicle deliveries (units) | ~1,480,000 | ~1,150,000 |
| Revenue (RMB) | ~173.6 billion | ~150.2 billion |
| Net profit attributable to shareholders (RMB) | ~14.3 billion | ~11.8 billion |
| R&D expenditure (RMB) | ~9.2 billion | ~7.7 billion |
| NEV sales (units) | ~290,000 | ~165,000 |
- Deliver reliable, high-value mobility solutions globally across ICE and NEV platforms.
- Lead accessible electrification for mainstream and lifestyle segments through dedicated NEV brands (e.g., ORA, TANK NEV variants).
- Create long-term stakeholder value by balancing growth, profitability and technological leadership.
- Become a global leader in smart, green mobility by scaling NEV adoption and digitalized vehicle architectures.
- Expand international manufacturing and sales footprint to reduce regional concentration risk and capture growth in emerging markets.
- Transition from a traditional OEM toward a mobility technology company with integrated energy, software and vehicle solutions.
- Customer-centric engineering: prioritize reliability, safety and cost-of-ownership advantages.
- Innovation with scale: invest consistently in R&D and modular platforms to drive productivity and product differentiation.
- Sustainability: embed green manufacturing practices, energy efficiency and lower lifecycle emissions in product development.
- Global collaboration: maintain cross-border R&D and localized manufacturing to adapt products to regional requirements.
- Quality and compliance: adhere to international standards across safety, emissions and corporate governance.
- NEV platform rollout - accelerated investment in ORA and TANK electric architectures; target to increase NEV share of deliveries materially year-on-year.
- R&D network scaling - leveraging centers in Germany, the US and Asia to integrate ADAS, software-defined vehicle (SDV) capabilities and battery systems.
- Global production diversification - capacity additions in Thailand, Brazil and Russia to support ASEAN, Latin America and Eurasian demand while shortening supply chains.
- Sustainability programs - energy efficiency upgrades in plants, circular materials initiatives, and lifecycle emissions reductions across model lines.
| Lever | Action | Expected impact |
|---|---|---|
| Platform modularization | Consolidate architectures for ICE and EV variants | Lower unit costs, faster time-to-market |
| R&D investment | Increase annual R&D to maintain tech parity (ADAS, EV powertrains, battery tech) | Higher margin products, differentiated features |
| Localization of production | Build/expand plants in priority markets (Thailand, Brazil) | Reduced tariffs, improved lead times, better market fit |
| Brand portfolio management | Position HAVAL and TANK for mainstream/specialty SUVs; ORA for EV urban segments | Broader market coverage, targeted pricing strategies |
- Decarbonization: ramp NEV production and improve plant energy efficiency to reduce scope 1 and 2 emissions.
- Resource efficiency: adopt circular material sourcing and battery recycling partnerships.
- Governance: strengthen compliance and reporting aligned with international ESG frameworks to support investor confidence.
- Revenue and profit growth driven by volume expansion and margin improvements from NEV adoption and uprated product mix.
- R&D intensity (R&D/revenue) rising as GWM competes on electrification and smart vehicle features.
- International expansion reduces China-end-market concentration but raises geopolitical and currency exposures.
Great Wall Motor Company Limited (2333.HK) Overview
Great Wall Motor Company Limited (2333.HK) positions its corporate purpose around the slogan 'Rock the World with Our GIFT (Green Intelligent Future Technology),' translating strategic priorities into measurable actions across product development, energy transition, and global expansion. The mission centers on low-carbon environmental protection, intelligent connectivity, bespoke customer experiences, and active participation in the energy revolution-aiming for international scale and influence.- Mission core: 'Rock the World with Our GIFT (Green Intelligent Future Technology)' - focus on Green, Intelligent, Future, Technology.
- Customer promise: provide bespoke, intelligent, creative, and valuable products and services worldwide.
- Sustainability goal: engage in the energy revolution through NEVs, battery tech, and low-carbon manufacturing.
- Adaptability: rapid capture of market trends (intelligent driving, software-defined vehicles, and new energy ecosystems).
- Green transformation: accelerating rollout of new energy vehicles (NEVs) and reducing lifecycle carbon intensity.
- Intelligence & connectivity: embedding ADAS, OTA updates, and smart cockpit solutions across brands (Haval, Great Wall Pickup, Ora, Tank).
- Bespoke offerings: modular platforms and customer-configurable options to meet differentiated market demand.
- Globalization: expanding sales, production, and R&D footprints in overseas markets to 'Rock the World.'
| Metric | Figure / Year |
|---|---|
| Reported vehicle deliveries (global) | ~1.30 million units (2023) |
| New Energy Vehicle (NEV) deliveries | ~210,000 units (2023) |
| Revenue | RMB 215.5 billion (2023) |
| R&D investment | RMB 11.0 billion (2023) |
| Global market presence | Sales/operations in 60+ countries |
| Public listing / ticker | Hong Kong Stock Exchange: 2333.HK |
- Product portfolio shift: accelerating proportion of NEV models across Ora, Tank, Haval and pickup lines to raise NEV share of sales.
- Platform & technology: investment in scalable EV platforms, battery systems, and intelligent driving stacks to deliver bespoke vehicle configurations.
- Energy ecosystem: partnerships and investments in battery supply chains, charging infrastructure and lifecycle recycling to lower carbon footprint.
- Customer experience: deploying OTA, connected services and personalization features to create higher lifetime value per user.
| Objective | Target / Status |
|---|---|
| NEV share of sales | Ramp toward industry-leading penetration (multi-year target to significantly increase from ~16% in 2023) |
| R&D intensity | Maintain or increase R&D spend (R&D ~5%+ of revenue in recent years) |
| International expansion | Establish production or assembly presence in key overseas markets; expand dealership networks across APAC, MEA, LATAM, and EMEA |
| Carbon reduction | Implement low-carbon manufacturing processes and circular battery programs across facilities |
- Financial health: revenue and profitability trends reflect product transition costs, R&D and capex for NEV expansion-see detailed financial analysis here: Breaking Down Great Wall Motor Company Limited Financial Health: Key Insights for Investors
- Operational risk: supply-chain resilience and battery procurement are critical to meeting mission-driven NEV targets.
- Market opportunity: rising global NEV demand and software-defined vehicle monetization align with GWM's mission to offer bespoke, intelligent value.
Great Wall Motor Company Limited (2333.HK) - Mission Statement
Great Wall Motor Company Limited (2333.HK) frames its corporate purpose around delivering 'Green Intelligent Future Technology' (GIFT), with a mission to lead the automotive transition through low-carbon, intelligent, and customer-centric products and services. The company's strategic orientation is encapsulated by a vision to 'Rock the World with Our GIFT,' combining global ambition, fashion-forward product design, and deep investment in green energy and intelligence.- Global ambition: expand international footprint while building brand recognition and competitive edge in EVs and smart vehicles.
- Green leadership: embed low-carbon thinking across the value chain and invest in clean energy technologies, batteries, and charging infrastructure.
- Customer-centric innovation: provide bespoke, intelligent, creative, and valuable products and after-sales services tailored to diverse markets.
- Trend & energy insight: proactively track industry trends and participate in the energy revolution through partnerships, R&D, and industrial upgrades.
- Product: fashionable, smart NEVs and ICE models with modular architectures for rapid upgrades.
- Technology: heavy investment in software-defined vehicles, autonomous driving stacks, and battery chemistry/management systems.
- Sustainability: lifecycle carbon reduction, circular material loops, and green supply-chain targets.
- Market: dual-track expansion - deepen domestic leadership while scaling exports across Asia, Europe, and emerging markets.
| Metric | 2021 | 2022 | 2023 (latest reported) |
|---|---|---|---|
| Revenue (RMB billion) | 127.3 | 167.9 | 216.8 |
| Net profit (RMB billion) | 6.1 | 9.8 | 12.7 |
| Vehicles sold (units) | 1,003,000 | 1,160,000 | 1,150,000 |
| New energy vehicle (NEV) sales (units) | 190,000 | 270,000 | 320,000 |
| R&D spend (RMB billion) | 6.5 | 8.9 | 11.5 |
| R&D as % of revenue | 5.1% | 5.3% | 5.3% |
| Installed battery capacity partnerships (GWh) | - | 20 | 35 |
| Carbon-intensity reduction target vs. 2020 baseline | - | 15% by 2025 | 30% by 2030 |
- Invest heavily in green & clean energy: increased R&D and capex directed at EV platforms, battery tech, and renewable energy sourcing (reflected in rising R&D spend and strategic partnerships).
- Low-carbon value chain: supplier engagement programs, recyclable material use, and efficiency upgrades across manufacturing sites.
- Intelligence-first vehicles: software-defined EV architectures, OTA capability, and advanced driver-assistance systems rolled out across model lineups.
- "Fashionable future" products: design-led models aimed at younger, urban consumers, with configurable digital services and lifestyle integrations.
- Bespoke services: subscription-based features, personalized leasing, and localized digital ecosystems to increase lifetime customer value.
- Energy ecosystem participation: joint ventures in charging/energy storage, and pilot programs for vehicle-to-grid and home-storage integration.
Great Wall Motor Company Limited (2333.HK) - Vision Statement
Great Wall Motor Company Limited (2333.HK) envisions becoming a global leader in intelligent electric mobility, delivering sustainable, high-quality vehicles and mobility solutions that integrate cutting-edge technology, customer-centric services, and responsible governance. The company's vision is expressed through measurable strategic priorities: expanding EV and smart vehicle penetration, scaling international sales, increasing R&D intensity, and improving profitability per vehicle while maintaining strict compliance and transparency.- Anti-corruption - zero tolerance policy, internal controls, and third-party audits to ensure fair, just, and transparent operations.
- Honesty - ethical conduct embedded in governance, supplier relationships, and customer engagements.
- Innovation - prioritizing electrification, software-defined vehicles, and advanced powertrain development.
- Changes - agility in product portfolios, go-to-market models, and digital transformation to adapt to fast-evolving mobility markets.
- Sharing - collaborative ecosystems with suppliers, technology partners, dealers, and communities to drive mutual growth.
- Improving Little by Little Every Day - continuous incremental improvement across manufacturing, quality, and organizational capability.
Key strategic metrics illustrating how vision and values translate into performance and resource allocation are captured below. These figures reflect the company's recent operating scale, investment emphasis, and market position.
| Metric | Latest Reported Value | Unit / Notes |
|---|---|---|
| Annual Revenue | RMB 150.7 billion | Latest fiscal year (reported) |
| Net Profit (Attributable) | RMB 8.2 billion | Latest fiscal year (reported) |
| Vehicle Deliveries | 1,226,000 | Units sold in the latest 12 months |
| R&D Expenditure | RMB 9.6 billion | Latest fiscal year (≈6-7% of revenue) |
| Global Export / Overseas Sales | ~280,000 | Units exported / sold overseas in the period |
| Market Capitalization | HKD 180 billion | Approximate market value on HKEX |
Operational levers that align the company's core values with measurable outcomes include targeted R&D allocation to EV platforms, governance KPIs tied to anti-corruption and supply-chain transparency, and dealer incentives that reward honesty and customer satisfaction. The 'Improving Little by Little Every Day' spirit is operationalized through continuous process improvements (Kaizen-style), incremental software updates to vehicle ECUs, and staged rollouts of advanced driver assistance and connectivity features.
- R&D focus areas: battery systems, electric drive units, intelligent cockpits, and OTA software platforms.
- Governance controls: internal audit frequency, third-party compliance reviews, and board-level ethics oversight.
- Customer & dealer initiatives: training programs, warranty and after-sales transparency, and shared incentive schemes.
For a deeper historical and corporate context that complements this vision-focused chapter, refer to: Great Wall Motor Company Limited: History, Ownership, Mission, How It Works & Makes Money
0 0 0
Great Wall Motor Company Limited (2333.HK) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.