Guotai Junan Securities Co., Ltd. (2611.HK) Bundle
Founded in 1999, Guotai Junan - now rebranded in April 2025 as Guotai Haitong Securities Co., Ltd. - stands as a powerhouse in China's financial system, operating vast branch and subsidiary networks across the country and reporting total assets of 9,319 billion yuan by the end of Q3 2024; guided by a mission to 'create value through providing financial services', a vision to become "a prestigious modern investment bank with an overall leading position and international competitive edge," and core values of integrity, responsibility, affinity, professionalism, and innovation, the firm has translated strategy into tangible market action - for example, helping China Construction Bank issue 20 billion yuan in green financial bonds in October 2024 and earning multiple accolades in the 2023 China Fund Industry Yinghua Awards - signalling how mission, vision and values are fueling growth, green finance leadership, technological advancement and expanded client solutions across brokerage, investment banking, asset and wealth management.
Guotai Junan Securities Co., Ltd. (2611.HK) - Intro
Guotai Junan Securities Co., Ltd., established in 1999, is a leading Chinese securities firm providing brokerage, investment banking, asset management, and wealth management services across mainland China. The firm has maintained sustained growth and strategic expansion, and in April 2025 rebranded as Guotai Haitong Securities Co., Ltd., reflecting strategic alignment with the Haitong Securities Group. The company has been an active participant in green finance and industry innovation while earning multiple recognitions for service and technology.- Founded: 1999
- Rebrand: April 2025 - Guotai Haitong Securities Co., Ltd.
- Total assets (end Q3 2024): 9,319 billion yuan
- Notable green finance deal: Assisted China Construction Bank in issuing 20 billion yuan green financial bonds (October 2024)
- Industry recognitions: Multiple 2023 China Fund Industry Yinghua Awards (including Outstanding Wealth Management Brokerage Demonstration Institution and Outstanding Brokerage APP Demonstration Case)
Mission
- Deliver integrated, market-leading financial services that create lasting value for clients, investors, and society.
- Promote sustainable finance and support China's green transition through underwriting, structuring, and distribution of green products.
- Maintain rigorous risk management and fiduciary standards to protect client assets and market integrity.
Vision
- Be the preferred full-service Chinese securities firm recognized for innovation, digital capability, and sustainable finance leadership.
- Support domestic and international capital formation by linking institutional and retail investors with high-quality issuers and investment opportunities.
- Build a resilient, scalable platform aligned with global best practices and responsible investing principles.
Core Values
- Client-centricity - prioritize client outcomes, transparency, and tailored solutions.
- Integrity & Compliance - adhere to strict governance, regulatory standards, and ethical conduct.
- Innovation - invest in technology, digital channels, and data-driven services to improve access and efficiency.
- Sustainability - incorporate ESG and green finance into product design, underwriting, and advisory services.
- Professional Excellence - cultivate expertise across brokerage, investment banking, asset management, and wealth management.
| Metric | Figure / Date | Notes |
|---|---|---|
| Establishment | 1999 | Registered and began operations as a comprehensive securities firm |
| Total assets (reported) | 9,319 billion yuan (Q3 2024) | Group consolidated total assets as of end-September 2024 |
| Green finance transaction | 20 billion yuan | Assisted China Construction Bank in issuing green financial bonds - October 2024 |
| Rebrand | April 2025 | Renamed to Guotai Haitong Securities Co., Ltd. to reflect strategic alignment |
| Awards (selected) | 2023 China Fund Industry Yinghua Awards | Outstanding Wealth Management Brokerage Demonstration Institution; Outstanding Brokerage APP Demonstration Case |
Guotai Junan Securities Co., Ltd. (2611.HK) - Overview
Guotai Junan Securities positions its mission around creating value through providing financial services, emphasizing client-centric comprehensive solutions that support market stability, long-term client relationships, and sustainable development. This mission translates into strategic priorities across capital markets, asset management, investment banking, brokerage, and expanding footprints in green finance and technology-driven financial services.- Mission focus: create measurable value for clients, shareholders and market participants through diversified financial products and advisory services.
- Client-centricity: bespoke wealth and institutional solutions aimed at improving client outcomes and retention.
- Market stability & development: participation in primary and secondary markets to deepen liquidity and support corporate financing.
- Strategic growth areas: expansion in green finance, fintech, digital asset custody and cross-border business (HK/China connectivity).
| Metric | Latest Value | Notes / Context |
|---|---|---|
| Total operating revenue (FY) | ≈ RMB 55-65 billion | Revenue mix across brokerage, investment banking, asset management and trading. |
| Net profit attributable (FY) | ≈ RMB 8-12 billion | Subject to market volatility and trading gains/losses. |
| Total assets | ≈ RMB 1.0-1.3 trillion | Includes client margin lending, trading assets and proprietary holdings. |
| Assets under management (AUM) | ≈ RMB 500-700 billion | Retail and institutional combined asset-management scale. |
| Employees | ~25,000-30,000 | Nationwide branch network and international teams. |
| Branches / outlets | ~200-300 | Mainland China branches plus Hong Kong presence and overseas representative offices. |
| Market capitalization (HK-listed, ticker 2611.HK) | ≈ HKD 80-140 billion | Fluctuates with market moves; indicative range in recent years. |
- Green finance: issuance and underwriting of green bonds and ESG-linked products; designated targets to increase green-investment revenue share year-on-year.
- Technology & digitalization: investment in trading algorithm platforms, client digital portals, and blockchain pilots for custody and settlement to improve efficiency and lower costs.
- Product innovation: expansion of discretionary wealth management, structured products, cross-border RMB services and QDII/QFII-related offerings.
- Risk management & compliance: strengthening capital adequacy, liquidity buffers and internal controls to safeguard client assets and market integrity.
- Clients: deliver tailored solutions that show measurable ROI-higher advisory conversion rates, improved portfolio outcomes, and increased client retention.
- Investors: pursue sustainable profit growth, prudent capital allocation, and returns while maintaining regulatory capital ratios.
- Regulators & market: support stable liquidity and transparent pricing in onshore-offshore markets, participate in policy-driven initiatives (e.g., green finance frameworks).
Guotai Junan Securities Co., Ltd. (2611.HK) - Mission Statement
Guotai Junan Securities positions its mission around serving capital markets, institutional and retail clients, and supporting China's economic modernization while pursuing internationalization. The mission aligns tightly with the Company's Articles of Association and underpins the Vision to 'become a prestigious modern investment bank with an overall leading position and international competitive edge.'- Deliver full-suite securities, asset management, investment banking, and wealth-management solutions.
- Maintain rigor in compliance, risk control, and professional service standards consistent with global peers.
- Drive innovation in product design, digital distribution, and cross-border financial services.
- Enhance market share across equities, fixed income, and derivatives in domestic exchanges and Hong Kong.
- Grow international revenue contribution via HK listing (2611.HK), cross-border business, and strategic partnerships.
- Scale asset management and custody services to increase assets under management (AUM) and client assets.
| Metric | Recent Figure (approx.) | Target / Strategic Aim |
|---|---|---|
| Revenue (annual) | RMB 40-50 billion (FY2022-FY2023 range, consolidated) | Top-tier national ranking; double-digit CAGR in key business lines over 3-5 years |
| Net profit (annual) | RMB 10-15 billion (approx. range recent years) | Improve ROE via higher-margin investment banking and asset management |
| Assets under management (AUM) | RMB 800 billion-1.2 trillion (institutional + retail pooled products, approximate) | Expand AUM via product innovation and cross-border fund distribution |
| Client accounts | Several million retail and institutional clients (multi-million client base) | Increase active client penetration and wealth-management AUM per client |
| International revenue share | Low-to-mid single digits historically; targeted to rise | Lift to mid/high-teens % of revenue via HK/overseas expansion |
- Investment banking: expand ECM/FCM and cross-border IPO/M&A advisory to capture higher market share in Hong Kong and overseas listings.
- Wealth & asset management: design multi-asset, cross-border products to grow AUM and improve fee income mix.
- International partnerships: strategic alliances, overseas branches, and Hong Kong platform utilization to achieve an international competitive edge.
- Technology & digitalization: adopt cloud, big-data, and API-driven platforms to scale electronic brokerage and institutional services.
- Market share by brokerage commission and ECM underwriting rank (domestic and HK markets).
- Fee and commission ratio improvement - transitioning revenue mix toward higher-fee advisory and asset management.
- Cross-border transactions and AUM growth rate for international products.
- Cost-to-income ratio and risk-weighted capital adequacy to meet both domestic regulator and international standards.
Guotai Junan Securities Co., Ltd. (2611.HK) - Vision Statement
Guotai Junan Securities pursues a vision of becoming a leading integrated financial services provider in Greater China and a globally respected securities firm, guided by explicit core values that shape strategy, client engagement, risk management, and long‑term capital allocation.- Integrity - absolute adherence to ethical conduct, compliance and transparent disclosure across capital‑markets, wealth, asset management and investment banking services.
- Responsibility - accountable stewardship of client assets and obligations to employees, regulators and communities, reflected in conservative risk frameworks and compliance metrics.
- Affinity - building trust‑based, long‑term relationships with institutional and retail clients, strategic partners and cross‑border counterparties.
- Professionalism - maintaining high standards of expertise, certification, and service delivery across research, trading, corporate finance and asset management teams.
- Innovation - continuous digital transformation, adoption of algorithmic trading, fintech solutions and data‑driven investment processes to meet evolving market needs.
| Metric | Detail / Relevance |
|---|---|
| Stock code | 2611.HK |
| Listing venue | Hong Kong Stock Exchange |
| Primary business lines | Brokerage, Investment Banking, Asset Management, Proprietary Trading, Wealth Management |
| Global / regional positioning | Leading full‑service Chinese securities firm with cross‑border services between Mainland China, HK and international markets |
- Integrity - strengthened compliance monitoring (more frequent internal audits, KYC refresh cycles) and transparent client reporting cadence aligned with HKEX and CSRC rules.
- Responsibility - capital and liquidity buffers maintained to regulatory requirements; client asset custody and segregation standards to minimize operational risk.
- Affinity - client retention and NPS initiatives, segmented relationship management for HNW, institutional and retail clients supporting growth in fee‑based income.
- Professionalism - continuous training, CFA/FRM and local qualification targets for advisory teams to improve advisory outcomes and reduce error rates.
- Innovation - investment in trading infrastructure, digital wealth platforms and data analytics to increase operational efficiency and expand product reach.
| Governance/KPI | Why it matters |
|---|---|
| Compliance incidents and remediation time | Direct measure of integrity and regulatory resilience |
| Client asset custody accuracy / audit findings | Indicator of responsibility and operational control |
| Client retention rate / NPS by segment | Measures affinity and service quality |
| Revenue mix: fee income vs. trading income | Shows shift toward stable, professional advisory and AUM fees |
| R&D / tech spend as % of revenue | Tracks commitment to innovation and digital transformation |
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