McDonald's Holdings Company (Japan), Ltd. (2702.T) Bundle
From its start in 1971 to its role today as McDonald's Japanese arm under the ticker 2702.T, McDonald's Holdings Company, Ltd. operates a vast network that serves millions of customers daily, guided by a mission to make "delicious feel-good moments" easy for everyone; that mission animates local menu innovation, digital ordering and delivery expansion, and sustainability commitments, while a vision built on five core values-Serve, Inclusion, Integrity, Community, Family-directs customer-first operations, inclusive workplace practices, ethical conduct, neighborly engagement, and collective improvement across Japan's fast-food landscape.
McDonald's Holdings Company , Ltd. (2702.T) - Intro
McDonald's Holdings Company , Ltd. (2702.T) is the Japanese subsidiary of McDonald's Corporation, operating an extensive network of restaurants across Japan since 1971. Over five decades the company has built a dominant position in Japan's quick‑service restaurant sector by combining global standards of quality and service with local menu innovation and growing digital capabilities.- Founded: 1971 (first restaurant opened in Japan)
- Listed: Tokyo Stock Exchange (Ticker: 2702.T)
- Geographic footprint: All 47 prefectures, concentrated in urban and suburban areas
- Restaurants: approximately 2,900-3,200 locations across Japan (company-operated and franchised)
- Customer reach: serves several million customers weekly (millions daily during peak periods)
- Workforce: tens of thousands including full-time and part-time crew across company and franchise restaurants
- Mission: Deliver high-quality, affordable food quickly and consistently while creating value for customers, employees, franchisees and communities across Japan.
- Vision: Be Japan's leading choice for quick service and convenience by blending global best practices with innovations tailored to Japanese tastes and lifestyles.
- Core values:
- Quality & Food Safety - rigorous supply-chain standards and regular audits
- Customer Experience - speed, friendliness, and cleanliness across channels
- Innovation - localized menu development, seasonal campaigns, and digital services
- Community & Inclusion - local hiring, community programs, and partnerships
- Sustainability - reducing environmental footprint and responsible sourcing
- Menu localism: Japan‑specific items and limited-time offers to drive traffic and repeat visits.
- Digital transformation: mobile app ordering, targeted promotions, cashless payments and partnerships with major delivery platforms.
- Franchise model optimization: balance between company‑operated and franchised stores to improve margins and scalability.
- Sustainability & sourcing: packaging reduction, recycling initiatives, and supplier engagement for responsible sourcing.
| Metric | Value (approx.) |
|---|---|
| Systemwide restaurants | ~2,900-3,200 |
| Annual system sales (Japan, combined company & franchise) | ~¥500-700 billion |
| Company consolidated revenue | ¥200-350 billion |
| Operating income (consolidated) | ¥30-80 billion |
| Net income (consolidated) | ¥20-60 billion |
| Average ticket drivers | Menu innovation, digital orders, delivery |
- Mobile app adoption and enhancements: app ordering, loyalty promotions and digital coupons to increase frequency and spend.
- Delivery partnerships and in‑house expansion: expanded last‑mile options to capture off‑premise demand accelerated during and after COVID‑19.
- Operational digitization: kitchen workflow improvements, POS upgrades, and data analytics to tailor local marketing and optimize inventory.
- Packaging & waste: progressive shift to recyclable and reduced packaging materials across menus and takeout.
- Energy & emissions: initiatives to improve energy efficiency in restaurants and transition to lower‑carbon sources where feasible.
- Responsible sourcing: supplier codes and traceability projects for key commodities (e.g., beef, poultry, coffee).
- Franchisees: collaborative operational programs, margin support measures, and joint marketing initiatives.
- Employees: training, career pathways, and safety/quality programs for crew and store managers.
- Communities: local sponsorships, disaster relief response, and education/support programs.
- Ticker: 2702.T, traded on the Tokyo Stock Exchange; attracts domestic and international institutional investors focused on consumer staples and retail operations.
- Valuation drivers: same-store sales growth, digital adoption rates, margin improvements from operational efficiencies, and franchise mix.
- Risks: commodity price volatility, labor market tightness, regulatory and public health considerations, and competitive dynamics from local and international QSR brands.
McDonald's Holdings Company , Ltd. (2702.T) Overview
Mission Statement- McDonald's mission is to make delicious feel-good moments easy for everyone.
- This mission emphasizes the company's dedication to providing enjoyable dining experiences that are accessible to all customers.
- The focus on 'delicious feel-good moments' reflects McDonald's commitment to quality food and positive customer interactions.
- The phrase 'easy for everyone' highlights the company's goal of convenience, ensuring that customers can enjoy their meals without hassle.
- Over time, this mission has guided McDonald's Japan in menu development, service enhancements, and community engagement efforts.
- The mission statement aligns with McDonald's global objectives, reinforcing a unified brand purpose across different markets.
- To be the best quick-service restaurant experience in Japan by delivering consistent quality, speed, and value while innovating for modern consumer lifestyles.
- To expand access through digital channels, drive sustainable sourcing and operations, and deepen community trust across urban and regional Japan.
- Customer-first hospitality: prioritize positive, fast, friendly experiences across dine-in, takeout, drive-thru, and delivery.
- Quality & consistency: maintain standardized food safety, ingredient quality, and service protocols across franchised and company-owned restaurants.
- Convenience & accessibility: invest in store formats, digital ordering, and omnichannel fulfillment to make "feel-good moments" easy for everyone.
- Innovation: leverage menu localization, limited-time offers, and tech-enabled services to respond to local tastes and trends.
- Sustainability & social responsibility: pursue energy efficiency, waste reduction, and supply-chain stewardship while engaging in community support initiatives.
| Metric | Value |
|---|---|
| Number of restaurants (Japan, approximate) | ~2,900 (including franchised and company-operated) |
| Employees (approx.) | ~30,000-35,000 (group-wide) |
| FY (latest) consolidated revenue (approx.) | ¥400-¥550 billion |
| FY (latest) consolidated operating profit (approx.) | ¥40-¥80 billion |
| Dividend policy | Regular dividends with payout dependent on earnings and capital allocation; target of stable shareholder returns |
| Market capitalization (approx., TSE: 2702.T) | ¥1.0-¥2.0 trillion |
- Menu development: localized seasonal products and limited-time menus designed to create "delicious feel-good moments" while catering to Japanese flavors and trends.
- Service enhancements: investments in digital ordering, mobile app promotions, kiosks, and faster drive-thru operations to make meals easy to obtain.
- Franchise ecosystem: aligning franchised operators with corporate standards for quality and convenience to deliver a consistent brand experience nationwide.
- Community engagement: sponsorships, local partnerships, and charity initiatives that reinforce accessibility and positive customer interactions.
| KPI | Why it matters | Target/Focus |
|---|---|---|
| Guest satisfaction scores | Measures quality of "feel-good" experiences | Continuous improvement via staff training and service audits |
| Digital penetration (% sales via app/online) | Reflects convenience and ease of access | Increase through app features, delivery partnerships, and incentives |
| Average check & transaction frequency | Indicates value perception and repeat visits | Lift via promotions, bundles, and loyalty programs |
| Sustainability metrics (energy, waste, sourcing) | Supports long-term community and brand trust | Reduce footprint and increase sustainable sourcing |
- Shareholders: focus on stable cash flow generation from a mature store base, franchise royalties, and disciplined capital allocation.
- Franchisees: alignment through operational standards, promotional calendars, and co-investment in digital and store improvements.
- Customers: consistent delivery of quality, convenience, and localized offerings to sustain brand preference across demographics.
McDonald's Holdings Company , Ltd. (2702.T) - Mission Statement
McDonald's Holdings Company , Ltd. (2702.T) articulates a mission and vision rooted in five core values: Serve, Inclusion, Integrity, Community, and Family. These values shape strategic priorities, day-to-day operations, workplace culture, customer experience, and stakeholder engagement across the company's Japan operations.- Serve - prioritize customer satisfaction through consistent product quality, speed of service, and value.
- Inclusion - cultivate welcoming environments for customers and employees of diverse backgrounds.
- Integrity - operate transparently and ethically across supply chain, franchise relationships, and corporate governance.
- Community - invest in local communities via charitable programs, local sourcing where feasible, and disaster response.
- Family - foster belonging among crew, franchisees, suppliers, and customers; emphasize employee development and work-life balance.
| Metric | Latest Reported Value | Notes / Fiscal Period |
|---|---|---|
| Number of restaurants (Japan, company + franchise) | ~2,900 | System size reflecting urban & regional footprint |
| Consolidated Revenue (¥) | ¥450-¥520 billion | Annual consolidated net sales (approx. recent fiscal year) |
| Operating Income (¥) | ¥40-¥80 billion | Operating results influenced by franchise royalties and company-operated stores |
| Net Income (¥) | ¥30-¥70 billion | Net profit attributable to owners of the parent |
| Employees (group, Japan) | ~50,000-65,000 | Includes company staff and frontline crew employed by company-operated outlets |
| Return on Equity (ROE) | ~8-14% | Indicative range for recent fiscal years |
| Dividend Yield | ~1.5-3.0% | Dividend policy aligned with stable shareholder returns |
| Community & CSR spend (annual programs) | ¥100s of millions | Donations, local initiatives, educational and disaster relief contributions |
- Serve - customer-service KPIs (drive-thru times, digital order uptake). Investments in self-order kiosks and mobile ordering to reduce wait times and increase accuracy.
- Inclusion - recruitment and retention programs aimed at part-time students, seniors, and people with disabilities; accessible store design and menu information.
- Integrity - supplier audits, food-safety certifications, and traceability programs across primary ingredients.
- Community - local promotions, partnerships with Japanese nonprofits, disaster relief logistics; sponsorships and youth employment initiatives.
- Family - training curricula, career-path programs, and benefits to support long-tenure employees and franchisee families.
McDonald's Holdings Company , Ltd. (2702.T) - Vision Statement
McDonald's Holdings Company , Ltd. (2702.T) envisions being Japan's leading quick-service restaurant group that delivers consistent, convenient and caring experiences across communities, while growing sustainable shareholder value. The vision aligns operational excellence with social responsibility and long-term profitable growth.- Deliver a seamless customer experience across channels (in-store, drive-thru, delivery, digital).
- Lead the industry in inclusion, safety and environmental stewardship.
- Balance franchise growth with corporate support to maximize brand consistency and local community impact.
| Indicator | Recent value / scope | Relevance to Vision |
|---|---|---|
| Number of restaurants (Japan) | Approximately 2,900 locations (2023) | Scale enabling nationwide service consistency and community presence |
| Franchise ratio | High (>95%) | Franchise model amplifies local entrepreneurship aligned with corporate standards |
| Annual consolidated revenue (approx.) | ¥500-¥550 billion (FY2023, consolidated) | Revenue base that funds investments in digital, sustainability and people |
| Digital penetration | Mobile app & delivery comprising a significant and growing share of sales (double-digit % growth year-on-year recently) | Key enabler of convenience and personalized customer engagement |
- Serve: We put our customers and people first.
- Examples: standardized service time targets, customer satisfaction scoring, employee training hours per store (targeted increases year-over-year).
- Inclusion: We open our doors to everyone.
- Examples: inclusive hiring initiatives, accessible store design, menu and communication considerations for diverse customer needs.
- Integrity: We do the right thing.
- Examples: food safety protocols, transparent supply-chain audits, compliance and governance metrics tracked at the holding level.
- Community: We are good neighbors.
- Examples: local sponsorships, disaster relief initiatives, and collaborations with regional suppliers contributing to local economies.
- Family: We get better together.
- Examples: franchise support programs, workforce development, employee retention targets and career-path initiatives.
McDonald's Holdings Company (Japan), Ltd. (2702.T) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.