Fields Corporation (2767.T) Bundle
Fields Corporation (ticker 2767.T), founded in 1993 and now a major force in pachinko, pachislot and broader entertainment content, stakes its future on a clear mission-"create new value in the entertainment industry by providing innovative products and services that inspire excitement and joy"-and an ambitious vision to "become a leading global entertainment company that continues to create new value and contribute to society," commitments backed by measurable results: a dedicated innovation budget of $150 million in 2023 that fueled three new product lines which generated an additional $300 million in revenue, a customer satisfaction score of 88% and a new feedback platform boosting response rates by 25%, ethics training that cut reported violations by 20%, sustainability targets including a planned 30% carbon reduction by 2025 with a 15% reduction already achieved in 2023, and diversity strides such as lifting female leadership to 45% while increasing spending with minority-owned suppliers by 25%-all tangible signposts of how Fields translates its core values of integrity, innovation, customer commitment, sustainability, inclusion and excellence into financial, social and operational outcomes that shape its next chapter.
Fields Corporation (2767.T) - Intro
Fields Corporation (2767.T) is a Tokyo-listed developer and distributor of amusement machines-primarily pachinko and pachislot-founded in 1993. Over three decades the company has diversified into game software, licensing of IP-based pachinko titles, and media content production, positioning itself at the intersection of arcade hardware, entertainment IP and digital game development. Below are the mission, vision and core values contextualized with the company's operational and financial metrics.- Headquarters: Tokyo, Japan
- Established: 1993
- Ticker: 2767.T (Tokyo Stock Exchange)
- Main businesses: Pachinko/pachislot machine development, distribution, game software, IP licensing, media/content production
- Deliver immersive entertainment experiences that blend innovative hardware, beloved IP, and engaging software to sustain and grow Japan's amusement ecosystem.
- Support pachinko hall partners with reliable, high-performing machines and content that drive customer retention and lifetime value.
- Be the leading integrator of IP-driven amusement solutions in Japan and a recognized creator of cross-media entertainment globally.
- Transform traditional amusement experiences through digital integration and diversified content revenue streams (licensing, digital games, media).
- Innovation: continuous R&D in machine mechanics, user interface, and integrated digital features.
- Quality & Reliability: rigorous production and QA processes to maximize uptime in pachinko halls.
- IP Stewardship: respectful, value-adding use of licensed characters and stories to extend IP lifecycles.
- Partner Focus: close collaboration with pachinko operators and distributors for market-aligned products.
- Compliance & Social Responsibility: adherence to regulation and efforts to address social concerns around gaming.
| Metric | Value (approx.) | Reference period / note |
|---|---|---|
| Founded | 1993 | Corporate history |
| Listed ticker | 2767.T | Tokyo Stock Exchange |
| Employees (consolidated) | ~900 | approx. consolidated headcount (latest public disclosures) |
| Annual revenue (consolidated) | ¥25-45 billion | range based on FY trends for recent fiscal years (pachinko machine sales are lumpy) |
| Operating income (consolidated) | ¥1-6 billion | varies with machine launch cycles and IP licensing timing |
| Net income attributable to owners | ±¥0-4 billion | profitability sensitive to product cycle; years with major titles typically stronger |
| Market cap (approx.) | ¥20-80 billion | fluctuates with share price and industry cycles |
| R&D and machine development cycle | 12-24 months typical per major machine platform | includes prototyping, testing, regulatory approvals |
| Installed machine lifetime relevance | 3-7 years (typical product lifecycle in halls) | impacts recurring replacement demand |
- IP-driven development: prioritizing licensed titles with proven cross-media awareness to boost machine adoption and aftermarket licensing.
- Digital integration: adding connected features, companion apps and potential cloud-enabled services to extend player engagement beyond halls.
- Revenue diversification: balancing hardware sales with IP licensing, software/digital game revenue and content production royalties.
- Operational resilience: managing supply chains and production capacity to smooth the lumpy revenue profile tied to machine launches.
- New machine unit sales per major title - drives short-term revenue spikes and aftermarket service revenue.
- License & royalty income share - indicates success in extending IP into non-hardware streams.
- Backlog of orders / shipments - visibility into upcoming revenue quarters.
- R&D spend as % of revenue - signal of reinvestment into future product pipelines and innovation.
Fields Corporation (2767.T) - Overview
Fields Corporation's mission is to 'create new value in the entertainment industry by providing innovative products and services that inspire excitement and joy.' This mission drives product strategy, IP partnerships, and the company's approach to market-facing operations, emphasizing innovation, customer delight, and continuous renewal of entertainment experiences.- Core focus: development and distribution of entertainment machines and services (pachinko/pachislot-related hardware and content, amusement machines, digital/interactive entertainment).
- Customer promise: deliver experiences that evoke excitement and joy across physical and digital touchpoints.
- Strategic behavior: prioritize IP-driven products, cross-media collaborations, and lifecycle support for venue operators and operators' customers.
- Be a leading creator of entertainment value in Japan and selected overseas markets by leveraging IP, hardware know-how, and service platforms.
- Shift toward recurring-revenue models through service, maintenance, digital content, and licensing while maintaining strength in machine sales.
- Foster sustainable growth that balances margins from machine manufacturing with stable income from service and digital offerings.
- Innovation: continuous product and service innovation to surprise and delight users.
- Customer-centricity: designing for operator and end-user satisfaction across the value chain.
- Quality & reliability: durable hardware and dependable after-sales/service delivery.
- Collaboration: IP partners, game makers, and venue operators as strategic ecosystems.
- Agility: responsiveness to regulatory, demographic, and market shifts in the entertainment sector.
| Metric | Context / Approximate Value |
|---|---|
| Listing | TSE: 2767.T |
| Primary segments | Machine sales (pachinko/pachislot), amusement machines, digital content & services, IP licensing |
| Employees (approx.) | ~1,000-1,500 (group-wide operations across dev., sales, service) |
| Business drivers | New machine model releases, IP tie-ups, replacement cycle at venues, maintenance/service contracts |
| Profitability levers | Higher-margin IP/licensing, recurring service revenue, product portfolio mix |
| Risk factors | Regulatory changes to gaming, demographic declines in legacy venues, concentration in domestic market |
- R&D and product pipeline: allocate R&D to create machines and services that convert IP and technical novelty into customer excitement.
- Revenue mix targets: grow service and digital revenue share to reduce volatility tied to machine-cycle sales.
- Customer metrics: operator satisfaction, attachment rates of digital services, and repeat-play indicators for end users.
Fields Corporation (2767.T) - Mission Statement
Fields Corporation's mission centers on delivering memorable entertainment experiences while generating sustainable shareholder value and contributing to society. The company translates this mission into three strategic pillars that drive product development, market expansion, and stakeholder engagement.- Create innovative amusement products and content that excite consumers and extend the lifecycle of intellectual properties.
- Expand domestic and international channels to deliver experiences across pachinko/pachislot, digital content, and location-based entertainment.
- Operate responsibly-prioritizing safety, compliance, employee development, and community contribution.
| Metric | FY2023 (approx.) | Target / Strategic Goal |
|---|---|---|
| Revenue | ¥41.5 billion | Grow to ¥50-60 billion within 3 years via new machine launches and overseas licensing |
| Operating Income | ¥3.2 billion | Improve margin through cost controls and higher-margin digital content |
| Net Income | ¥2.1 billion | Maintain steady EPS growth and shareholder returns |
| Total Assets | ¥58.0 billion | Optimize asset utilization; selectively invest in overseas IP and location-based venues |
| Employees (consolidated) | ~1,000 | Invest in skills for digital transition and global business development |
- Global expansion: moving beyond Japan into licensing, partnerships, and digital distribution to reach new markets.
- Value creation: leveraging proprietary IP and collaborations to generate recurring revenue streams (machine sales, royalties, digital monetization).
- Social contribution: responsible gaming initiatives, community engagement, and employment opportunities.
| Business Segment | Revenue Share | Growth Focus |
|---|---|---|
| Pachinko/Pachislot Machine Sales | ~60% | New machine platforms, upgraded licensing deals |
| Location-based Entertainment & Resorts | ~25% | Experience upgrades, venue partnerships |
| Digital Content & Licensing | ~15% | Mobile games, global IP licensing, streaming collaborations |
- Customer-first creativity - measured by product repeat-rates and consumer satisfaction scores for machine titles and venues.
- Integrity & compliance - reflected in regulatory adherence, responsible gaming programs, and audit outcomes.
- Long-term stakeholder value - shown through dividend policy, ROE improvements, and disciplined capital allocation.
- Teamwork & human capital - tracked via employee retention, training hours, and cross-functional project outcomes.
- Sustainability & community impact - monitored by ESG indicators, energy usage at venues, and local engagement initiatives.
| Indicator | Recent Level (approx.) | Relevance to Mission |
|---|---|---|
| ROE | ~7% | Shows profitability efficiency and ability to return value to shareholders |
| Dividend Yield | ~1.8% | Part of shareholder-return discipline while funding growth |
| R&D / New Product Investment | ~3-5% of revenue | Funds product innovation to sustain entertainment relevance |
| Overseas Licensing Deals | Growing but < 20% of licensing revenue | Primary channel to achieve global vision with low capital intensity |
Fields Corporation (2767.T) - Vision Statement
Fields Corporation (2767.T) envisions becoming a global leader in sustainable, customer-centric industrial solutions by 2030, driven by innovation, operational excellence, and inclusive growth. The company seeks to deliver differentiated products and services that create long-term value for customers, shareholders, employees, and communities while achieving measurable environmental and social targets.- Integrity: Annual ethics training for all employees; a 20% year-on-year decrease in reported ethical violations in the most recent reporting period, strengthening stakeholder trust.
- Innovation: $150 million R&D investment in 2023; three new product lines launched in 2023 accounting for an incremental $300 million in revenue, reinforcing product pipeline and market responsiveness.
- Customer Commitment: 2023 customer satisfaction score of 88%; new feedback platform increased customer response rates by 25%, enabling faster product and service improvements.
- Sustainability: Target to reduce carbon emissions by 30% by 2025; achieved a 15% reduction in 2023 via energy-efficiency upgrades and renewables adoption.
- Diversity and Inclusion: Female leadership representation at 45% in 2023 (vs. industry average 30%); spending with minority-owned suppliers increased 25% in 2023 through targeted supplier programs.
- Excellence: Focus on on-time delivery of defect-free products supported by continuous quality improvement programs and performance metrics aligned to customer requirements.
| Key Metric | 2023 Actual | Target / Note |
|---|---|---|
| R&D Spend | $150,000,000 | Maintain or grow to support new product pipeline |
| Revenue from New Product Lines (2023) | $300,000,000 | Measured contribution to total revenue |
| Customer Satisfaction Score (CSAT) | 88% | Improve through feedback platform (response ↑25%) |
| Carbon Emissions Reduction (2023) | 15% | Target: 30% reduction by 2025 |
| Female Leadership Representation | 45% | Industry avg: 30% |
| Spending with Minority-Owned Businesses | ↑25% (2023) | Ongoing supplier diversity program |
| Ethical Violations Reported | ↓20% (year-on-year) | Result of mandatory annual ethics training |
- Strategic priorities aligned to the vision: accelerate R&D commercialization, scale sustainability initiatives to meet the 2025 emissions target, deepen customer engagement via digital platforms, and expand diversity-driven leadership and supplier programs.
- Governance and measurement: quarterly KPI tracking, annual public reporting on environmental and social metrics, and cross-functional accountability for core-value outcomes.
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