Breaking Down Siasun Robot&Automation Co.,Ltd. Financial Health: Key Insights for Investors

Founded on April 30, 2000 in Shenyang by researcher Qu Daokui and now publicly traded as 300024.SZ, Siasun Robot & Automation Co., Ltd. has grown from a China Academy of Sciences-backed startup into a global automation player-ranked 48th on Forbes' 2005 China Potential 100 list, filing roughly 140 inventions annually by 2016 and becoming the first China-based member of the Robotic Industries Association in 2017; the company operates a national-level R&D team and a full-value-chain model across industrial, mobile and special robots for welding, assembly and logistics, provides end-to-end services from design to commissioning, and during COVID-19 donated 7 robots to the Red Cross in Shenyang-today Siasun runs over 30 global subsidiaries with products exported to more than 40 countries and serving over 4,000 international customers while leveraging strategic incubation in automotive, semiconductors, new energy and smart healthcare to monetize robots, automation systems and overseas operations, supported by a board of industry experts and majority ownership by the China Academy of Sciences to drive its mission "Robots make a better world" and ambitious expansion initiatives

Siasun Robot&Automation Co.,Ltd. (300024.SZ): Intro

• 2000 - Company established in Shenyang by Qu Daokui.
• 2005 - Ranked 48th on Forbes' "2005 China Potential 100".
• 2016 - Averaging ~140 registered inventions per year (patents/inventions).
• 2017 - First China-based member of the Robotic Industries Association (RIA).
• 2020 - Donated seven robots to the Red Cross in Shenyang during the COVID-19 pandemic.
• Late 2025 - Operations expanded to over 30 global subsidiaries; exports to 40+ countries/regions; serving 4,000+ international customers.

• Product sales: industrial robots (articulated, SCARA, delta, collaborative robots), automated guided vehicles (AGVs), assembly and handling systems.
• Systems integration: turnkey automation lines and customized manufacturing solutions for automotive, electronics, logistics, semiconductors, and consumer goods sectors.
• After-sales & services: maintenance contracts, spare parts, software updates, and retrofitting services generating recurring revenue.
• R&D and IP licensing: monetizing patents and specialized control systems; continuous innovation (≈140 inventions/year reported in 2016 indicates sustained IP output).
• Export & international projects: overseas subsidiaries and cross-border projects driving export revenue-products exported to 40+ countries and regions by late 2025.

• Robotics platforms: multi-axis industrial manipulators, collaborative robots (cobots), mobile robots/AGVs.
• Control systems: proprietary motion controllers, vision-guided manipulation, and PLC/industrial IoT integration.
• Integration services: factory automation, MES/WMS interfacing, and turnkey production lines tailored to customers' processes.
• R&D focus: automation for automotive and electronics (high-volume manufacturing), logistics automation (warehousing & distribution), and precision assembly.

• Public listing: traded on the Shenzhen Stock Exchange under code 300024.SZ.
• Corporate footprint (late 2025): over 30 subsidiaries globally supporting sales, project implementation, and localized service.
• Customer base: more than 4,000 international customers across manufacturing, logistics, and high-tech sectors.

• Innovation throughput: ~140 inventions/year (2016 baseline).
• Global reach: presence in 40+ markets; 30+ subsidiaries (late 2025).
• Installed base: thousands of robots and automated systems across automotive, electronics, logistics and other industries (serving 4,000+ international customers).

• Vertical focus on automotive and electronics provides large-ticket automation projects and stable demand.
• Diversification into logistics and semiconductors increases addressable market amid reshoring and supply-chain automation trends.
• Recurring revenue from service contracts and software/controls strengthens margins and customer stickiness.

Siasun Robot&Automation Co.,Ltd. (300024.SZ): History

• Founded: 2000 (Shenyang)
• Listed: Shenzhen Stock Exchange (300024.SZ)
• Founder & CEO: Qu Daokui - retains a significant personal stake
• Employees: over 4,000 across R&D, manufacturing and service (global)
• Global footprint: subsidiaries and regional centers across Singapore, Thailand, Malaysia, Germany, Mexico, Japan and others

• Public company on Shenzhen Stock Exchange (300024.SZ).
• Majority/controlling affiliation with the China Academy of Sciences (CAS) through affiliated investment vehicles, providing R&D linkage and state-backed strategic support.
• Qu Daokui (founder/CEO) is a major individual shareholder, aligning management incentives with long-term strategy and continuity.
• Board composition: industry experts, technical leaders and professional directors guiding corporate governance and global expansion.
• International subsidiaries facilitate market entry, after-sales service and local partnerships in key regions (Asia, Europe, North America, Latin America).

• CAS affiliation supplies privileged access to cutting-edge research, talent pipelines and collaboration projects that feed product development and competitive differentiation.
• Significant founder ownership by Qu Daokui preserves strategic continuity and aligns long-term R&D and market-expansion priorities.
• Public listing provides capital access for scale-up, allowing investments in automation lines, intelligent logistics, and service platforms.
• Board expertise and regional subsidiaries accelerate commercialization, after-sales networks and localization strategies in target markets.

Siasun Robot&Automation Co.,Ltd. (300024.SZ): Ownership Structure

• Mission and values: independent innovation, intelligent manufacturing leadership, social responsibility, integrity, and sustainable development.
• Innovation footprint: over 100 industry firsts in China's robotics sector.
• Social contribution: donated service and medical-assist robots to support pandemic relief efforts (2020) and partnered with local Red Cross chapters.
• R&D focus: sustained high R&D intensity aimed at achieving world-class technical standards.

• Core activities: design, manufacture and sale of industrial robots (articulated, SCARA, collaborative), automated production lines, AGVs/AMRs, vision systems and full-system integration services.
• Revenue streams: product sales (robot units and automation equipment), system integration & installation services, after-sales service contracts, software & control systems licensing, and industry solutions (automotive, electronics, logistics, new energy).
• Competitive levers: proprietary actuators and controllers, vertical integration of systems, and bundled solutions that raise average contract size and after-sales revenue share.

• Founding year: 2000.
• Market listing: traded as 300024.SZ on the Shenzhen exchange.
• Workforce: several thousands of employees (R&D, manufacturing and services teams).
• R&D intensity: company emphasizes multi-percent R&D-to-revenue ratios typical of robotics firms to sustain innovation.

• Drive intelligent manufacturing adoption across traditional industries to raise productivity and quality.
• Scale integrated solutions to capture higher-margin system and service revenue.
• Expand international footprint while maintaining domestic leadership through continuous independent innovation.
• Commit to social responsibility and sustainability (product lifecycle, energy-efficient designs, pandemic-response capabilities).

Siasun Robot&Automation Co.,Ltd. (300024.SZ): Mission and Values

• Centralized coordination: A corporate headquarters in Shenyang directs global subsidiaries, regional centers and cross-border projects to ensure strategic alignment and resource allocation.
• National-level R&D: The company maintains a national-level research and development team (multiple state-recognized labs and engineering centers) focused on independent innovation in core electromechanical, sensing, control and AI software technologies.
• Product breadth: Development covers three primary product families - industrial robots (articulated and gantry), mobile robots (AMRs, AGVs) and special-purpose robots - tailored for welding automation, assembly automation and logistics automation.
• Full industry value chain: Siasun integrates core technologies, key components (actuators, gearboxes, controllers, sensors), complete robot products and turnkey industry solutions to capture margin across the chain.
• Localized international execution: Overseas R&D and production bases plus professional project engineering teams support localized implementation, after-sales service and customized system integration in target markets.
• Strategic incubation: Business incubation and vertical focus target automotive, electronics, semiconductors, new energy (battery/PV), smart cities and smart healthcare to build long-term industry partnerships.

• Product sales: Robots (standard articulated, SCARA, delta), AMRs/AGVs and special robots sold to OEMs and system integrators.
• System integration & turnkey projects: Engineering, integration and deployment fees for factory automation projects (primary revenue for large automotive/electronics accounts).
• After-sales & services: Maintenance contracts, spare parts, retrofits, on-site technical support and training.
• Components & modules: Sales of drives, reducers, controllers and sensors to third-party integrators and internal projects.
• Software & connectivity: Licensing and platform services (robot control software, MES/connection for Industry 4.0) and data-driven optimization services.
• Overseas localized revenue: Sales and service income from regional subsidiaries and overseas production/R&D bases supporting localized contracts.

• Independent innovation: Emphasis on in-house development of reducers, servo drives, motion controllers, perception modules (vision, lidar) and robot controllers coupled with local AI/algorithms for motion planning.
• Verticalized solutions: Packages combining robot hardware, peripheral tooling (welding guns, grippers), cell PLCs and software tailored to automotive bodyshop, battery pack assembly, electronics pick-and-place and logistics warehouses.
• Full-stack integration: From components through control and cloud connectivity, enabling customers to migrate from point-automation to integrated smart factory deployments.

• Overseas R&D & production: Dedicated engineering teams and localized manufacturing units ensure response times and compliance with local standards.
• Project engineering teams: On-the-ground teams handle project scoping, customization, commissioning and after-sales to reduce deployment risk for global customers.
• Local partnerships: Strategic alliances with local integrators and distributors accelerate market entry in targeted verticals (automotive clusters, electronics hubs).

• Key verticals: Automotive OEMs & suppliers, consumer electronics manufacturers, semiconductor and battery production lines, warehousing/logistics operators, smart city and healthcare automation projects.
• Sales channels: Direct sales for large turnkey projects, distributors/system integrator network for SMBs, service contracts and retrofit programs for installed base monetization.

• Installed-base monetization: After-sales service and upgrades generate recurring revenue and higher lifetime value per client.
• Higher-value systems: Move up the value chain from component sales to full turnkey solutions yields higher margins.
• International expansion: Localized facilities and on-site teams increase win rate for overseas contracts and diversify revenue geography.
• R&D-driven differentiation: Proprietary reducers, controllers and perception systems lower BOM costs and strengthen IP defensibility.

Siasun Robot&Automation Co.,Ltd. (300024.SZ): How It Works

• Core product lines: articulated industrial robots, SCARA, collaborative robots (cobots), autonomous mobile robots (AMRs), automated guided vehicles (AGVs), and special robots for aerospace, defense and high-end manufacturing.
• Solution suites: welding automation, assembly automation, logistics/factory automation, vision-guided systems, and turnkey production lines.
• Service model: R&D → design → manufacturing → on-site installation → commissioning → maintenance and technical support.

• Direct product sales: primary revenue from selling industrial robots, mobile robots and special robots to automotive, electronics, logistics, metallurgy, and new-energy sectors.
• Automation systems & integration: higher-margin revenue from engineering projects (welding cells, automated assembly lines, warehousing automation) delivered as complete systems.
• After-sales & services: recurring income from maintenance contracts, spare parts, software upgrades and remote/onsite technical support.
• International subsidiaries & regional centers: revenue from overseas sales, localization services, and export of complete lines - expanding geographical diversification.
• Strategic business incubation: equity and commercial stakes in startups and new-industry projects (e.g., smart logistics, medical robotics), generating capital gains and early-revenue streams.
• IP & technology licensing: income from patents, control software and specialized subsystems licensed to partners or integrators.

• Industrial robots (articulated, SCARA, cobots): 45-55% of product revenue.
• Mobile robots & logistics automation (AMR/AGV): 20-30% and growing rapidly year-over-year.
• Special-purpose robots (aerospace, defense, large machinery): 10-15%.
• System integration projects (welding, assembly lines, turnkey factories): 30-35% of total revenue.

• Order intake: direct sales and EPC (engineering, procurement, construction) contracts provide upfront deposits (often 20-30%) and staged payments tied to milestones.
• Manufacturing & delivery: in-house production shortens lead times and preserves margins compared with pure distributors.
• Commissioning & acceptance: final payments are typically linked to on-site acceptance tests and performance KPIs.
• After-sales/service revenue: recurring contracts and spare parts provide steady cash flows and higher lifetime value per customer.
• Export and international centers: local subsidiaries capture regional margins and reduce currency/market risk while supporting global OEMs.

• Independent innovation: sustained R&D investment (~9-10% of revenue) produces proprietary controllers, multi-axis platforms, and vision/AI solutions that differentiate offerings and command higher ASPs (average selling prices).
• Vertical depth: capability to deliver turnkey automation projects increases share-of-wallet with major OEMs vs. pure-play robot vendors.
• Global expansion: regional centers and subsidiaries accelerate overseas adoption and reduce reliance on domestic cycles.
• Incubation strategy: nurturing startups and new-industry ventures (smart logistics, medical robotics) provides optionality and access to high-growth niches.

• Overseas sales and subsidiaries contribute an increasing share of revenue (double-digit growth in exports year-on-year in recent periods), with regional centers in Asia, Europe and the Americas targeting localized systems sales and after-sales.
• Localized service centers reduce warranty costs and improve margins on international projects.

• Proprietary control systems, vision modules and software platforms (integration-ready middleware) enable higher-margin system sales and recurring software/service fees.
• Collaborations with industry players and academic institutions accelerate adoption of AI-guided automation and bolster the company's IP portfolio.

Siasun Robot&Automation Co.,Ltd. (300024.SZ): How It Makes Money

• Core product sales: articulated robots, SCARA, parallel robots and AGVs sold to automotive, electronics, appliances and general manufacturing.
• System integration & project contracts: turn-key automated production lines and bespoke automation projects for large-scale manufacturers and leading industrial clients.
• After-sales & services: maintenance contracts, spare parts, software updates and training that generate stable recurring revenue and improve lifetime value.
• New growth domains: medical robotics, defense & security applications, and logistics automation (warehouse AGVs/AMRs) to broaden addressable market.

• Siasun is one of China's largest robotics manufacturers, competing with both domestic and international firms in industrial automation.
• The firm has established in-depth cooperation with numerous Fortune 500 enterprises, underpinning strong market credibility and demand.
• Exports and international reach: products exported to over 40 countries and regions, serving more than 4,000 international customers.
• Strategic emphasis on independent innovation and technology advancement to push toward world-class standards and higher-margin solutions.

• R&D and innovation: continued investment in algorithms, perception, control and modular platforms raises ASP and differentiates offerings.
• Scale and cost: domestic manufacturing and local supply-chain partnerships reduce component costs and support competitive pricing.
• Global expansion: export presence in 40+ countries and 4,000+ international customers spreads market risk and increases aftermarket potential.
• Sustainability & ESG: commitment to energy-efficient products and corporate responsibility enhances brand equity with global customers and public-sector buyers.