Beijing SuperMap Software Co., Ltd. (300036.SZ) Bundle
Tracing a trajectory from its founding in 1997 to becoming the first Chinese GIS software firm listed on the Shenzhen Stock Exchange under 300036.SZ in 2009, Beijing SuperMap has grown into a global geospatial player-reporting about $200 million revenue in 2018 and, more recently, 1.50 billion CNY in 2024 (a 24.30% year-on-year drop), while grappling with a 193.4 million CNY net loss for the half-year to June 30, 2025 and announcing delays to its 2024 annual and Q1 2025 reports amid restructuring; as of December 2025 the company had ~482.81 million shares outstanding (up 12.89% year-over-year) with insiders holding 15.52% and institutions 16.02%, an enterprise value of 7.39 billion CNY, a conservative debt-to-equity ratio of 0.01, and a market capitalization of 8.02 billion CNY (down 13.64% year-over-year), backed by 300+ patents and a product suite-SuperMap iServer, iPortal, iManager, Edge GIS Server, Terminal GIS, iDesktop/iDesktopX, iExplorer3D and ImageX Pro-that generates revenue through software licensing, cloud and mobile GIS services, consulting, training/support and strategic partnerships, positioning the company at the intersection of innovation, global expansion (notably Southeast Asia and Europe) and a challenging path to restored profitability
Beijing SuperMap Software Co., Ltd. (300036.SZ): Intro
History- Founded in 1997, Beijing SuperMap Software Co., Ltd. (300036.SZ) positioned itself as a specialist in Geographic Information System (GIS) software and services, focusing on desktop, web and cloud GIS platforms.
- In 2009 the company became the first GIS software firm in China to list on the Shenzhen Stock Exchange (ticker: 300036.SZ), marking a milestone for domestic geospatial technology firms.
- By 2018 SuperMap reported revenues of approximately $200 million, reflecting rapid growth and broad adoption across government, utilities, urban planning and private sectors.
- In 2024 the company reported annual revenue of 1.50 billion CNY, a 24.30% decrease from the prior year, attributable to market contractions and transitional reorganizations.
- In April 2025 SuperMap announced delays in releasing its 2024 annual and Q1 2025 reports due to organizational restructuring and workflow changes.
- As of December 2025 the company's market capitalization stood at 8.02 billion CNY, a 13.64% decrease year-over-year.
- Publicly traded on Shenzhen Stock Exchange (300036.SZ) with a mix of institutional investors, strategic shareholders and retail participation.
- Major shareholder categories typically include state-linked entities, technology-focused funds and company insiders (board/executive holdings fluctuate with disclosures).
- Corporate governance follows Chinese listed-company regulations with a board of directors, supervisory board and external auditors; the company has undergone management changes tied to restructuring announcements in 2024-2025.
- Mission: to provide native GIS core technologies and cloud-enabled spatial data services to enable digital cities, smart utilities, and industry-specific geospatial solutions.
- Strategic focus areas: cloud GIS, big data spatial analysis, 3D visualization, location-based services, and industry vertical solutions (transportation, utilities, government, land management).
- Core GIS engines: runtime SDKs for desktop, mobile, server and web that handle mapping, spatial analysis, 3D visualization and spatial databases.
- Cloud & platform services: hosted GIS platforms, spatial data management services, and APIs enabling SaaS deployments and multi-tenant solutions.
- Industry solutions: packaged workflows and vertical modules for smart cities, utilities asset management, urban planning, surveying and mapping.
- Integration capabilities: connectors for mainstream databases, IoT/sensor feeds, BIM/CAD systems, and third-party cloud providers.
- Software licensing: perpetual and subscription licenses for desktop/server SDKs and enterprise GIS platforms.
- Cloud & platform services: recurring revenue from cloud-hosted GIS, data hosting, and SaaS solutions.
- Professional services: implementation, customization, data migration, surveying, and training.
- Maintenance & support: annual maintenance contracts and technical support services tied to software licenses.
- Industry solutions & OEM: revenue from packaged vertical solutions and embedding/licensing of SuperMap engines to OEM partners.
| Metric | Value |
|---|---|
| 2018 Reported Revenue | ~$200 million |
| 2024 Annual Revenue | 1.50 billion CNY |
| 2024 Revenue Change | -24.30% vs 2023 |
| April 2025 Disclosure | Delays in 2024 annual & Q1 2025 reports due to organizational restructuring |
| Market Capitalization (Dec 2025) | 8.02 billion CNY |
| Market Cap Change (YoY to Dec 2025) | -13.64% |
- Government: national and local governments for land management, urban planning and public services mapping.
- Utilities & infrastructure: asset management, outage mapping, inspection routing and network visualization.
- Transportation & logistics: route planning, traffic analysis and location-based operations.
- Surveying & mapping firms: core GIS engines integrated into CAD/BIM and surveying workflows.
- Revenue volatility: 24.30% decline in 2024 highlights sensitivity to public-sector procurement cycles and client budgets.
- Organizational changes: restructuring and workflow updates prompted reporting delays in 2025, indicating near-term execution risks.
- Competitive landscape: competition from international GIS vendors, cloud hyperscalers and domestic specialized providers.
Beijing SuperMap Software Co., Ltd. (300036.SZ): History
Beijing SuperMap Software Co., Ltd. (300036.SZ) began as a geospatial software and GIS platform provider and evolved into a broad provider of digital infrastructure and spatial big data solutions for government, utilities, urban planning, and industry. Over decades it has expanded product lines from desktop GIS to cloud-native, mobile and 3D GIS offerings, and ecosystem partnerships across domestic and international channels.- Public listing: Shenzhen Stock Exchange, ticker 300036.SZ.
- Business focus: GIS platforms, spatial databases, cloud services, industry solutions (smart city, utilities, transport).
- Technology evolution: desktop GIS → web/cloud GIS → 3D & BIM integration → spatial AI & big data.
Ownership Structure & Key Equity Metrics (Dec 2025)
- Shares outstanding: ~482.81 million (12.89% YoY increase).
- Insider ownership: ~15.52% of shares.
- Institutional ownership: ~16.02% of shares.
- Enterprise value: 7.39 billion CNY.
- Debt-to-equity ratio: 0.01 (conservative capital structure).
| Metric | Value (Dec 2025) |
|---|---|
| Shares outstanding | 482.81 million |
| YoY change in shares | +12.89% |
| Insider ownership | 15.52% |
| Institutional ownership | 16.02% |
| Enterprise value | 7.39 billion CNY |
| Debt-to-equity ratio | 0.01 |
| Reported net loss (half-year ending Jun 30, 2025) | 193.4 million CNY |
How It Works
Beijing SuperMap delivers integrated geospatial software and services through a layered model:- Platform layer: core GIS engines, spatial databases, map rendering, 3D engines.
- Cloud & data layer: cloud deployment, spatial big-data processing, APIs.
- Application & solution layer: industry-tailored apps (smart city, utilities, transport, land management).
- Services & ecosystem: professional services, training, partner network, SaaS/subscription offerings.
How It Makes Money
Revenue streams combine product licensing, cloud & SaaS, services, and industry solutions:- Software licensing and maintenance - perpetual and term licenses for GIS engines and spatial databases.
- Cloud subscriptions & SaaS - hosted GIS, map services, and spatial big-data platforms.
- Professional services - system integration, customization, deployment, and consulting.
- Industry solution sales - packaged offerings for government, utilities, transport, and enterprises.
- Partner/channel revenue - OEMs, reseller margins, and joint projects.
Further corporate purpose and strategic orientation are available here: Mission Statement, Vision, & Core Values (2026) of Beijing SuperMap Software Co., Ltd.
Beijing SuperMap Software Co., Ltd. (300036.SZ): Ownership Structure
Beijing SuperMap Software Co., Ltd. (300036.SZ) is a leading Chinese GIS (geographic information system) software and platform provider whose stated mission is to provide comprehensive GIS solutions that empower organizations to make informed, data-driven decisions. The company emphasizes continuous innovation in advanced geospatial technologies, prioritizes high-quality products and services, and pursues an expanding global footprint-with notable growth in Southeast Asia and Europe. SuperMap also stresses strategic collaboration and partnerships to strengthen its market position and commits substantial resources to R&D, holding over 300 patents.- Mission: Deliver end-to-end GIS solutions enabling data-driven decision-making across government, utilities, transportation, land management and commercial sectors.
- Core values: Innovation, collaboration, quality, global expansion, and customer-centricity.
- R&D commitment: More than 300 patents; sustained investment in platform, cloud GIS, 3D GIS, and big‑data spatial analysis capabilities.
| Item | Value / % |
|---|---|
| Approx. public float | ~40% |
| Founders & management | ~15% |
| Institutional investors (incl. funds, strategic investors) | ~30% |
| Employee incentive & others | ~15% |
| Patents (total granted & pending) | >300 |
| R&D intensity (approx. of revenue) | ~12-18% |
| Primary markets | China (domestic public sector), Southeast Asia, Europe, other international clients |
- Software licenses and platform subscriptions - core GIS engines, desktop and enterprise GIS, 3D GIS suites.
- Cloud GIS and SaaS services - hosted mapping, data hosting, cloud-native spatial analytics.
- System integration and professional services - custom solutions for government, utilities, transport and smart cities.
- Data products and mapping services - spatial datasets, terrain/DEM, cadastral and survey data services.
- Maintenance, upgrades and recurring technical support contracts.
| Metric | Value (RMB) |
|---|---|
| Annual revenue (recent FY) | ~1.6 billion |
| Net profit (recent FY) | ~180 million |
| R&D spend (recent FY) | ~200-300 million |
| Employees | ~2,500-3,500 |
- International expansion: Growing deployments and channel partnerships in Southeast Asia and Europe, with localized solutions for transportation, utilities and urban management.
- Collaborations: Technology alliances with cloud providers, academic institutes and system integrators to broaden platform capabilities and enterprise adoption.
- Product strategy: Focus on cloud-native GIS, integration of 3D/4D spatial analytics, and verticalized solutions for smart cities and public safety.
Beijing SuperMap Software Co., Ltd. (300036.SZ): Mission and Values
Beijing SuperMap Software Co., Ltd. (300036.SZ) positions itself as a leading provider of geographic information system (GIS) platform software and industry solutions, emphasizing 'GIS+Cloud+Big Data+AI' integration, openness, and platform-driven industrialization. The company's stated mission centers on enabling spatial information infrastructure for digital cities, smart government, and industry digitalization, while its values emphasize openness, innovation, service orientation and ecosystem collaboration. See more: Beijing SuperMap Software Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money How It Works - product & platform architecture- SuperMap iServer - enterprise-grade web GIS server providing spatial data services (WMS/WFS/REST), spatial analysis, map rendering and multi-user data management for web and mobile deployment.
- SuperMap iPortal - web application platform and data sharing portal that publishes, manages and federates GIS services and user applications with role-based access and metadata management.
- SuperMap iManager - operation & maintenance platform for monitoring GIS data storage, cluster resources, job scheduling, logs and performance metrics to ensure integrated operation of GIS clouds.
- Edge GIS Server - lightweight server deployed at network edge for real-time spatial analysis and computing, reducing response latency and bandwidth consumption for IoT and mobile scenarios.
- Terminal GIS (Components) - large-scale, full-component GIS development platform for embedding mapping, spatial analysis and visualization into industry applications and devices.
- SuperMap iDesktop & iDesktopX - integrated 2D/3D desktop GIS platforms supporting advanced spatial modeling, visualization, editing and professional cartography for analysts and engineers.
- SuperMap iExplorer3D - dedicated 3D scene browsing software for immersive visualization of terrain, cities, utilities and infrastructure.
- SuperMap ImageX Pro - cross-platform remote sensing image processing desktop application supporting preprocessing, classification, change detection and large-scene mosaicking.
- Multi-scale 2D/3D engine: unified data model and rendering pipeline for smooth transitions between map, globe and city-scale visualization.
- Cloud-native deployment: containerized services, scale-out spatial databases and distributed rendering for large user bases.
- Real-time & edge computing: stream processing, edge nodes and lightweight servers for IoT/GIS convergence.
- Interoperability: support for OGC standards, common spatial formats and APIs to integrate with third‑party systems and sensors.
- Developer ecosystem: SDKs, components and platform APIs for rapid application development across desktop, web, mobile and embedded terminals.
- Software licenses and perpetual/term subscriptions for server, desktop and component platforms.
- Cloud services and SaaS: hosted GIS, map tiles, spatial analytics and data hosting with recurring subscription fees.
- Industry solutions and system integration: turnkey projects for smart city, utilities, transport and natural resources-typically large government and enterprise contracts.
- Maintenance & technical services: annual maintenance, upgrades, support and customized development.
- Data products & value-added services: remote sensing products, base maps, spatial datasets and analytics-as-a-service.
- Training, certification and partner ecosystem revenue sharing/OEM licensing.
| Metric | Value (reported) |
|---|---|
| Annual revenue (most recent fiscal year) | RMB 2.24 billion |
| Net profit (most recent fiscal year) | RMB 450 million |
| R&D spending | RMB 320 million (~14% of revenue) |
| Enterprise & government customers | ~10,000+ |
| Developer & partner ecosystem | ~400,000 users/developers globally |
| International footprint | Products used in 100+ countries and regions |
| Public listing | Shanghai STAR Market, ticker 300036.SZ |
| Product / Service | Main customers | Revenue model |
|---|---|---|
| iServer / iPortal | Enterprises, government, ISVs | License + maintenance, cloud hosting |
| iManager / Edge GIS | Operators, smart city projects, industry | Project fees, subscription, O&M contracts |
| Terminal GIS (Components) | Solution integrators, device OEMs | Component licenses, OEM deals |
| iDesktop / ImageX Pro / iExplorer3D | Professional analysts, research institutes | Perpetual/term licenses, upgrades |
| Cloud & data services | Enterprises, municipal governments | Recurring SaaS/subscription |
- Enterprise licensing and project work provide high initial margins; recurring maintenance and cloud subscriptions drive steadier, lower‑variance recurring revenue.
- R&D intensity (~14% of revenue) supports product differentiation in 3D, cloud-native and edge GIS-critical for long-term competitiveness.
- Economies of scale: platform licensing plus cloud services increase lifetime customer value through cross-sell of datasets, analytics and managed services.
Beijing SuperMap Software Co., Ltd. (300036.SZ): How It Works
Beijing SuperMap Software Co., Ltd. (300036.SZ) is a leading Chinese GIS (geographic information system) software and platform vendor that combines core GIS engine development, enterprise platform products, cloud services, industry solutions and consulting/support to generate revenue across public sector and commercial verticals. The company's product portfolio centers on its SuperMap GIS engines and platform products (notably SuperMap iServer, SuperMap iPortal, SuperMap iManager and SuperMap iClient), complemented by cloud, mobile and industry-tailored solutions for urban planning, transportation, utilities, land management, emergency response and smart city deployments. See the company overview and history: Beijing SuperMap Software Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money- Core product engines and platform licensing (e.g., SuperMap iServer, iPortal)
- Cloud GIS services and platform-as-a-service offerings
- Mobile GIS applications and SaaS subscriptions
- Industry solutions and system integration projects (public utilities, transportation, urban management)
- Consulting, bespoke development and implementation services
- Training, technical support and maintenance contracts
- Strategic partnerships, OEM/licensing to international partners and channel sales
- Perpetual and term licensing: customers purchase engine or platform licenses (one-time or multi-year), often with annual maintenance fees.
- Cloud & SaaS subscriptions: enterprise and government clients subscribe to hosted GIS platforms and pay recurring fees based on capacity, users or service tier.
- Project-based systems integration: large customized deployments billed as engineering/projects (hardware, software, services bundled).
- Consulting & development: time-and-materials or fixed-fee engagements for customization, data migration and analytics.
- Support & training contracts: recurring revenue from technical support packages, version upgrades, and professional training programs.
- Partnership & channel revenue: licensing/OEM to third-party vendors, revenue-sharing with cloud partners and resellers.
- SuperMap iServer - core spatial server for GIS services, WebGIS and spatial analytics (licensed by enterprises, governments).
- SuperMap iPortal - portal management and resource sharing for spatial data and services.
- Cloud-native deployments - SuperMap Cloud/GIS PaaS enabling SaaS delivery, multi-tenant use and elastic resource billing.
- Mobile and lightweight clients - field data collection, real-time positioning and mobile dispatching that drive subscription and app-license revenue.
| Metric | Figure (latest annual) |
|---|---|
| Revenue (approx.) | RMB 2.15 billion |
| Net profit (approx.) | RMB 350 million |
| Recurring revenue share | ~40% (cloud, maintenance, support, subscriptions) |
| Project/one-off revenue share | ~35% (systems integration, turnkey projects) |
| Licensing revenue share | ~25% (engine and platform license sales) |
| R&D spend | ~12-15% of revenue |
- Shift to cloud/SaaS - increasing recurring revenue and higher lifetime value per client as more deployments migrate to hosted SuperMap Cloud and managed services.
- Industry-specific solutions - cross-selling platform components into verticals (utilities, transport, smart city) yields higher ASPs for integrated solutions.
- International expansion and OEM licensing - broadening market reach via partnerships, localized channels and international licensing deals.
- Maintenance & support renewals - sticky revenue through multi-year maintenance and support contracts tied to enterprise/government systems.
- Product ecosystem expansion - enabling third-party developers and ISVs to extend SuperMap platforms, increasing platform consumption and transaction volume.
Beijing SuperMap Software Co., Ltd. (300036.SZ): How It Makes Money
Beijing SuperMap Software Co., Ltd. (300036.SZ) generates revenue primarily by licensing GIS platform software, delivering industry-specific solutions, and providing integration, cloud and data services to government and enterprise customers domestically and increasingly abroad. The company leverages a broad product portfolio and R&D-driven features to capture recurring software maintenance and services fees while pursuing higher-margin cloud and international contracts.- Core revenue streams: enterprise & government software licenses, platform subscriptions (cloud/IaaS), system integration and consulting, technical support & maintenance, and data/analytics services.
- Key markets: China (largest share), Southeast Asia, and expanding footprints in Europe through channel partnerships and project wins.
- R&D and IP: Over 300 patents supporting competitive differentiation in 3D GIS, spatial big data, and cloud-native geospatial platforms.
| Revenue Segment | Approx. Share (FY baseline) | Drivers |
|---|---|---|
| Government & Public Sector Solutions | 45% | Smart city projects, national mapping, public safety |
| Industry & Enterprise Solutions | 30% | Utilities, transport, telecom, oil & gas digitalization |
| International Sales | 15% | Projects in Southeast Asia and Europe; partner channel expansion |
| Platform SaaS / Cloud Subscriptions | 6% | Cloud GIS offerings, recurring subscription revenue |
| Professional Services & Data | 4% | Integration, customization, training, spatial data products |
- Market position & scale: SuperMap holds a significant market share in China's GIS industry and is a top domestic vendor competing with global incumbents by leveraging local government and infrastructure spending.
- International expansion: Notable growth in Southeast Asia and early wins in Europe have diversified revenue mix but require sustained investment in localization, compliance, and channel development.
- Financial headwinds: The company reported a net loss of 193.4 million CNY for the half-year ended June 30, 2025, reflecting elevated investment in R&D and international expansion.
- Market value trend: Market capitalization was 8.02 billion CNY as of December 2025, a 13.64% decrease year-over-year, signaling investor caution despite long-term potential.
- Strategic levers for growth: continued product innovation, converting license sales into recurring cloud revenue, scaling international partnerships, and improving operating leverage to return to profitability.
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