BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) Bundle
From a Beijing PR shop founded in 1996 to a global marketing powerhouse listed on the Shenzhen Stock Exchange under 300058, BlueFocus Intelligent Communications Group has grown through strategic moves-acquiring We Are Social in 2013 and Fuseproject in 2014-and a 2018 rebrand that signaled its shift to digital and intelligent marketing; by 2024 the group reported revenue exceeding USD 8.33 billion, and as of December 2025 it commands a market capitalization of approximately 30.88 billion CNY with about 3.59 billion shares outstanding, operates an AI-first 'All-in AI' strategy with products like Blue AI and MEME, serves over 100,000 Chinese companies internationally, ranks among the top 10 PR agencies per Holmes Report 2023, and monetizes a diverse suite of services-digital advertising, PR, AI-driven platforms, international operations, metaverse planning and virtual production-through a global network of subsidiaries and partnerships
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): Intro
Founded in 1996 in Beijing as a public relations firm, BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) evolved into a global marketing and communications conglomerate focused on combining creative services with digital intelligence. The company completed its Shenzhen Stock Exchange listing in 2010 and pursued an acquisitive growth strategy through the 2010s to broaden capabilities and international presence.- 1996 - Company founded in Beijing as a PR firm.
- 2010 - Listed on Shenzhen Stock Exchange (Ticker: 300058).
- 2013 - Acquired majority stake in We Are Social (global social media agency).
- 2014 - Acquired Fuseproject (U.S. design agency).
- 2018 - Rebranded to BlueFocus Intelligent Communications Group Co., Ltd. to reflect focus on digital & intelligent marketing.
- By 2024 - Reported revenue exceeding USD 8.33 billion.
| Metric | Value / Notes |
|---|---|
| Founded | 1996, Beijing, China |
| IPO | 2010 - Shenzhen Stock Exchange (300058.SZ) |
| Key acquisitions | 2013: We Are Social (majority stake); 2014: Fuseproject |
| Rebrand | 2018 - Adopted current name emphasizing digital & intelligent services |
| Revenue (2024) | USD 8.33+ billion |
| Global footprint | Offices across Asia, Europe, North America, and other markets via owned agencies and partnerships |
- Service offering: integrated communications spanning PR, advertising, digital marketing, social media, brand strategy, design, and data-driven/AI-enabled marketing solutions.
- Revenue streams: client fees from retainers, project-based fees, media buying commissions, performance-based marketing fees, and revenues from subsidiaries/agency networks.
- Growth drivers: cross-selling across agency brands, international expansion via acquisitions and partnerships, and monetization of digital platforms and data/analytics capabilities.
| Segment | Share (%) | Revenue (USD, approx.) |
|---|---|---|
| Digital marketing & performance | 45% | 3.75 billion |
| Public relations & corporate communications | 30% | 2.50 billion |
| Design, product & creative services | 10% | 0.83 billion |
| Data, analytics & technology services | 15% | 1.25 billion |
| Total | 100% | ≈8.33+ billion |
- Listed public company (300058.SZ) with shares held by institutional investors, retail investors and insider/management holdings.
- Governance structure follows Shenzhen Stock Exchange requirements with a board of directors, supervisory board and executive management responsible for strategic direction, M&A, and global operations.
- Scale and cross-border network - owning/partnering with boutique and specialist agencies (e.g., We Are Social, Fuseproject) to offer end-to-end services to multinational clients.
- Integrated offerings - bundling creative, media, data and technology to secure larger, longer-term client contracts and performance-based engagements.
- Cost and margin management - centralizing shared services, leveraging group-level procurement for media and tech, and optimizing workforce allocation across projects.
- M&A and portfolio management - using acquisitions to fill capability gaps and to expand into higher-growth digital markets; divestitures and restructurings used to focus on core profitable segments when required.
- Top-line revenue growth (local currency and USD-converted figures)
- Gross margin and operating margin by segment
- Client retention and average contract size (annual recurring revenue for retainers)
- Media spend under management and ROI/performance metrics for digital campaigns
- Headcount and billable utilization rates across agency brands
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): History
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) was founded as a marketing and communications services provider and evolved into one of China's leading integrated public relations, digital marketing, and brand consulting groups. Over the years the company expanded through organic growth and acquisitions, building capabilities across PR, digital advertising, content production, data analytics, and technology-enabled marketing services. Strategic international partnerships and a focus on digital transformation shifted the business model from traditional PR to a full-service, data-driven communications platform serving domestic and global clients.- Founded as a PR and communications firm; later expanded into digital marketing, data analytics, and tech-enabled services.
- Growth driven by multiple acquisitions and platform investments to offer end-to-end marketing solutions.
- Transitioned to integrated services combining creative, media buying, performance marketing, and analytics.
- Listed on the Shenzhen Stock Exchange under ticker 300058 (300058.SZ).
| Metric | Value (as of Dec 2025) |
|---|---|
| Market Capitalization | 30.88 billion CNY |
| Shares Outstanding | 3.59 billion |
| Stock Ticker | 300058 (Shenzhen Stock Exchange) |
| Primary Business Lines | PR, digital marketing, content, media buying, analytics, martech |
| Shareholder Base | Domestic & international institutional investors, company insiders, retail investors |
- Largest shareholders: primarily institutional investors and company insiders; specific percentage stakes are not publicly disclosed in summary data.
- Ownership is diverse, including domestic funds, overseas institutional holders and retail investors.
- Detailed ownership structure and changes are disclosed in the company's annual and interim reports and remain subject to change.
- Service fees from PR, creative campaigns, content production and digital marketing retainers.
- Performance-based commissions and media-buying margins for advertising placements.
- Recurring income from long-term client contracts and subscription/licensing for proprietary martech and analytics tools.
- Income diversification via strategic investments, joint ventures, and acquisitions that add consulting and tech-enabled services.
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): Ownership Structure
BlueFocus is positioned as an integrated marketing services and intelligent communications group with a mission to enhance clients' enterprise capabilities through intelligent management and operation in the era of big data and social networks. The company pursues an 'All-in AI' strategy, embedding artificial intelligence across its marketing stack and offering comprehensive services from overseas marketing to digital advertising and data-driven marketing.- Mission and Values: Enhance enterprise capabilities via intelligent operation; prioritize innovation, globalization, and industry-specific AI solutions (Blue AI).
- Strategic aim (since 2017): Become a global leader in intelligent marketing with broad geographic reach across China and international markets.
- Core services: Digital marketing, overseas marketing, content and creative services, data analytics, PR, and AI-enabled marketing solutions.
| Metric | Most Recent Public Figure | Year |
|---|---|---|
| Revenue (consolidated) | RMB 6.1 billion | 2022 |
| Net Profit (loss)/Attributable | RMB -220 million | 2022 |
| Total Assets | RMB 12.4 billion | 2022 |
| Market Capitalization (approx.) | RMB 10-14 billion | 2024 range |
| R&D / Technology investment | ~RMB 150-250 million annually | recent years |
- How it makes money:
- Service fees for marketing, PR, creative production and digital advertising campaigns.
- Data and analytics subscriptions, SaaS-like AI tools (Blue AI) and customized enterprise solutions.
- Cross-border and overseas marketing programs, media buying and programmatic advertising margins.
- Strategic partnerships and equity interests in specialized agencies and tech vendors that generate dividend and capital gains.
- Free float / retail + institutional tradable shares: ~58-65%.
- Founders, executives and related parties: ~10-18% (including management-related holdings and controlled entities).
- Strategic / long-term institutional holdings: ~18-25% (domestic funds, asset managers, occasional strategic partners).
- Blue AI: industry-specific LLM integration for marketing planning, creative ideation and campaign optimization across client verticals.
- Global footprint: offices and service capabilities covering major Chinese cities and overseas hubs in APAC, Europe and North America.
- Client base: multinational brands, large Chinese corporates, and growth-stage companies seeking digital transformation.
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): Mission and Values
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) is a publicly listed integrated marketing services group headquartered in Beijing that builds and delivers brand, marketing and digital communications solutions through a global network of subsidiaries, specialized agencies and technology platforms. Its stated mission centers on 'enabling brands to communicate intelligently in the digital age' by combining creative services, data-driven media and AI-enabled marketing technologies. How It Works BlueFocus operates as an ecosystem of operating subsidiaries and partner agencies that serve clients across brand strategy, creative production, digital media, PR, influencer marketing, CRM and live/event experiences. Key operational mechanics include:- Decentralized agency network: specialist units (creative, PR, digital, media buying, experiential) operate under the BlueFocus umbrella to offer end-to-end campaigns while preserving boutique capabilities.
- Client segmentation: enterprise accounts, multinational brands and local Chinese corporations serviced through tailored teams and center-led coordination.
- Regional hub model: China headquarters coordinates APAC operations; north America and Europe run region-specific teams for global clients and localization.
- Blue AI and data tooling: BlueFocus leverages AI-driven platforms (branded initiatives often referred to as Blue AI) to accelerate content generation, audience segmentation, programmatic media optimization and creative testing.
- Martech integration: the company integrates CRM, marketing automation and analytics stacks to deliver measurement-driven campaigns and tie marketing KPIs to sales/ROI.
- Global localization - language, cultural adaptation and market entry services for global brands in China and for Chinese brands abroad.
- Integrated marketing creative - branding, advertising, design and concept-to-production creative services.
- Digital media placement - programmatic buying, social media advertising, search, OTT and cross-channel media planning.
- Content creation - short-form and long-form content, video production, influencer/TikTok/Weibo activations.
- Event management & experiential - product launches, roadshows, virtual/hybrid events.
- CRM & sales promotion - loyalty programs, lead nurturing, retail promotions and trade marketing support.
- Project fees - creative production, campaign planning, events and content packages billed per engagement.
- Retainers - ongoing strategic, PR and social management contracts with monthly/quarterly fees.
- Media commissions and trading margins - programmatic and direct-buy commissions from media placements plus buying/selling margins for ad inventory.
- Technology & platform services - subscription or implementation fees for proprietary tools and analytics services (including AI-enabled solutions).
- Agency acquisitions & cross-selling - revenue synergies from integrating newly acquired agencies into larger client pitches and global offerings.
- Immediate access to creative talent and established client rosters in Europe and North America.
- Enhanced capability to deliver global integrated campaigns and cross-border localization.
- Stronger productization of creative + technology offerings (AI + creative studios).
- China: Beijing (HQ), Shanghai, Shenzhen, Guangzhou and other tier-1/2 cities.
- International: regional hubs/teams in North America (New York, Los Angeles), Europe (London, Milan) and APAC markets to serve multinational clients and localize global campaigns.
| Metric | Value |
|---|---|
| Primary listing | Shenzhen Stock Exchange (300058.SZ) |
| Reported annual revenue (most recent annual report) | ≈ RMB 6.1 billion |
| Reported net profit (most recent annual report) | ≈ RMB 300 million |
| Employees (global) | ≈ 6,000-8,000 |
| Number of subsidiaries / agencies | 50+ (domestic + international brands/units) |
| Major international agency acquisitions | We Are Social; Fuseproject (selected strategic purchases) |
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): How It Works
BlueFocus operates as an integrated marketing services group combining traditional PR, digital advertising, creative and content production, data-driven AI marketing, international agency networks, and emerging-technology offerings (metaverse planning, virtual production, NFTs/digital collections). Its operating model mixes project-based client fees, retainer relationships, platform subscriptions, revenue shares from digital asset sales, and intercompany service fees from subsidiaries and joint ventures.- Core service lines: public relations, brand strategy, digital advertising, content production, social media management, influencer marketing, CRM and data analytics.
- Platform & product offerings: Blue AI marketing platform (data-driven campaign optimization), MEME digital collection platform, virtual production toolsets and metaverse strategy frameworks.
- Geographic reach: domestic Chinese market plus international operations across APAC, EMEA and the Americas via subsidiaries and partner agencies.
- Project and retainer fees - brand campaigns, PR retainers, event production and content creation billed either as one-off projects or ongoing retainers.
- Digital advertising media buys and management fees - percentage-of-spend and performance fees on programmatic, paid social, and search campaigns.
- Platform subscriptions & SaaS - recurring licensing and usage fees from the Blue AI platform and campaign analytics tools.
- AI-driven services - premium pricing for AI-optimized creative, targeting, personalization and measurement services that reduce campaign waste and improve ROI.
- International client services - cross-border campaign execution and localization fees from multinational clients.
- Subsidiary & partnership fees - management fees, service charges and profit-sharing from specialized agencies in the group (creative, influencer, digital studios).
- Metaverse & virtual production - strategic consulting, virtual event builds, 3D asset creation and virtual studio production fees.
- Digital collections & assets (MEME) - primary sales, secondary royalties, licensing and IP commercialization of NFTs/digital collectibles.
| Revenue Category | Share (approx.) | Primary Monetization Mechanism | Example 2023 Est. RMB |
|---|---|---|---|
| Digital advertising & performance | ~45% | Media management fees, % of ad spend, performance bonuses | ≈ 2.9 billion |
| Public relations & events | ~20% | Retainers, project fees, event production | ≈ 1.3 billion |
| AI & platform services (Blue AI) | ~12% | Subscriptions, licensing, consultancy | ≈ 0.8 billion |
| International operations | ~10% | Cross-border services, localization fees | ≈ 0.6 billion |
| Metaverse / virtual production | ~6% | Strategy, virtual builds, 3D production | ≈ 0.4 billion |
| Digital collections (MEME) & digital assets | ~4% | Primary sales, royalties, IP licensing | ≈ 0.25 billion |
| Subsidiary/partnership fees | ~3% | Management fees, intercompany charges, profit share | ≈ 0.15 billion |
- High-margin platform & AI services increase recurring revenue and margin profile versus one-off creative projects.
- Economies of scale from centralized media-buying, shared creative production and pooled data resources reduce cost-per-campaign delivered.
- Cross-selling across the group (PR → digital → AI → metaverse) raises lifetime client value (LTV) and reduces client acquisition cost (CAC).
- International expansion yields higher ARPC (average revenue per client) from global brands but brings FX and operating-cost volatility.
| Metric | Estimate / Value |
|---|---|
| Revenue (FY 2023, approx.) | RMB 6.5 billion |
| Net profit / attributable (FY 2023, approx.) | RMB 0.30 billion |
| Gross margin (group average, est.) | ~28-32% |
| Recurring / platform revenue share | ~12-15% |
| International revenue share | ~15% |
| Digital & AI-driven services YoY growth | ~15-25% |
- Blue AI: subscription tiers for campaign optimization + success fees tied to KPI lifts (CPC/CPA improvements), converting customers to recurring revenue.
- MEME: minting and primary-sale revenue when collections launch; royalty streams on secondary-market trades; IP licensing for brand uses.
- Metaverse projects: fixed-fee strategic engagement for world-building, plus variable fees for asset creation and platform hosting.
- Subsidiaries/joint ventures: fee-for-service plus share of profits on large integrated campaigns for multinational accounts.
- Grow recurring SaaS and AI services to improve margin stability.
- Scale international network and centralized data capabilities to capture more cross-border brand budgets.
- Monetize IP and digital assets (MEME) via licensing, collaborations with consumer brands, and secondary-market royalty structures.
- Increase vertical specialization (e.g., healthcare, tech, luxury) to command premium fees and higher-margin retainer contracts.
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ): How It Makes Money
BlueFocus generates revenue by selling integrated marketing, public relations, digital transformation and technology-enabled services to domestic and international clients, leveraging scale, networks and tech investments. Key commercial levers include agency fees, media buying and performance marketing margins, technology/platform subscriptions, creative production and strategic consulting.- Market position: ranked among the top 10 PR agencies globally (Holmes Report 2023), underpinning premium fee capture and multinational client mandates.
- Scale: serves over 100,000 Chinese companies on international marketing initiatives, driving high-volume project work and retainer relationships.
- Capital market signal: market capitalization ~30.88 billion CNY as of December 2025, supporting M&A funding and tech R&D.
- Technology investment: heavy investment in AI, digital platforms, metaverse and AI-generated content to expand service margins and productize offerings.
- Growth strategy: continued adoption of strategic acquisitions and global expansion to increase share in high-margin digital and tech-enabled segments.
| Revenue Stream | Description | Estimated 2024 Revenue (CNY millions) |
|---|---|---|
| PR & Communications Fees | Retainers and project fees for corporate PR, crisis, and stakeholder communications | 1,200 |
| Digital Marketing & Performance | Paid media management, performance marketing, programmatic buying | 1,350 |
| Creative & Content Production | Brand campaigns, video, AI-generated content, metaverse experiences | 800 |
| Technology & Platform Services | SaaS/licensing of marketing tech, data analytics, AI tools and martech integrations | 420 |
| Media Investment & Trading Margins | Media buying, agency trading desks and margins on ad placement | 950 |
| Consulting & Strategic Services | Corporate communications advisory, M&A communications, ESG reporting | 280 |
| Total (Estimated) | 4,000 |
- Investment focus: prioritizing AI R&D and acquisitions to productize creative services, scale tech-enabled recurring revenue and capture higher gross margins.
- Emerging bets: metaverse campaigns and AI-generated content aimed at new revenue streams and cost-efficient content scale.
- Future outlook: continued global expansion and M&A to convert market cap strength (~30.88B CNY) into broader international revenue mix and higher-margin digital offerings.
BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.