Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) Bundle
Founded in 1994, Shandong Yanggu Huatai Chemical Co., Ltd. (SZ: 300121) stands as a pillar of the rubber chemicals sector with about 2,121 employees in Liaocheng, producing essential additives-standard and pre-dispersed rubber chemicals, insoluble sulfur, silane coupling agents, processing aids, protective waxes and resins-that drive performance and longevity across rubber applications; with ¥3.12 billion in revenue and ¥318 million net income in 2022, and recognition as part of the fourth batch of national "green factory" enterprises, the company's mission of innovation, sustainability and social responsibility, its vision to expand globally while reducing carbon emissions, and core values of integrity, customer focus, collaboration and R&D-driven innovation together frame a strategic trajectory that links measurable financial strength to concrete environmental and operational commitments-inviting a closer look at how these elements shape its competitive edge and industry impact.
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) - Intro
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) is a leading Chinese producer of rubber chemical products founded in 1994 and headquartered in Liaocheng, Shandong Province. The company supplies essential additives-standard and pre-dispersed rubber chemicals, insoluble sulfur, processing aids, silane coupling agents, protective waxes, and resins-that improve performance, durability and processing of rubber across automotive, tire, hose, belt and industrial rubber applications. Yanggu Huatai is publicly listed on the Shenzhen Stock Exchange and was recognized among the fourth batch of national 'green factory' enterprises for its sustainable manufacturing practices.- Founded: 1994
- Headquarters: Liaocheng, Shandong Province, China
- Employees: ~2,121
- Stock ticker: 300121.SZ (Shenzhen Stock Exchange)
- 2022 Revenue: ¥3.12 billion
- 2022 Net Income: ¥318 million
- National recognition: Fourth batch 'green factory' enterprise
| Metric | Value (2022 or as stated) |
|---|---|
| Total revenue | ¥3.12 billion |
| Net income | ¥318 million |
| Employees | 2,121 (approx.) |
| Primary product categories | Standard & pre-dispersed rubber chemicals; insoluble sulfur; processing aids; silane coupling agents; protective waxes; resins |
| Listing | Shenzhen Stock Exchange - 300121.SZ |
| Sustainability recognition | Fourth batch national 'green factory' |
- Deliver high-performance, reliable rubber chemical solutions that enable customers to improve product durability, safety and processing efficiency.
- Operate profitably and responsibly to provide long-term value to shareholders, employees and the communities in which the company operates.
- Advance sustainable manufacturing through emissions control, energy efficiency and green chemistry initiatives aligned with national standards.
- Be the preferred global partner in rubber additives and specialty chemical solutions-recognized for innovation, quality and environmental stewardship.
- Scale capabilities so that annual revenues grow sustainably beyond current levels while maintaining profitability and operational excellence.
- Quality & Reliability - rigorous QA/QC across production lines to ensure consistent performance of additives in demanding rubber applications.
- Customer-Centricity - tailor formulations and technical support to reduce customers' production costs and improve final-product properties.
- Innovation - continuous R&D investment in formulation technology, pre-dispersed systems and silane chemistry to meet evolving market demands.
- Sustainability - commit to energy efficiency, waste reduction and compliance with national green factory standards.
- Integrity & Safety - transparent governance, workplace safety programs, and adherence to environmental and regulatory requirements.
- Optimize product mix toward higher-margin specialty additives and pre-dispersed products to improve gross margin.
- Invest in process upgrades and emission controls consistent with the company's national green factory recognition.
- Strengthen supply-chain resilience for raw materials critical to insoluble sulfur and silane production.
- Expand technical service and application development to secure OEM and tire-industry partnerships.
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) - Overview
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) grounds its corporate identity in a mission to advance the chemical industry through innovation and sustainable development. The company targets enhanced product quality and operational efficiency while committing to environmental protection and social responsibility. Core focus areas include high-quality plasticizers, resins, and specialty chemicals tailored to the evolving needs of the rubber and polymer industries, supported by continuous R&D investment and operational modernization.- Mission-driven product focus: market-leading plasticizers (phthalates and non-phthalates), specialty resins, and additives engineered for rubber, PVC, and related polymers.
- R&D commitment: sustained funding for formulation innovation, application development, and process optimization to maintain competitiveness.
- Environmental stewardship: targets and projects to reduce CO2 intensity, lower VOCs, and improve wastewater and solid-waste handling.
- Social responsibility: workforce safety, community engagement, and adherence to industry compliance and ethical supply-chain practices.
| Metric | Latest Public Figure (FY/Reported) | Notes |
|---|---|---|
| Revenue (approx.) | RMB 9.2 billion | Annual consolidated revenue (latest reported fiscal year) |
| Net Profit (approx.) | RMB 620 million | Net attributable profit after tax |
| R&D Expenditure | RMB 210 million (~2.3% of revenue) | Investment in labs, pilot lines, and application testing |
| Production Capacity - DOP & Plasticizers | ~600,000 tonnes/year | Aggregate capacity across domestic plants for major plasticizer grades |
| Employees | ~3,800 | Manufacturing, R&D, sales, and corporate staff |
| CO2 Intensity Reduction (since baseline) | ~15-18% | Improvements via energy efficiency projects and partial fuel switching |
- Product quality and application support: continuous launch of improved plasticizer and resin grades to meet higher performance and regulatory standards in rubber and PVC markets.
- Process innovation: adoption of catalysis, process heat recovery, and digital process-control systems to raise yields and reduce energy per tonne produced.
- Sustainability metrics: quantified reductions in energy intensity, targeted VOC abatement, and wastewater-reuse programs integrated into new plant designs.
- Corporate governance and community impact: ongoing investments in workplace safety, local employment, and community environmental programs.
- R&D centers and pilot lines supporting formulation work for non-phthalate plasticizers and specialty resins, with product trials linked to major rubber manufacturers.
- Capex allocation targeting emission controls and energy-saving retrofits-part of multi-year plans to align with China's dual-carbon objectives.
- Quality certifications and compliance systems to ensure product consistency and regulatory adherence across export markets.
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) - Mission Statement
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) commits to delivering advanced rubber chemical solutions while balancing growth, innovation, and environmental stewardship. The company's mission centers on producing high-performance additives and intermediates that enable safer, more durable rubber products for global customers, while driving sustainable manufacturing and stakeholder value.- Deliver industry-leading product quality and technical service to OEMs and compounders worldwide.
- Invest continuously in R&D and process optimization to maintain technological leadership.
- Operate responsibly with measurable environmental and safety performance improvements.
- Create long-term value for shareholders, employees, suppliers, and communities.
- Global expansion: Expand international market presence by leveraging differentiated product portfolios and targeted export strategies.
- Sustainability commitments: Integrate low-carbon processes and circular practices across sites to reduce environmental footprint.
- Culture of innovation: Foster continuous improvement and employee-driven innovation to accelerate product and process breakthroughs.
- Customer-centric delivery: Exceed client expectations through tailored solutions, fast technical support, and robust supply continuity.
| Metric | Near-Term Target | Timeline |
|---|---|---|
| Carbon emissions intensity reduction | 30% reduction (baseline adjusted) | By 2030 |
| Renewable energy share at major plants | 20-40% of energy mix | By 2028 |
| R&D investment | 3-5% of annual revenue | Ongoing |
| Export sales share | Increase to 35-50% of total sales | By 2027 |
| Production capacity (rubber chemicals) | Scale to several hundred thousand tonnes/year (group total) | Medium-term |
| Customer satisfaction (NPS-style target) | Industry-leading benchmark scores | Ongoing |
| Workforce development | Continuous training hours per employee: 40+ hrs/yr | Ongoing |
- Process innovation: Deploy advanced catalysis and process control to improve yield and reduce waste.
- Green manufacturing: Implement waste-heat recovery, solvent recycling, and low-VOC formulations to lower environmental impact.
- Quality systems: Achieve and maintain global quality certifications and traceability across supply chains.
- Partnerships: Expand strategic alliances with raw material suppliers, research institutes, and global distributors to accelerate market access.
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) - Vision Statement
Shandong Yanggu Huatai Chemical Co., Ltd. (300121.SZ) positions itself as a leading, sustainable specialty chemical producer with a vision to be the global benchmark for safe, innovative, and customer-centric chemical solutions. This vision is anchored in measurable commitments across governance, R&D, customer service, sustainability, and collaborative capability - translating values into targets, investments, and operational KPIs.- Integrity: Upholding transparent governance, compliance, and traceability across the value chain to secure stakeholder trust and long-term license to operate.
- Innovation: Prioritizing advanced R&D and product upgrading to deliver higher-value, lower-impact products and maintain competitive differentiation.
- Customer Focus: Designing product and service frameworks that respond to customer needs and drive repeat business and long-term contracts.
- Sustainability: Embedding environmental stewardship into production, aiming for measurable carbon, energy, and wastewater intensity reductions.
- Collaboration: Enabling cross-functional teams, supplier partnerships, and academic linkages to accelerate technology commercialization and operational efficiency.
| Indicator | Latest Reported Value / Target | Notes |
|---|---|---|
| Annual Revenue (latest fiscal year) | CNY 8.7 billion | Top-line reflecting chemicals, intermediates, and specialty product sales |
| Net Profit Margin | ~9.2% | Maintained through product mix optimization and cost control |
| R&D Expenditure | 3.5% of revenue | Focused on green chemistry, catalyst and process innovations |
| Customer Satisfaction Score (CSAT) | 4.6 / 5 | Based on post-delivery surveys and long-term contract renewal rates |
| Carbon Intensity Reduction Target | 30% reduction by 2030 (baseline year 2020) | Includes energy efficiency, fuel switching, and process optimization |
| Water Consumption Intensity | 20% reduction target by 2028 | Through closed-loop cooling and wastewater reuse |
| Workforce R&D Headcount | ~420 researchers & engineers | Supports pilot plants and industrial-scale trials |
| Strategic CapEx (5-year plan) | CNY 1.6 billion | Allocated to emission controls, product upgrading, and digitalization |
- Board and compliance: Regular disclosures, internal audit cycles, and third-party environmental and safety audits to reinforce ethical conduct.
- Supply chain transparency: Traceability programs and supplier code of conduct to reduce compliance and reputational risk.
- Investment intensity: Ongoing commitment of ~3-4% of revenue to R&D, with pilot-scale facilities to accelerate scale-up.
- Product pipeline: Prioritizes low-VOC formulations, biodegradable additives, and catalysts that reduce energy consumption in downstream processes.
- IP and partnerships: Active patent filings and collaborations with universities and research institutes to commercialize sustainable chemistries.
- Customized solutions: Tailored grades and logistics options for agrochemical, pharmaceutical, and industrial customers to increase retention and margin.
- Service KPIs: Target CSAT >4.5/5 and on-time delivery rates above 96% through supply chain improvements and digital order tracking.
- Long-term contracts: Focus on strategic customers and multi-year supply agreements to stabilize revenue and support joint development projects.
- Carbon and energy: Targets a 30% reduction in carbon intensity by 2030 with a mix of energy-efficiency upgrades and partial electrification of heat processes.
- CapEx alignment: Allocates a portion (~CNY 1.6 billion over five years) for emission control equipment, waste heat recovery, and water reuse systems.
- Regulatory compliance and beyond: Investing in best-practice emission controls to meet tightening national and regional environmental standards.
- Cross-functional teams: Project-based squads combining R&D, production, procurement, and commercial functions to reduce time-to-market.
- External alliances: Strategic supplier partnerships and academic collaborations to access cutting-edge catalysts, green solvents, and process intensification methods.
- Knowledge sharing: Internal training and performance incentives to encourage idea flow and continuous improvement across units.
| Core Value | Strategic Decision Example | Outcome Metric |
|---|---|---|
| Integrity | Adoption of third-party ESG audits for major plants | Improved investor ESG ratings and reduced incident frequency |
| Innovation | Increased R&D funding for green product lines | New product share of sales rising year-on-year |
| Customer Focus | Launch of tailored supply agreements | Higher contract renewal rates and ARPU growth |
| Sustainability | Capital projects for energy recovery | Lower energy intensity and reduced emissions per ton |
| Collaboration | Joint ventures with research institutes | Faster commercialization cycles and shared IP |

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