Breaking Down Zhenjiang Dongfang Electric Heating Technology Co.,Ltd Financial Health: Key Insights for Investors

Founded in 1992, Zhenjiang Dongfang Electric Heating Technology Co., Ltd. has grown into a multi-site manufacturer with subsidiaries in Zhuhai, Hefei, Ma'anshan, Zhengzhou, Wuhan, Chongqing and Qingdao, boasting total assets of about 1.35 billion yuan and a workforce exceeding 1,000 employees; listed on the Shenzhen Stock Exchange in 2011 (300217), the company - certified to ISO9000 and ISO14001 - supplies electric heating elements across air conditioning, refrigeration, household appliances, electric vehicles and industrial applications while positioning itself as an ''electric expert'' aiming to become an ''electric leading enterprise'' and to 'achievement Oriental hundred years brand' through principles of 'customer first, integrity-based, fine management, innovation and development,' a business philosophy of 'survive by quality, innovation and efficiency, integrity and development,' an enterprise spirit of 'loyalty, dedication, harmony, spirit,' and a 'people-oriented' talent strategy - read on to explore how these mission, vision and core values translate into measurable strategy and operations.

Zhenjiang Dongfang Electric Heating Technology Co.,Ltd (300217.SZ) - Intro

• Founded: 1992
• Listing: Shenzhen Stock Exchange, 2011 (300217.SZ)
• Total assets: ~1.35 billion RMB
• Employees: >1,000
• Key certifications: ISO9000 (Quality), ISO14001 (Environmental)

• Primary product applications:
  • Air conditioning & refrigeration
  • Household appliances
  • Electric vehicles (thermal management)
  • Industrial heating solutions

• Deliver advanced, reliable and energy-efficient electric heating technologies that enable customers to improve performance, safety and sustainability across residential, commercial and industrial applications.
• Continuously innovate product design and manufacturing processes to reduce energy consumption and lifecycle costs for end-users.

• To be a leading global provider of electric heating solutions recognized for technological leadership, environmental stewardship and product reliability.
• Expand market penetration in high-growth segments such as EV thermal systems and intelligent HVAC components while maintaining robust domestic manufacturing capacity.

• Quality first - rigorous management systems (ISO9000) and process controls to ensure consistent product performance.
• Environmental responsibility - adherence to ISO14001 practices and ongoing efforts to minimize manufacturing footprint.
• Customer-centric innovation - developing solutions aligned with customer needs in efficiency, integration and safety.
• Integrity & compliance - transparent governance, listed-company disclosure standards and adherence to regulatory requirements.
• Talent & teamwork - invest in workforce skills and collaborative culture across R&D, production and sales.

• Subsidiaries & offices: Zhuhai, Hefei, Ma'anshan, Zhengzhou, Wuhan, Chongqing, Qingdao - enabling regional production, sales and after-sales support.
• Product breadth: tubular heaters, cartridge heaters, finned heaters, PTC elements, customized industrial heaters for process applications and EV thermal management.

• Strengthen R&D investment to support EV thermal management and smart heating modules.
• Optimize manufacturing to raise asset utilization across ~1.35 billion RMB in assets and scale output to meet growing HVAC and appliance demand.
• Maintain and expand certification scope to support quality, environmental and safety compliance in global markets.

Zhenjiang Dongfang Electric Heating Technology Co.,Ltd (300217.SZ) - Overview

• Mission: Be recognized as an 'electric expert' - focusing on excellence in electric heating products, integrated system solutions, and after-sales service.
• Vision: Establish a century-lasting Oriental brand through leadership in product technology, manufacturing scale, and service capability.
• Business Philosophy: 'Survive by quality, innovation and efficiency, integrity and development' - embedding quality control, lean production and ethical business conduct into operations.
• Customer & Management Principles: 'Customer first, integrity-based, fine management, innovation and development' - emphasizing customer satisfaction, transparent governance and continuous process improvement.
• Enterprise Spirit: 'Loyalty, dedication, harmony, spirit' - culture aimed at teamwork, responsibility and sustained execution.
• Talent Strategy: People-oriented recruiting, training, retention and performance alignment to support innovation and scaling.

• Quality & Efficiency: Implementation of ISO-aligned quality systems, SPC on key production lines, and yield improvement programs targeting <5% defect rates.
• Innovation: Sustained R&D pipeline for energy-efficient electric heating modules and smart-control integration; patent filings prioritized in heating element metallurgy and IoT controls.
• Customer Orientation: Post-sales service network and warranty response KPIs (targeting ≤48-hour technical response in major regions).
• Integrity & Governance: Board- and management-level compliance programs, supplier audits and transparent financial disclosures aligning with Shenzhen exchange requirements.
• People-First Talent Measures: Structured onboarding, technical training, performance-linked compensation and internal promotion pathways to reduce voluntary turnover and retain critical engineering skills.

• Scale manufacturing while maintaining quality yield targets and lean OEE improvements.
• Allocate R&D spend (≈4-5% of revenue) to raise product value-add and reduce unit energy consumption for customers.
• Leverage brand-building and service excellence to expand domestic market share and selected export channels.

Zhenjiang Dongfang Electric Heating Technology Co.,Ltd (300217.SZ) - Mission Statement

• Vision: Become an 'electric leading enterprise' and realize the 'Oriental hundred years brand' through long-term brand building and industry leadership.
• Business philosophy: 'Survive by quality, innovation and efficiency, integrity and development' - applying quality assurance, R&D investment, lean operations, and compliance as core drivers.
• Enterprise spirit: 'Loyalty, dedication, harmony, spirit' - fostering a collaborative culture to sustain performance and trust among stakeholders.
• Customer & ethics: 'Customer first, integrity-based, fine management, innovation and development' - prioritizing customer satisfaction and ethical business conduct.
• Talent strategy: People-oriented recruitment, development, retention and performance systems to secure specialized R&D, manufacturing and commercial capabilities.

• R&D and Product Roadmap: Increase annual R&D budget to support electrification, smart control, and energy-efficiency product lines; target 20+ new sku launches over 3 years.
• Quality & Manufacturing: Deploy lean manufacturing programs and automated testing to reduce defect rates and improve throughput by 15-25%.
• Customer Centricity: Expand after-sales network and digital service platforms to achieve Net Promoter Score (NPS) improvements of +10 points within two years.
• Brand & Longevity: Invest in brand campaigns and industry partnerships to build recognition consistent with the 'hundred years' ambition; measure via brand awareness and repeat-customer ratio.
• People-first Talent Strategy: Implement training, performance-linked incentives, and internal mobility to attract and retain specialized engineers and sales talent.

• Quarterly KPI reviews linking mission metrics (customer satisfaction, quality, R&D progress, financials) to executive incentives.
• Board oversight for long-term brand strategy and major investments aligned with the 'Oriental hundred years' objective.
• Integrated risk management covering supply chain resilience, regulatory compliance, and product safety.

Zhenjiang Dongfang Electric Heating Technology Co.,Ltd (300217.SZ) - Vision Statement

• Customer first: prioritize customer needs in product design, delivery and after-sales service to strengthen customer lifetime value.
• Integrity-based: adhere to transparent governance, compliance and ethical conduct across the value chain.
• Fine management: employ lean processes, quality controls and KPI-driven management to improve operational efficiency.
• Innovation and development: invest in R&D and digitalization to advance product performance and open new markets.

• Business philosophy - 'survive by quality, innovation and efficiency, integrity and development': quality assurance and continual improvement are central to competitive positioning.
• Enterprise spirit - 'loyalty, dedication, harmony, spirit': fosters teamwork, accountability and long-term orientation among staff.
• People-oriented talent strategy: focus on attracting, training and retaining technical and managerial talent to sustain growth and innovation.

• R&D and product roadmap - prioritize energy-efficiency, digital control and high-reliability heating solutions to capture industrial and infrastructure demand.
• Quality metrics - maintain low defect rates and strong warranty/service responsiveness to preserve brand reputation.
• Operational efficiency - continuous process optimization and cost controls to improve margins and fund innovation.
• Talent metrics - grow technical team capability, reduce turnover, and expand training programs to sustain knowledge transfer and execution.