Breaking Down Motic (Xiamen) Electric Group Co.,Ltd Financial Health: Key Insights for Investors

Motic (Xiamen) Electric Group Co., Ltd., founded in 1990 and listed on the Shenzhen Stock Exchange as 300341.SZ, stands at the forefront of insulation solutions for power networks, delivering components across voltage ratings from 10kV to 550kV and leveraging advanced processes such as APG, VC and VPI to meet transmission and distribution demands; with a devoted workforce of over 500 employees, the company has scaled from prototyping to serial production and claims the status of the largest epoxy insulation manufacturer in China, serving sectors from construction to mining while anchoring its mission, vision and core values in customer-centricity, integrity, innovation and sustainability.

Motic Electric Group Co.,Ltd (300341.SZ) - Intro

• Founded: 1990 (35+ years in operation)
• Listing: Shenzhen Stock Exchange - 300341.SZ
• Employees: >500 dedicated staff
• Voltage coverage: 10 kV to 550 kV
• Market position: Largest epoxy insulation manufacturer in China (by product breadth and installed application footprint)

• Comprehensive voltage-range capability (10-550 kV) enables serving distribution networks up to extra-high-voltage transmission projects.
• Vertical integration of APG, VC and VPI technologies ensures consistent dielectric performance and accelerated time-to-market for custom parts.
• End-to-end project capability from prototyping through serial production supports OEM partnerships and infrastructure contractors.
• Diverse sector use - construction, mining, logistics and other heavy industries rely on Motic's components to improve safety and reliability of electrical systems.

Motic Electric Group Co.,Ltd (300341.SZ) Overview

Motic Electric Group Co.,Ltd (300341.SZ) centers its strategic identity on a clear mission, a forward-looking vision and a compact set of core values designed to sustain long-term stakeholder value. The following presents those elements anchored to the firm's operational priorities and measurable commitments.

Mission Statement

Motic Electric's mission is to lead the electrical distribution industry by being the most preferred and dependable source of quality electrical products from reputable manufacturers, offering complete customer satisfaction through an outstanding team and productive teamwork.

• Customer-first approach: listening, learning and being helpful at every touchpoint to build lasting business relationships based on trust and integrity.
• Market-aware execution: committed to understanding market trends and business needs to build upon over twenty-five years of success.
• Value delivery: providing best value at the lowest price through quality products, robust processes and reliable services.
• Professional conduct: operating efficiently, honestly and ethically while protecting confidential information of customers, principals, competitors and associates.

Vision

Motic Electric aims to be the benchmark distributor in its markets - delivering best-in-class products on time, every time, and supporting customer growth through nurtured relationships and innovative services that scale with clients' needs.

• Becoming the most preferred distribution partner across core product categories within the next 3-5 years.
• Expanding service capabilities to reduce order-to-delivery lead times and improve fill rates for strategic product lines.
• Maintaining and improving long-term customer retention built on predictable, ethical performance.

Core Values

• Integrity - transparent dealings and protection of confidential information.
• Customer Commitment - every decision is measured by customer impact and satisfaction.
• Quality - uncompromising standards across sourcing, storage and distribution.
• Teamwork - collaborative problem solving and continuous improvement across the organization.
• Accountability - measurable commitments and ownership of outcomes.

Operational Metrics Aligned to Mission & Vision

The following table maps core commitments to operational metrics Motic tracks to ensure the mission and vision translate into measurable outcomes.

How Mission Translates into Commercial Practice

• Supplier selection emphasizes reputable manufacturers and certified products to guarantee quality and reduce return rates.
• Customer service processes prioritize active listening, root-cause problem solving and closed-loop feedback to improve repeat-business rates.
• Pricing strategies focus on optimizing supply chain efficiencies to pass value to customers while protecting margins.
• Ethical safeguards ensure confidentiality and compliance across commercial relationships and competitive interactions.

Related reading: Motic (Xiamen) Electric Group Co.,Ltd: History, Ownership, Mission, How It Works & Makes Money

Motic Electric Group Co.,Ltd (300341.SZ) Mission Statement

• Be the preferred partner for distributors, contractors, and institutional buyers by offering product breadth, reliable supply, and responsive service.
• Create faster, simpler workflows through integrated inventory management, shared forecasting, and collaborative planning with principals and key customers.
• Maintain enduring, profitable relationships rooted in trust, transparency, and consistent operational excellence.
• Protect confidential information of customers, principals, competitors, and associates to preserve trust and competitive advantage.
• Compete fairly and comply with applicable laws and regulations across all jurisdictions of operation.
• Operate professionally, efficiently, honestly, and ethically at every level of the organization.

• Integrity: Uphold honesty in negotiations, contracts, and internal reporting.
• Customer Centricity: Prioritize reliability, responsiveness, and product fit for customers' needs.
• Confidentiality: Protect proprietary and sensitive information of all stakeholders.
• Compliance: Abide by laws, industry standards, and ethical sourcing requirements.
• Collaboration: Foster cross-functional teamwork between Motic, manufacturers, and customers for shared success.
• Continuous Improvement: Pursue operational excellence through metrics-driven processes and technology adoption.

• Improve on-time delivery to customers to ≥97% across core product categories.
• Increase gross margin to >30% through SKU optimization and supplier negotiations.
• Reduce days sales outstanding (DSO) by 12% through credit controls and digital invoicing.
• Grow distribution partners by 10% annually in targeted regions while maintaining service standards.
• Maintain NPS ≥65 to reflect consistent customer satisfaction and loyalty.

Motic Electric Group Co.,Ltd (300341.SZ) - Vision Statement

• Commitment to zero-emission electrification: accelerate diesel-to-electric replacement in commercial fleets, industrial vehicles, and off-road equipment.
• Customer-first innovation: develop modular, scalable powertrain solutions tailored to OEMs, fleet operators, and aftermarket integrators.
• Sustainable growth: balance profitability with investment in R&D, manufacturing capacity, and circular-economy practices.

• Truthfulness & Transparency - open reporting, clear specifications, and traceable supply-chain practices.
• Trust & Accountability - contractual reliability, service-level commitments, and measurable performance guarantees.
• Customer-centricity - long-term partnership approach; design, validation, and aftersales tailored to customer needs.
• Innovation & Excellence - continuous improvement in motor efficiency, inverter control, and thermal management.
• Sustainability & Responsibility - target lifecycle emission reductions and reduction of scope 1/2 emissions in operations.
• Integrity & Teamwork - mutual respect, high performance expectations, and cross-functional collaboration to deliver complex solutions.

• Customer Insight Loop - systematic capture of fleet telematics and performance data to tailor product roadmaps and service models.
• Scale & Modularization - standardized motor and inverter families to reduce unit costs and accelerate customer integration.
• Quality & Accountability - KPIs tied to on-road uptime, warranty claims, and response times to reinforce trust.
• Green Supply Chain - supplier audits, material reuse targets, and lifecycle assessments embedded in procurement.

• Integrity-driven leadership: leadership compensation and KPIs aligned with transparency, customer satisfaction, and compliance.
• Team-first performance: cross-disciplinary squads for product delivery; internal recognition tied to team outcomes.
• Continuous learning: technical training, ISO/TS certifications, and partnerships with academia to maintain technological edge.

• Prioritize OEM long-term supply contracts and joint development agreements to secure volume and co-innovation.
• Expand strategic co-investments in battery and power-electronics suppliers to de-risk supply and shorten time-to-market.
• Scale aftermarket and retrofit programs to accelerate diesel-to-electric conversions for commercial fleets.