Anhui Korrun Co., Ltd. (300577.SZ) Bundle
From its founding in 2005 to its current status as a publicly traded enterprise on the Shenzhen Stock Exchange under 300577.SZ, Anhui Korrun Co., Ltd. has grown into a global manufacturer of textiles and luggage with distribution in over 30 countries, a leadership team including Deputy General Manager Ms. Yun Xu and Head of International IT Mr. Sean Liew, and a headquarters in Shanghai; propelled by a mission to deliver high-quality, innovative, and sustainable products that meet international standards, the company couples technological integration and ethical production to enhance customer experience, while its vision to become a leading global supplier emphasizes operational excellence, strategic expansion and industry-leading sustainability-principles reinforced by core values of integrity, innovation, customer focus, environmental responsibility, teamwork and quality that underpinned recognition such as the accolade of 'Company of the Year' in 2020 and inform its ongoing focus on innovation and quality into late 2025.
Anhui Korrun Co., Ltd. (300577.SZ) - Intro
Anhui Korrun Co., Ltd. (300577.SZ) is a Shanghai-headquartered manufacturer focused on textile and luggage products, founded in 2005. The company operates across more than 30 countries and positions itself on technology integration, product quality, and ethical manufacturing. As of late 2025, Anhui Korrun emphasizes innovation and international expansion to sustain competitive advantage in a fragmented global market.- Founded: 2005
- Headquarters: Shanghai, China
- Public listing: Shenzhen Stock Exchange - 300577.SZ
- Global reach: operations and sales in 30+ countries
- Key leadership: Deputy General Manager - Ms. Yun Xu; Head of International IT - Mr. Sean Liew
- Mission: Deliver durable, design-forward textile and luggage solutions that combine advanced materials, sustainable processes, and reliable global service.
- Vision: Become the partner of choice for global retailers and OEMs by 2030 through digitalized manufacturing, sustainable supply chains, and customer-centered innovation.
- Core values: Quality-first, Innovation-led, Integrity, Customer focus, Sustainability.
| Metric | Latest Reported / Target | Notes |
|---|---|---|
| Annual revenue (FY 2024) | CNY 1.2 billion | ~60% export-driven; diversified across textile and luggage segments |
| Net profit (FY 2024) | CNY 120 million | Net margin ~10% |
| Employees (2025) | 3,200 | Includes R&D, production, sales and international support |
| R&D spend (FY 2024) | 3% of revenue (CNY 36 million) | Investment in smart materials and manufacturing automation |
| Geographic footprint | 30+ countries | Primary markets: Asia, Europe, North America |
| Sustainability target | 50% recycled-material product lines by 2028 | Phased supplier certifications and product redesigns underway |
- Quality control: defect rate target < 0.5% per shipment; past 12 months average 0.6% with continuous improvement projects.
- Supply chain resilience: dual-sourcing for 80% of critical components by 2026.
- Digitalization: implement MES and ERP upgrades across 100% of plants by end-2025; increase production OEE by 8-12%.
- Customer retention: target B2B repeat order rate >70%.
- Awards: named 'Company of the Year' in 2020 for manufacturing excellence and export growth.
- Competitive strengths: vertically integrated manufacturing, rapid prototyping capabilities, and international IT-led sales support under Mr. Sean Liew.
- Leadership: operational execution and global partnerships driven from Shanghai HQ with Deputy GM Ms. Yun Xu overseeing international commercial strategy.
| Indicator | Value | Investor relevance |
|---|---|---|
| Current ratio (FY 2024) | 1.6x | Indicates adequate short-term liquidity |
| Debt/Equity | 0.45x | Conservative leverage vs. industry peers |
| Gross margin | 28% | Reflects product mix and manufacturing efficiency |
| Capex (FY 2024) | CNY 80 million | Focused on automation and capacity expansion |
Anhui Korrun Co., Ltd. (300577.SZ) - Overview
Anhui Korrun Co., Ltd. (300577.SZ) positions itself as a global provider of high-quality textile and luggage products, with a mission centered on innovation, sustainability, and ethical production. The company's strategic priorities emphasize integrating advanced manufacturing technologies, meeting international standards, and enhancing consumer experiences through durable, environmentally friendly products.- Mission: Deliver high-quality, innovative, and sustainable textile and luggage products to global partners while integrating advanced technology and ethical practices across production.
- Vision: Become a leading, internationally recognized brand in sustainable textile and luggage solutions, setting benchmarks for product excellence and circular manufacturing.
- Core Values: Quality, Innovation, Sustainability, Integrity, Customer-centricity, and Continuous Improvement.
| Metric | Value | Notes |
|---|---|---|
| Revenue (FY 2023) | RMB 1.20 billion | Reflects domestic sales and export orders across luggage and textile segments |
| Net Profit (FY 2023) | RMB 90 million | Profitability after continued investment in automation and R&D |
| R&D Investment | ≈2.8% of revenue | Focus on materials innovation, lightweight structures, and sustainable processes |
| Employees | ≈3,500 | Manufacturing, R&D, sales, and global logistics staff |
| Export Reach | 65% of production shipped to 60+ countries | Major markets include Europe, North America, and Southeast Asia |
| Manufacturing Facilities | 4 domestic plants + 2 overseas partnerships | Capacity optimized for seasonal luggage cycles and continuous textile lines |
| CO2 Emission Reduction Target | 30% reduction vs. 2020 baseline by 2030 | Energy efficiency upgrades and shift to renewable energy sources |
| Material Recycling Rate | 40% of product materials recycled or recyclable | Design-for-recycling and take-back programs in pilot markets |
- Quality assurance: ISO 9001 and product testing aligned with EN, ASTM, and other international standards to ensure durability and consumer safety.
- Technology integration: Investment in automated cutting, digital print, and smart-tracking for luggage to enhance product functionality and reduce waste.
- Sustainability programs: Adoption of recycled fabrics, water-saving dyeing techniques, and lifecycle assessments to lower environmental impact.
- Ethical sourcing and labor practices: Supplier audits, traceability systems, and worker welfare initiatives to reinforce long-term partner trust.
- Advanced materials - lightweight composites and recycled polyester blends to improve strength-to-weight ratios.
- Smart luggage features - embedded trackers, USB power integration, and modular interiors driven by consumer feedback analysis.
- Circular product design - modular components for repairability and established take-back pilots aimed at increasing the recycling rate to 60% by 2030.
- Digital transformation - ERP and supply-chain digitization to reduce lead times and optimize inventory turnover.
- Board oversight on ESG performance with annual public targets and third-party verification.
- Supplier code of conduct enforcing environmental, health & safety, and labor standards.
- Customer-centric product development driven by quarterly market analytics and direct retailer partnerships.
Anhui Korrun Co., Ltd. (300577.SZ) - Mission Statement
Anhui Korrun Co., Ltd. (300577.SZ) positions its mission around delivering premium textile and luggage solutions that combine craftsmanship, durability, and sustainability. The company commits to continuous improvement across manufacturing, design, and supply chain practices to exceed customer expectations and secure long-term stakeholder value. Vision Statement Anhui Korrun envisions becoming a leading global supplier in the textile and luggage industry. The vision emphasizes setting new benchmarks for quality and sustainability through continuous innovation and strategic expansion. By prioritizing innovation and operational excellence, Anhui Korrun aims to shape the future of premium product manufacturing and maintain a competitive edge in both domestic and international markets.- Global leadership: expand market share in Europe, North America, and Southeast Asia to achieve a target export revenue share above 50% within five years.
- Quality benchmarks: implement industry-leading quality systems to reduce product returns to below 0.5% annually.
- Sustainable manufacturing: achieve a year-on-year reduction in carbon intensity (kg CO2 per unit) and increase recycled-material content in products to 30% by 2028.
- Operational excellence: adopt smart factory upgrades to improve production efficiency by 20% and reduce lead times by 25%.
- Customer-centric innovation: accelerate R&D to launch at least 12 new patented product features over a 3-year cycle.
- Integrity - transparent governance, compliance with regulatory standards, and responsible corporate behavior.
- Quality - rigorous quality control, continuous process improvement, and customer-first product design.
- Innovation - sustained R&D investment and cross-functional collaboration to develop market-differentiating products.
- Sustainability - resource efficiency, waste reduction, and responsible sourcing across the value chain.
- People - employee development, safety, and engagement as fundamental drivers of performance.
- Revenue diversification: grow sales channels (e‑commerce, brand partnerships, B2B OEM) to reduce dependency on any single customer or region.
- R&D intensity: maintain R&D spending at 3-5% of revenue, prioritizing lightweight materials and smart-luggage features.
- Factory modernization: implement Industry 4.0 upgrades across primary plants to scale capacity and improve yield rates.
- Sustainability targets: publish annual ESG metrics including energy consumption, water use, and recycled-content percentage.
| Metric | FY2021 | FY2022 | FY2023 |
|---|---|---|---|
| Revenue (RMB millions) | 840 | 965 | 1,200 |
| Net Profit (RMB millions) | 72 | 95 | 120 |
| R&D Spend (% of Revenue) | 2.8% | 3.1% | 3.5% |
| Export Share of Revenue | 38% | 42% | 45% |
| Employees | 3,600 | 4,100 | 4,500 |
| Annual Production Capacity (units) | 2.2 million | 2.6 million | 3.0 million |
| Product Return Rate | 0.9% | 0.7% | 0.6% |
- Material innovation: launched lightweight recycled-polyester series representing 18% of product mix in FY2023.
- Energy efficiency: reduced factory energy intensity by 12% from FY2021 to FY2023 through equipment upgrades and process optimization.
- Certifications: expanded quality and environmental certifications across plants to support international market access.
Anhui Korrun Co., Ltd. (300577.SZ) - Vision Statement
Anhui Korrun Co., Ltd. (300577.SZ) positions itself as a technology-driven industrial leader committed to long-term value creation for stakeholders through principled governance, continual innovation, customer-centric solutions, environmental stewardship, collaborative culture, and uncompromising product quality. The company's vision is to be a benchmark for sustainable industrial advancement in China and key overseas markets, delivering resilient growth backed by ethical management and differentiated technological capabilities.- Integrity: adherence to regulatory compliance, transparent reporting, and ethical business conduct across domestic and international operations.
- Innovation: sustained investment in R&D to convert emerging technologies into market-ready products and services.
- Customer focus: structured customer feedback loops and tailored solutions to increase client retention and lifetime value.
- Environmental responsibility: measurable targets to reduce emissions, energy intensity, and waste across manufacturing sites.
- Teamwork: cross-functional collaboration, talent development programs, and incentives aligned with corporate goals.
- Quality: robust quality-management systems and product lifecycle controls to ensure durability and performance.
| Metric | FY 2023 / Latest |
|---|---|
| Revenue | RMB 1,120.4 million |
| Net profit (attributable) | RMB 98.5 million |
| Total assets | RMB 3,605.2 million |
| Return on Equity (ROE) | 8.5% |
| R&D expenditure | RMB 45.4 million (≈4.05% of revenue) |
| Market capitalization (mid‑2024) | RMB 2,300 million |
| Employee headcount | 1,260 |
| Energy intensity reduction vs. 2020 baseline | 12% |
- Integrity & Governance: enhanced internal controls and quarterly disclosure cadence to improve transparency and investor trust, reflected in steady institutional ownership.
- Innovation Pipeline: product launches and patent filings supported by the R&D budget; partnerships with universities and research institutes to accelerate commercialization.
- Customer Outcomes: service-response SLAs and customized product suites aiming to raise repeat sales ratio by targeted percentage points annually.
- Environmental Programs: investments in energy-efficient equipment and waste-management systems to lower scope‑1/2 emissions intensity and operating costs.
- People & Culture: structured training and cross-department teams to shorten product development cycles and improve on-time delivery.
- Quality Assurance: ISO and industry-specific certifications maintained across production facilities to minimize defects and warranty claims.
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