Breaking Down Doctorglasses Chain Co.,Ltd. Financial Health: Key Insights for Investors

Founded in 2005, Doctorglasses Chain Co., Ltd. has grown into a powerhouse in China's eyewear market with over 500 retail outlets across 23 provinces as of 2023, pairing traditional prescription and sunglass offerings with bold investments in smart eyewear and AR technology; the company's mission to make quality vision care accessible and sustainable-evident in plastic-reduction and recycling programs-underpins a vision to open 50 new stores by 2025 and drive a projected 20% revenue lift from expansion, while financial forecasts show revenue rising from 1.176 billion yuan in 2023 to 1.771 billion yuan in 2026 (a 14.6% CAGR), supported by core values of customer centricity, innovation, 100% regulatory compliance over the past three years, excellence in staff training, and adaptability to fast-growing AR markets-read on to explore how these pillars translate into strategy, numbers, and real-world impact

Doctorglasses Chain Co.,Ltd. (300622.SZ) - Intro

• Founded: 2005
• Retail footprint: >500 stores (2023)
• Geographic coverage: 23 provinces (2023)
• Core product range: prescription glasses, sunglasses, contact lenses, smart & AR eyewear

• Deliver accessible, high-quality vision care and eyewear solutions to improve daily life for Chinese consumers.
• Integrate clinical-grade optical services with innovative eyewear technology to provide personalized vision solutions.

• Be China's most trusted eyewear and vision-health brand, leading in retail reach, product innovation (including smart and AR eyewear), and sustainable practices.
• Shape the future of vision care by blending retail excellence with digital and hardware innovation to create seamless customer experiences.

• Customer-first care: prioritize clinical accuracy, comfort, and long-term vision health.
• Innovation: committed R&D in smart eyewear and AR to capture emerging markets and enhance product differentiation.
• Integrity: transparent pricing, certified optical practices, and responsible supplier relationships.
• Sustainability: reduce plastic usage, increase recyclable packaging, and operate take-back/recycling programs for used eyewear.
• Operational excellence: expand retail presence while maintaining quality control and efficient clinic-to-sales integration.

• Revenue growth: target CAGR ~14.6% (2023-2026) to reach ~1.771 billion CNY by 2026.
• Retail expansion: grow store network from ~500+ to 560+ stores by 2026 while increasing penetration in under-served provinces.
• Innovation & R&D: scale smart/AR product pipelines and pilot integrations in flagship stores and e-commerce channels.
• Sustainability KPIs: reduce single-use plastics in packaging by a set percentage annually and expand eyewear recycling volumes year-over-year.
• Customer metrics: improve repeat-visit rate, average transaction value, and clinical satisfaction scores through service standardization and digital tools.

• Retail-clinic integration: standardized optical clinics inside stores to ensure consistent prescription quality and follow-up care.
• Digital & omnichannel: invest in e-commerce, tele-optometry, and AR try-on features to shorten sales cycles and increase conversion.
• Smart eyewear commercialization: phased rollout of AR-enabled and IoT-capable frames, starting with pilots in metropolitan flagship stores.
• Supply-chain sustainability: shift to recyclable packaging materials, supplier audits for environmental compliance, and take-back programs for end-of-life eyewear.

• Annual revenue and same-store sales growth.
• Store count and provincial coverage.
• R&D milestones for smart/AR products and pilot commercialization timelines.
• Sustainability metrics: packaging plastic reduction (%), recycled eyewear units collected.
• Customer outcomes: prescription accuracy rates, NPS/CSAT scores, repeat purchase rate.

Doctorglasses Chain Co.,Ltd. (300622.SZ) - Overview

• Enhancing customer vision through innovative products and exceptional service across prescription glasses, sunglasses, and contact lenses.
• Delivering personalized services-optometric testing, custom fittings, and tailored lens options-to ensure unique and memorable customer experiences.
• Improving accessibility by offering tiered pricing, financing options, and expanding store and e-commerce footprints to serve diverse income groups.
• Embedding innovation in lens manufacturing and frame design via continual investment in optical tech, digital try-on, and supply-chain automation.
• Advancing sustainability with reduced plastic usage, frame recycling programs, and supplier audits to lower environmental impact.

• Customer Focus - measurable by Net Promoter Score (NPS), repeat purchase rate, and in-store conversion rates.
• Quality & Safety - adherence to optical standards, traceable supplier chains, and clinical-grade lens testing.
• Accessibility & Inclusivity - network expansion, tiered product lines, and pricing strategies to widen market reach.
• Innovation - continual adoption of automated manufacturing, anti-reflective and blue-light coatings, AR-enabled try-on, and data-driven inventory management.
• Sustainability - targets for reduced single-use plastics, increased recycled content, and annual reporting on circular programs.

• Customer satisfaction scores and NPS-tracked monthly across channels.
• Revenue per store and online conversion rates-used to optimize assortments and promotions.
• R&D ROI-product launches, patent filings, and time-to-market for new lens technologies.
• Sustainability KPIs-plastic reduction percentage, recycling volumes, and supplier compliance rates.
• Affordability metrics-percentage of sales from entry-level eyewear and financing uptake.

Doctorglasses Chain Co.,Ltd. (300622.SZ) - Mission Statement

• Deliver consistently superior quality through rigorous material selection and process controls, targeting a product defect rate below 0.4% across all SKUs.
• Invest in R&D to drive innovation-allocating 6-8% of annual revenue to new materials, lens technologies, and manufacturing automation.
• Expand global retail footprint while maintaining unit economics-opening 50 new stores by end of 2025 with an expected incremental revenue uplift of ~20% from the expansion program.
• Embed sustainability: reduce scope 1 & 2 emissions intensity by 15% year‑over‑year in facilities producing all‑natural performance materials.

• Global leadership in all‑natural performance materials used in eyewear and adjacent markets.
• Continuous cycle of innovation, growth, and re‑innovation-measured through annual new product introductions (target: 12-18 per year) and patent filings (target: 10+ patents annually).
• Market recognition for excellence in product quality, customer service, and integrated technology (omnichannel systems, AR try‑on, and supply‑chain digitization).
• Scalable retail expansion (50 new stores by 2025) and selective international market entries designed to drive a projected 20% revenue increase from store openings, supported by digital channels.

• Advanced materials program: scale production of bio‑derived acetate and performance composites to reduce raw material costs by targeted 5-8% and improve margin contribution per SKU.
• Digitization: deploy AR-enabled virtual try‑on and a unified CRM to lift conversion rates online by an estimated 10-15% and increase average order value by 8-12%.
• Retail optimization: prioritize high‑ROI store formats-pilot "experience" stores with eye‑care services and tech demos expected to outperform classic stores by 25-35% in revenue per square meter.
• Quality & compliance: implement Six Sigma‑aligned processes and supplier scorecards to tighten tolerances and speed time‑to‑market for innovative lens and frame assemblies.

Doctorglasses Chain Co.,Ltd. (300622.SZ) - Vision Statement

• Deliver professional optical services and high-quality eyewear across China, prioritizing clinical accuracy, customer experience, and product reliability.
• Integrate smart optical technologies (e.g., Smart Lens development and AR-ready solutions) to evolve retail eye-care into a tech-enabled healthcare channel.

• To be the leading omnichannel optical healthcare brand in Greater China, combining retail scale with medical-grade service and innovation-driven products.
• To enable healthy vision for millions while driving sustainable retail practices and transparent governance.

• Customer Centricity - Operationalized through standardized clinical protocols, same-store Net Promoter improvements, and customer loyalty initiatives. Doctorglasses reports high repeat-visit ratios supported by service-standard KPIs across its retail network.
• Innovation - Investment in Smart Lens, AR-compatible eyewear, and digital optical diagnostics. R&D allocation and product launches target technological differentiation in an optics market rapidly adopting wearable tech.
• Integrity - Maintains a 100% compliance rate with regulatory standards over the past three years, reflecting rigorous internal controls, audit processes, and supplier vetting.
• Excellence - Continuous staff development through structured training programs focused on refraction accuracy, customer service, and product knowledge to raise frontline competency.
• Sustainability - Programs to reduce single-use plastics, increase recyclable packaging use, and implement in-store recycling drop-offs to lower environmental footprint.
• Adaptability - Strategic agility to capture growth in segments such as AR glasses and smart optics as market demand shifts toward wearable and connected eyewear devices.

• Scale customer-centric services through digital bookings, remote refraction follow-ups, and loyalty analytics to boost LTV and retention.
• Accelerate Smart Lens and AR collaborations to capture a fast-growing wearable optics segment and to diversify revenue beyond traditional frames and lenses.
• Sustain full regulatory compliance via continuous audits and supplier transparency programs to preserve trust and reduce operational risk.
• Increase investment in frontline excellence-measured by service quality scores and reduction in remakes/returns-to protect margins and brand equity.
• Drive measurable sustainability outcomes: reduced plastic, expanded recycling programs, and supplier packaging standards to meet stakeholder expectations.

• Doctorglasses' strategic allocation of R&D (target ~4% of revenue) and continued store-level service investments aim to balance short-term margin pressure with mid-term revenue diversification from smart eyewear.
• The company's adaptability focus anticipates capture of a rising wearable optics market segment projected to grow rapidly; internal targets set AR/smart product revenue to reach a meaningful share within three years.