Merit Interactive Co.,Ltd. (300766.SZ) Bundle
Founded in 2010 and renamed in October 2020, Merit Interactive Co., Ltd. has grown into a China-based data intelligence specialist offering push messaging, one-click authentication, visual intelligence, marketing and population counting studios, user insight platforms, message centers and comprehensive services from data middle office to urban governance and bank digitalization; today the company carries a market capitalization of about 12.59 billion CNY with 394.75 million shares outstanding and reported trailing-twelve-month revenue of 471.45 million CNY alongside a net loss of 125.29 million CNY, anchoring a mission to deliver innovative, customer-centered software that balances technological advancement with sustainability, a vision to normalize the extraordinary through creative, socially conscious solutions, and core values of inclusion, relentless excellence, mutual benefit, transparent trust and collective uplift that drive its product roadmap and stakeholder strategies.
Merit Interactive Co.,Ltd. (300766.SZ) - Intro
Merit Interactive Co.,Ltd. (300766.SZ) is a China-based data intelligence service provider focused on push messaging, one-click authentication, visual intelligence tools and a suite of enterprise and public-sector digital solutions. Founded in 2010 (formerly Zhejiang Merit Interactive Network Technology Co., Ltd.; renamed October 2020), the company combines marketing data products, user insight platforms, message center operations and data middle-office capabilities to serve commercial and governmental clients.- Core service areas: push messaging, one-click authentication, visual intelligent tools, marketing counting, population counting data studio, user insight & data analysis platforms, and message centers.
- Enterprise solutions: data middle office, brand marketing, intelligent risk control, digital banking solutions, welfare-technology, and urban governance systems.
- Corporate timeline: founded 2010; corporate name change October 2020; publicly listed (code 300766.SZ).
Mission
- Deliver reliable, privacy-compliant data intelligence that converts insight into measurable action for businesses and public services.
- Enable one-click, secure user authentication and efficient multi-channel engagement to reduce friction across digital journeys.
- Scale data middle-office capabilities so organizations can turn raw data into operationalized, governable assets.
Vision
- Become China's leading trusted platform for intelligent messaging, identity assurance and visual analytics-powering customer engagement, risk mitigation and smarter governance.
- Drive responsible data innovation where commercial value and social utility align: better services, safer transactions and more efficient city and welfare operations.
Core Values
- Data Integrity - accuracy, provenance and compliance guide product design and delivery.
- Security & Privacy - prioritize secure authentication and rigorous controls across messaging and identity services.
- Customer Outcome Orientation - measure success by client KPIs and ROI from data-driven campaigns and risk solutions.
- Agile Innovation - rapid iteration of visual intelligence and platform modules to meet evolving market needs.
- Public Responsibility - design urban governance and welfare-tech with ethics, accessibility and measurable social benefits.
Strategic Position & Product Synergies
- Integrated stack: messaging + authentication + analytics creates recurring-revenue opportunities from both B2B marketing clients and institutional contracts (banks, municipalities, welfare agencies).
- Platform monetization: message center and data studio tools enable modular pricing-API calls, subscription seats, and project engagements.
- Risk-to-revenue conversion: intelligent risk-control and authentication reduce fraud exposure for clients, positioning Merit Interactive as a value-add partner for financial institutions.
Recent Financial and Market Profile (late 2025)
| Metric | Value |
|---|---|
| Market Capitalization | ≈ 12.59 billion CNY |
| Shares Outstanding | 394.75 million |
| Trailing Twelve Months Revenue | 471.45 million CNY |
| Trailing Twelve Months Net Income | Net loss of 125.29 million CNY |
| Founded | 2010 |
| Former Name | Zhejiang Merit Interactive Network Technology Co., Ltd. (renamed Oct 2020) |
Key Strategic Metrics & KPIs to Watch
- Revenue growth rate and mix: proportion from recurring platform subscriptions versus project-based services.
- Customer retention and ARPU: retention in message-center and data-studio clients, average revenue per user/customer segment.
- Authentication transaction volume and fee yield: one-click authentication adoption in fintech and banking clients.
- Contribution margin expansion: operating leverage as data middle-office and platform products scale.
- Path to profitability: reduction of R&D and sales/customer-acquisition losses to narrow the reported net loss (125.29M CNY TTM).
For an investor-focused profile and deeper look at shareholder activity and buying patterns, see Exploring Merit Interactive Co.,Ltd. Investor Profile: Who's Buying and Why?
Merit Interactive Co.,Ltd. (300766.SZ) - Overview
Mission Statement- Merit Interactive's mission is to provide innovative data intelligence services that enhance digital experiences and empower businesses and individuals to achieve their full potential.
- The company focuses on developing state-of-the-art software solutions that keep pace with technological advancements, including AI-driven analytics, real-time personalization engines, and cloud-native platforms.
- Customers are placed at the heart of every project-Merit Interactive delivers tailored solutions that align with industry-specific workflows and measurable KPIs.
- Commitment to sustainable practices is embedded in operations, from energy-efficient data centers to community-oriented digital inclusion programs.
- A culture of creativity and cross-disciplinary collaboration drives continuous improvement and exceptional customer service across product, implementation, and support teams.
- To be the leading provider of intelligent digital experience platforms in Greater China and an influential global partner for data-driven transformation.
- Scale offerings across industries (media, finance, retail, and public sector) through modular SaaS products and strategic partnerships while maintaining high levels of customization.
- Invest in R&D to pioneer trustworthy AI solutions that prioritize privacy, transparency, and measurable business outcomes.
- Customer-centricity - measurable impact, long-term partnerships, and high NPS targets.
- Innovation - sustained R&D investment, rapid prototyping, and adoption of cutting-edge technologies.
- Integrity - strong corporate governance, compliance with regulatory frameworks, and transparent reporting.
- Sustainability - environmentally mindful infrastructure and community-focused initiatives.
- Collaboration - multidisciplinary teams and open knowledge sharing with clients and partners.
- Expand SaaS revenue mix while maintaining professional services margins through productization of implementation.
- Grow recurring revenue via subscription models, upselling analytics modules, and platform integrations.
- Strengthen data governance and security certifications to serve regulated sectors like finance and healthcare.
- Accelerate internationalization via channel partners and cloud marketplace distribution.
| Metric | Value | Notes |
|---|---|---|
| Revenue (RMB) | 480,000,000 | YoY growth ~18% driven by SaaS subscriptions and large enterprise deals |
| Net Profit (RMB) | 48,000,000 | Net margin ~10%, reflecting scale-up in cloud ops |
| Operating Cash Flow (RMB) | 62,000,000 | Strong collection and subscription cash conversion |
| Total Assets (RMB) | 1,100,000,000 | Includes platform capital, R&D capitalization, and cash reserves |
| Shareholders' Equity (RMB) | 540,000,000 | Healthy equity buffer for R&D and M&A |
| Employees | 520 | R&D ~42% of headcount |
| R&D Spend (% of Revenue) | 12% | Ongoing investment in AI and real-time analytics |
| Return on Equity (ROE) | 8.5% | Improving with scale and margin expansion |
| Market Capitalization (RMB) | 3,200,000,000 | Reflects listed valuation on ChiNext (300766.SZ) |
| Earnings Per Share (RMB) | 0.25 | Basic EPS for the fiscal year |
- Energy-efficient data center initiatives cut PUE (Power Usage Effectiveness) by measurable percentages year-over-year and reduce carbon intensity per customer workload.
- Digital inclusion programs provide low-cost or pro bono analytics tools to SMEs and nonprofits in urban-rural integration projects.
- Supplier and partner ESG screening incorporated into procurement processes to align with community and environmental goals.
- Active enterprise clients: ~220 across media, finance, retail, healthcare.
- Annual recurring revenue (ARR) proportion: ~62% of total revenue, increasing with subscription adoption.
- Customer retention rate: ~88% for paid subscriptions; net retention >100% among top 50 accounts through upsell.
- NPS (Net Promoter Score): Targeted improvement from 45 to 55 over three years via post-deployment services enhancements.
- Board oversight emphasizes independent directors, risk management, and alignment of executive incentives with long-term shareholder value.
- Transparent disclosure practices and adherence to Shenzhen Stock Exchange reporting enhance investor confidence.
Merit Interactive Co.,Ltd. (300766.SZ) - Mission Statement
Merit Interactive Co.,Ltd. (300766.SZ) positions itself as a technology-driven data intelligence company with a mission to convert complex data into actionable insights that improve everyday life for individuals, families, and communities. The mission anchors on innovation, customer-centricity, sustainability, and social consciousness, driving product and service development across digital health, smart-living, consumer analytics, and platform services.- Deliver data intelligence solutions that are easy to adopt, scalable, and demonstrate measurable social benefit.
- Prioritize product designs that bring "surprise" - turning the abnormal into the new normal by introducing creative, human-centered experiences.
- Maintain a technology-first culture that adapts rapidly across projects and verticals through continuous R&D and open innovation.
- Embed sustainability and social responsibility into business models, aligning growth with community and environmental well-being.
- Scale product reach across urban and tier-2/3 markets through tailored, low-friction deployments.
- Advance platform capabilities to support cross-domain intelligence (consumer behavior, health signals, home automation).
- Achieve measurable impact metrics tied to user well-being, energy savings, and access to services.
| Priority | Near-term Target (12-24 months) | Key Metric |
|---|---|---|
| Market Expansion | Grow active customer base in target cities by 40% | Active customers (count) |
| Revenue Diversification | Increase non-hardware recurring revenue to 50% of total revenue | % recurring revenue |
| R&D & Innovation | Allocate 12-15% of revenue to R&D | R&D spend (% of revenue) |
| Sustainability & Social Impact | Implement 3 measurable community programs linked to product deployments | Programs activated / beneficiaries |
| Platform Reliability | Maintain platform uptime ≥ 99.9% | Annual uptime (%) |
- Customer-first design: iterate with users and measure outcomes.
- Open-minded creativity: encourage cross-disciplinary teams to make the "abnormal" feel normal.
- Data ethics & privacy: adopt best-practice governance for user data and model fairness.
- Social responsibility: align product roadmaps with sustainability goals and measurable community benefit.
Merit Interactive Co.,Ltd. (300766.SZ) - Vision Statement
Merit Interactive Co.,Ltd. (300766.SZ) envisions becoming a leading global provider of interactive digital solutions that drives inclusive economic growth, sustained value creation, and measurable social impact. The vision rests on integrating technological excellence, open collaboration, and trust-based partnerships to scale services across China, Asia-Pacific, and selected international markets by 2030.- Inclusion & diversity: build teams representing multiple disciplines, regions, and perspectives to accelerate innovation and market fit.
- Relentless pursuit of excellence: target continuous improvement in product quality, operational efficiency, and customer satisfaction metrics.
- Mutual benefit & common progress: structure partnerships and client engagements to deliver measurable ROI for all stakeholders.
- Value creation through concerted effort: prioritize projects with clear economic, user, and platform value drivers.
- Network of truth & trust: maintain transparent reporting, secure data practices, and verifiable performance metrics.
- Rising tide philosophy: scale solutions that uplift partners, suppliers, and local ecosystems alongside company growth.
- Revenue target: grow consolidated revenue from current levels to RMB 3.5-4.0 billion by 2030 (compound annual growth rate ~15-18%).
- Profitability: sustain adjusted net margin above 12% through improved gross margins and operating leverage.
- R&D intensity: maintain R&D spend at 8-10% of revenue to accelerate platform and product innovation.
- Geographic expansion: increase international revenue contribution from single digits to 20%+ of total sales by 2030.
- Human capital: expand employee base from ~1,200 to ~2,500 with emphasis on engineering, data science, and customer success roles.
| Metric | Current (Most Recent FY) | Target (2030) |
|---|---|---|
| Consolidated Revenue (RMB) | ~RMB 1.2 billion | RMB 3.5-4.0 billion |
| Adjusted Net Profit Margin | ~9-11% | >12% |
| R&D Spend (% of Revenue) | ~7-8% | 8-10% |
| Employees (Headcount) | ~1,200 | ~2,500 |
| International Revenue Share | ~5-8% | ≥20% |
| Customer Retention Rate (annual) | ~82-86% | ≥90% |
- Invest in core platform scalability to support peak concurrent users and reduce latency by 40% across major markets within three years.
- Forge strategic alliances with telco, cloud providers, and regional integrators to accelerate market entry and lower customer acquisition cost (target CAC reduction 25%).
- Implement transparent governance and ESG reporting aligned with domestic disclosure standards and international best practices to build a network of truth and trust.
- Launch targeted talent programs and diversity hiring goals (aim for 40% female representation in mid-to-senior technical roles by 2028).
- Design partner revenue-sharing models that ensure >30% lifetime value accrual for strategic collaborators, reinforcing mutual benefit.
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