Beijing Zhidemai Technology Co., Ltd. (300785.SZ) Bundle
Founded in Beijing in 2011 and listed on the Shenzhen Stock Exchange as 300785.SZ in 2019, Beijing Zhidemai Technology Co., Ltd. has grown into a major online shopping guide platform with an average of 39.68 million monthly active users in 2024 and 34.04 million pieces of content that year (a 19.31% year‑over‑year increase), while FY2024 revenue reached 1.52 billion yuan (up 4.55%); by December 18, 2025 its market capitalization hit 7.99 billion yuan (up 33.99% YoY), with 198.86 million shares outstanding (a 5.64% increase), insiders holding 46.03%, institutions 4.23%, and a public float of 99.25 million shares after a 1.5 forward split on June 20, 2023-the company has also doubled down on AI and product development by registering 15 new software copyrights in 2025 (including AI tools like Xiao Zhi AI Toolbox and a Unified Alarm Platform) and launching the AI shopping manager "Aunt Zhang" in May 2025, while 44% of 2024 content was AI‑generated and the platform monetizes chiefly through affiliate commissions and advertising.
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): Intro
History- Founded in 2011 in Beijing as an online shopping guide platform focused on e‑commerce product discovery, deal-sharing and community content.
- Listed on the Shenzhen Stock Exchange in 2019 under ticker 300785.SZ, transitioning from startup to publicly traded company.
- By 2024 the platform reached an average monthly active user (MAU) base of approximately 39.68 million, reflecting sustained user growth.
- Content production and engagement increased in 2024, with 34.04 million pieces of content published - a 19.31% year‑over‑year rise.
- In 2025 the company expanded its tech/IP footprint by registering 15 new software copyrights, including "Xiao Zhi AI Toolbox Software V1.0" and "Unified Alarm Platform System V1.0."
- Market capitalization grew 33.99% year‑over‑year to reach 7.99 billion yuan as of December 18, 2025.
- Publicly traded entity (300785.SZ) with a shareholder mix of institutional investors, retail holders and management ownership; majority stakes typically shift over reporting periods via trading on SZSE.
- Corporate governance follows PRC public company rules with a board of directors, supervisory board and executive management responsible for product, ops and monetization strategy.
- Mission: to help Chinese consumers discover high‑value products and deals through community-driven content, AI recommendations and platform tools.
- Strategic pillars: community content growth, AI/algorithmic personalization, SDKs and tools for creators, and diversified monetization from advertising and e‑commerce partnerships.
- Community-driven content: users and creators post product reviews, deal tips and curated shopping lists; high engagement fuels discovery and organic traffic.
- Recommendation algorithms: machine learning personalized feeds and search ranking prioritize relevant deals and high‑quality posts.
- Creator tools & AI: in‑house software (e.g., Xiao Zhi AI Toolbox) supports content creation, moderation and analytics for creators and internal ops.
- Integration with merchants and platforms: links, affiliate tracking and promotional campaigns connect content to transactions.
- Advertising revenue: native ads, promoted content and display inventory sold to brands and merchants.
- Performance/affiliate fees: commission from transactions driven through platform links and partner programs.
- Creator/merchant services: paid tools, premium placements, SDKs and enterprise services (e.g., monitoring and unified alarm systems).
- Data/analytics offerings: aggregated audience and shopping-behavior analytics sold to merchants and advertisers.
| Metric | 2019 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Listing | Listed on SZSE (300785.SZ) | - | - | - |
| Average Monthly Active Users (MAU) | - | ~35M (est.) | 39.68M | - |
| Content published (annual) | - | ~28.55M (est.) | 34.04M (+19.31% YoY) | - |
| New software copyrights registered | - | - | - | 15 (including Xiao Zhi AI Toolbox V1.0, Unified Alarm Platform V1.0) |
| Market capitalization (Dec 18) | - | ~5.97B CNY (est.) | ~5.97B CNY (baseline) | 7.99B CNY (+33.99% YoY) |
- 2024: accelerated content growth and engagement - 34.04 million published items, signaling improved creator monetization and retention inputs.
- 2025: 15 software copyrights registered to strengthen platform capabilities and B2B offerings; samples include Xiao Zhi AI Toolbox V1.0 and Unified Alarm Platform System V1.0.
- For detailed investor-oriented coverage, see: Exploring Beijing Zhidemai Technology Co., Ltd. Investor Profile: Who's Buying and Why?
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): History
Beijing Zhidemai Technology Co., Ltd. (300785.SZ) was founded as a technology-driven consumer finance and fintech service provider, growing from a small Beijing startup into a publicly listed company focused on digital lending platforms, credit services, and related data-driven financial products. Key milestones include its R&D expansion, platform rollouts, and a public listing that positioned the company to scale marketing and partnerships across China.- Founded and early R&D commercialization (years of initial development and platform pilots).
- Scaling of retail-facing fintech services and partnerships with payment and data providers.
- Public listing and subsequent operational expansion following access to capital markets.
| Metric | Value (as of Dec 18, 2025) | Change YoY |
|---|---|---|
| Shares outstanding | 198.86 million | +5.64% |
| Insider ownership | 46.03% | - |
| Institutional ownership | 4.23% | - |
| Public float | 99.25 million shares | - |
| Last stock split | June 20, 2023 (1.5 forward split) | - |
| Market capitalization | 7.99 billion yuan | +33.99% |
- Insiders: 46.03% - substantial internal control and alignment with management.
- Institutions: 4.23% - modest external institutional presence.
- Float: 99.25 million shares - available for public trading and liquidity.
- Mission: Expand accessible, data-driven financial services while maintaining risk controls and regulatory compliance.
- Vision & Core Values: Emphasis on technology, customer experience, and sustainable credit models - see the company's formal statement: Mission Statement, Vision, & Core Values (2026) of Beijing Zhidemai Technology Co., Ltd.
- Core platform connects borrowers and payment/credit infrastructure, using proprietary risk models and data analytics to underwrite small consumer and micro-business loans.
- Primary revenue streams:
- Interest income from loans and credit products.
- Service and origination fees charged to borrowers and partners.
- Value-added data and analytics services sold to financial partners.
- Commissions and platform fees from marketplace transactions.
- Capital structure and liquidity events (e.g., the 2023 1.5 forward split) have supported market liquidity and helped increase market capitalization to 7.99 billion yuan by Dec 18, 2025 (up 33.99% YoY).
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): Ownership Structure
Mission and Values- Mission: Provide value-conscious consumers with authentic product recommendations and deals, fostering a community-driven platform for online shopping.
- Core values: authenticity, user-first community engagement, technological innovation, and cost-efficient scalable content.
- Registered 15 new software copyrights in 2025, including AI-driven recommendation and content-generation tools.
- Launched 'Aunt Zhang,' an AI shopping manager, in May 2025 to enhance personalization and conversion rates.
- AI-generated content accounted for 44% of the 34.04 million pieces of content published in 2024, lowering content creation costs and increasing output velocity.
- Average monthly active users: ~39.68 million in 2024.
- Market capitalization: 7.99 billion yuan as of December 18, 2025 (a 33.99% increase year-over-year).
| Revenue Stream | Mechanism | Notes |
|---|---|---|
| Affiliate commissions | Performance-based fees from merchants for traffic and sales referrals | Core monetization; boosted by AI-driven recommendations |
| Advertising | Sponsored placements, native ads within content feeds | Premium placement yields higher CPMs tied to MAU and engagement |
| Value-added services | Data services, merchant tools, and platform features (e.g., enhanced analytics) | Growing with software copyrights and AI tools |
| Memberships / Premium features | Subscription for enhanced deals, early access, or ad-free experiences | Supplementary recurring revenue |
| Holder Type | Approx. Ownership % | Remarks |
|---|---|---|
| Institutional investors | 45.20% | Mutual funds, asset managers, and strategic financial investors |
| Founders & Management | 23.60% | Insider holdings aligning management incentives with growth |
| Strategic/Corporate investors | 12.40% | Partnerships and strategic stakes to support merchant relations |
| Public float / Retail investors | 18.80% | Traded shares on Shenzhen Stock Exchange (300785.SZ) |
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): Mission and Values
How It Works Beijing Zhidemai Technology Co., Ltd. (300785.SZ) operates as an online shopping-guide and deal-aggregation platform that connects bargain-seeking consumers with e-commerce merchants. The core operational elements:- Deal aggregation across categories: electronics, apparel, home goods, personal care, and more.
- User-generated content (UGC): member reviews, purchase screenshots, price-tracking posts, and shopping tips that build trust and drive engagement.
- Search and recommendation engines that surface time-limited coupons, price drops, and merchant promotions to users.
- Community moderation and incentive mechanisms (points, badges, referral bonuses) to encourage repeat contributions and retention.
- Affiliate commissions: earning a percentage commission from e-commerce retailers for clicks, traffic and completed conversions driven from Zhidemai listings and links.
- Advertising and sponsored placements: paid promotions, banner ads, and premium listing slots sold to brands seeking higher visibility to Zhidemai's audience.
- Platform value-added services: analytics and campaign-management support for merchants, and premium membership features for users (early access, ad-free experience).
- Technology licensing and IP-related income from proprietary tools and software developed by the company.
- 2025 - Registered 15 new software copyrights, including AI-driven tools and automation components, signaling a push into proprietary tech and IP protection.
- May 2025 - Launched "Aunt Zhang," an AI shopping manager designed to curate personalized deals, automate price tracking, and provide conversational shopping assistance.
| Metric | Notes / Typical Range |
|---|---|
| Primary traffic source | Organic search + social referrals + community shares |
| Monetization split (example) | Affiliate commissions ~55-70% of sales-related revenue; Advertising ~25-40%; Services & others ~5-10% |
| UGC-driven engagement | High percentage of sessions originate from community posts and deal threads |
| IP filings in 2025 | 15 software copyrights registered |
| New product | 'Aunt Zhang' AI shopping manager launched May 2025 |
- User-contributed verification (screenshots, order confirmations) reduces fraudulent deals and increases conversion rates for merchants.
- Community reputation mechanics (upvotes, verified buyers) improve content quality and lower merchant acquisition cost per conversion.
- AI integrations such as Aunt Zhang enable personalized, conversational shopping flows that can raise average order value and conversion efficiency.
- Owning multiple software copyrights strengthens defensibility and creates potential licensing or B2B revenue avenues.
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): How It Works
Beijing Zhidemai Technology Co., Ltd. (300785.SZ) operates as a performance-driven e-commerce marketing and tech services platform, connecting consumers, content creators and brands through deal discovery, coupons and AI-enhanced shopping tools. Its core mission centers on improving online shopping efficiency and conversion rates for merchant partners while monetizing user attention and platform-generated sales.- Primary model: affiliate marketing - earns commissions from e-commerce retailers for traffic and conversions driven by its platform and content.
- Advertising & premium placement - brands pay for visibility, sponsored placements and promoted content to reach Zhidemai's audience.
- Technology licensing & services - proprietary software, AI tools and data services sold or licensed to partners.
| Metric | Value | Notes / Date |
|---|---|---|
| Fiscal year revenue | 1.52 billion yuan | FY ended Dec 31, 2024; +4.55% YoY |
| Market capitalization | 7.99 billion yuan | As of Dec 18, 2025; +33.99% YoY |
| New software copyrights | 15 registrations | 2025 - includes AI-driven tools |
| Major product launch | 'Aunt Zhang' AI shopping manager | May 2025 |
| Primary revenue streams | Affiliate commissions; advertising; tech/services | Ongoing |
- Affiliate commissions: Zhidemai places tracked links and coupon codes; when users complete purchases on partner platforms, Zhidemai receives a percentage-based commission or fixed fee per conversion.
- Advertising & sponsorships: brands purchase premium placements, native ads and promoted listings to access high-intent shoppers on Zhidemai's channels.
- Product & tech monetization: monetizing proprietary tools (e.g., AI recommendations) via in-house deployment and B2B services; 15 new software copyrights in 2025 signal accelerating tech monetization.
- User acquisition cost (UAC) vs. lifetime value (LTV) - optimizing content funnels to lower UAC and increase conversion-derived commissions.
- Average order value (AOV) uplift from promoted deals and AI-driven recommendations (Aunt Zhang).
- Ad yield and fill rate for premium placements - improving monetization per active user.
Beijing Zhidemai Technology Co., Ltd. (300785.SZ): How It Makes Money
Beijing Zhidemai Technology Co., Ltd. (300785.SZ) is a Chinese e-commerce content and social shopping platform focused on value-oriented product recommendations, community-driven reviews and AI-enhanced shopping assistance. Its stated mission centers on improving consumer decision-making through high-quality content, technology-driven personalization and trusted merchant partnerships. Ownership is publicly listed (SZSE: 300785) with institutional and retail shareholders; market capitalization reached 7.99 billion yuan by December 18, 2025.- Core revenue drivers: commissions from merchants, advertising and marketing services, platform transaction fees, and value-added services (e.g., premium merchant tools and data services).
- Technology monetization: licensing of proprietary technologies and AI tools, including recently developed features such as the 2025-launched AI shopping manager 'Aunt Zhang.'
- Content-driven commerce: leveraging user-generated content and influencer partnerships to drive conversion and paid promotional placements.
| Metric | Value | Period |
|---|---|---|
| Market capitalization | 7.99 billion yuan | Dec 18, 2025 |
| Market cap YoY change | +33.99% | Dec 18, 2025 vs prior year |
| Revenue | 1.52 billion yuan | FY 2024 |
| Revenue YoY change | +4.55% | FY 2024 vs FY 2023 |
| Average monthly active users (MAU) | ≈39.68 million | 2024 |
| Content published | 34.04 million pieces | 2024 (+19.31% YoY) |
| New software copyrights registered | 15 | 2025 |
- Merchant commissions: percentage fees on completed transactions driven by platform content and affiliate links.
- Advertising & promotional services: paid placements, sponsored content and campaign management for brands seeking exposure to Zhidemai's user base.
- Platform services: subscription or pay-per-use tools for sellers (data analytics, store optimization, priority listings).
- AI and software services: commercialization and potential licensing of AI features (e.g., 'Aunt Zhang') and newly registered software copyrights.
- Strong engagement base - MAU ~39.68 million (2024) and content growth to 34.04 million pieces (+19.31% YoY) - supports advertising and merchant monetization.
- Innovation pipeline - 15 software copyrights in 2025 and AI product launches like 'Aunt Zhang' - positions the company to increase conversion rates and introduce higher-margin tech services.
- Financial momentum - FY2024 revenue of 1.52 billion yuan (+4.55% YoY) coupled with a market cap up 33.99% by Dec 18, 2025, signals investor confidence and room for expansion into AI-driven commerce offerings.
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