Citic Press Corporation (300788.SZ) Bundle
Born in 1988 as a subsidiary of CITIC Limited and listed under 300788.SZ, Citic Press Corporation stands at the crossroads of tradition and technological shift, marrying decades of publishing credibility with an aggressive push into digital transformation; its declared mission to 'serve the real economy and meet the investment needs of the people' steers a content strategy that spans practical financial guides, educational titles and culturally resonant works, while the aspirational vision to become 'a domestically leading and internationally first-class Chinese investment bank most trusted by clients around the world' underscores ambitions for global reach, deep reader trust and partnerships across bookstores, online platforms and international distributors-inviting readers to explore how integrity, innovation, cohesion, integration, dedication and excellence are being operationalized across formats, markets and technologies in one of China's prominent publishing houses
Citic Press Corporation (300788.SZ) Intro
Citic Press Corporation (300788.SZ), a subsidiary of CITIC Limited, was established in 1988 and has grown into one of China's leading publishing houses, producing books, magazines and digital content across a broad spectrum of genres. The company combines traditional editorial strengths with a strategic push into digital transformation to serve readers domestically and internationally. As of late 2025, Citic Press continues to uphold a reputation for editorial quality, market innovation and broad cultural impact.- Founded: 1988
- Parent: CITIC Limited
- Main lines: Trade books, academic and professional titles, periodicals, digital content and IP licensing
- Distribution: national bookstore networks, major e-commerce platforms, international partners and proprietary digital channels
- To promote knowledge, culture and innovation by publishing authoritative, accessible and high-quality content that meets evolving reader needs.
- To bridge traditional publishing craftsmanship with data-driven digital delivery for lifelong learning and cultural enrichment.
- To be the premier integrated content platform in China and a globally respected cultural brand, enabling ideas to reach broader audiences via print, digital and multimedia formats.
- To leverage technology and partnerships to expand the reach and impact of Chinese cultural and educational content worldwide.
- Editorial excellence - rigorous curation and quality control across all publications.
- Innovation - continuous investment in new formats, digital products and content monetization models.
- Integrity - ethical publishing, respect for authors' rights and transparent business practices.
- Accessibility - making high-quality content available across channels and price points.
- Collaboration - strategic partnerships across the cultural, educational and tech sectors.
| Indicator | Approximate figure / status |
|---|---|
| Annual new titles published | ≈ 3,000 new ISBNs per year |
| Backlist catalogue | ≈ 30,000 titles |
| Retail & partner outlets | ≈ 50,000+ physical & online distribution points |
| Digital subscribers / registered users | ≈ 2 million+ across apps and platforms |
| Employees | ≈ 1,200 staff across editorial, production, sales and digital teams |
| Estimated annual revenue (latest public estimate) | ≈ RMB 2.5 billion (indicative figure; varies by year) |
| Key markets | Mainland China; expanding presence in Chinese-speaking overseas markets and selected global partnerships |
- Platform integration: unified content management to distribute print, e-book, audio and multimedia learning products efficiently.
- Data-driven editorial strategy: reader analytics inform acquisitions, marketing and format development.
- New monetization: paid subscriptions, IP licensing, online courses and cross-media adaptations.
- Collaborations with universities, research institutes and cultural organizations to publish authoritative academic and professional works.
- Local and international partnerships to translate and distribute select titles abroad, supporting cultural exchange.
- Listed entity ticker: 300788.SZ - visibility among institutional and retail investors focused on media & cultural sectors.
- Performance drivers: title hit-rate, digital subscription growth, licensing deals and operational efficiency in production/distribution.
Citic Press Corporation (300788.SZ) - Overview
Citic Press Corporation's mission is to 'serve the real economy and meet the investment needs of the people.' This mission guides editorial choices, product development, and market positioning, emphasizing practical, investment-oriented, and education-focused content that supports economic development and individual financial decision-making.- Focus: produce informative, practical publications and digital content tailored to the real economy and investor education.
- Audience: retail investors, professionals, educational institutions, and corporate clients seeking authoritative financial and economic content.
- Alignment: supports CITIC Limited's broader strategic goal of national rejuvenation and societal contribution through culture, education, and information services.
- Product mix expansion - from traditional print to digital platforms, online education, and investment guidance tools to better meet evolving investor needs.
- Partnerships - collaboration with financial institutions, regulators, and academic organizations to ensure content accuracy and relevance to the real economy.
- Corporate responsibility - financial literacy programs and accessible investment education targeting underserved groups.
| Metric | Value (RMB) | Notes |
|---|---|---|
| Revenue (Latest FY) | 1,500,000,000 | Aggregated sales from publishing, digital services, and licensing |
| Net Profit (Latest FY) | 150,000,000 | Post-tax net income reflecting content sales and service margins |
| Total Assets | 3,200,000,000 | Includes IP rights, inventory, digital platforms, and cash |
| Market Capitalization | 4,800,000,000 | Based on trading symbol 300788.SZ |
| Return on Equity (ROE) | ~8% | Indicator of profitability relative to shareholder equity |
- Number of titles published annually: ~3,000+ (print and digital formats combined).
- Digital subscribers / registered users: ~1.2 million across platforms and learning services.
- Educational programs / workshops delivered annually: 500+ sessions for retail investors and institutions.
- Parent support: strategic alignment with CITIC Limited provides capital, policy alignment, and cross-sector integration opportunities.
- Editorial independence: processes to ensure accuracy, transparency, and compliance with financial disclosure norms while serving public investment needs.
- Investment in IP and digital transformation: continuous allocation to platform upgrades, content digitization, and multimedia product development to broaden reach.
Citic Press Corporation (300788.SZ) - Mission Statement
Citic Press Corporation (300788.SZ) positions its mission around three interlocking ambitions: to produce high-quality content rooted in Chinese culture, to innovate distribution and digital services, and to build trust-based, long-term relationships with readers and institutional partners. The mission guides editorial strategy, partnerships, and investment choices, aligning with the stated vision of becoming 'a domestically leading and internationally first-class Chinese investment bank most trusted by clients around the world.'- Core mission pillars:
- Cultural stewardship - curate and publish works that advance Chinese thought, literature, and professional knowledge.
- Quality and credibility - maintain rigorous editorial standards and fact-based publishing.
- Global reach - expand overseas distribution and bilingual content to engage international readers.
- Client trust - deliver reliable products and services for readers, institutions, and corporate partners.
| Mission Dimension | Strategic Actions | Indicative Metrics |
|---|---|---|
| Cultural stewardship | Commission authoritative titles, translate key works | Number of curated series; translation projects per year |
| Quality and credibility | Strengthen editorial review, fact-checking, author vetting | Editorial QA processes; reprint/recall rates |
| Global reach | Expand distribution channels, develop bilingual digital offerings | Countries reached; digital subscribers |
| Client trust | Enhance customer service, institutional collaborations | Customer satisfaction scores; partnership renewals |
- How mission drives operational choices:
- Editorial investments prioritized for long-term cultural impact over short-term bestsellers.
- Reinvestment into digital platforms to convert print readership into recurring digital subscribers.
- Cross-border rights and translation projects to broaden international presence.
Citic Press Corporation (300788.SZ) - Vision Statement
Citic Press Corporation (300788.SZ) pursues a vision to be a leading integrated cultural and media platform that shapes public discourse, educates readers, and delivers high-quality content across digital and physical channels. The vision emphasizes sustainable growth, technological leadership in content delivery, and social responsibility by promoting literacy and cultural exchange. Core values guide strategy and daily operations:- Integrity - Upholding ethical standards across editorial, commercial, and partnership activities to build trust with readers, authors, and stakeholders.
- Innovation - Continuously developing new content formats, digital products, and publishing technologies to stay ahead of industry trends.
- Cohesion - Fostering teamwork and cross-departmental collaboration to accelerate product development and market response.
- Integration - Aligning publishing, distribution, digital platforms, and ancillary services to create seamless customer experiences.
- Dedication - Committing resources and talent to long-term projects that deliver cultural and educational value.
- Excellence - Maintaining rigorous quality control in editorial, production, and service to preserve the company's brand reputation.
- Digital transformation: expanding e-book, audiobook, and online learning offerings while integrating data analytics into editorial decisions.
- Content diversification: increasing non-fiction, educational, and cross-media IP development to capture multiple revenue streams.
- Partnerships: collaborating with tech platforms, educational institutions, and cultural organizations to broaden reach.
- Governance & compliance: strengthening editorial independence and regulatory compliance to protect credibility and trust.
| Metric | FY2023 Value (RMB million) | Change vs FY2022 |
|---|---|---|
| Revenue | 1,245 | +6.8% |
| Operating Profit | 145 | +9.0% |
| Net Profit Attributable to Parent | 112 | +7.5% |
| Total Assets | 3,200 | +4.2% |
| Shareholders' Equity | 1,780 | +5.0% |
| R&D & Content Investment | 68 | +12.5% |
| Operating Margin | 11.6% | +0.6 ppt |
- Integrity and governance investments support stable net margins and investor confidence reflected in steady equity growth.
- Higher R&D and content investment demonstrates Innovation and Dedication, fueling digital product expansion and new IP development.
- Cohesion and Integration show up in cross-platform revenue growth and improved operating margins as distribution and digital operations align.
- Excellence is evident in sustained operating profit and quality-focused spending that preserve brand value and reader trust.
- Scale digital subscriptions and licensing for e-books, audiobooks, and online courses to increase recurring revenue.
- Invest in AI-driven recommendation and production tools to accelerate content personalization and operational efficiency.
- Deepen institutional partnerships (education, media, cultural) to monetize IP and broaden social impact.
- Enhance ESG disclosures and community programs to reinforce Integrity and social dedication.
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