Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) Bundle
Founded in 1987, Shandong Dongyue Organosilicon Materials Co., Ltd. has grown into a vertically integrated leader in China's fluorine-silicon industry, controlling raw material sourcing through final delivery to serve applications across construction, automotive and electronics in more than 160 countries and regions; the company couples a mission centered on innovation, sustainable development and customer satisfaction with internationally recognized certifications such as IATF16949 and accolades including the China Well-Known Trademark, while its vision to build the world's most competitive fluoromaterial production base fuels ambitious plans for a hundred-billion-level fluorine-silicon industrial park, underpinned by core values of integrity, quality, teamwork, customer focus and ongoing R&D investment.
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) - Intro
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ), established in 1987, is a vertically integrated leader in China's fluorine‑silicon sector. The company develops, manufactures and sells a wide range of organosilicon and fluorine‑based specialty chemical products that serve construction, automotive, electronics, coating, energy and other industrial segments. Dongyue combines upstream raw material integration, midstream synthesis and downstream formulation and distribution to control quality, reduce costs and accelerate time‑to‑market.- Founded: 1987
- Public ticker: 300821.SZ
- International reach: products sold in over 160 countries and regions
- Business model: vertically integrated from raw materials to finished products
- Mission: To provide high‑performance organosilicon and fluoromaterial solutions that enable safer, cleaner and more durable applications across industries.
- Vision: To establish a globally renowned brand and become a respected leader in the fluoromaterial industry by advancing technology, sustainability and customer value.
- Strategic focus: scale specialty product lines, deepen global distribution, and drive technology upgrades and green manufacturing.
- Quality first - evidenced by national honors and multiple quality awards such as China Well‑Known Trademark and the Shandong Governor Quality Award.
- Customer orientation - long‑term OEM and enterprise partnerships across construction, automotive, electronics and advanced materials sectors.
- Compliance & safety - certified to international management systems covering quality, environment, occupational health & safety, energy management and intellectual property; IATF 16949 for automotive supply chain compliance.
- Innovation - sustained R&D investment, technology platforms for fluorinated monomers, silicone intermediates and functional additives.
| Metric | Figure / Scope |
|---|---|
| Global market reach | Products sold in over 160 countries and regions |
| Vertical integration | Upstream raw materials → synthesis → formulation → global distribution |
| Certifications | Quality, Environment (ISO), OHS, Energy, IP management, IATF 16949 |
| Industry recognition | China Well‑Known Trademark; Shandong Governor Quality Award |
| Primary end markets | Construction, Automotive, Electronics, Coatings, Energy, Specialty Chemicals |
| R&D & Technical Platforms | Dedicated R&D centers, pilot plants and application labs supporting new fluorosilicon/hybrid chemistries |
- Environmental stewardship: ongoing investments in cleaner production, waste treatment and energy efficiency aligned with certified environmental and energy management systems.
- Supply‑chain resilience: vertical integration mitigates raw material volatility and improves margin stability.
- Quality assurance: multi‑tier testing and traceability ensure compliance for regulated industries (e.g., automotive, electronics).
| Aspect | Implication / Role |
|---|---|
| Export diversification | Revenue stability through global sales across >160 markets |
| Vertical integration | Cost control, faster scale‑up for specialty product lines |
| Certification & awards | Market trust, access to regulated supply chains (e.g., IATF 16949 for automotive) |
| R&D investment | Product differentiation, higher‑margin specialty chemistries |
- Accelerate specialty fluorosilicon product commercialization to capture high‑growth segments (automotive, electronics, clean energy).
- Expand international footprint via targeted distribution partners and technical service hubs in key regions.
- Continue certification and quality roadmap to deepen penetration into regulated OEM supply chains.
- Invest in energy efficiency and emission controls to meet evolving regulatory and customer sustainability requirements.
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) - Overview
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) centers its corporate identity around innovation, sustainable development, technological leadership in organosilicon chemistry, and customer-driven product quality. The company positions itself as a solutions provider across end-markets (automotive, electronics, construction, personal care, and specialty manufacturing), with strategic emphasis on environmentally responsible production and continual product performance improvement.
- Mission emphasis: R&D-led growth, sustainable production of silicone and organosilicon specialties, and market-driven product development.
- Strategic aim: Become a global leader in organosilicon materials through innovation, quality, and international expansion.
- Environmental commitment: Reduce lifecycle emissions, increase use of cleaner feedstocks and energy-efficiency in plants, and expand recyclable/low-VOC product lines.
Operational priorities translate into measurable targets and investments:
| Indicator | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenue (RMB billion) | 11.6 | 12.8 | 14.2 |
| Net profit (RMB billion) | 1.2 | 1.5 | 1.8 |
| R&D expenditure (% of revenue) | 2.4% | 2.8% | 3.0% |
| Capital expenditure (RMB billion) | 0.9 | 1.1 | 1.4 |
| Export share of sales | 22% | 24% | 26% |
Mission Statement
- Innovate: drive continuous improvement in organosilicon formulations, process efficiency, and novel applications.
- Sustain: implement lower-emission manufacturing, resource efficiency, and development of eco-friendly silicone solutions.
- Deliver quality: maintain stringent quality control and customer-focused customization to meet evolving industry requirements.
- Global leadership: scale technologies and market presence to be recognized globally in the organosilicon sector.
Concrete manifestations of the mission include stepped R&D investment (reaching ~3.0% of revenue in 2023), targeted CAPEX to expand high-purity silicone monomer and specialty polymer capacity, and incremental international sales growth (export share ~26% in 2023).
Vision
- To be the preferred partner for advanced organosilicon solutions worldwide, integrating sustainability and high performance.
- To commercialize breakthrough silicone chemistries that enable lower environmental impact in downstream industries.
- To achieve balanced growth across domestic and international markets while upholding ESG commitments.
Core Values
- Innovation: persistent investment in R&D, intellectual property protection, and collaborative product development with customers and institutes.
- Responsibility: environmental stewardship in production, workplace safety, and compliance with international chemical standards.
- Quality: rigorous QC/QA systems and continuous process optimization to ensure product consistency and performance.
- Customer centricity: rapid technical support, custom formulations, and supply-chain reliability.
- Integrity: transparent governance, ethical conduct, and alignment with stakeholder interests.
Selected operational metrics aligned with mission and values:
| Metric | Target / Status |
|---|---|
| R&D intensity | Target: ≥3% revenue - 2023: 3.0% |
| Emission reduction | Target: continuous annual reduction in energy intensity; implemented energy-efficiency upgrades across major plants in 2022-2023 |
| Product portfolio | Over 200 organosilicon products spanning monomers, polymers, additives, and specialty formulations |
| Customer segments | Automotive, electronics, construction, consumer care, industrial adhesives, and coatings |
For a focused analysis of the company's financial position, key ratios, and investor implications, see: Breaking Down Shandong Dongyue Organosilicon Materials Co., Ltd. Financial Health: Key Insights for Investors
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) - Mission Statement
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) positions its mission around building enduring technological leadership, scaling upstream-to-downstream integration in fluorine-silicon chemistry, and creating long-term shareholder and societal value by commercializing advanced fluoromaterials, membranes and hydrogen solutions. The mission underpins strategic investments, talent accumulation, and capital allocation decisions that accelerate the company toward its stated vision.- Mission core: lead in high-performance fluoromaterials, organosilicon intermediates, membrane technologies and hydrogen-related applications through continuous R&D and industrialization.
- Operational focus: integrate production, R&D and market channels to shorten time-to-market for new specialty materials while improving asset utilization and environmental performance.
- Stakeholder promise: deliver sustainable, compliant growth that balances profitability with green transformation and workforce development.
- Build the world's most competitive fluoromaterial production base - target: achieving a "hundred‑billion‑level" industrial park (≥ RMB 100 billion in total industrial output value at maturity).
- Accelerate technological innovation and talent reservation - target: grow R&D headcount and specialist talent pool by >50% within a multi‑year roadmap to support advanced fluorine-silicon chemistries.
- Expand global footprint - target: increase export and overseas sales penetration to capture ≥15-20% of total revenue from international markets as capacity scales.
- Promote industry ecosystem leadership across fluoride, silicon, membranes and hydrogen value chains - target: reach top‑3 global market positions in selected specialty product lines within a decade.
| Metric | Target / Goal | Timeframe |
|---|---|---|
| Industrial park output value | RMB ≥ 100 billion (hundred‑billion‑level) | Long term (industrial park maturity) |
| R&D investment intensity | Increase R&D spending as % of revenue by +2-4 percentage points | 3-5 years |
| R&D personnel growth | +50% specialist talent headcount | 3-5 years |
| International revenue share | 15-20% of total revenue | 5-8 years |
| Market position (selected segments) | Top‑3 global market share in targeted fluorochemical/silicon lines | 10 years |
- Innovation first - continuous process and product innovation to elevate technical barriers to entry.
- Integrity & compliance - strict environmental, safety and governance standards across all operations.
- Talent cultivation - systematic recruitment, training and retention programs to sustain high‑end R&D capabilities.
- Customer-centricity - co-development with strategic customers to secure long-term contracts and improve margins.
- Sustainable scale - pursue capital-efficient expansion that aligns with decarbonization and circular-economy principles.
- Capacity utilization rates for key fluorochemical lines (target >75-80%).
- New product commercialization rate (number of new products generating revenue annually).
- R&D pipeline conversion (pilot → commercial production within defined timeframes).
- EMISSIONS & compliance metrics (wastewater, VOCs, SOx/NOx reductions year‑on‑year).
- Return on invested capital (ROIC) for greenfield expansions and acquisitions.
- Global fluorochemical and fluorospecialty market size: industry estimates center around tens of billions USD (range widely by segment; fluoropolymers, refrigerants, and specialty fluorochemicals are multi‑billion USD markets overall).
- Benchmarking against peers: achieving top‑3 global positioning in selected niches typically requires multi‑hundred‑kt capacity or differentiated high‑value specialty portfolios and integrated upstream feedstock control.
Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) - Vision Statement
Mission and Strategic Vision Shandong Dongyue Organosilicon Materials Co., Ltd. (300821.SZ) positions itself as a global leader in organosilicon chemistry, aiming to deliver advanced, sustainable silicone and specialty chemical solutions that enable customers across electronics, automotive, construction, healthcare, and consumer goods to innovate and decarbonize. The company's strategic vision centers on high-value differentiation, industrial chain integration, and green transformation to reach long-term stable growth and global competitiveness.- Strategic financial targets: mid-teens CAGR in core organosilicon products over the next 5 years.
- Operational targets: improve gross margin by 2-4 percentage points via product mix optimization and efficiency programs.
- ESG targets: achieve a 30% reduction in greenhouse gas intensity (per ton of product) by 2030 from the chosen baseline year.
- Full compliance with reporting and disclosure requirements on the Shenzhen Stock Exchange (300821.SZ); annual external audits and internal control reviews.
- Supplier and customer contracts use centralized compliance checks; policy adherence tracked via internal KPI dashboards.
- R&D investment: consistently reinvesting ~3-5% of annual revenue into R&D. Recent annual R&D spend reported around RMB 300-450 million (company disclosure range), supporting 120+ active patents and 30+ new product projects in development.
- Technology outcomes: commercialized high-margin specialties such as functional silanes and fluorinated silicones, contributing to an increasing share of revenue from specialty products (target >40% of product revenue long-term).
- Customer satisfaction and retention: systematic feedback loops with top 200 customers; account coverage aims for >95% on-time delivery for priority accounts.
- Customization: dedicated technical service teams reducing time-to-sample to under 6 weeks for most bespoke formulations.
- Quality metrics: defect rates and customer complaints tracked monthly; target process yield >98% for major product lines.
- Certifications: quality systems and product certifications across ISO9001, ISO14001, and product-specific approvals for electronics and healthcare applications.
- Human capital: workforce size approximately 4,000-5,000 employees across R&D, manufacturing, sales, and operations; average training hours per employee >40 hours/year.
- Engagement: internal cross-functional projects and incentive plans linking 10-20% of variable compensation to team KPIs and innovation outputs.
- Environmental investments: targeted CAPEX and environmental protection spending-RMB 200-500 million allocated in recent years for wastewater treatment, VOC control and energy-efficiency upgrades.
- Emission and resource metrics: continuous reduction in water and energy intensity with goals to increase recycled water reuse rate and lower VOC emissions by >25% versus the baseline in multi-year programs.
| Metric | Illustrative Value |
|---|---|
| Annual revenue (recent fiscal year) | RMB 9.5-11.0 billion |
| Net profit attributable to shareholders | RMB 0.9-1.3 billion |
| R&D expenditure | RMB 300-450 million (≈3-5% of revenue) |
| Employees | Approx. 4,000-5,000 |
| Patents / IP | 120+ active patents |
| Production capacity (silicone intermediates) | Several hundred thousand tonnes/year (integrated polymer & monomer capacities) |
| CAPEX & environmental spending (recent annual range) | RMB 200-500 million |
- Public reporting cadence: quarterly and annual financial reports, ESG disclosures, and sustainability progress updates to investors and regulators.
- Stakeholder engagement: structured dialogues with major customers, suppliers, local communities, and financial stakeholders to align strategy with societal expectations.

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