Huali Industrial Group Company Limited (300979.SZ) Bundle
Founded in 2004 and listed on the Shenzhen GEM board under ticker 300979 since April 26, 2021, Huali Industrial Group Company Limited stands as a global leader in sports footwear manufacturing-serving marquee clients like Nike, Converse, Vans, Puma, UGG, HOKA, and Under Armour-with production bases in Zhongshan, Vietnam, the Dominican Republic, Myanmar, and Indonesia; the company operates with a registered capital of RMB 1.167 billion, demonstrated market strength with a stock price of CNY 59.81 and a market capitalization near CNY 69.80 billion as of December 12, 2025, and backs its mission and vision-centered on innovation, quality, and exceptional customer service-with substantial investments including over $50 million in R&D during 2023 and extensive employee development (more than 1,500 hours of professional training last year), while its core values-respecting heritage, relentless innovation, customer-first service, passion, diligence, responsibility, integrity, and commitment-drive its strategy to deliver competitive, modern footwear solutions.
Huali Industrial Group Company Limited (300979.SZ) - Intro
Overview Huali Industrial Group Company Limited (300979.SZ), established in 2004 and headquartered in Zhongshan City, Guangdong Province, is a leading global manufacturer of sports footwear - covering casual shoes, outdoor boots, sandals, and slippers. The company focuses on innovation, quality, and customer service to meet evolving market demands.- Founded: 2004
- Headquarters: Zhongshan City, Guangdong Province, China
- Registered capital: RMB 1.167 billion
- Listed: Shenzhen Stock Exchange GEM board, April 26, 2021 (Ticker: 300979)
- Stock price (Dec 12, 2025): CNY 59.81
- Market capitalization (Dec 12, 2025): ≈ CNY 69.80 billion
- Manufacturing facilities: Vietnam, Dominican Republic, Myanmar, Indonesia
- Primary clients: Nike, Converse, Vans, Puma, UGG, HOKA, Under Armour
- Mission: Deliver high-quality, innovative footwear solutions that enable brand partners to lead in performance, comfort, and sustainability.
- Vision: Be the world's most trusted and efficient strategic partner for sports and lifestyle footwear brands, driving product innovation and responsible manufacturing.
- Core values:
- Quality-first - uncompromising product standards
- Customer-centricity - partnership and responsiveness to global brands
- Innovation - materials, processes, and design collaboration
- Operational excellence - scale, cost-efficiency, and on-time delivery
- Sustainability & responsibility - ethical sourcing and worker wellbeing
| Metric | Value / Detail |
|---|---|
| IPO Date | April 26, 2021 (SZSE GEM, 300979) |
| Registered Capital | RMB 1.167 billion |
| Share Price (12‑Dec‑2025) | CNY 59.81 |
| Market Capitalization (12‑Dec‑2025) | ≈ CNY 69.80 billion |
| Headquarters | Zhongshan City, Guangdong Province, China |
| Manufacturing Countries | Vietnam, Dominican Republic, Myanmar, Indonesia |
| Key Clients | Nike, Converse, Vans, Puma, UGG, HOKA, Under Armour |
- Scale and geographic diversification: expand capacity across Southeast Asia and the Americas to mitigate regional risks and shorten lead times.
- R&D and product collaboration: co-develop with brand partners on performance and comfort technologies to capture higher-margin projects.
- Sustainability roadmap: implement materials substitution, waste reduction, and supply‑chain transparency programs to meet brand ESG requirements.
- Operational efficiency: continuous improvement in unit cost, yield, and on‑time delivery metrics to support long-term partnerships.
Huali Industrial Group Company Limited (300979.SZ) - Overview
Mission Statement: Huali's mission is to provide innovative footwear solutions that lead to customers' maximum value and competitiveness. This commitment manifests through continuous development of cutting-edge products and services, focused quality control, and customer-centric service models designed for the evolving sports footwear market. The mission has remained consistent over time, reflecting an unwavering commitment to innovation and customer satisfaction.
- Primary aim: maximize customer value and competitiveness through product and service innovation.
- Quality focus: strict production standards and after-sales support tailored to sports footwear requirements.
- Longevity: stable mission orientation maintaining innovation and customer-first principles.
Investment in innovation and human capital underpins the mission:
- R&D investment (2023): $50,000,000 allocated to product development, material science, and process innovation.
- Employee development (past year): 1,500+ hours of professional training delivered to staff to support technical capabilities and customer service standards.
- Customer-centric initiatives: expanded service offerings and technical assistance programs to enhance client competitiveness.
| Metric | 2023 Figure | Notes |
|---|---|---|
| R&D Investment | $50,000,000 | Allocated across materials, design, and manufacturing process improvements |
| Employee Training (annual) | 1,500+ hours | Professional development for production, R&D, and customer service teams |
| Mission Consistency | Unchanged | Long-term strategic focus on innovation and customer value |
Strategic implications for stakeholders:
- Customers: benefit from continuous product upgrades and technical support that enhance market competitiveness.
- Investors: R&D intensity and workforce upskilling signal long-term capacity for product differentiation and margin protection.
- Employees: targeted training programs create pathways for skill advancement and higher operational quality.
Further reading: Breaking Down Huali Industrial Group Company Limited Financial Health: Key Insights for Investors
Huali Industrial Group Company Limited (300979.SZ) - Mission Statement
Huali Industrial Group Company Limited (300979.SZ) frames its mission around manufacturing excellence, innovation-driven product development, and customer-centric service delivery. The company's mission fuels strategic priorities across operations, R&D, talent development, and global supply-chain partnerships.- Relentless innovation: sustained investment in R&D, advanced automation, materials science, and sustainable manufacturing processes.
- Passionate people: talent programs, vocational training, and performance-driven culture to empower employee initiative.
- Outstanding customer service: integrated account management, quality assurance, and after-sales support to strengthen client loyalty.
- Vision statement: To be a world-class footwear manufacturer through relentless innovation, passionate people, and outstanding customer service.
- Strategic emphasis: continuous improvement in product quality, production efficiency, and customer responsiveness.
- Cultural intent: promote proactivity and ownership across shop floor, design, and commercial teams to accelerate decision-making and innovation adoption.
| Metric | 2023 Value (reported/target) |
|---|---|
| R&D investment | $50,000,000 |
| Employees (approx.) | 8,500 |
| Manufacturing sites | 12 (China & regional partners) |
| Export share of revenue | ~65% |
| Quality defect rate (PPM) | Below 200 PPM |
| Sustainability targets (2030) | 50% renewable energy use in factories |
- R&D scale ($50M in 2023) funds materials innovation (lightweight uppers, recyclable soles), digital design tools (CAD/3D prototyping), and pilot lines for automation to reduce lead times.
- Employee programs combine cross-functional training, KPI-linked incentives, and internal entrepreneurship initiatives to convert passion into measurable productivity gains.
- Customer service enhancements include integrated CRM platforms, dedicated technical support teams for major customers, and tightened SLAs to reduce order-to-delivery variability.
- Board oversight ties executive compensation to KPIs aligned with the vision: new-product introductions, customer satisfaction (NPS), and sustainable manufacturing metrics.
- Annual budgeting channels a fixed portion of operating cash flow to continuous improvement (capex for automation and R&D), preserving the "relentless innovation" priority.
Huali Industrial Group Company Limited (300979.SZ) - Vision Statement
Huali Industrial Group Company Limited (300979.SZ) positions its vision around sustainable industrial leadership, customer-centric innovation, and a culture rooted in a defined set of core values. The vision targets measurable progress across operational excellence, product innovation, customer satisfaction, and corporate governance to support long-term value creation for shareholders and stakeholders.
- Core Values: Huali upholds 10 core values that guide behavior and decision-making across the enterprise.
- Strategic orientation: Prioritize customers, continuous innovation, operational fundamentals, accountability, and integrity.
- Performance focus: Translate values into quantifiable KPIs to track execution and cultural adoption.
| Core Value | Behavioral Expectation | Example KPI / Target |
|---|---|---|
| Respect Our Past and Create the Future | Honor legacy processes while investing in modernization | Maintain ≥95% continuity of legacy customer relationships; annual modernization budget growth ≥8% |
| Serve the Customer, Always | Customer needs drive product and service choices | Target Net Promoter Score (NPS) ≥50; customer satisfaction ≥90% |
| Be Passionate and Proactive | Employees take initiative and propose improvements | Employee suggestion adoption rate ≥12%; participation in improvement programs ≥70% |
| Innovate in All You Do | Continuous R&D and process innovation | R&D investment target ≥5% of revenue; new-product revenue ≥15% of total within 3 years |
| Master the Fundamentals | Operational rigor and repeatable excellence | OTD (On-Time Delivery) ≥98%; defect rate ≤0.5% |
| Be a Contributor | Proactive value creation by every team member | Cross-functional project participation ≥60% of staff annually |
| Be Diligent | Consistent attention to detail and process compliance | Internal audit compliance ≥97%; corrective action closure ≤30 days |
| Take Responsibility and Be Accountable | Ownership of outcomes and transparent reporting | Full KPI disclosure in quarterly reports; accountability cases resolved ≤60 days |
| Act with Integrity | Ethical behavior in all stakeholder interactions | Zero-tolerance compliance incidents; annual compliance training completion 100% |
| Be True to Your Commitments | Deliver on promises to customers, partners, and investors | Contract fulfillment rate ≥99%; timely public disclosures ≥100% |
Vision metrics and governance
- Financial discipline: Drive revenue growth while maintaining ROE and gross margin targets through disciplined capital allocation and operational efficiency.
- R&D and product pipeline: Commit to allocating a baseline percentage of revenue to R&D and ensure a rolling pipeline with time-to-market targets.
- Customer metrics: Measure and publish NPS, customer retention, and service-level achievements to align the organization with "Serve the Customer, Always."
- Governance and integrity: Public reporting cadence, compliance KPIs, and transparency benchmarks to embed "Act with Integrity" across the organization.
Operational scorecard (example targets aligned to vision)
| Metric | 12‑month Target | 3‑year Target |
|---|---|---|
| Revenue growth | +8% YoY | +25% cumulative |
| R&D spend | ≥5% of revenue | ≥6% of revenue |
| Gross margin | Maintain ≥28% | Improve to ≥30% |
| NPS | ≥50 | ≥55 |
| Employee engagement | Survey score ≥75/100 | ≥80/100 |
How culture translates to actions
- Hiring and onboarding emphasize the 10 core values so new hires align to "Respect Our Past and Create the Future."
- Performance reviews and incentives tie directly to customer outcomes, innovation contributions, and integrity metrics.
- Cross-functional innovation challenges and quarterly "value contribution" awards reinforce "Be a Contributor" and "Be Passionate and Proactive."
- Monthly operations reviews focus on fundamentals: delivery, quality, and cost controls to "Master the Fundamentals" and "Be Diligent."
Further reading and company context: Huali Industrial Group Company Limited: History, Ownership, Mission, How It Works & Makes Money
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