Breaking Down HUANLEJIA Food Group Co., Ltd. Financial Health: Key Insights for Investors

Rooted in Zhanjiang, Guangdong since its founding in 2001, HUANLEJIA Food Group Co., Ltd. (listed on the Shenzhen Stock Exchange as 300997.SZ) has grown into a major food manufacturer with around 1,844 employees in 2024 and a product portfolio spanning beverages, snacks and processed foods that helped it roll out over 50 new SKUs in the past year; driven by a customer satisfaction score of 93% in 2022 and a strategic push into sustainability - including a reported RMB 300 million R&D investment in 2023 and a 25% reduction in production-site carbon emissions by 2022 (with a 50% target for 2025) - the company is accelerating innovation, quality control and international expansion, so keep reading to explore how its mission, vision and core values translate into measurable business momentum.

HUANLEJIA Food Group Co., Ltd. (300997.SZ) - Intro

HUANLEJIA Food Group Co., Ltd. (300997.SZ), headquartered in Zhanjiang, Guangdong Province, was founded in 2001 and has evolved into a diversified food manufacturer and distributor focused on beverages, snacks, and processed foods. As of 2024 the company employs approximately 1,844 people and operates multiple production facilities serving domestic and export markets. Listed on the Shenzhen Stock Exchange, HUANLEJIA emphasizes transparency, innovation, sustainability, and product quality as drivers of growth and competitive differentiation.

• Founded: 2001
• Employees (2024): ~1,844
• Headquarters: Zhanjiang, Guangdong Province
• Listing: Shenzhen Stock Exchange - 300997.SZ
• Core product categories: beverages, snacks, processed foods

Mission

• Deliver safe, affordable, and tasty food products that improve daily life for consumers across China and in export markets.
• Continuously innovate product formulations and packaging to meet shifting consumer tastes and convenience demands.
• Operate with integrity and transparency to create long-term value for customers, employees, suppliers, and shareholders.

Vision

• Be recognized as a leading Chinese food group known for quality, innovation, and sustainable practices across the value chain.
• Expand presence in premium and fast-growing categories while deepening penetration in lower-tier cities and international channels.

Core Values

• Quality First - rigorous safety and QC across production lines.
• Customer Centricity - product development guided by consumer insight.
• Innovation - investment in R&D, product diversification, and packaging technology.
• Sustainability - resource efficiency, waste reduction, and responsible sourcing.
• Employee Development - training, safety, and career pathways.

Operational and Financial Snapshot (Selected Metrics)

Strategic Priorities Aligned with Mission, Vision & Values

• Product portfolio expansion: increase SKUs in ready-to-drink beverages and healthy snacks to capture premiumization trends.
• Distribution enhancement: scale e-commerce, modern trade, and cold-chain logistics to improve market reach and margins.
• Sustainability commitments: reduce energy and water intensity per tonne of product; pilot packaging recyclability initiatives.
• R&D and digitalization: leverage consumer data, pilot smart manufacturing, and accelerate new product development cycles.

For investors and readers seeking deeper financial detail and analysis, refer to: Breaking Down HUANLEJIA Food Group Co., Ltd. Financial Health: Key Insights for Investors

HUANLEJIA Food Group Co., Ltd. (300997.SZ) - Overview

HUANLEJIA Food Group Co., Ltd. (300997.SZ) centers its corporate identity on a clear mission, forward-looking vision and grounded core values that drive product development, operations and stakeholder engagement across domestic and export markets.

Mission Statement

HUANLEJIA's mission is to provide high-quality food products that cater to the diverse tastes and preferences of consumers, while advancing innovation and sustainability throughout its value chain.

• Commitment to quality and safety: demonstrated by a reported customer satisfaction rate of 93% in 2022.
• Innovation-led product development: continuous R&D investment to address evolving consumer demands - approximately RMB 300 million allocated to R&D in 2023.
• Sustainability integration: eco-friendly sourcing, production and packaging measures to reduce environmental impact and improve resource efficiency.
• Consumer health focus: development of products targeted at health-conscious segments and functional food innovations.

Vision

To be a leading, trusted food group known for nutritious, innovative and sustainable food solutions - expanding market presence while improving the quality of life for consumers across China and international markets.

Core Values

• Quality First - rigorous quality assurance and traceability systems underpin product reliability and safety.
• Innovation - sustained investment in R&D and new product pipelines.
• Responsibility - environmental stewardship and community engagement guide sourcing and production choices.
• Customer Centricity - products and services designed around consumer needs and feedback.
• Integrity - transparent governance and compliance with regulatory standards.

Key Operational and Financial Metrics (Selected)

For additional financial context and investor-focused analysis, see: Breaking Down HUANLEJIA Food Group Co., Ltd. Financial Health: Key Insights for Investors

HUANLEJIA Food Group Co., Ltd. (300997.SZ) - Mission Statement

• Global footprint target: expand presence from current markets to 30+ countries within five years.
• Revenue growth objective: target compound annual growth rate (CAGR) of 10%-12% in international sales over 2024-2028.
• Quality & safety commitment: achieve full alignment with major international standards (e.g., ISO 22000, HACCP) across all productions lines by 2026.
• Sustainability goals: reduce carbon intensity by 25% and water usage per ton of product by 20% by 2030 versus 2023 baseline.

• Product portfolio diversification: launch 15 new SKUs targeted at overseas markets by 2026.
• R&D investment: increase R&D spending to 3%-4% of annual revenue to accelerate innovation and product localization.
• Workforce empowerment: grow employee base and technical staff capacity to support internationalization-aim for a 30% increase in R&D and export-focused headcount by 2026.

• Safety First - zero-tolerance for food-safety lapses; maintain 100% traceability for raw materials.
• Customer-Centricity - net promoter score (NPS) improvement target of +15 points in three years.
• Sustainable Growth - balance profitability with environmental stewardship and social responsibility.
• Integrity & Partnerships - long-term supplier contracts and partnership retention rate target of 85%+ annually.
• Continuous Improvement - adopt lean manufacturing to improve yield by 5% and reduce waste by 10% year-on-year in priority plants.

• Product Innovation - localized formulation, packaging optimization for target markets, and health-forward SKUs.
• Operational Excellence - continuous improvement initiatives, automation investment, and supplier quality programs to lower costs and improve margins.
• Internationalization - phased market entry, distribution partnerships, and export compliance hubs to scale exports while controlling risk.
• Sustainability Integration - energy efficiency retrofits, circular packaging pilots, and community programs to align growth with ESG outcomes.

HUANLEJIA Food Group Co., Ltd. (300997.SZ) - Vision Statement

Mission

Core Values

• Quality - rigorous quality control systems ensure product safety and integrity across raw material sourcing, processing, and distribution.
• Innovation - significant R&D investment and agile product development, delivering over 50 new products in the past year.
• Sustainability - measurable reductions in environmental impact, with a 25% reduction in carbon emissions across production facilities by 2022 and a target of 50% by 2025.
• Customer Satisfaction - a 93% satisfaction rate in 2022 reflecting responsiveness to consumer preferences and consistent product performance.
• Integrity - transparent governance, ethical sourcing, and compliance that build trust with consumers, partners, and regulators.
• Collaboration - cross-functional teamwork and partnerships that accelerate innovation and operational excellence.

Key Performance and Commitment Metrics

How Core Values Translate into Action

• Quality: multi-stage QA/QC protocols, HACCP and ISO-aligned processes across 12 production lines, and supplier audits covering 100% of primary raw-material spend.
• Innovation: centralized R&D center with 120 technical staff, partnerships with universities, and rapid commercialization that produced 50+ SKUs last year.
• Sustainability: energy-efficiency retrofits, waste-reduction programs, and renewable energy pilots contributing to the 25% emissions decline achieved by 2022.
• Customer Focus: expanded consumer insights program and digital feedback loops that supported a 93% satisfaction result in 2022.
• Integrity & Collaboration: governance policies, supplier codes of conduct, and cross-departmental initiatives that shorten product development cycles and improve time-to-market.