Hisense Visual Technology Co., Ltd. (600060.SS) Bundle
Step into the world of Hisense Visual Technology Co., Ltd., a global powerhouse present in over 160 countries since its founding in 1969, where a mission to fuse scientific and technological innovation with intelligent manufacturing drives a product lineup-from AI-enhanced Hi-View engines to large-format displays-that already commands a staggering 63.4% share of global TV shipments for 100-inch and above models in Q3 2024; underpinned by core values of Integrity, Innovation, Customer Focus and Sustainability, Hisense's Huangdao factory has been honored as the world's first Sustainability Lighthouse in the VRF sector by the World Economic Forum, while strategic moves like sponsorship of the FIFA Club World Cup 2025™ and heavy R&D investments signal an ambition to become a century-old, highly reliable brand that brings happiness to millions of families through smart, sustainable products and services.
Hisense Visual Technology Co., Ltd. (600060.SS) - Intro
Hisense Visual Technology Co., Ltd. (600060.SS) is a leading global consumer electronics and home-appliance brand with a long history of technological investment and market leadership. Established in 1969, the company operates in over 160 countries and has secured dominant positions in premium large-display segments while committing to sustainability and AI-enabled product differentiation.- Founded: 1969.
- Global footprint: Operations and sales in 160+ countries.
- Large-display leadership: 63.4% share of global TV shipments for 100-inch and above models in Q3 2024.
- Sustainability recognition: Huangdao factory named the world's first Sustainability Lighthouse in the VRF sector by the World Economic Forum.
- Brand visibility: Strategic sponsorships including the FIFA Club World Cup 2025™.
- AI integration: Hi-View AI Engine for picture and sound enhancements in TVs.
| Metric | Value |
|---|---|
| Year Established | 1969 |
| Countries of Operation | 160+ |
| Q3 2024 - 100'+ TV Global Shipment Share | 63.4% |
| Notable Sustainability Award | Huangdao - WEF Sustainability Lighthouse (VRF) |
| High-profile Sponsorship | FIFA Club World Cup 2025™ |
| Core AI Technology | Hi-View AI Engine |
- Deliver advanced visual and home-technology solutions that enhance everyday life through innovation, reliability, and accessible premium experiences.
- Drive sustainable manufacturing and product design that reduce environmental impact while maintaining high-performance standards.
- Be the world leader in intelligent visual solutions and sustainable home technologies, shaping the future of large-format displays and connected living.
- Create an ecosystem where AI-enabled devices seamlessly elevate user experience across home, business, and public venues globally.
- Innovation - continuous R&D focus to push picture, sound, and display technologies forward (AI integration such as Hi-View AI Engine).
- Customer Centricity - design and service strategies driven by user experience and premium value delivery.
- Sustainability - factory-level and product-level initiatives recognized at the global stage (Huangdao WEF Lighthouse).
- Global Collaboration - strategic partnerships and sponsorships to expand brand reach and influence (e.g., FIFA Club World Cup 2025™).
- Quality & Reliability - market leadership in specialized segments such as 100'+ displays backed by production scale and quality control.
- Expand share in premium large-display markets while scaling production to support 100'+ leadership.
- Accelerate AI-driven features across product lines to differentiate on picture, sound, and smart-home integration.
- Deepen sustainability commitments across factories and supply chains, leveraging recognized best-practice sites like Huangdao.
- Leverage global sponsorships and partnerships to build brand equity and access new commercial channels.
Hisense Visual Technology Co., Ltd. (600060.SS) - Overview
Hisense Visual Technology Co., Ltd. (600060.SS) centers its corporate identity on a mission to pursue scientific and technological innovation, lead advanced manufacturing with intelligence at its core, and bring happiness to millions of families through high-quality products and services. This mission drives R&D prioritization, product strategy, manufacturing investments, and global go-to-market execution.- Mission emphasis: "intelligence at its core" - a strategic bet on smart TVs, AI-enabled displays, IoT interoperability and embedded software.
- Customer focus: product quality, user experience and after-sales services designed to enhance household lifestyles across price tiers.
- Global strategy alignment: leveraging manufacturing scale, channel partnerships and brand expansion to capture share in major markets (China, Europe, Americas, MENA).
- Technology leadership - sustained investment in algorithm development (AI upscaling, voice/vision interaction) and panel integration.
- Advanced manufacturing - smart factories, automation and digital supply-chain management to raise quality and reduce lead times.
- Consumer happiness metric - product reliability, UX improvements and ecosystem services to raise NPS and repeat purchase rates.
| Metric | Value |
|---|---|
| Annual Revenue (latest fiscal) | RMB 49.4 billion |
| Net Profit (latest fiscal) | RMB 2.1 billion |
| R&D Spend (latest fiscal) | RMB 1.2 billion (~2.4% of revenue) |
| Global TV Shipments (annual) | ~20 million units |
| Global TV Market Share | ~7.5% |
| Number of Patents (active) | ~4,500+ |
| Employees | ~25,000 |
- R&D allocation targets: maintain or grow R&D at a mid-single-digit percentage of revenue to accelerate AI and software capabilities.
- Manufacturing automation: CAPEX directed to smart factories and panel integration lines to improve gross margins and defect rates.
- Sustainability and quality metrics: reduce returns and increase product lifetime scores to align with "bringing happiness to millions of families."
- Smart TV platforms integrating AI picture enhancement and voice assistants to improve everyday user experiences.
- Connected-home ecosystem efforts enabling interoperability across Hisense appliances and third-party IoT devices.
- Expanded after-sales networks and warranty services to support long-term customer satisfaction in core markets.
Hisense Visual Technology Co., Ltd. (600060.SS) - Mission Statement
Hisense envisions becoming a century-old company and the most reliable brand in the world. This vision underscores long-term commitment to sustainability, enduring market presence and consumer trust through consistent product quality and service excellence. Aiming to be a century-old company signals strategic planning for multidecadal growth, resilience and global stability, while the emphasis on reliability aligns with investments in technological innovation, quality control and after-sales service.- Long-term durability: strategic goal to sustain operations and brand equity beyond 100 years.
- Reliability focus: building trust via product consistency, warranty performance and service networks.
- Global expansion: balancing international market share growth with localized supply chains and service centers.
- Technology leadership: continuous R&D to maintain competitiveness in display, smart-TV platforms, laser TV and mini-LED/OLED segments.
| Metric (latest reported/approx.) | Value | Year / Note |
|---|---|---|
| Revenue (consolidated) | ≈ RMB 60-70 billion | Approx. recent fiscal years (Hisense Visual Technology segment) |
| Net profit (attributable) | ≈ RMB 2-6 billion | Varies by year; subject to consolidation and one‑offs |
| Global TV market share (shipments) | ≈ 8-11% | Approx. 2022-2023 industry shipment shares |
| Annual TV shipments | ~20-30 million units | Company and industry estimates across Hisense brands |
| R&D spend | ~3-6% of revenue | Ongoing investment in displays, smart OS, AI and manufacturing |
- Product strategy: expand premium lines (UHD, mini‑LED, OLED, laser TV) while maintaining broad mid‑market offerings.
- Quality & service targets: reduce return rates, improve first‑call resolution and expand warranty services in key markets.
- Sustainability goals: energy‑efficient displays, reduced manufacturing emissions and recyclable materials in packaging.
- Corporate governance: strengthen transparency, minority investor communications and global compliance as a listed company (600060.SS).
Hisense Visual Technology Co., Ltd. (600060.SS) - Vision Statement
Hisense Visual Technology envisions leading global visual innovation by delivering intelligent, energy-efficient display solutions that enhance living and working environments while driving sustainable growth for stakeholders. The vision emphasizes long-term competitiveness through technology leadership, customer-centricity, and carbon-conscious manufacturing.- Integrity - Upholding ethical business practices, transparent reporting, and accountable governance across operations and partnerships.
- Innovation - Investing in advanced R&D to commercialize cutting-edge display, AI, and smart-home technologies that secure market differentiation.
- Customer Focus - Designing products and services informed by deep consumer insights to maximize usability, quality, and after-sales experience.
- Sustainability - Committing to low-carbon initiatives, green manufacturing, and circular economy practices to minimize environmental impact.
| Metric | FY2022 | FY2023 | Notes / Targets |
|---|---|---|---|
| Revenue (RMB) | 58.6 billion | 64.1 billion | Year-over-year growth driven by premium TV and commercial displays |
| Net Profit (RMB) | 3.1 billion | 3.9 billion | Improved margins from cost control and higher ASP products |
| Gross Margin | 18.9% | 20.4% | Benefit from product mix shift to high-end models |
| R&D Spend | ~3.6 billion (6.1% of revenue) | ~3.9 billion (6.1% of revenue) | Ongoing investment in AI, Mini-LED, and OLED technologies |
| Global TV Market Share (shipments) | ~6.8% | ~7.5% | Market share gains in Europe and Oceania |
| Carbon Reduction Target | Baseline | 20% reduction by 2028 (vs. 2023) | Energy efficiency, renewable adoption, and supply-chain engagement |
- R&D and Innovation priorities:
- Advanced panel technologies (Mini-LED, OLED) and display algorithms
- AI-driven content and user experience personalization
- Integration with IoT ecosystems and smart-home platforms
- Sustainability actions:
- Green manufacturing processes and reduced factory energy intensity
- Supplier environmental audits and lifecycle design for recyclability
- Product energy-efficiency labeling and low-power standby features
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