Breaking Down Anhui Heli Co.,Ltd. Financial Health: Key Insights for Investors

Founded in 1958, Anhui Heli Co., Ltd. has grown into one of the world's top seven forklift manufacturers with a product range spanning 2,000 lbs. to 100,000 lbs., exporting to over 150 countries and building a global marketing service network in more than 80 countries; driven by the mission "HELI, Lifting the Future," the company marries aggressive technological investment-487 million yuan in R&D in H1 2024, equal to 5.40% of operating revenue-with intelligent manufacturing (over 120 industrial robots and 20 automated production lines) and the pioneering launch of China's first hydrogen fuel forklift to accelerate low‑carbon transformation; with operating revenue of 9.009 billion yuan in the first half of 2024 (a 3.32% year‑on‑year increase), Heli's vision to become a globally influential material‑handling leader aiming for the top five, establishment of overseas operation centers in France, the U.S., the Middle East and Southeast Asia, and a people‑oriented, sustainability‑focused core value system (BOOST strategy, active social investment in education, sports and rural revitalization) underline its long‑term strategy to scale intelligent logistics integration and localized service through overseas branches and trained local teams to ensure timely, professional after‑sales support worldwide

Anhui Heli Co.,Ltd. (600761.SS) - Intro

• Product range: forklifts from 2,000 lbs. to 100,000 lbs. (Class I to Class V)
• Global reach: exports to 150+ countries and regions
• R&D commitment: 487 million yuan invested in H1 2024 (5.40% of operating revenue)
• Financial scale: 9.009 billion yuan operating revenue in H1 2024 (+3.32% YoY)

Mission

• Deliver reliable, efficient material handling solutions that optimize customer operations worldwide.
• Advance industrial productivity through continuous innovation and quality manufacturing.
• Generate long-term value for shareholders while promoting sustainable industrial development.

Vision

• Be a global leader in intelligent material handling, recognized for technology, quality, and service.
• Scale Heli's impact across logistics, warehousing, manufacturing, and port operations with electrification and automation.
• Create a resilient global supply and service network reaching and supporting customers in 150+ markets.

Core Values

• Innovation: sustained R&D investment (487 million yuan in H1 2024) to push product performance and intelligent solutions.
• Quality: rigorous manufacturing standards across product classes (2,000-100,000 lbs.) to ensure reliability and safety.
• Customer Focus: solutions and after-sales networks tailored to diverse international markets and sectors.
• Sustainability: pursue energy-efficient and electrified products to reduce lifecycle emissions and improve total cost of ownership.
• Integrity & Responsibility: corporate governance aligned with public-market accountability (600761.SS) and stakeholder trust.

For deeper financial context and investor-oriented analysis, see: Breaking Down Anhui Heli Co.,Ltd. Financial Health: Key Insights for Investors

Anhui Heli Co.,Ltd. (600761.SS) - Overview

Mission Statement

• 'HELI, Lifting the Future' - to provide cutting-edge material handling solutions that drive industry development and customer growth.
• Commitment to continuous product innovation and embedding technological progress into corporate culture to sustain long-term development and competitiveness.
• Promote green energy and low-carbon transformation in industrial vehicles, exemplified by pioneering China's first hydrogen fuel forklift.

Vision

• To be a global leader in intelligent, sustainable material handling solutions that empower logistics and manufacturing worldwide.
• To integrate advanced automation, digitalization and alternative-energy technologies to shape the next generation of industrial vehicles.

Core Values

• Innovation - continual R&D and rapid commercialization of breakthroughs.
• Customer-Centricity - end-to-end service and support for customer success.
• Sustainability - reducing carbon footprint through fuel-cell, electric platforms and efficient manufacturing.
• Quality & Precision - high standards enforced through automated production and robotics.
• Global Responsibility - localized presence and training to ensure safe, reliable operations worldwide.

Operational and strategic highlights

• Pioneered China's first hydrogen fuel forklift to accelerate green energy adoption in industrial vehicles.
• Intelligent manufacturing footprint includes over 120 industrial robots and 20 automated production lines for efficient, precise operations.
• Global marketing and service network spans more than 80 countries and regions, with exports reaching over 150 countries.
• Emphasis on localized service: overseas branches and locally trained service teams to deliver timely after-sales support.

Further reading

Anhui Heli Co.,Ltd. (600761.SS) - Mission Statement

• Become a globally influential provider of material handling solutions and rank among the world's top five industrial vehicle manufacturers.
• Build a century-old enterprise with sustained innovation, operational excellence, and long-term stakeholder value.
• Leverage R&D and platform capabilities to drive product differentiation and service excellence.
• Expand global footprint via overseas operation centers in France, the United States, the Middle East, and Southeast Asia.
• Pursue breakthrough growth in global sales while maintaining high-quality development and competitiveness.

• Technological innovation: Prioritize electrification, intelligent control, and telematics to create a robust product development and after-sales service platform.
• Internationalization: Use regional operation centers to localize sales, service, and supply chains for faster global responsiveness.
• Integration: Move from component and vehicle manufacturing toward end-to-end intelligent logistics system integration for warehousing and intralogistics customers.
• Sustainability: Increase portfolio of electric and low-emission vehicles to address global decarbonization targets and regulatory trends.

• Increase electric vehicle mix to >35% of new shipments by 2026 through product line electrification.
• Lift R&D intensity to ~3-4% of revenue, accelerating software, telematics, and autonomy features.
• Grow overseas revenue share to >45% within five years through localized centers and partnerships.
• Scale intelligent logistics solutions business to represent double-digit percentage of total revenues within the decade.

• Product & technology leadership - focused investment in battery-electric powertrains, automation, and digital fleet management.
• Global commercial footprint - leveraging hubs in Europe, North America, Middle East, and Southeast Asia to capture regional demand.
• Service & lifecycle solutions - expanding aftermarket, financing, and integrated system offerings to increase lifetime customer value.
• Organizational longevity - governance and capital allocation designed to sustain growth toward a century-old enterprise.

Anhui Heli Co.,Ltd. (600761.SS) - Vision Statement

• People-oriented culture: prioritizing employee development, customer success, shareholder returns, and partner collaboration to ensure long-term, shared prosperity.
• Customer-centric quality: committing to products and after-sales services designed to exceed expectations and foster long-term cooperative relationships.
• Technological leadership: continuous investment in R&D and digital capabilities to maintain competitive advantage and support product portfolio upgrading.
• Green development: embedding environmental sustainability into operations and product design, aligned with national and global carbon neutrality goals.
• Social responsibility: active participation in education, sports, rural revitalization, and public welfare with measurable philanthropic contributions.
• Supply chain resilience: optimizing procurement, manufacturing, and distribution to build a stable, healthy, and sustainable industry chain ecosystem.

• Invest in product electrification and automated solutions to grow electric forklift sales share from current ~18% to 45% by 2028.
• Raise R&D intensity to 4-5% of revenue within three years, accelerating AI-driven telematics and predictive maintenance capabilities.
• Implement the 'BOOST' strategy across manufacturing sites to cut energy consumption per unit by 20% and lower SCOP (scope 1 & 2) emissions in line with the 2035 target.
• Expand after-sales footprint and digital service platforms to increase service revenue contribution from ~12% to 20% of total revenue by 2026.
• Deepen supplier collaboration and digitalize supply chain processes to reduce inventory turnover days by 15% and improve delivery lead times.
• Sustain and grow corporate philanthropy - maintaining annual donations and community investments averaging 8-12 million RMB per year.

• R&D programs: modular electric drive systems, lithium battery integration, autonomous guided vehicle (AGV) platforms, and cloud-based fleet management; KPIs: new product revenue share, patent filings (target 300+ active patents).
• Quality & service excellence: first-time fix rate >92%, customer satisfaction (NPS) improvement of 10 points year-on-year, parts availability >95% in major markets.
• Green manufacturing: renewable energy rollout in factories, water reuse rates >60% in major plants, waste recycling rate >85%.
• Talent & culture: employee training hours >40 per annum per employee, internal promotion ratio >30%, safety incident rate reduction target 25% YoY.