Breaking Down Dlg Exhibitions & Events Corporation Limited Financial Health: Key Insights for Investors

Dlg Exhibitions & Events Corporation Limited, a state-owned listed company under Donghao Lansheng Group founded in 1982 and reorganized into China's first exhibition-listed firm in October 2020, operates a full MICE industry chain-venue operation, exhibition organization, conferences, sports events and on-site services-while pursuing a bold mission and vision to build an internationally renowned, domestically leading exhibition listed company through strategic mergers and acquisitions, the 'exhibition of China' initiative and a push into digital exhibition platforms; backed by a registered capital of 536 million yuan with the state holding 62.68% and the public 37.32%, the company now runs nearly 30 exhibitions annually across almost 1 million square meters, serving about 1.3 million visitors as of late 2025, and anchors its core values-Integrity, Innovation, Customer Focus (with a 92% satisfaction score), Collaboration (working with over 50 industry vendors), Excellence (average execution rating 4.8/5 and Best Event Organizer Award) and Sustainability-into every strategic move

Dlg Exhibitions & Events Corporation Limited (600826.SS) - Intro

• Founded in 1982; state-owned listed company under Donghao Lansheng (Group) Co., LTD., one of China's Top 500 enterprises.
• Formerly Lansheng Co.; reorganized in October 2020 to concentrate assets in the exhibition industry, becoming the first exhibition-listed company on the Shanghai Stock Exchange (600826.SS).
• Full-industry-chain MICE operator covering venue operation, exhibition organization, conferences, sports events, and on-site services.
• Registered capital: RMB 536,000,000. State ownership: 62.68%; public float: 37.32%.
• Operational scale (as of late 2025): nearly 30 exhibitions annually, total exhibition area approaching 1,000,000 sqm, and ~1.3 million visitors served annually.

• Create high-quality, digitally enabled exhibition platforms that connect industry, capital, and global buyers to accelerate trade and cultural exchange.
• Deliver integrated MICE services that maximize venue utilization, exhibitor ROI, and attendee experience across physical and virtual channels.
• Support national strategy by promoting "exhibition of China" and advancing "digital exhibition" transformation.

• To become an internationally renowned and domestically leading exhibition listed company with sustained growth and broad market influence.
• To expand through targeted mergers & acquisitions, platform partnerships, and digital productization of exhibition services.
• To scale global reach while maintaining strong state-backed governance and operational excellence.

• Professionalism - industry expertise across the full MICE value chain.
• Integrity - state-backed governance, transparent shareholder structure, and accountable operations.
• Innovation - digital exhibition tools, data-driven event management, and new formats (hybrid/virtual).
• Customer-focus - prioritizing exhibitor outcomes and attendee experience.
• Sustainability - efficient venue management and socially responsible event practices.

• Pursue acquisitions to enlarge venue portfolio and regional footprint, targeting synergies in operations and digital event capabilities.
• Invest in digital platforms (virtual exhibition, data analytics, CRM) to monetize audience and extend exhibition lifecycle.
• Leverage state backing and group affiliation for capital access and strategic partnerships both domestically and internationally.

Dlg Exhibitions & Events Corporation Limited (600826.SS) - Overview

• Mission: Become an internationally renowned and domestically leading exhibition listed company by strengthening core exhibition capabilities and building a benchmark service brand.
• Strategic focus: develop and extend mergers & acquisitions to enhance market position and scale.
• Industry positioning: promote 'exhibition of China' and 'digital exhibition' strategies to capture shifting demand and to lead industry digitization.
• Service ambition: improve quality and level across the entire exhibition industry chain, from venues and logistics to digital content and audience services.

Core Components of the Mission

• Market leadership: integrate acquired assets to broaden venue network and customer segments.
• Digital-first exhibitions: invest in hybrid event platforms, virtual booths, and analytics to expand reach and monetization.
• Industry-chain excellence: standardize supplier networks, logistics, and professional services to raise margins and client satisfaction.
• Brand building: establish signature annual events and service-level benchmarks that define the company brand in the exhibition sector.

Key Metrics & Operational Footprint

How the Mission Drives Financial & Operational Priorities

• Revenue diversification: increase share of digital and hybrid event revenue to reduce seasonality and venue-dependence.
• Scale economies: use M&A to expand venue portfolio and centralized procurement to lower operating cost per event.
• Service monetization: develop premium end-to-end exhibition packages (planning, logistics, digital content, lead-gen analytics).
• Quality metrics: implement KPIs across the industry chain (exhibitor NPS, on-time logistics rate, digital engagement per event).

Dlg Exhibitions & Events Corporation Limited aligns its corporate strategy and resource allocation with the mission to build a core business brand and set a benchmark for service excellence in the exhibition industry. For deeper context on company history, ownership and how it makes money, see: Dlg Exhibitions & Events Corporation Limited: History, Ownership, Mission, How It Works & Makes Money

Dlg Exhibitions & Events Corporation Limited (600826.SS) - Mission Statement

• Positioning: Become a top-tier exhibition platform domestically and a recognized brand in key international markets within 5-8 years.
• M&A strategy: Execute targeted acquisitions to increase consolidated revenue contribution from acquired businesses to 30% of total revenue within 3 years.
• Digital transformation: Achieve 40% of exhibition-related revenue from digital or hybrid formats by 2027 through platform development and virtual event services.
• Service quality: Raise client satisfaction scores (NPS) to 70+ across core events and extend full-chain service margins by 5 percentage points.
• Brand building: Establish 5 flagship core business brands with annual exhibition attendees exceeding 50,000 each within 4 years.

• Core competitiveness: Invest in venue, logistics, content curation, and data services to lift gross margin of exhibition operations by 8-12% versus current baseline.
• Industry chain enhancement: Expand value-added services (design, logistics, digital engagement, sponsorship matchmaking) to increase per-exhibitor spend by 20% year-over-year on targeted shows.
• Internationalization: Grow overseas revenue share to 15% of total revenue through partnerships, joint ventures, and cross-border show exports.
• Capital allocation: Use listed status to fund M&A and platform investments, targeting a return on invested capital (ROIC) above 12% within 36 months for major acquisitions.

• Exhibition excellence: Curate industry-leading content, buyer-supplier matchmaking, and high-value attendee experiences to command premium pricing.
• End-to-end industry chain services: Integrate design, build, logistics, digital, and marketing to deliver seamless full-service packages and higher lifetime customer value.
• "Exhibition of China" export: Package China-origin exhibitions for global markets to showcase domestic industries and capture cross-border demand.
• Data-driven offerings: Monetize attendee and exhibitor data through analytics products to increase ancillary revenue streams and improve conversion metrics.

Dlg Exhibitions & Events Corporation Limited (600826.SS): Vision Statement

• Integrity: Upholding transparent contracting, fair terms, and ethical procurement practices across all events and partnerships.
• Innovation: Continuous adoption of new technologies-e.g., proprietary digital exhibition platforms, AR/VR showcases, and analytics dashboards-to boost engagement and monetization.
• Customer Focus: Prioritizing exhibitor and attendee experience through responsive service portfolios, post‑event analytics, and targeted lead generation.
• Collaboration: Building strategic alliances with venue operators, international trade associations, and over 50 industry vendors and suppliers to enhance event diversity.
• Excellence: Delivering superior event execution benchmarks and aiming to exceed industry KPIs for quality, safety, and client satisfaction.
• Sustainability: Promoting the "exhibition of China" and "digital exhibition" strategies to reduce carbon intensity per participant and support circular event practices.

• Scale hybrid event capabilities to increase digital attendance share to 50% of total participants within three years.
• Enhance data analytics offerings to provide exhibitors with quantified lead quality and conversion metrics.
• Deepen vendor collaborations-targeting 75 certified partners for logistics, digital services, and sustainability by next fiscal year.
• Achieve year‑on‑year reduction in event carbon intensity (kg CO2e per participant) through digitalization and greener supply chains.
• Maintain customer satisfaction above 90% and an event execution score ≥4.7/5 across all flagship exhibitions.

• Exhibitors: Transparent pricing, measurable ROI reporting, and matchmaking services backed by analytics.
• Attendees: Seamless omnichannel experience, high‑quality content, and safety‑first event operations.
• Employees: Ethical workplace practices, continuous upskilling in digital event technologies, and cross‑functional collaboration incentives.
• Investors: Clear governance, disciplined capital allocation, and growth targets tied to hybrid event monetization.
• Communities & Environment: Local supplier sourcing, waste minimization, and promotion of China's exhibition industry responsibly.