Breaking Down Yonghui Superstores Co., Ltd. Financial Health: Key Insights for Investors

Discover how Yonghui Superstores Co., Ltd., founded in 2001, has grown into a retail powerhouse with more than 1,200 stores across 29 provinces and a total sales area exceeding 7 million square meters, driven by a clear mission to deliver convenience, quality, and affordability through integrated offline and e‑commerce experiences, a vision focused on innovation, fresh and organic offerings, and national-scale service for mainstream Chinese families, core values that champion integration, respect, entrepreneurship and social responsibility, and recent strategic validation when MINISO acquired a 29.4% stake in September 2024 amid a year in which Yonghui posted roughly RMB 78.6 billion in revenue and ranked second among China's top 100 supermarkets.

Yonghui Superstores Co., Ltd. (601933.SS) - Intro

• Established: 2001
• Store footprint: Over 1,200 stores across 29 provinces and municipalities
• Total sales area: Exceeding 7 million square meters
• Brands and formats: Yonghui Supermarket, BravoYH, Yonghui Life, Yonghui Warehouse, among others
• 2024 revenue: Approximately RMB 78.6 billion (ranked 2nd in sales among China's top 100 supermarkets)
• Strategic investment: MINISO Group Holding Limited acquired a 29.4% stake in September 2024 (largest single shareholder)
• Industry recognition: Recipient of China National Quality Award and China Outstanding Retailer Award

• Freshness and food safety controls across sourcing, cold chain and store operations
• Accessible pricing and value for everyday households
• Continuous improvement of customer experience across physical and digital touchpoints

• Expanding omnichannel integration between stores, e-commerce and community retail
• Scaling fresh and direct-sourcing programs to control quality and margins
• Leveraging strategic partnerships and capital support (e.g., MINISO's 29.4% stake) to accelerate store network optimization and product assortment

• Customer-first: prioritize food safety, freshness and everyday affordability
• Integrity and responsibility: compliance with national quality and safety standards
• Innovation: adoption of cold chain, logistics automation and digital retail tools
• Partnership and win-win: build supplier relationships and strategic investors to boost scale
• Operational excellence: disciplined cost control and standardized store operations

• Large minority investment by MINISO signals confidence in Yonghui's growth potential and provides strategic capital for network optimization and new formats.
• Ranking and scale (RMB 78.6B revenue; >1,200 stores) position Yonghui as a top-tier grocery platform able to negotiate supply, invest in cold chain and pursue omnichannel expansion.
• Operational focus on fresh food and private-label/ imported goods differentiation supports margin improvement opportunities versus pure general-merchandisers.

Yonghui Superstores Co., Ltd. (601933.SS) - Overview

Yonghui Superstores Co., Ltd. (601933.SS) centers its corporate identity on delivering convenience, quality and affordability through an integrated offline-online retail model. The company's strategy emphasizes fresh produce, everyday essentials, technology-enabled retail services, and a consistent customer-first mission that has guided operations through rapid retail industry evolution.

• Core mission: ensure customers have access to fresh food and daily necessities at competitive prices in a pleasant, efficient shopping environment.
• Omnichannel focus: blend of physical supermarkets, fresh-format stores, and digital platforms (Yonghui Life, third‑party partnerships) to meet evolving consumption habits.
• Technology adoption: investment in supply‑chain digitization, cold‑chain logistics, and online order fulfillment to shorten time‑to‑shelf and reduce waste.
• Customer experience: store layout, fresh‑food guarantees, loyalty programs and rapid last‑mile delivery to boost convenience and repeat purchase.

Operational emphasis is measurable across store footprint, supply‑chain metrics and financial performance:

• Freshness and assortment: Yonghui emphasizes a high share of fresh produce and daily necessities in SKU mix, supporting customer trust and frequency.
• Affordability: dynamic pricing, scale purchasing and private‑label expansion help maintain competitive price points versus peers.
• Digital integration: mobile ordering, community group‑buy pilots, and cross‑channel promotions aim to convert offline loyalty into online retention.

Examples of mission execution with measurable outcomes:

• Cold‑chain reach: expanded refrigerated distribution centers reduced fresh produce spoilage by double‑digit percentage points year‑over‑year in recent reporting periods.
• Delivery speed: growth in dark stores and micro‑fulfillment nodes enabled sub‑1‑hour delivery in key urban catchments, lifting online repeat purchase rates.
• Sustainability & sourcing: direct supplier partnerships and traceability initiatives increased share of traceable fresh SKUs to support quality commitments.

For a fuller company context, history and how Yonghui operates and generates revenue, see: Yonghui Superstores Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Yonghui Superstores Co., Ltd. (601933.SS) - Mission Statement

• Provide fresh, safe, and affordable food to mainstream families across China.
• Continuously innovate store formats and supply-chain capabilities to shorten "farm-to-table" times.
• Integrate online and offline channels to create seamless omnichannel shopping experiences.
• Prioritize customer-centric service, quality control, and sustainability in sourcing and operations.

• Continue developing innovative retail concepts to provide a more pleasant and efficient shopping experience for customers.
• Integrate online and offline shopping experiences, enhancing convenience and accessibility for consumers.
• Expand product offerings, including organic and fresh food items, to meet rising demand for healthy and sustainable products.
• Become a national supermarket chain catering to mainstream families in China, emphasizing quality and customer-centric services.
• Lead the evolving retail market through innovation and superior customer satisfaction.
• Evolve the vision to emphasize e-commerce and digital integration, reflecting modern retail trends and consumer behavior.

• Customer First - decisions driven by improving consumer experience and trust in product quality.
• Freshness & Quality - rigorous sourcing, cold-chain logistics, and in-store quality controls.
• Innovation - new store formats (hypermarkets, boutique fresh stores), private labels, tech-enabled operations.
• Integrity & Compliance - food safety, supplier traceability, and regulatory adherence.
• People & Teamwork - investment in staff training, operational discipline, and a performance culture.
• Sustainability - reducing waste, improving supply-chain efficiency, and responsible sourcing.

• Omnichannel expansion: deepen integration of app, mini-programs, community group-buying, and in-store fulfillment to shorten delivery times and increase basket frequency.
• Fresh supply-chain investment: broaden cold-chain coverage, direct sourcing partnerships with farms, and vertical integration to secure quality and margin.
• Product portfolio enrichment: expand organic, premium fresh, private label, and prepared meals to capture higher-margin categories and meet health-conscious demand.
• Store-format innovation: pilot smaller neighborhood fresh formats, experience-driven stores, and optimized hypermarkets for differing city tiers.
• Technology and data: deploy AI for demand forecasting, inventory optimization, and personalized promotions to lift sales and reduce waste.

• Yonghui targets mainstream family shoppers - positioning itself between low-cost discounters and premium specialty grocers by focusing on freshness, price competitiveness, and broad assortment.
• Investment in e-commerce and logistics is intended to convert store footprint into fulfillment assets, lowering last-mile costs and improving service levels.
• Financial resources and capital expenditures are steered toward supply-chain automation, cold storage expansion, and digital platforms to realize the omnichannel vision.

Yonghui Superstores Co., Ltd. (601933.SS) - Vision Statement

• Become Perfect Through Integration and Sharing - integrate upstream sourcing, logistics, and retail while sharing efficiencies across formats and partners to lower costs and improve freshness.
• Treat Others as Family - cultivate a corporate culture of respect, care, and long-term employee retention to sustain service quality and institutional knowledge.
• Change Fate Through Self-Effort - encourage entrepreneurship and accountability at store and regional levels, linking individual performance to growth opportunities.
• Commitment to Social Responsibility - invest in community nutrition programs, disaster relief logistics, and sustainable sourcing to build positive societal relationships.
• Collaboration, Respect, Responsibility, Social Engagement - these enduring values guide stakeholder interactions and strategic decisions across the group.

• Integration and Sharing - centralized procurement and shared logistics reduced inbound costs and stockouts; rollout of shared cold-chain hubs improves SKU freshness across regions.
• Family culture - retention programs and internal promotion rates support low store manager turnover, aiding consistent customer experience.
• Entrepreneurship - regional profit-and-loss autonomy and performance-linked incentives accelerate store-level innovation (new formats, private label expansion).
• Social responsibility - community programs (nutrition subsidies, emergency supply chains) and supplier audits underpin corporate reputation and compliance metrics.

• Fresh supply-chain investments - increased CAPEX in distribution and procurement to secure perishable margins.
• Omnichannel integration - blending online sales, community group buying, and in-store fulfillment to raise same-store sales and customer frequency.
• Format diversification - expanding smaller community stores for daily shopping needs while optimizing hypermarkets for scale purchasing.
• ESG and supplier compliance - embedding social responsibility into procurement and sourcing KPIs.