Breaking Down Shanghai Daimay Automotive Interior Co., Ltd Financial Health: Key Insights for Investors

Rooted in a legacy that began in 2000, Shanghai Daimay Automotive Interior Co., Ltd. has engineered a rise from regional supplier to a market-trusted manufacturer of sun visors, headrests and roof systems-backed by advanced automation and a clear sustainability roadmap targeting carbon neutrality by 2030-while pivoting decisively into electrification where EV interior components contributed 40% of automotive revenue in 2023, a strategic shift reflected in investor confidence with a market capitalization of CN¥12.29 billion as of July 1, 2025; guided by a mission of delivering the highest quality products through continuous innovation and professional excellence, and a vision to be the leading provider across every region it serves, Daimay's culture of integrity, trust, teamwork and embracing change fuels operational rigor, eco-conscious material integration and partnerships with major domestic and international OEMs-inviting you to explore how these pillars translate into measurable growth, competitive advantage and the next chapter of interior solutions for the global auto industry

Shanghai Daimay Automotive Interior Co., Ltd (603730.SS) - Intro

• Founded: 2000
• Main products: sun visors, headrests, roof/overhead systems, interior modules
• Manufacturing: multiple automated plants with inline injection, PU foaming, assembly lines and in-line quality inspection
• Sustainability target: carbon neutrality by 2030
• Strategic focus: expand EV interior share (40% of automotive revenue in 2023)

• Deliver safe, comfortable and sustainable interior solutions that enhance vehicle user experience while supporting OEM platform differentiation.
• Innovate in materials and processes to reduce emission intensity and lifecycle environmental impact of interior components.

• To be the preferred global supplier of advanced, low-carbon interior systems for both ICE and EV manufacturers - enabling clean, intelligent mobility interiors.
• Lead the industry transition toward recyclable materials and closed-loop manufacturing by 2030.

• Customer-centricity: align R&D and production to OEM development cycles and quality standards.
• Operational excellence: leverage automation and digital quality control to raise first-pass yield and reduce CO2 per unit.
• Sustainability: prioritize eco-materials and energy efficiency across plants to meet the 2030 carbon-neutral goal.
• Collaboration: build long-term partnerships with tier-1 suppliers, material innovators and EV OEMs.
• Integrity & compliance: maintain rigorous governance, supplier audits and safety standards to protect stakeholders.

• EV portfolio expansion - target: increase EV-related revenue share from 40% (2023) toward 60% by 2027 via dedicated EV module platforms.
• Efficiency investments - multi-year CAPEX focused on automation and energy-saving upgrades; expected to improve gross margin by 200-300 bps over three years.
• Sustainability roadmap - switch to higher-recycled-content substrates, rooftop solar and green electricity purchase agreements to meet 2030 neutrality pledge.
• Customer diversification - deepen program content with leading Chinese and global OEMs to stabilize order book and reduce single-customer concentration risk.

Shanghai Daimay Automotive Interior Co., Ltd (603730.SS) - Overview

• Daimay is committed to providing the highest quality products and services through continuous innovation, best practices, and a team of highly skilled professionals.
• This mission underscores the company's dedication to excellence and its focus on delivering superior automotive interior solutions.
• By emphasizing continuous innovation, Daimay aims to stay ahead in a competitive market, ensuring its products meet evolving consumer preferences and technological advancements.
• The commitment to best practices highlights the company's adherence to industry standards and its pursuit of operational excellence.
• A team of highly skilled professionals is central to Daimay's mission, reflecting the importance of talent and expertise in driving the company's success.
• This mission statement has remained consistent over time, reinforcing Daimay's unwavering focus on quality, innovation, and professional excellence.

• To be the preferred global supplier of automotive interior systems, recognized for design leadership, material innovation, and reliable delivery.
• To expand collaborative partnerships with OEMs and Tier-1 customers across EV and ICE platforms while scaling sustainable manufacturing practices.
• To leverage smart manufacturing, digital quality control, and lightweight material engineering to improve margins and lower lifecycle emissions of interior modules.

• Quality First - rigorous quality assurance across design, prototyping, and mass production.
• Customer-Centricity - long-term partnerships, on-time delivery, and tailored interior solutions.
• Innovation - continuous R&D investment in materials, processes, and integration of electronic modules.
• Integrity & Compliance - adherence to industry standards, supplier codes, and ESG principles.
• Employee Development - training, safety, and talent retention to sustain technical leadership.

• Innovation intensity: sustained R&D investment (~3.9% of revenue) funding new materials and integrated electronic interiors.
• Quality outcomes: internal defect rates below industry benchmarks due to automated inspection lines and supplier QA programs.
• Operational excellence: lean manufacturing and OEE initiatives delivering stable gross margins (≈18.6%) despite commodity cost pressure.
• Talent-driven delivery: ~2,200 employees with continuous training programs supporting complex OEM programs and just-in-time logistics.

• Expand EV interior content by targeting contracts for instrument panels, center consoles, and integrated cockpit modules.
• Increase local content and EV program participation to raise ASP and margin profile.
• Invest in lightweight materials and digital assembly to reduce weight and improve fuel/energy efficiency of vehicles.
• Strengthen aftermarket and retrofit channels to diversify revenue streams and stabilize utilization in cyclical periods.

Shanghai Daimay Automotive Interior Co., Ltd (603730.SS) - Mission Statement

• Provide high-quality interior products (instrument panels, door panels, consoles, soft trims) that meet OEM safety, durability, and aesthetic standards.
• Expand regional footprint and aftersales support to become the preferred supplier across China and targeted overseas markets.
• Invest in R&D, process automation, and material science to reduce costs, improve margins, and accelerate new-model wins.
• Operate with fiscal discipline to deliver stable cash flows, prudent capex, and shareholder returns.
• Maintain ESG practices in manufacturing, supply-chain sourcing, and workplace safety.

• Daimay aims to be the leading provider of products and services in every region and sector it operates in.
• This vision reflects the company's ambition to achieve market leadership across diverse geographical areas and industry segments.
• By striving to be the top choice for customers, Daimay emphasizes its commitment to excellence and customer satisfaction.
• The focus on delivering excellence through professionalism and quality underscores the company's dedication to high standards in all aspects of its operations.
• This vision statement has been a guiding principle for Daimay, aligning with its strategic goals and operational focus.
• The consistency of this vision over time highlights Daimay's steadfast commitment to growth, quality, and customer-centricity.

• Customer-centric product development: align R&D and quality KPIs with OEM cycle requirements to secure new-platform awards.
• Margin expansion: pursue material substitutions, process yield improvements, and scale economies to lift operating margins above industry median.
• Selective geographic expansion: deepen presence in high-growth regions while optimizing supply-chain lead times.
• Technology and sustainability: increase investment in lightweight materials, interior electrification-ready components, and emissions-reduction measures in production.
• Capital allocation discipline: balance capex for capacity and automation with free cash flow generation and responsible leverage management.

Shanghai Daimay Automotive Interior Co., Ltd (603730.SS) - Vision Statement

• Become a top-tier supplier to OEMs in EV and ICE segments across China, Europe, and Southeast Asia by 2028.
• Target annual revenue growth of 10-15% over the next five years through product diversification and export expansion.
• Increase R&D intensity to 3-4% of annual revenue to accelerate materials innovation, lightweight solutions, and smart-cabin technologies.

• Integrity: Transparent governance, regulatory compliance, and robust supplier due diligence to protect brand and shareholder value.
• Trust: Long-term OEM partnerships and supplier contracts backed by on-time delivery metrics and quality KPIs.
• Teamwork: Cross-functional collaboration across design, engineering, procurement, and manufacturing to shorten product development cycles.
• Embracing change: Continuous adoption of lightweight materials, digital manufacturing, and smart-cabin systems to stay competitive.

• Integrity & trust - reflected in supplier scorecards and customer complaint rates (target: <2% warranty return rate annually).
• Teamwork - measured by cross-department project throughput: aim to reduce time-to-first-sample by 20% year-over-year.
• Embracing change - tracked via % of revenue from new products (<3 years) with a target of 25% contribution by 2026.

• Advanced materials program focused on weight reduction (goal: 10-15% component mass savings per platform).
• Smart-cabin integration partnerships to capture incremental content per vehicle and higher margin aftermarket opportunities.
• Lean manufacturing and digitalization to improve OEE (overall equipment effectiveness) and reduce unit cost by targeted 5-8% over three years.