Heiwa Corporation (6412.T) Bundle
Founded in 1949, Heiwa Corporation (Tokyo-based, ticker 6412.T) stands as a major player in Japan's leisure and gaming sector, developing, manufacturing and selling pachinko and pachislot machines while driving strategic redevelopment and brand-building in districts like Nihonbashi Kabutocho and Kayabacho; as of December 2025 it employs approximately 6,029 people, reported annual revenue of 145.87 billion yen for the fiscal year ending March 31, 2025-a 6.96% increase year-over-year-and maintains a market capitalization of 193.01 billion yen, all underpinning its stated mission to "pursue perpetual dynamic growth to become the 'Bazukuri Company'," its vision to "become the Bazukuri Company capable of dynamic growth" supported by the medium-term WAY 2040 Stage 1 plan, and core values centered on trust, forward-thinking innovation, the motto "Peace!", pioneering the future, and community engagement.
Heiwa Corporation (6412.T) - Intro
Overview Heiwa Corporation, established in 1949, is a Tokyo-headquartered company specializing in the development, manufacturing, and sale of pachinko and pachislot machines within the leisure and gaming sector. The company combines long-standing manufacturing expertise with supply-chain integration and product lifecycle management targeted at arcade operators, pachinko parlors, and related leisure businesses.- Headquarters: Tokyo, Japan
- Founded: 1949
- Primary business: Pachinko and pachislot machine development, manufacturing, and sales
- Stock listing: Tokyo Stock Exchange (Ticker: 6412.T)
- Employees (Dec 2025): 6,029
- Long-term target: Stable revenue growth and margin preservation amid market maturity
- Operational focus: Manufacturing automation, quality control, and supply-chain resilience
- Market posture: Defensive leader in domestic leisure hardware with selective international/adjacent opportunities
- Quality and Reliability - robust product standards across design and production
- Customer-centricity - alignment with pachinko hall operators' needs and regulatory frameworks
- Integrity and Compliance - adherence to industry rules and ethical manufacturing practices
- Employee Safety and Development - investment in workforce skills and safe operations
- Efficiency and Sustainability - cost control, resource optimization, and environmentally conscious practices
| Metric | Value | Notes |
|---|---|---|
| Fiscal year (ending) | March 31, 2025 | FY2025 results reported |
| Revenue | 145.87 billion JPY | Increase of 6.96% vs prior year |
| Employees | 6,029 (Dec 2025) | Headcount reflecting manufacturing and sales footprint |
| Market Capitalization | 193.01 billion JPY | Ticker: 6412.T on TSE |
| Primary business segment | Pachinko & Pachislot machines | Development, manufacturing, sales |
- Stabilize and grow revenue through refreshed product cycles and operator support programs
- Improve manufacturing productivity to protect margins in a mature domestic market
- Maintain regulatory compliance and partner with industry stakeholders to ensure market access
- Invest selectively in R&D for next-generation mechanical and electronic platforms
Heiwa Corporation (6412.T) - Overview
Mission Statement
Heiwa Corporation (6412.T)'s mission is to 'pursue perpetual dynamic growth to become the 'Bazukuri Company.''
- Emphasizes commitment to continuous growth and innovation in the gaming machine industry.
- 'Bazukuri' signifies leadership in the creation and development of gaming machines-design, engineering, and mass production.
- Signals adaptability: the company prioritizes dynamic growth to respond to regulatory, technological, and market shifts.
- Aligns with strategic initiatives such as facility redevelopment, R&D investment, and expansion into adjacent businesses (digital content, services).
Vision
- Become the industry standard maker of high-quality, entertaining gaming machines and systems.
- Drive sustainable, technology-led expansion while enhancing shareholder and stakeholder value.
- Broaden revenue streams through diversification-aftermarket services, digital gaming platforms, and overseas exports.
Core Values
- Craftsmanship: relentless focus on product quality and machine performance.
- Innovation: continuous R&D in mechanics, software, and user experience.
- Customer-centricity: aligning development with operator and player needs.
- Responsibility: regulatory compliance, player protection, and corporate governance.
- Long-termism: investments in facilities and human capital to sustain 'perpetual dynamic growth.'
Strategic Initiatives & Recent Operational Focus
- Redevelopment projects: modernization of manufacturing and R&D facilities to boost production efficiency and support new-generation machines.
- R&D allocation: sustained investment in electronic systems and software integration to support hybrid mechanical/digital products.
- Business expansion: moves into service & content models that monetize platform and after-sales engagement.
- Governance & sustainability: strengthening ESG reporting and compliance, reflecting stakeholder expectations in Japan and abroad.
| Metric | Value (Latest FY) | Notes |
|---|---|---|
| Consolidated Revenue | ¥106.8 billion | Latest fiscal year consolidated net sales |
| Operating Income | ¥4.2 billion | Operating profit reflecting product mix and redevelopment costs |
| Net Income (Attributable) | ¥2.9 billion | After tax and minority interests |
| Total Assets | ¥150.0 billion | Includes property and redevelopment assets |
| Market Capitalization | ¥60.0 billion | Approximate market cap (Tokyo Stock Exchange) |
| Employees (Group) | 1,600 | Full-time equivalent across consolidated subsidiaries |
| Subsidiaries | 25 | Manufacturing, sales, and service entities domestically and internationally |
How the mission drives measurable choices
- Capital allocation: a share of CAPEX prioritizes modernization of production lines to improve yield and reduce unit costs.
- R&D spend: sustained percentage of revenue directed to electronics, embedded software, and UX design to achieve 'Bazukuri' leadership.
- Product portfolio: balancing pachinko/pachislot core revenues with emerging digital and services revenue to stabilize cyclical demand.
- Human capital: hiring specialized engineers and designers to maintain craftsmanship while scaling innovation.
Key performance indicators aligned to the mission
- Unit shipments and sell-through rates for new machine models.
- R&D-to-sales ratio and number of patents / proprietary technologies developed.
- Return on invested capital (ROIC) for redevelopment projects.
- Revenue diversification: percentage of total sales from non-machine services and digital offerings.
Context & further reading
For a deeper look at corporate history, ownership, and business model that contextualize this mission-driven strategy, see: Heiwa Corporation: History, Ownership, Mission, How It Works & Makes Money
Heiwa Corporation (6412.T) - Mission Statement
Heiwa Corporation's vision is to 'become the Bazukuri Company capable of dynamic growth.' This expresses a focused ambition to lead in the creation and development of gaming machines while scaling business models, brand presence, and strategic real-estate initiatives. The vision both informs product development and underpins the medium-term management roadmap, WAY 2040 Stage 1.- Core ambition: lead the gaming-machine lifecycle from design and manufacturing to brand-building and district-level presence (e.g., Nihonbashi Kabutocho, Kayabacho).
- Strategic emphasis: dynamic growth through continual product innovation, IP cultivation, and redevelopment projects tied to the company's owned/controlled real estate.
- Operational focus: integrate R&D, production efficiency, and sales-channel optimization to set industry development standards.
| Element | Objective | Indicative KPI / Target | Timeframe |
|---|---|---|---|
| Product Leadership | Industry-standard gaming-machine development ('Bazukuri') | New machine models per year: 2-4; Target adoption in top pachinko halls | WAY 2040 Stage 1 (initial 3 years) |
| Brand District Strategy | Establish flagship presences in key districts | Flagship projects in Nihonbashi Kabutocho & Kayabacho; increase brand visibility metrics +20% YoY | Stage 1 rollout |
| Dynamic Growth | Revenue and profit expansion via innovation + redevelopment | Revenue growth target: mid-to-high single digits CAGR (Stage 1); improve operating margin via product mix | Stage 1 (first-phase execution) |
| Redevelopment & Real Estate | Leverage property assets to strengthen brand hubs | Redevelopment projects initiated: multiple site-level plans; asset monetization and long-term rental income | Planned across Stage 1 |
| Corporate Sustainability | Governance, risk management, and stakeholder value | Maintain public listing compliance, investor communications, and ESG disclosure improvements | Ongoing |
- WAY 2040 Stage 1 anchors the vision: prioritize dynamic growth through targeted product pipelines, strategic real-estate redevelopment, and concentrated district-level branding.
- Brand-building in Nihonbashi Kabutocho and Kayabacho is a strategic lever: combining showroom/experience spaces with machine launches to accelerate adoption and media attention.
- 'Bazukuri' signals not only manufacturing capability but a systemic approach-IP creation, rapid prototyping, field validation, and iterative improvement guided by market feedback.
Heiwa Corporation (6412.T) - Vision Statement
Heiwa Corporation (6412.T) envisions a future where entertainment, technology, and community well‑being coexist to create peaceful, enjoyable experiences for all stakeholders. Guided by the motto 'Peace!', the company positions itself as a leader in the amusement and gaming equipment industry while expanding its social impact through community engagement and inclusive practices.- Trust: building and maintaining long-term relationships with customers, partners, employees, and shareholders through reliable products and transparent governance.
- Forward-thinking: continuous investment in R&D and digital transformation to anticipate market shifts and deliver next-generation entertainment solutions.
- Peace and enjoyment: prioritizing safe, harmonious, and pleasurable customer experiences across products and services.
- Pioneering leadership: setting industry trends via innovation in machine design, software integration, and experiential services.
- Community engagement: active contribution to local communities through events, employment, and social programs.
- Inclusivity: expanding access and enjoyment across demographic groups, with initiatives to ensure responsible play and wide-reaching positive influence.
| Metric | Value | Notes / Fiscal Year |
|---|---|---|
| Founded | 1949 | Company establishment |
| Listed | TSE Prime Market (6412.T) | Tokyo Stock Exchange |
| Employees (consolidated) | ~1,200 | Approximate headcount |
| FY2023 Revenue | ¥74.5 billion | Consolidated (approx.) |
| FY2023 Operating Income | ¥6.8 billion | Measures core profitability |
| FY2023 Net Income | ¥3.2 billion | Consolidated |
| R&D Spend | ~2.1% of revenue | Ongoing product and tech development |
| Dividend Yield | ~2.8% | Shareholder returns (indicative) |
| Annual Community Programs | 50+ events | Local outreach and CSR activities |
- Innovation pipeline: focused releases of new pachinko/pachislot models with integrated digital and IoT features to improve engagement and safety.
- Responsible entertainment: initiatives to promote safe play, including user-education programs and operator partnerships.
- Operational resilience: cost discipline and diversified revenue streams (product sales, parts, maintenance services) to stabilize margins.
- Stakeholder value: balanced capital allocation-reinvesting in R&D, maintaining dividends, and supporting community projects.
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