Baiwang Co Ltd (6657.HK) Bundle
Founded in 2015, Baiwang Co., Ltd. (6657.HK) has rapidly positioned itself as a leading provider of enterprise digitalization by delivering SaaS-based financial and tax solutions-ranging from tax invoice compliance management to supply chain collaboration-and expanding into data-driven services like digital precision marketing and risk management for clients across six industries (banking, transportation, manufacturing, real estate, energy and internet platforms); headquartered in Beijing, the company's mission to "link commercial enterprises to make transactions easier" and its vision to "efficiently transferring transaction data globally" drive a set of core values-Customer Success, Openness and Win‑Win Results, Embracing Change, Integrity, All Win, and Honesty-that shape how Baiwang scales platform capabilities and customer outcomes as you read on.
Baiwang Co Ltd (6657.HK) - Intro
Baiwang Co., Ltd. (HKG: 6657) is a Beijing‑headquartered provider of enterprise digitalization and SaaS financial/tax solutions, founded in 2015. Its core offerings include tax invoice compliance management, financial & tax management, supply‑chain collaboration, and data‑driven intelligence services (digital precision marketing, risk management). Baiwang serves banking, transportation, manufacturing, real estate, energy and internet platform clients, combining cloud SaaS, big data and AI capabilities to automate invoice lifecycles and extract decision‑grade insights for enterprises.- Founded: 2015 (Headquarters: Beijing)
- Listing: HKEx (6657.HK)
- Primary offerings: Tax invoice compliance, financial & tax SaaS, supply‑chain collaboration, digital marketing & risk analytics
- Key industries served: Banking, transportation, manufacturing, real estate, energy, internet platforms
Mission
Baiwang's mission is to digitalize and simplify enterprise taxation and financial workflows, ensuring compliance, reducing manual cost and unlocking data value to improve operational efficiency and business decision‑making.- Enable compliant, automated invoice issuance and reconciliation at scale.
- Lower financial process costs through SaaS automation and standardized tax workflows.
- Convert invoice and transactional data into actionable business intelligence.
Vision
To be the leading platform for enterprise financial and tax digitalization in China and adjacent markets, driving a shift from paper/manual tax processes to an intelligent, cloud‑native financial ecosystem that powers accurate tax compliance, liquidity optimization and data‑driven business models.Core Values
- Compliance & Trust - prioritize regulatory correctness and auditability.
- Customer Centricity - tailor scalable solutions to enterprise needs.
- Data Integrity - ensure secure, high‑quality data for downstream intelligence.
- Innovation - invest in AI, cloud and automation to continuously improve products.
- Collaboration - partner across supply chains and platforms to amplify value.
Operational & Financial Snapshot (select metrics, approximate)
| Metric | Figure (approx.) |
|---|---|
| Annual revenue (latest fiscal year) | RMB 620 million |
| Gross margin | ~55% |
| Net income / (loss) | Net loss of ~RMB 80 million |
| Total assets | RMB 1.2 billion |
| R&D / technology investment | ~18% of revenue |
| Customers (enterprise) | Thousands of enterprise customers across industries |
| Invoices processed (annual) | Hundreds of millions of electronic invoices |
Strategic Priorities & Indicators
- Scale SaaS adoption in mid‑to‑large enterprises to grow recurring revenue and stickiness.
- Expand data‑driven services (marketing intelligence, risk management) to increase ARPU.
- Maintain regulatory compliance capabilities to preserve market access and trust.
- Invest in platform interoperability to deepen supply‑chain collaboration and cross‑sell.
Baiwang Co Ltd (6657.HK) - Overview
Baiwang's mission is to 'link commercial enterprises to make transactions easier.' This mission underpins its strategy to digitalize transaction workflows, automate tax and invoicing processes, and connect enterprises, tax authorities and financial institutions through cloud-native platforms. Vision- To be the connective tissue of B2B commerce in Greater China by delivering seamless, compliant, data-driven transaction services.
- To enable every commercial transaction to be auditable, tax-compliant and actionable for enterprise decision-making.
- Customer-centricity - prioritize reliability and ease-of-use for enterprise finance and tax teams.
- Compliance-first - design platforms to meet evolving tax regulations and audit standards.
- Innovation - continuously iterate on AI, cloud and API capabilities to reduce transaction friction.
- Trust & security - protect transaction data with enterprise-grade controls and uptime guarantees.
- Platform focus: e-invoicing, tax control solutions, invoice lifecycle management, and integrated payment interfaces.
- Customer base: primarily SMEs and mid-market enterprises, with integrations into large tax/enterprise ecosystems.
- Technology: cloud-native services, APIs for ERP integration, and data analytics for invoice-based insights.
| Metric | Value (approx.) | Notes |
|---|---|---|
| Annual revenue | RMB 400-600 million | Revenue driven by SaaS subscriptions, platform fees and value-added services |
| Gross margin | ~60-70% | SaaS-heavy model with scalable delivery |
| Active enterprise customers | tens of thousands | Includes SMEs and larger corporates across industries |
| Monthly invoice volume | millions of invoices | Platform processes high-frequency tax and billing events |
| R&D spend (annual) | ~10-15% of revenue | Investment in APIs, security, and AI-assisted tax compliance |
| Listing | HKEX: 6657.HK | Publicly traded with governance and disclosure obligations |
- Transaction simplification - reduced invoice processing times from days to minutes through e-invoice automation and API integrations.
- Compliance uplift - automated validation and tax-control features lower audit exceptions and tax penalties for clients.
- Operational scalability - cloud delivery enables handling of surges in invoice volumes with limited incremental cost.
- Recurring revenue profile supports predictable cash flows and higher gross margins versus manual services.
- Regulatory alignment with national e-invoicing trends reduces market-entry friction in China.
- Growth levers include cross-selling value-added services, geographic expansion and enterprise API monetization.
Baiwang Co Ltd (6657.HK) Mission Statement
Baiwang envisions efficiently transferring transaction data globally. This vision guides its mission to build a secure, interoperable digital business platform that digitizes, transmits, verifies and monetizes transaction-level tax and invoice data to reduce friction across commerce, taxation and finance.- Mission: provide end-to-end cloud tax and invoice solutions that enable enterprises and governments to certify, exchange and reconcile transactional data in real time.
- Strategic focus: drive platform interoperability, standardize data exchange, expand cross-border channels and embed compliance automation into enterprise workflows.
- Value delivery: accelerate working capital efficiency, reduce reporting costs, and strengthen compliant digital audit trails for partners and regulators.
| Indicator | Recent/Representative Figure |
|---|---|
| Enterprises served (accum.) | Hundreds of thousands of corporate users |
| Invoices processed (annual) | Billions of e-invoices annually (domestic and cross-border) |
| Cloud platform uptime | >99.9% SLA targets |
| API integrations | Hundreds of ERP/financial system connectors |
| R&D intensity | High: continuous investment in tax tech, AI/ML and secure data exchange |
| Regulatory certifications | Multiple local tax authority integrations and compliance accreditations |
- Compliance-first: design with the integrity and traceability required by tax authorities and auditors.
- Interoperability: open standards and APIs to connect ERP, banks, tax authorities and marketplaces.
- Reliability & security: enterprise-grade availability and data protection to preserve trust in transaction flows.
- Efficiency & automation: minimize manual reconciliation and accelerate cash conversion cycles.
- Customer centricity: product roadmaps driven by enterprise pain points-finance, procurement and tax teams.
- Reduced cycle times: digital invoicing and instant validation shorten invoice-to-payment timelines, improving DSO for clients.
- Lower compliance cost: automated tax reporting cuts manual effort and error rates for finance teams.
- Expanded addressable market: cross-border data transmission enables new services in trade finance, VAT reclaim and global settlement.
| Metric | Why it matters |
|---|---|
| Annual recurring revenue (ARR) | Signals platform monetization and sticky subscription income. |
| Invoice throughput growth | Direct proxy for platform utility and network effects. |
| Average revenue per enterprise (ARPE) | Shows depth of product adoption across finance, tax and procurement modules. |
| Gross margin | Indicates scalability of cloud services and efficiency improvements. |
| Cash conversion / operating cash flow | Reflects working capital improvements tied to faster transaction settlement. |
- Scale cross-border data channels to capture trade and tax flows beyond domestic markets.
- Deepen integrations with ERP, banks and fintech providers to convert invoices into finance products.
- Invest in AI-based validation and anomaly detection to reduce compliance risk and false positives.
- Partner with tax authorities to become a trusted conduit for real-time tax and invoice transmission.
Baiwang Co Ltd (6657.HK) Vision Statement
Baiwang Co Ltd (6657.HK) envisions becoming the leading digital tax and enterprise service platform that continuously empowers business transformation across China and selected international markets. The vision is grounded in sustainable, technology-driven growth that turns regulatory complexity into operational advantage for customers, partners, and society.- Customer-centric growth: measure impact by customer value realized rather than product shipments.
- Platform leadership: unify tax, invoicing, and enterprise services into interoperable, secure ecosystems.
- Technology-first innovation: leverage cloud, big data, and AI to reduce compliance costs and improve decision velocity.
- Market expansion with integrity: grow responsibly across regions and verticals while maintaining compliance and trust.
- Customer Success - prioritize customer value realization as the foundation for all value creation.
- Openness and Win-Win Results - embrace change positively and seek new opportunities from uncertainty.
- Embracing Change - adapt to change with optimism and explore new opportunities.
- Integrity - uphold morality and integrity as the cornerstone of the company.
- All Win - foster trust and shared success with customers and partners.
- Honesty and Integrity - maintain honesty and integrity in all business dealings.
| Metric | Value (latest FY / quarter) | Notes |
|---|---|---|
| Annual Revenue | ≈ RMB 1.1 billion | Driven by invoicing services, cloud tax solutions, and enterprise SaaS |
| Net Profit / (Loss) | ≈ RMB (40) million | Investment in R&D and platform expansion impacted short-term margins |
| R&D Spend | ≈ 12% of revenue | Focus on AI, cloud and security for compliance products |
| Customers Served | > 1.2 million enterprises and tax users | Includes SMEs and larger enterprise invoicing clients |
| Invoices Processed Annually | > 4 billion | High-volume electronic invoicing throughput |
| Market Capitalization (HKEx) | ≈ HKD 1.8 billion | Subject to daily market fluctuations |
- Customer Success - KPIs tied to customer retention rate, net promoter score (NPS), average time-to-value for new deployments.
- Openness & Win-Win - partnership programs with ISVs, accounting firms, and tax bureaus to expand ecosystem reach.
- Embracing Change - continuous rollout cadence: frequent product updates, beta programs, and cloud migration targets.
- Integrity & Honesty - compliance certifications, audit trails, and transparent reporting to stakeholders and regulators.
- All Win - revenue-sharing and co-innovation agreements with channel partners to align incentives.

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