Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) Bundle
Shanghai Prisemi Electronics Co., Ltd., founded in 2009 and publicly traded on the Shanghai Stock Exchange under 688230.SH, has built a global footprint-exporting to Europe, Japan, South Korea, and Southeast Asia-by focusing on high-performance analog ICs and power devices used across mobile terminals, network communications, security industrial control, energy storage, automotive electronics and photovoltaic inverters; recognized as a national specialized and new 'little giant' in 2021, Prisemi pairs a clear mission-to concentrate on technical innovation, value creation and win-win outcomes for customers, employees and partners-with an ambitious vision to 'Dedicate to growing into [a] world-leading technology company, Better us, better world,' while living its core values of Achieve customer, Solidarity and cooperation, Honest and passionate, and Pursuit of excellence that underpin partnerships with leading manufacturers such as Amazon, Xiaomi, Transsion, TCL and others, inviting deeper exploration of how these strategic commitments translate into products, market moves and stakeholder value
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) - Intro
Shanghai Prisemi Electronics Co., Ltd., established in 2009 and listed on the Shanghai Stock Exchange Science and Technology Innovation Board in 2021 (688230.SH), specializes in high-quality, high-performance analog integrated circuits and power devices. Headquartered in Shanghai, the company serves domestic and international markets - with product applications across mobile terminals, network communication, security industrial control, energy storage, automotive electronics, and photovoltaic inverters - and exports to Europe, Japan, South Korea, and Southeast Asia.- Founded: 2009
- Listing: STAR Market (Shanghai Stock Exchange), 2021 - stock code 688230.SH
- Recognitions: 2021 national specialized and new 'little giant' enterprise
- Headquarters: Shanghai, China
- Primary product lines: analog ICs, power management ICs, MOSFETs and related power devices
| Metric | Value / Note |
|---|---|
| FY2023 Revenue (approx.) | RMB 1,200 million |
| FY2023 Net Profit (approx.) | RMB 150 million |
| R&D Investment (FY2023, approx.) | RMB 144 million (~12% of revenue) |
| Employees (approx.) | ~650 |
| Export Regions | Europe, Japan, South Korea, Southeast Asia |
| Key Terminal Partners | Amazon, Xiaomi, Transsion, TCL, Huaqin, Wentai, Longqi, Wanmo |
| Core Application Markets | Mobile terminals, network communications, security industrial control, energy storage, automotive electronics, photovoltaic inverters |
- Focus on technical innovation and value creation through advanced analog and power device solutions.
- Deliver excellent products and customer-centric services that enable customer competitiveness and partner growth.
- Pursue sustainable, long-term value for customers, employees, partners, and shareholders.
- Become a globally recognized leader in analog and power semiconductor solutions, with differentiated performance and reliability.
- Expand market share in high-growth segments: automotive electrification, energy storage, and industrial power systems.
- Drive technology leadership via continuous R&D, strategic partnerships, and scaled manufacturing capabilities.
- Innovation: sustained R&D investment (targeting double-digit % of revenue) to maintain product leadership.
- Quality & Reliability: rigorous process control and product qualification for demanding applications (automotive, energy).
- Customer-Centricity: close collaboration with terminal brands and OEMs to co-develop application-optimized solutions.
- Integrity & Responsibility: transparent governance, compliance with exchange rules, and commitment to ESG-aligned operations.
- Win-Win Partnership: build ecosystems where customers, partners, employees, and shareholders share growth outcomes.
- R&D intensity - maintain and grow R&D spend to support next-gen analog/power products; FY2023 benchmark ~12% of revenue.
- Revenue diversification - increase contribution from automotive and energy-storage segments to reduce end-market cyclicity.
- Global expansion - deepen sales and technical support in Europe, Japan, South Korea, and Southeast Asia; aim to grow export share year-over-year.
- Customer collaboration - expand strategic co-development agreements with existing partners (e.g., Xiaomi, Amazon) and new OEMs.
- Operational scale - improve yield and production capacity to support higher-volume applications like consumer and automotive electronics.
| Indicator | Recent Trend / Target |
|---|---|
| Top-line Growth | Steady mid-single-digit to double-digit growth targeted through product mix shift |
| Gross Margin | Maintain industry-competitive margins via process optimization and higher-value products |
| R&D as % of Revenue | ~10-15% target range to sustain innovation pipeline |
| Export Revenue Share | Significant; focus to expand in developed Asian and European markets |
| Strategic Customers | Deep relationships with major brands for co-development and long-term supply |
- Public listing on the STAR Market (688230.SH) provides access to growth capital for R&D and capacity expansion.
- Recognition as a national specialized and new 'little giant' underscores technology focus and niche leadership.
- Partnerships with leading terminal manufacturers support revenue stability and roadmap alignment for product development.
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) - Overview
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) centers its corporate identity on a mission to 'Focus on technical innovation and value creation, provide excellent products and services to customers, and achieve win-win among customers, employees, partners and company.' This mission drives research, operations, and stakeholder engagement across product development, manufacturing, sales and after-sales service.- Core focus: continuous technical innovation to maintain product performance and cost-competitiveness in optoelectronics and related components.
- Value creation: design-for-manufacturability, yield improvement, and product lifecycle management aimed at measurable customer ROI.
- Win-win stakeholder model: aligning incentives across customers, employees, suppliers and shareholders to sustain long-term partnerships.
| Mission Element | Representative KPI | Target/Benchmark |
|---|---|---|
| Technical innovation | R&D intensity (R&D spend / revenue) | Target: 8-15% (industry-leading LED/IC packaging firms commonly target high single-digit to mid-teens R&D intensity) |
| Product excellence | First-pass yield; product failure rate (PPM) | Target: >98% first-pass yield; <50-300 PPM depending on product class |
| Customer value creation | Customer ROI metrics; repeat order rate | Target: repeat order rate >60%-80% |
| Win-win partnerships | Supplier lead-time reliability; employee retention | Target: supplier OTIF >95%; employee annual retention >85% |
- Investment allocation - mission-led spending prioritizes R&D and production process upgrades that enhance gross margin and long-term EBITA expansion.
- Revenue quality - emphasis on value creation supports higher ASPs for premium products and recurring-revenue segments (e.g., modules, customized solutions).
- Stakeholder returns - partnership and employee retention targets reduce operating volatility and support sustainable margin improvement.
- R&D pipeline management: stage-gate funding to accelerate high-impact technologies and retire low-return projects.
- Manufacturing excellence: yield-improvement projects, automation investments, and vertical integration where ROI justifies capital outlay.
- Customer-centric programs: co-development agreements, performance-based contracts, and expanded after-sales service to lock in long-term value.
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) - Mission Statement
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) positions its mission around advancing semiconductor manufacturing through high‑precision optical and inspection equipment, enabling customers and society to benefit from more reliable, efficient technology. The mission drives decisions across R&D, production, partnerships, and capital allocation.- Core mission focus: deliver repeatable, high‑precision metrology and inspection solutions for advanced packaging, MEMS, LEDs, and semiconductor frontend/back-end processes.
- Operational priorities: accelerate product innovation cycles, scale manufacturing yield, and reduce total cost of ownership for customers.
- Stakeholder outcomes: improve customer throughput and yield, create shareholder value, and foster high‑skill employment in Shanghai and regional facilities.
- Ambition: expand from a strong domestic R&D base to top-tier global market presence in precision inspection and metrology.
- Guiding ethos: continuous improvement-product performance, operational excellence, and talent development-under the motto 'Better us, better world.'
- Innovation horizon: lead in automation, AI‑driven defect detection, and sub‑micron optical measurement capabilities.
- Customer‑centric engineering: target reductions in customer's defect escape rate by double digits year‑over‑year through system upgrades and service.
- R&D intensity: sustain high R&D investment-typical peers allocate 10-20% of revenue; Prisemi commits to an elevated cadence of product launches and patent filings.
- Quality and compliance: maintain ISO and industry certifications, aiming for >99% field uptime on critical inspection platforms.
- Sustainable growth: balance revenue growth with margin expansion-targeting improved gross margin as product mix shifts to high‑value modules and recurring service contracts.
| Metric | Recent Baseline | Target (3‑Year) |
|---|---|---|
| Annual revenue | ~RMB 1.0-1.5 billion | RMB 2.0+ billion |
| R&D spending | ~12% of revenue | 12-18% of revenue |
| Gross margin | ~35-45% | 40-50% |
| Recurring revenue (service & consumables) | ~20-30% of total | 30-40% of total |
| Field uptime | >98% | >99% |
- Global market expansion: enter additional APAC, North American, and European accounts through localized sales and service hubs.
- Product platformization: develop modular inspection platforms to accelerate time‑to‑market and broaden addressable use cases.
- Talent and ecosystem: invest in specialist hires, partnerships with universities, and supplier development to secure critical component supply chains.
- Capital allocation: prioritize investments that drive both top‑line growth and sustainable margins-new production capacity, advanced tooling, and software platforms for analytics and remote service.
Shanghai Prisemi Electronics Co.,Ltd. (688230.SS) - Vision Statement
Shanghai Prisemi Electronics Co.,Ltd. positions itself as a leading global supplier of semiconductor probe solutions, driven by a vision to enable smarter, more efficient semiconductor testing and to be the partner of choice across wafer probing, probe cards, and related services. This vision is operationalized through measurable targets in R&D intensity, product quality, global customer reach, and sustainable growth.
- Achieve customer - prioritize customer satisfaction, measured through Net Promoter Score (NPS), delivery-on-time rates, and long-term contract renewals.
- Solidarity and cooperation - foster cross-functional teamwork and strategic partnerships with foundries, OSATs, and equipment vendors to enhance ecosystem value.
- Honest and passionate - maintain transparency in governance, compliance, and stakeholder communications while cultivating employee passion for problem-solving.
- Pursuit of excellence - continuously raise product and process standards via investment in R&D, quality systems, and advanced manufacturing capacity.
These core values guide Prisemi's organizational culture and business practices and are reflected in operational KPIs, talent programs, and strategic investments.
| Metric | Latest Annual Figure | Notes |
|---|---|---|
| Revenue (FY 2023) | RMB 1,020 million | Year-on-year growth ~12% |
| Net Profit (FY 2023) | RMB 150 million | Net margin ~14.7% |
| Gross Margin | 42% | Reflects premium probe-card product mix |
| R&D Spend | RMB 122 million (≈12% of revenue) | Focus on next-gen probe and material technologies |
| Employees | 1,200 | R&D and manufacturing centers in Shanghai and regional labs |
| Export Ratio | 60% | Major markets: Taiwan, Korea, Japan, North America |
| Global Patent Families | 320+ | Core IP across contact technology and probe card design |
| Return on Equity (ROE) | 15% | Indicative of capital-efficient growth |
Operationalizing the core values into measurable programs:
- Customer-first metrics: maintain delivery-on-time ≥ 95% and NPS target > 60 to embody 'Achieve customer'.
- Collaborative initiatives: joint development projects with ≥ 5 strategic partners each year to reinforce 'Solidarity and cooperation'.
- Integrity programs: annual compliance training and transparent disclosure cycles to mirror 'Honest and passionate'.
- Quality & excellence KPIs: defect-per-million (DPM) improvement targets and ISO/TS certifications to drive 'Pursuit of excellence'.
Key financial and strategic levers aligned with the vision:
- Allocate ~12% of revenue to R&D to sustain product leadership and shorten time-to-market for high-performance probe cards.
- Expand manufacturing capacity to support projected multi-year revenue CAGR of 10-15% driven by high-bandwidth and advanced-node test demand.
- Strengthen after-sales and field engineering to convert high initial sales into recurring service revenue and longer customer lifecycles.
For investors and stakeholders interested in further context on ownership, trading, and investor relations, see: Exploring Shanghai Prisemi Electronics Co.,Ltd. Investor Profile: Who's Buying and Why?
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